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Take Your Shot & Make Your Moment: OPPO Ignites Football Culture with Technology at the UEFA Champions League Final

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BUDAPEST, HUNGARY – Media OutReach Newswire – 31 May 2026 – The 2025/26 UEFA Champions League Final has drawn to a spectacular close in Budapest, with Paris Saint-Germain emerging victorious to lift the legendary trophy. As an official partner of the UEFA Champions League for four consecutive years, global technology brand OPPO joined the celebrations to mark the end of another action-packed season supporting football development and football culture worldwide with technology. With its advanced camera technology and Make Your Moment philosophy, OPPO has enabled millions of football fans worldwide to capture highlights and record life-defining moments both inside and outside the stadium this season, inspiring everyone to Take Your Shot with OPPO.

Telephoto Camera & AI Take Match Viewing to a New League

At the event in Budapest, OPPO showcased its latest telephoto camera technology and AI innovations in an immersive exhibition featuring the latest flagship Find X series—including the newly launched OPPO Find X9 Ultra—alongside the Find N foldable series and the Reno series. Equipped with a Hasselblad-powered 10x optical telephoto zoom, the OPPO Find X9 Ultra enables fans to capture detailed stadium moments with remarkable clarity, even from the upper tiers, while 8K ultra-clear video recording and advanced AI imaging capabilities make it easier than ever to capture decisive match moments, including game-winning shots, as if standing on the sidelines. Through the comprehensive end-to-end image ecosystem, OPPO Find X9 Ultra users can also share footages at near to original image quality across social platforms instantly. From high-resolution capture, smart editing, to lossless sharing, OPPO makes it effortless to Take Your Shot and Make Your Moment with exciting match moments preserved in vivid detail.

Empowering Global Football Development and Igniting Passion Worldwide

Beyond the pitch, OPPO continues to support football development through innovation and partnership programs, using its advanced smartphone imaging capabilities to help fans around the world capture iconic match moments and share the passion and emotion of the game. In collaboration with Discovery, OPPO has produced a UEFA Champions League short film that showcases the emotional power of football told through real fan stories, using OPPO imaging technology to bring the spirit of the game to audiences globally.

Over the past year, OPPO has also launched a range of football partnerships and community initiatives around the world. In Indonesia, OPPO became the official smartphone partner of the BRI Super League for the 2025–2027 season, supporting the continued development of football in the country. Meanwhile in Mexico, as the official sponsor of football club Gambeta FC, OPPO supported the club’s youth academy through equipment donations, scholarship programs, tournament organization, talent development initiatives, and professional coaching resources. Through these efforts, OPPO is helping players of different ages to develop their talent and chase their dreams of becoming professional football players while continuing to support and inspire a shared passion for football across communities worldwide.

In May 2026, OPPO Colombia announced football star Luis Díaz as its official brand ambassador. As part of the partnership, OPPO teamed up with the Luis Díaz Foundation to launch the “Lucho por Colombia (Fight for Colombia)” social responsibility initiative. The program provides smart connected devices and support for digital skills training centers across Colombia’s La Guajira region, helping expand access to digital education in local communities. Through collaborations with the football star, alongside other public welfare initiatives and continued product innovation, OPPO continues to strengthen its connection with local communities and further expands its presence across Latin America under its long-term commitment to the market.

Beyond these social and community welfare initiatives, OPPO has also launched a number of football-themed events that bring the brand and football fans closer together worldwide through a shared passion for football. On the eve of the UEFA Champions League final, OPPO invited football legends Theo Walcott and Claude Makélélé to join a 5v5 friendly match in Budapest, where the legends shared skills, career experiences, and discussed their perspectives on the game with fans. Key moments throughout the match were captured using OPPO’s latest flagship smartphone, the OPPO Find X9 Ultra, with every pass, shot, and interaction recorded in vivid detail through the device’s advanced imaging capabilities.

Inspiring Young Creators and Championing Football Culture

Ahead of the final, OPPO partnered with Discovery Channel to launch the Filmmaker Accelerator Program. With mentorship from Discovery, the initiative encourages aspiring creators to capture diverse stories using OPPO imaging technology, helping to support young creators globally. With football culture as one of the program’s core themes, OPPO is not only empowering the next generation of creators with a platform for expression but also enriching stories around football culture through these diverse perspectives, taking the spirit of football beyond borders to connect with broader audiences worldwide. As part of the program, a special documentary video exploring football culture is set to premiere worldwide at the end of June 2026.

As another sensational UEFA Champions League season comes to an end, OPPO looks forward to continuing to use its world-leading innovation to bring football fans around the world more powerful and user-friendly technology that enables everyone to Make Your Moment by capturing football highlights both on and off the pitch. In the meantime, OPPO will continue to deepen its long-term partnerships with global football institutions, promoting new ways of expressing and sharing football culture as it takes the game to the next level worldwide.

 

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Beijing Marathon to Kick Off on October 18: Road Running Charm Blooms in the Golden Autumn Capital

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BEIJING, CHINA – Media OutReach Newswire – 29 September 2026 – On September 28, the 2026 Bank of China Beijing Marathon & National Marathon Championships held a press conference in Beijing, officially disclosing the event’s preparation details and competition arrangements. The race is scheduled to start on October 18, 2026, with a total field of 32,000 runners.

Founded in 1981, the Beijing Marathon is the oldest city marathon in China and a World Athletics Gold Label road race. Over more than four decades, it has evolved from a simple marathon event into a unique urban experience that traverses Beijing.

 




 
The Beijing Marathon boasts a highly distinctive course. The start line is set at Tiananmen Square. After setting off, runners follow Chang’an Avenue, passing through Fuxingmen and Fuxing Road, before heading north into the Xueyuan Road area in Haidian District, and finally arriving at the Olympic Park, where they sprint to the finish along the landscaped avenue between the Bird’s Nest and the Water Cube.

One of the most notable features of this year’s Beijing Marathon is the integration of the race with the National Marathon Championships. China’s top professional athletes will compete for championship placings on the same course, while mass runners set off alongside them, bringing professional competition and national fitness together on a single course. The event not only provides a high-level competitive platform for professional runners but also preserves broad participation channels for everyday runners, striving to strike a balance between competitive leadership, public participation, and organisational effectiveness.

In terms of event support and civilised race organisation, the organising committee has simultaneously released a number of upgraded measures to comprehensively optimise the participant experience and safeguard race order, building a refined system of medical support, course supplies, and smart guidance, while continuing mature international event service standards. The event also emphasises green organisation, introducing reusable eco-friendly cups, multi-tap self-service water stations, backpack-style water supply equipment, and recyclable waste collection pools, among other environmental measures.

In golden autumn October, Beijing’s mild temperatures make it the perfect season for running. This year’s Beijing Marathon continues to be rooted in Beijing, the “Dual Olympic City,” showcasing the vitality of China’s road running and the urban charm of Beijing to runners and audiences around the world through professional race standards, international event-organising concepts, and profound urban heritage.
 




 

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World Football Summit (WFS) Co-Founder and Managing Director Jan Alessie Joins African Collaborations Group (ACG) Advisory Board to Advance Sport and Entertainment Districts Across Africa

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Now in its tenth year, WFS has grown into the leading global convening platform for the football industry

LONDON, United Kingdom, September 24, 2026/APO Group/ –African Collaborations Group (ACG) (www.ACGafrica.com), the leading strategic project origination and collaboration platform focused on the industrialisation of sport in Africa through the origination of bankable sport and entertainment district ecosystems, today announced the appointment of Jan Alessie to its Advisory Board.

 




  

Mr Alessie is Co-Founder and Managing Director of the World Football Summit (WFS), which he founded in Madrid in 2016 alongside Marian Otamendi. Now in its tenth year, WFS has grown into the leading global convening platform for the football industry, connecting club executives, federations, leagues, sponsors, media, technology providers, investors and public authorities across the ecosystem.

Under Mr Alessie’s leadership, WFS has hosted more than 30 events in 11 countries, built a network of over 150,000 industry members, and expanded its footprint across Europe, the Americas, Asia, the Middle East and Africa. Its 2026 global series includes WFS Mexico City (June 2026, gathering more than 1,700 professionals from 43 countries ahead of the FIFA World Cup), the 10th Anniversary Edition of WFS Madrid (September 2026), and WFS Riyadh, reflecting the platform’s positioning at the intersection of regional football markets and the global industry.

At WFS, Mr Alessie works directly with major brands and sports organisations to bring them into the platform’s events, manages relationships with local partners and public administrations in each region where WFS operates, and leads the international expansion of the platform — analysing markets, evaluating opportunities, and deciding where and how to grow. His work sits at the intersection of commercial partnership development, institutional relationship management, and geographic and strategic expansion.

His presence on our Advisory Board significantly strengthens the depth of expertise we are assembling around ACG

Prior to co-founding WFS, Mr Alessie spent 18 years as a consultant and strategic advisor, bringing to his current role a rare depth of analytical, commercial and strategic experience that shaped his approach to building WFS as a global platform.

His appointment to the ACG Advisory Board brings to the platform an unmatched combination of expertise in convening the global sport industry, structuring international expansion strategies, and managing the interface between commercial stakeholders, sport bodies and public institutions across multiple regions and continents — capabilities directly relevant to originating and structuring large-scale sport and entertainment district projects across the African continent.

“Jan Alessie has built one of the most respected global platforms in world sport. Over a decade, he has demonstrated exactly what it takes to originate, structure and scale a convening platform that connects commercial actors, sport institutions and public authorities across markets and continents. That is precisely the analytical, commercial and diplomatic capability ACG requires as we originate sport and entertainment district projects across Africa. His presence on our Advisory Board significantly strengthens the depth of expertise we are assembling around ACG,” said Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), Founder and Executive Chairman of ACG.

The ACG Advisory Board provides strategic guidance as ACG originates and structures large-scale sport and entertainment district projects across the continent, aligning governments, development finance institutions (DFIs), investors, sport bodies and infrastructure partners to support the development of financially sustainable, mixed-use district ecosystems.

Africa’s sport economy is projected to reach $20 billion by 2035, yet the continent continues to lack the integrated district ecosystems required to support large-scale development. ACG addresses this gap by originating bankable sport and entertainment district projects, moving beyond single-venue development models towards mixed-use, revenue-generating and financially sustainable district ecosystems.

Through its collaborative model, ACG convenes governments, PPP authorities and regulators, development finance institutions, private investors, developers, designers and engineers, legal and transaction advisors, operators, sport federations and leagues, event promoters, media and broadcast partners, academic institutions and host communities, creating structured pathways from concept to feasibility, bankability and delivery.

Distributed by APO Group on behalf of African Collaborations Group (ACG).

 

 




 

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Former NBA Africa and Basketball Africa League Executive Aïcha Diop Joins African Collaborations Group (ACG) Advisory Board to Advance Sport and Entertainment Districts Across Africa

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Ms Diop was part of the team that launched the BAL — the first professional sports league operated by the NBA outside of North America

LONDON, United Kingdom, September 14, 2026/APO Group/ –African Collaborations Group (ACG) (www.ACGafrica.com), the leading strategic project origination and collaboration platform focused on the industrialisation of sport in Africa through the origination of bankable sport and entertainment district ecosystems, today announced the appointment of Aïcha Diop to its Advisory Board.

 




  

Ms Diop is a seasoned international executive with more than 18 years of experience across Africa, Europe, the Middle East and North America, combining strategic leadership, operational execution and high-level expertise in marketing, brand development and audience growth. She is currently a consultant in brand marketing for sports organisations and athletes, with extensive experience in operations and event management.

She held senior positions at NBA Africa and the Basketball Africa League (BAL), where she was part of the team that launched the BAL — the first professional sports league operated by the NBA outside of North America. In her roles, she led multi-market initiatives, coordinated cross-functional teams across the continent, and contributed to the growth and visibility of the league through the design and execution of major brand campaigns and audience-development programmes.

Earlier in her career, Ms Diop held senior positions at IBM, where she managed regional initiatives across multiple African markets, aligning strategy with execution and supporting business growth. She also worked at Flash Entertainment, specialising in concerts, cultural and sport venues and events, where she was involved in the delivery of major international sport and entertainment events, including Formula 1, UFC, athletics, tennis, football competitions, and major concerts, giving her direct experience of the operational realities of high-profile events staged in African and international markets.

Her presence on our Advisory Board is a genuine strategic asset

Ms Diop holds a Master’s degree in Sport & Lifestyle Management from Rome Business School and a Bachelor’s degree in Business Administration.

Her appointment to the ACG Advisory Board brings to the platform a rare depth of expertise in brand marketing, audience development and the commercial activation of continental sport properties, together with hands-on experience of launching and scaling major sport organisations in Africa — capabilities directly relevant to originating and structuring large-scale sport and entertainment district projects across the African continent, where the commercial and brand dimension of district ecosystems is decisive for their financial sustainability.

“Aïcha Diop brings to our Advisory Board a genuinely distinctive combination of continental sport marketing expertise and hands-on experience of building major sport organisations from the ground up in Africa. Her role in the launch of the Basketball Africa League — the first professional NBA-operated league outside North America — is precisely the type of institution-building experience ACG needs as we originate bankable sport and entertainment district ecosystems across the African continent. Her presence on our Advisory Board is a genuine strategic asset,” said Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), Founder and Executive Chairman of ACG.

The ACG Advisory Board provides strategic guidance as ACG originates and structures large-scale sport and entertainment district projects across the continent, aligning governments, development finance institutions (DFIs), investors, sport bodies and infrastructure partners to support the development of financially sustainable, mixed-use district ecosystems.

Africa’s sport economy is projected to reach $20 billion by 2035, yet the continent continues to lack the integrated district ecosystems required to support large-scale development. ACG addresses this gap by originating bankable sport and entertainment district projects, moving beyond single-venue development models towards mixed-use, revenue-generating and financially sustainable district ecosystems.

Through its collaborative model, ACG convenes governments, PPP authorities and regulators, development finance institutions, private investors, developers, designers and engineers, legal and transaction advisors, operators, sport federations and leagues, event promoters, media and broadcast partners, academic institutions and host communities, creating structured pathways from concept to feasibility, bankability and delivery.

Distributed by APO Group on behalf of African Collaborations Group (ACG).

 




 

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