The Future of Measurement 2025, part of WARC’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement 8 May 2025 – As measurement...
Finding your centaur: getting creative with gen AI 22 April 2025 – Leading creatives, strategists and marketers from across Asia Pacific and the Middle East reveal...
Globally, 51% of ad spend goes to professionally-produced content, down from 72% in 2019 On average, 3.7% of total UK TV ad spend is allocated to...
● Landmark study proving that brand building works in delivering growth in dynamic Asian markets ● Campaigns that have a 50% brand investment proven to boost...
Growth forecasts for advertising spend have been downgraded this year (-0.9pp to +6.7%) and next (-0.7pp to +6.3%), equivalent to a $19.8bn cut. The risk of...
Global podcast ad spend will exceed $5bn in 2025 (+7.9%) and $5.5bn in 2026 (+6.5%) Video podcast consumption is growing. YouTube is the most popular platform...
WARC releases The Future of Media 2025 highlighting trends in media planning, advertising investments and the media ecosystem 16 January 2025 – WARC’s latest forecasts show that global advertising spend surpassed $1trn...
A new white paper by WARC Advisory and Audacy explores the perceptual barriers driving the gap between audio advertising spend and audio consumption in the U.S....
Projected 10.7% rise in global spend this year equivalent to an additional $104bn in advertiser investment, the second-highest absolute rise on record One in five dollars...
WARC releases Marketer’s Toolkit 2025 providing marketers with strategic support for planning and decision-making in the coming year Based on WARC’s proprietary GEISTE trends research, insights...
