90% of ads are not given time to “wear in” and achieve their full impact 60% of marketers say the role of advertising is not fully...
Meta’s AI-orientated CapEx is growing fast, but worrying investors Facebook remains the largest Meta platform by ad revenue Over 3.5bn people worldwide use one of its...
WARC releases The Future of Measurement 2026, exploring emerging trends in media and creative measurement 7 May 2026 – As marketing measurement continues to evolve, WARC,...
Google Search surges past expectations with ad growth 5.4 percentage points above forecast Meta overperformed with ad revenue of $55.0bn against a projected $54.1bn – 2.3pp...
The WARC 2026 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories 23 April 2026 – WARC has today released its...
Global ad growth uprated to +10.4% this year – to $1.32trn – but volatile outlook could remove as much as 4.2 percentage points (pp) – or...
375 senior marketers and agency leaders across nine countries in APAC surveyed Half (55%) of APAC ad agencies say clients prioritize short-term activation over long-term brand...
Netflix ad revenue forecast to double to $3bn in 2026 and reach $8bn by 2030 The streamer’s global reach is close to 1bn, with members consuming...
YouTube delivered the most significant underperformance versus WARC’s Q4 2025 benchmark, missing forecasts by 9.3 percentage points. Though still just behind forecast (-1.4pp), Meta delivered a...
WARC releases Marketer’s Toolkit 2026 providing marketers with strategic insights for planning and decision-making in the coming year Based on WARC’s proprietary GEISTE trends framework, insights from...
