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Marriott International Announces Robust Growth Momentum Across Europe, Middle East & Africa in 2025

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Marriott

Marriott International, Inc. (Nasdaq: MAR, “Marriott”) (www.Marriott.com) announced an exceptional year of growth across Europe, Middle East & Africa (EMEA) in 2025 with more than 230 organic signings representing over 31,000 rooms. Marriott also added 170 properties and nearly 24,000 rooms across EMEA last year, contributing to a 7.8% net rooms growth in the region.

 

“2025 was another strong year for Marriott International in EMEA defined by strategic expansion and segment-wide momentum across the region,” said Satya Anand, President, Europe, Middle East & Africa, Marriott International. “We continued to grow our portfolio with purpose by expanding into new destinations, scaling our brands thoughtfully and offering even more diverse experiences for our guests and Marriott Bonvoy members. Our robust growth is a testament to the dedication of our teams and the trust of our owners, and we remain committed to shaping the future of travel in the region.”

 

The company’s EMEA region ended the year with a pipeline of over 600 properties and nearly 113,000 rooms.

 

Germany, Italy, Saudi Arabia, United Arab Emirates and the United Kingdom were the highest growth markets, with the leading number of signings for the company across the region in 2025.  Conversions and adaptive reuse projects continue to drive significant growth for the company in the region, fueled by the company’s portfolio of collection brands and conversion-friendly offerings. Conversions and adaptive reuse projects represented nearly 50% of the region’s signings in the year.

 

Unrivaled Luxury Brands Deliver Extraordinary Growth

Marriott reinforced its luxury leadership in 2025. EMEA represented the company’s strongest region for signings in the luxury segment with a record 40 signed luxury deals. St. Regis saw the highest number of signed agreements in the region with 14 deals, including The St. Regis Karya Cove Resort, Bodrum and The St. Regis Jeddah Corniche. Other luxury milestone signings included The Cape Town EDITION, JW Marriott Hotel Tashkent and JW Marriott Milos Resort and Spa.

 

Record Breaking Branded Residential Signings

Reinforcing the company’s 25-year leadership in branded residences, Marriott signed a record-breaking 24 residential deals across EMEA, more than double the volume signed in 2024.  Since year-end 2023, the company has grown its branded residential total portfolio of open and pipeline properties by 33% in Europe, and 70% in the Middle East & Africa, demonstrating the growing demand for elevated living in the region. The company closed the year with 33 open locations and 60 in the region’s pipeline. Signings highlights in 2025 included The Residences at the Dubai Beach EDITION; Marriott Residences, Budapest; The Ritz-Carlton Residences, Palm Hills, Cairo and Seamont, Autograph Collection Residences, Al Reem Island, Abu Dhabi.

 

Accelerated Expansion of Midscale Segment

Marriott has experienced extraordinary growth in the midscale segment, while maintaining a strategic focus on regionally resonant brands and scaling them. Four Points Flex by Sheraton, a conversion-friendly midscale brand offered in EMEA, represented the fastest growing brand for the company in the region with 18 signings and 23 openings in 2025.  The brand closed the year with 38 open properties with over 4,300 rooms.

 

Marriott recently introduced two new brands to the region – Series by Marriott, a global collection brand for the midscale and upscale lodging segments that is designed to deliver a personalised experience that reflects the distinct character of each destination, and StudioRes, an extended-stay midscale brand.  Both brands have received significant interest from developers across the EMEA region.

 

Acquisition of the citizenM brand

As the company continues to strive to meet the evolving needs of every traveler and trip purpose, Marriott completed its acquisition of the citizenM brand, known for its genuine service, tech-savvy in-hotel experience, highly efficient use of space, and focus on art and design. The citizenM portfolio was integrated on Marriott’s platforms in the fourth quarter of 2025, adding 19 hotels and nearly 4,000 rooms to the company’s EMEA portfolio.

 

Jerome Briet, Chief Development Officer, Europe, Middle East & Africa, Marriott International added,

“From record luxury and branded residential signings to the remarkable momentum of our midscale offerings, we are capturing opportunity for growth and new audiences across every segment in the region. These milestones underscore the depth and diversity of our portfolio and reinforce our commitment to delivering long-term value for our hotel owners in this region.”

 

Marriott added 170 properties to its operating portfolio in the region in 2025. Opening highlights included:

  • The Luxury Collection continued its expansion in the region following the openings of Patmos Aktis, a Luxury Collection Resort & Spa, Greece and H15 Palace, a Luxury Collection Hotel, Krakow
  • Lifestyle luxury brands EDITION and W Hotels celebrated milestone openings such as The Lake Como EDITIONThe Red Sea EDITIONW Florence and W Sardinia.
  • JW Marriott made its debut in Greece with the JW Marriott Crete Resort & Spa, the brand’s first Mediterranean beach resort.
  • The company’s flagship brand, Marriott Hotels, marked its debut in Luxembourg with the Luxembourg Marriott Hotel Alfa.
  • Morea House, Autograph Collection, opened within Camps Bay in Cape Town, further expanding the brand’s diverse and dynamic portfolio of independent hotels in the region.
  • Celebrating its 10th anniversary, Moxy Hotels reached 100 open properties in the region with the Moxy Belfast City along with other key openings in Istanbul, Lisbon and Warsaw.
  • Four Points Flex by Sheraton added over 20 properties to its operating portfolio which included the brand’s entry into Germany, Austria, Italy and Spain.

 

As Marriott continues to expand its offerings, the breadth and depth of the company’s portfolio remain well-positioned to offer compelling options for developers and real estate investors. To learn more about Marriott’s development opportunities and updates, visit https://apo-opa.co/40s81T0.

Distributed by APO Group on behalf of Marriott International, Inc..

Business

Hyatt Announces Plans for Grand Hyatt Victoria Falls The Kingdom

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Hyatt Victoria Falls

Set to open in late 2027 after an extensive refurbishment of the building, Grand Hyatt Victoria Falls will be the second Hyatt branded hotel in Zimbabwe

We aim to create an elevated hospitality experience that celebrates the culture, energy and significance of Victoria Falls

VICTORIA FALLS, Zimbabwe, July 8, 2026/APO Group/ –Hyatt (www.Hyatt.com) announced today that Grand Hyatt Victoria Falls The Kingdom is expected to open in late 2027 following the signing of a management agreement between a Hyatt affiliate and an affiliate of Albwardy Investments LLC. Located in Zimbabwe’s Victoria Falls, home to the world-famous waterfall of the same name, the hotel will become the second Hyatt branded hotel in the country.

 

Originally built in 1966 and redeveloped in 1999, the property will undergo an extensive renovation and design transformation in line with the Grand Hyatt brand, creating a captivating destination within a destination that celebrates both the iconic and intimate moments through thoughtful details and grand experiences. The hotel will give World of Hyatt members and guests the opportunity to visit and stay in another renowned leisure travel destination. Upon opening as Grand Hyatt Victoria Falls The Kingdom, World of Hyatt members will be able to earn and redeem World of Hyatt benefits.

Nestled in the heart of Victoria Falls, which is recognized as a UNESCO World Heritage Site and locally known as Mosi-oa-Tunya or “The Smoke That Thunders”, the future Grand Hyatt Victoria Falls The Kingdom will offer a distinctive gateway to one of the world’s most iconic destinations. The location of the hotel will place guests within a vibrant and compact tourism hub, with only a five-minute walk to the Victoria Falls rainforest and easy access to regional safari circuits, guided tours, restaurants and cultural experiences.

“We are delighted to collaborate with Albwardy Investments to bring the Grand Hyatt brand to Victoria Falls,” said Ludwig Bouldoukian, Regional Vice President, Development, Middle East and Africa, Hyatt. “With its landmark location just moments from the Victoria Falls rainforest, this property represents a truly exceptional setting. This signing marks a significant milestone in Hyatt’s continued expansion across Africa, reinforcing our commitment on growing our brand presence in the region and providing World of Hyatt members more travel choice in inspiring destinations.”

“We are proud to collaborate with Hyatt on plans to introduce the Grand Hyatt brand to Victoria Falls,” said Mr. Ali Albwardy, Chairman, Albwardy Investments. “As one of the destination’s most established hospitality landmarks for more than 60 years, the property holds significant heritage and potential within Zimbabwe. Through its transformation under the Grand Hyatt brand, and with plans to reopen in late 2027, we aim to create an elevated hospitality experience that celebrates the culture, energy and significance of Victoria Falls, further reinforcing our commitment to Africa’s hospitality sector.”

The property is expected to feature 245 thoughtfully appointed guestrooms and an extensive range of facilities, including 1,800 sqm (19,375 sq ft) of meeting and event space, three dining venues, a spa and fitness center and a grand lobby lounge.  The hotel will offer a dynamic mix of culinary, leisure and wellness experiences along with welcoming service that creates an elevated experience for all guests. As the closest hotel to the entrance of the Victoria Falls national park on the Zimbabwean side of the border, the property is ideally located near the area’s key attractions. It is also a short 20-minute drive from Victoria Falls International Airport, making it well suited for leisure, events and business travellers alike.

To learn more about Hyatt, visit www.Hyatt.com


The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.

 

Distributed by APO Group on behalf of Hyatt.

 

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Hospitality

Integral Appointed as Referral Agent for Ghana, Ivory Coast and Senegal for FIFA World Cup 26™ Hospitality Sales

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Integral

As a Referral Agent, Integral will play a strategic role in identifying and engaging high-value clients across these markets, ensuring they are directed to official and authorized hospitality channels

LAGOS, Nigeria, April 20, 2026/APO Group/ –On Location, the Official Hospitality Provider of the FIFA World Cup 26™, has expanded its partnership with Integral (www.Integralsande.com), appointing the company as a Referral Agent in Ivory Coast, Ghana, and Senegal for the tournament’s official hospitality programme.

 

We are excited to deepen our relationship with Integral as we expand into new African markets

Building on its successful role as Nigeria’s Exclusive Sales Agent, Integral will now support awareness, market engagement, and client referrals across key West African markets, connecting fans, brands, and corporate organizations in Ivory Coast, Ghana, and Senegal to official FIFA World Cup 26™ hospitality experiences.

“We are excited to deepen our relationship with Integral as we expand into new African markets,” said Alicia Falken, General Manager of On Location’s FIFA World Cup 26™ business. “Their strong regional expertise and proven track record in delivering premium hospitality experiences make them a valuable partner in driving access to official FIFA World Cup 26™ offerings across West Africa.”

As a Referral Agent, Integral will play a strategic role in identifying and engaging high-value clients across these markets, ensuring they are directed to official and authorized hospitality channels.

Fans are urged not to purchase tickets or packages from unauthorized platforms or sellers as FIFA reserves the right to cancel tickets obtained via unofficial channels. While there may be offers of unauthorized tickets and hospitality packages currently in the market, On Location is the only official hospitality provider of the FIFA World Cup 26™. On Location is proud to collaborate with respective Host Committees and their partners including local teams. Additionally On Location is partnering with Major League Soccer and the League’s clubs across the U.S. and Canada as official appointed Sales Agents for the tournament. The full list of authorized global sales agents will be published on https://FIFAWorldCup26.Hospitality.FIFA.com/ and added to, once a region is announced.

Distributed by APO Group on behalf of Integral.

 

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Sheraton Nouakchott marks the entry of Marriott International in Mauritania

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Nouakchott

As Mauritania’s cultural and economic heart, Nouakchott offers visitors a glimpse into the serene beauty and rich heritage that define this remarkable Northwest African nation

We are proud to have brought Marriott International to Mauritania with the opening of Sheraton Nouakchott, the first internationally operated and branded hotel in the country

NOUAKCHOTT, Mauritania, April 10, 2026/APO Group/ –Sheraton Hotels & Resorts, part of Marriott Bonvoy’s (www.Marriott.com) portfolio of more than 30 hotel brands, recently celebrated the opening of Sheraton Nouakchott Hotel (https://apo-opa.co/4t3YGO4), marking the entry of Marriott International into a new territory, Mauritania. Since opening its doors, Sheraton Nouakchott has, positioned itself as a new hub for business, events and leisure in the Mauritanian capital.

 

Nouakchott, the capital of Mauritania, is a coastal city where tradition and modernity meet. Nestled between the vast Sahara and the Atlantic Ocean, it serves as a gateway to the country’s breathtaking natural landscapes, from golden dunes and tranquil oases to rugged coastlines and untouched desert plains. As Mauritania’s cultural and economic heart, Nouakchott offers visitors a glimpse into the serene beauty and rich heritage that define this remarkable Northwest African nation.

Ideally located near iconic landmarks such as the Marché Capitale and the National Museum of Mauritania, as well as Nouakchott’s beaches and fishing port — and just a short distance from the desert — Sheraton Nouakchott offers an ideal base from which to discover the destination.

“We are proud to have brought Marriott International to Mauritania with the opening of Sheraton Nouakchott, the first internationally operated and branded hotel in the country. Since welcoming our first guests, the hotel has quickly established itself as a destination for both travellers and the local community. This milestone underscores our commitment to delivering exceptional hospitality experiences in emerging markets, while celebrating the culture and character of each destination,” said Sandra Schulze‑Potgieter, Vice President, Premium, Select & Midscale Brands, Europe, Middle East & Africa, Marriott International.

Local design inspiration

Traditional crafts, from wood carving to metalwork, are woven throughout the hotel’s materials and furnishings, creating spaces that feel both rooted and refined. Every detail tells a story of local artistry, heritage and place, offering guests an immersive experience inspired by Mauritania’s cultural and natural beauty.

Inspired by the legendary landmarks along the Trans‑Saharan trade route, the hotel’s design blends regional heritage with contemporary elegance. The circular ceiling of Feast restaurant draws inspiration from the Richat Structure, also known as the Eye of Africa. Earthy tones and organic materials reference the dramatic landscapes of the Adrar Mountains, while patterns inspired by Chinguetti and Oualata are reinterpreted throughout guest rooms, public spaces and Bene restaurant.

Meeting spaces echo the stone architecture of Tichitt, one of West Africa’s oldest towns and a historic caravan hub.

Guest rooms and suites with local charm

Sheraton Nouakchott features 200 spacious guest rooms and suites, including two Presidential Suites, combining contemporary comfort with subtle local touches. All rooms are equipped with the latest technology and Sheraton signature amenities, including the iconic Sheraton Sleep Experience.

The Sheraton Club offers Marriott Bonvoy Elite members and Club guests an elevated, all‑day experience, with curated food and beverage offerings, premium amenities, enhanced connectivity and a private environment designed for both productivity and relaxation.

Local flavours meet international influence

The hotel features two restaurants, a Lobby Bar and a Pool Bar. Feast, the all‑day dining restaurant, serves locally inspired and international dishes made with seasonal ingredients. Bene offers an immersive Italian dining experience in a warm, inviting setting. The Lobby Bar provides a relaxed meeting point from morning coffee to evening gatherings, while the Pool Bar offers refreshing drinks and light bites by the outdoor pool.

 

Facilities offering a resort feel in the heart of the city

Despite its central urban location, Sheraton Nouakchott delivers a resort‑like atmosphere, centred around an expansive outdoor pool. Guests can maintain their fitness routines in the fully equipped fitness centre — featuring separate floors for women and men, hammam and sauna — or enjoy the outdoor tennis court. The Sheraton Spa features three treatment rooms, offering a peaceful retreat after a day of exploration or meetings.

Meetings & events curated to perfection

Sheraton Nouakchott offers more than 2,600 square metres of flexible Meetings & Events space, including a Grand Ballroom, a Ballroom and four additional meeting rooms. A signature Sheraton Community Table sits at the heart of the hotel, providing a welcoming space for informal meetings, remote work and collaboration. A dedicated events team ensures seamless delivery from concept to execution.

Gatherings by Sheraton

In line with Sheraton’s global community‑centred approach, Sheraton Nouakchott hosts Gatherings by Sheraton, curated weekly experiences designed around enrichment, renewal and local stories. Guests and locals can take part in Mauritanian mixology sessions using local mint tea and fruits, or storytelling evenings inspired by Saharan traditions.

Distributed by APO Group on behalf of Marriott International, Inc..

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