BRUSSELS, Belgium, August 10, 2026/APO Group/ –Radisson Hotel Group (https://RadissonHotels.com) today announced the launch of Long Stays by Radisson Hotels, a new global proposition designed to capture growing demand for extended-stay travel, while strengthening the Group’s commercial offering for corporate partners.

Bringing together participating hotels with apartment units across the Group’s portfolio, the initiative introduces a more unified and seamless approach to long stays – ensuring consistency in service, comfort, and flexibility for guests, while supporting corporate partners with simplified access to extended-stay solutions. The offering introduces a structured yet flexible framework that makes long stay bookings easier to buy, manage, and experience.

Designed primarily for B2B partners – including relocation companies, travel management companies, and corporate travel buyers – the proposition enables access to dedicated long stay rates, standardized booking conditions, and aligned commission structures across participating hotels, removing the need to negotiate individual agreements.

At the same time, guests benefit from a tailored extended stay journey, including dedicated hotel contacts, personalized pre-arrival planning, and amenities designed specifically for longer stays. Importantly, the approach supports a seamless guest journey through both negotiated corporate agreements and long stay bookings, ensuring that travelers receive a consistent experience regardless of how their stay is sourced. By aligning commercial and operational elements, Radisson Hotel Group strengthens its ability to deliver on guest expectations across brands and markets.

The launch responds to changing travel patterns, with companies increasingly requiring flexible accommodation for international assignments, infrastructure projects, consulting engagements, healthcare placements and workforce mobility. As demand shifts beyond traditional transient travel, the Group is investing in solutions that enhance the guest journey, while helping partners secure higher-value bookings with greater efficiency.

“Long Stays by Radisson Hotels gives our partners a simpler and more competitive way to access this growing market,” said Gianni Di Fede, Chief Commercial Officer at Radisson Hotel Group. “By combining structured commercial terms with a consistent guest experience, we’re making it easier to win and service long-stay business at scale, while strengthening customer loyalty.”

Structured commercial model for long-stay business
At the core of the proposition is a dedicated commercial model featuring tiered pricing based on length of stay, with defined conditions and partner-friendly commission structures. This supports faster response times and greater transparency for booking agents and corporate clients. The offer reinforces its value through Radisson Rewards, where eligible bookers and planners benefit from an additional 20% points incentive on long stay bookings, strengthening loyalty and engagement within the segment.

The offer integrates with existing distribution channels, including GDS and corporate agreements, allowing partners to book through established procurement and travel management processes without additional complexity.

Delivering a consistent extended-stay experience
In addition to commercial enhancements, Long Stays by Radisson Hotels focuses on elevating the guest experience for longer stays. Participating hotels provide personalized pre-arrival planning, dedicated contacts, flexible housekeeping services, and in-room solutions designed for extended use.

These elements create a consistent, home-like environment that supports feeling at ease, productivity, and flexibility throughout the guest journey.

Supporting growth in key markets
The initiative is supported by strong extended-stay demand in major global markets across EMEA and APAC, including Dubai, Riyadh, Zurich, and Amsterdam. By increasing length of stay and improving conversion for long-term bookings, the proposition supports revenue optimization and stronger partner relationships.

The program is now available for participating hotels across the Radisson Hotel Group portfolio. Visit our website here (https://apo-opa.co/3S3IFu1) for more information.

BRUSSELS, Belgium, July 29, 2026/APO Group/ –Radisson Hotel Group (www.RadissonHotels.com) has collaborated with Accenture (NYSE: ACN) in launching an AI-powered hotel discovery app in ChatGPT, helping travelers move from trip intent to search, comparison and planning through natural conversation.

 

Available as @RadissonHotels in ChatGPT, the app enables travelers to search for Radisson Hotels properties across over 100 countries, and more than 1,000 hotels through natural conversation. Through starting a new ChatGPT conversation with @RadissonHotels at the start of the prompt, travelers can ask for advice to plan a family-friendly weekend stay in Amsterdam, or a hotel in Paris with a gym and spa near the Eiffel Tower. The app will respond with relevant Radisson Hotels properties with live inventory and rates, location context, amenities, hotel details, and interactive map-based results. When ready, travelers are directed to complete the reservation through the Radisson Hotels website.

The launch marks an important step in Radisson Hotel Group’s move toward agentic commerce (https://apo-opa.co/4w1xwbb): a shift from traditional, channel-based booking journeys to AI-led experiences where discovery, comparison, and decision-making happen through conversation. As travelers increasingly turn to AI to ask questions, narrow down options, and plan trips, hospitality brands need to be visible, accurate, and actionable at the moment of intent.

This shift is already underway. According to Accenture’s Consumer Pulse Research (https://apo-opa.co/4fqvOLv), 87% of travelers are open to collaborating with an AI-powered travel agent to find the best option, and 71% of travelers say that at least half of their spend for hotels or airlines will be influenced by AI over the next 12 months. Radisson Hotel Group is seeing the change firsthand, noting that organic and direct web traffic channels that have historically driven online bookings are giving way to new touchpoints like ChatGPT.

“AI is radically transforming how people search for and book hotel stays, and we are committed to being at the forefront of this shift,” said Gianni Di Fede, chief commercial officer, Radisson Hotel Group. “With Accenture, we are reimagining hotel discovery for the next generation of travelers—meeting guests in the planning moment with a branded experience that makes it easier to find, compare, and book Radisson Hotels properties.”

The collaboration began with Radisson Hotel Group using an MCP accelerator that is part of Accenture’s AI Merchant Center, an agentic readiness and intelligence platform. This helped structure, validate, and optimize how Radisson Hotels’ content, inventory, rate, and booking signals could be monitored for AI-led discovery. Accenture then worked with Radisson Hotel Group to design the app experience, shaping how travelers interact with it and how it works across devices. The app connects directly to Radisson Hotel Group’s existing systems, delivering real-time hotel information that helps travelers move from a broad idea to a relevant shortlist more quickly. Over time, the companies plan to expand this experience to include deeper personalization, loyalty recognition, in-chat booking, reservation management, trip modification, and AI concierge capabilities.

“Agentic commerce is fundamentally changing how people discover and choose brands. As journeys become more conversational and intent-driven, companies have to rethink how they show up — not just to be found, but to be chosen, and to deliver value in that moment,” said Ndidi Oteh, CEO of Accenture Song. “Radisson Hotel Group is taking a step in that direction, creating a more direct and meaningful way to connect with travelers when decisions are being made.”

The app is part of Radisson Hotel Group’s broader digital transformation and direct booking strategy. Accenture has supported the Group in modernizing its digital and data foundation (https://apo-opa.co/4pPQ78O), uniting its brands on a single global platform and enabling more personalized marketing across more than 1,000 hotels. With the Radisson Hotels app in ChatGPT extending that foundation into a new AI-native discovery channel, the Group will remain visible, relevant, and bookable as traveler behavior continues to evolve.

“With travel, planning is becoming easier for consumers, but more competitive for brands,” said Emily Weiss, senior managing director and global Travel lead, Accenture. “Travelers want to compare options quickly, narrow down choices and book with confidence, often in a single journey. That puts pressure on brands to show up with accurate, up-to-date, and easy-to-navigate information at every step. With Radisson Hotel Group, the focus was on making hotel content more accessible, so travelers can find what they need, explore options, and move to booking more seamlessly.”

This work builds on Accenture and ChatGPT’s parent company OpenAI’s broader partnership (https://apo-opa.co/4pOOVlZ) to help organizations use AI in more practical, decision-driven ways, unlocking new opportunities for growth, stronger customer connections, and more efficient operations. Accenture is an OpenAI Elite Partner and was recently named OpenAI’s AI Transformation Partner of the Year