One in five (21%) of all creatively awarded ideas are also awarded for effectiveness Nearly half (45%) of highly awarded creative ideas are also awarded for...
Buyability gives marketers a seven-signal framework to turn creative attention into buyer confidence and business growth The 3Rs that make B2B brands more buyable: Recommendations, Relationships...
WARC Media releases The Future of Commerce Media 2026 examining the intersection of commerce and advertising 19 August 2026 – The global retail media market continues to grow and...
Cultural insights, interactive experiences, strategic creator partnerships and platform-native ideas lead to commercial success 12 August 2026 – Strategically integrating cultural insights, interactive experiences, strategic creator partnerships, and...
Brands need both social and emotional creative strategies to drive growth Aligning target market and creative strategy boosts campaign effectiveness by up to 70% Broad emotional...
88% or marketers say AI has increased creative output, but only 45% say it has improved creative quality 86% believe real-time audience behavior and community signals...
Global ad growth uprated to +11.5% this year – to $1.39trn – but ongoing volatility could remove as much as 3.2 percentage points (pp) – or...
90% of ads are not given time to “wear in” and achieve their full impact 60% of marketers say the role of advertising is not fully...
Meta’s AI-orientated CapEx is growing fast, but worrying investors Facebook remains the largest Meta platform by ad revenue Over 3.5bn people worldwide use one of its...
WARC releases The Future of Measurement 2026, exploring emerging trends in media and creative measurement 7 May 2026 – As marketing measurement continues to evolve, WARC,...
