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Marriott International Announces Robust Growth Momentum Across Europe, Middle East & Africa in 2025

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Marriott

Marriott International, Inc. (Nasdaq: MAR, “Marriott”) (www.Marriott.com) announced an exceptional year of growth across Europe, Middle East & Africa (EMEA) in 2025 with more than 230 organic signings representing over 31,000 rooms. Marriott also added 170 properties and nearly 24,000 rooms across EMEA last year, contributing to a 7.8% net rooms growth in the region.

 

“2025 was another strong year for Marriott International in EMEA defined by strategic expansion and segment-wide momentum across the region,” said Satya Anand, President, Europe, Middle East & Africa, Marriott International. “We continued to grow our portfolio with purpose by expanding into new destinations, scaling our brands thoughtfully and offering even more diverse experiences for our guests and Marriott Bonvoy members. Our robust growth is a testament to the dedication of our teams and the trust of our owners, and we remain committed to shaping the future of travel in the region.”

 

The company’s EMEA region ended the year with a pipeline of over 600 properties and nearly 113,000 rooms.

 

Germany, Italy, Saudi Arabia, United Arab Emirates and the United Kingdom were the highest growth markets, with the leading number of signings for the company across the region in 2025.  Conversions and adaptive reuse projects continue to drive significant growth for the company in the region, fueled by the company’s portfolio of collection brands and conversion-friendly offerings. Conversions and adaptive reuse projects represented nearly 50% of the region’s signings in the year.

 

Unrivaled Luxury Brands Deliver Extraordinary Growth

Marriott reinforced its luxury leadership in 2025. EMEA represented the company’s strongest region for signings in the luxury segment with a record 40 signed luxury deals. St. Regis saw the highest number of signed agreements in the region with 14 deals, including The St. Regis Karya Cove Resort, Bodrum and The St. Regis Jeddah Corniche. Other luxury milestone signings included The Cape Town EDITION, JW Marriott Hotel Tashkent and JW Marriott Milos Resort and Spa.

 

Record Breaking Branded Residential Signings

Reinforcing the company’s 25-year leadership in branded residences, Marriott signed a record-breaking 24 residential deals across EMEA, more than double the volume signed in 2024.  Since year-end 2023, the company has grown its branded residential total portfolio of open and pipeline properties by 33% in Europe, and 70% in the Middle East & Africa, demonstrating the growing demand for elevated living in the region. The company closed the year with 33 open locations and 60 in the region’s pipeline. Signings highlights in 2025 included The Residences at the Dubai Beach EDITION; Marriott Residences, Budapest; The Ritz-Carlton Residences, Palm Hills, Cairo and Seamont, Autograph Collection Residences, Al Reem Island, Abu Dhabi.

 

Accelerated Expansion of Midscale Segment

Marriott has experienced extraordinary growth in the midscale segment, while maintaining a strategic focus on regionally resonant brands and scaling them. Four Points Flex by Sheraton, a conversion-friendly midscale brand offered in EMEA, represented the fastest growing brand for the company in the region with 18 signings and 23 openings in 2025.  The brand closed the year with 38 open properties with over 4,300 rooms.

 

Marriott recently introduced two new brands to the region – Series by Marriott, a global collection brand for the midscale and upscale lodging segments that is designed to deliver a personalised experience that reflects the distinct character of each destination, and StudioRes, an extended-stay midscale brand.  Both brands have received significant interest from developers across the EMEA region.

 

Acquisition of the citizenM brand

As the company continues to strive to meet the evolving needs of every traveler and trip purpose, Marriott completed its acquisition of the citizenM brand, known for its genuine service, tech-savvy in-hotel experience, highly efficient use of space, and focus on art and design. The citizenM portfolio was integrated on Marriott’s platforms in the fourth quarter of 2025, adding 19 hotels and nearly 4,000 rooms to the company’s EMEA portfolio.

 

Jerome Briet, Chief Development Officer, Europe, Middle East & Africa, Marriott International added,

“From record luxury and branded residential signings to the remarkable momentum of our midscale offerings, we are capturing opportunity for growth and new audiences across every segment in the region. These milestones underscore the depth and diversity of our portfolio and reinforce our commitment to delivering long-term value for our hotel owners in this region.”

 

Marriott added 170 properties to its operating portfolio in the region in 2025. Opening highlights included:

  • The Luxury Collection continued its expansion in the region following the openings of Patmos Aktis, a Luxury Collection Resort & Spa, Greece and H15 Palace, a Luxury Collection Hotel, Krakow
  • Lifestyle luxury brands EDITION and W Hotels celebrated milestone openings such as The Lake Como EDITIONThe Red Sea EDITIONW Florence and W Sardinia.
  • JW Marriott made its debut in Greece with the JW Marriott Crete Resort & Spa, the brand’s first Mediterranean beach resort.
  • The company’s flagship brand, Marriott Hotels, marked its debut in Luxembourg with the Luxembourg Marriott Hotel Alfa.
  • Morea House, Autograph Collection, opened within Camps Bay in Cape Town, further expanding the brand’s diverse and dynamic portfolio of independent hotels in the region.
  • Celebrating its 10th anniversary, Moxy Hotels reached 100 open properties in the region with the Moxy Belfast City along with other key openings in Istanbul, Lisbon and Warsaw.
  • Four Points Flex by Sheraton added over 20 properties to its operating portfolio which included the brand’s entry into Germany, Austria, Italy and Spain.

 

As Marriott continues to expand its offerings, the breadth and depth of the company’s portfolio remain well-positioned to offer compelling options for developers and real estate investors. To learn more about Marriott’s development opportunities and updates, visit https://apo-opa.co/40s81T0.

Distributed by APO Group on behalf of Marriott International, Inc..

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Radisson Hotel Group and Accenture Redefine Travel Discovery on ChatGPT

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Radisson Hotel

New Radisson Hotels app in ChatGPT helps travelers move from trip intent to relevant hotel options, live rates, and direct booking paths, advancing Radisson Hotel Group’s agentic commerce strategy

AI is radically transforming how people search for and book hotel stays, and we are committed to being at the forefront of this shift

BRUSSELS, Belgium, July 29, 2026/APO Group/ –Radisson Hotel Group (www.RadissonHotels.com) has collaborated with Accenture (NYSE: ACN) in launching an AI-powered hotel discovery app in ChatGPT, helping travelers move from trip intent to search, comparison and planning through natural conversation.

 

Available as @RadissonHotels in ChatGPT, the app enables travelers to search for Radisson Hotels properties across over 100 countries, and more than 1,000 hotels through natural conversation. Through starting a new ChatGPT conversation with @RadissonHotels at the start of the prompt, travelers can ask for advice to plan a family-friendly weekend stay in Amsterdam, or a hotel in Paris with a gym and spa near the Eiffel Tower. The app will respond with relevant Radisson Hotels properties with live inventory and rates, location context, amenities, hotel details, and interactive map-based results. When ready, travelers are directed to complete the reservation through the Radisson Hotels website.

The launch marks an important step in Radisson Hotel Group’s move toward agentic commerce (https://apo-opa.co/4w1xwbb): a shift from traditional, channel-based booking journeys to AI-led experiences where discovery, comparison, and decision-making happen through conversation. As travelers increasingly turn to AI to ask questions, narrow down options, and plan trips, hospitality brands need to be visible, accurate, and actionable at the moment of intent.

This shift is already underway. According to Accenture’s Consumer Pulse Research (https://apo-opa.co/4fqvOLv), 87% of travelers are open to collaborating with an AI-powered travel agent to find the best option, and 71% of travelers say that at least half of their spend for hotels or airlines will be influenced by AI over the next 12 months. Radisson Hotel Group is seeing the change firsthand, noting that organic and direct web traffic channels that have historically driven online bookings are giving way to new touchpoints like ChatGPT.

“AI is radically transforming how people search for and book hotel stays, and we are committed to being at the forefront of this shift,” said Gianni Di Fede, chief commercial officer, Radisson Hotel Group. “With Accenture, we are reimagining hotel discovery for the next generation of travelers—meeting guests in the planning moment with a branded experience that makes it easier to find, compare, and book Radisson Hotels properties.”

The collaboration began with Radisson Hotel Group using an MCP accelerator that is part of Accenture’s AI Merchant Center, an agentic readiness and intelligence platform. This helped structure, validate, and optimize how Radisson Hotels’ content, inventory, rate, and booking signals could be monitored for AI-led discovery. Accenture then worked with Radisson Hotel Group to design the app experience, shaping how travelers interact with it and how it works across devices. The app connects directly to Radisson Hotel Group’s existing systems, delivering real-time hotel information that helps travelers move from a broad idea to a relevant shortlist more quickly. Over time, the companies plan to expand this experience to include deeper personalization, loyalty recognition, in-chat booking, reservation management, trip modification, and AI concierge capabilities.

“Agentic commerce is fundamentally changing how people discover and choose brands. As journeys become more conversational and intent-driven, companies have to rethink how they show up — not just to be found, but to be chosen, and to deliver value in that moment,” said Ndidi Oteh, CEO of Accenture Song. “Radisson Hotel Group is taking a step in that direction, creating a more direct and meaningful way to connect with travelers when decisions are being made.”

The app is part of Radisson Hotel Group’s broader digital transformation and direct booking strategy. Accenture has supported the Group in modernizing its digital and data foundation (https://apo-opa.co/4pPQ78O), uniting its brands on a single global platform and enabling more personalized marketing across more than 1,000 hotels. With the Radisson Hotels app in ChatGPT extending that foundation into a new AI-native discovery channel, the Group will remain visible, relevant, and bookable as traveler behavior continues to evolve.

“With travel, planning is becoming easier for consumers, but more competitive for brands,” said Emily Weiss, senior managing director and global Travel lead, Accenture. “Travelers want to compare options quickly, narrow down choices and book with confidence, often in a single journey. That puts pressure on brands to show up with accurate, up-to-date, and easy-to-navigate information at every step. With Radisson Hotel Group, the focus was on making hotel content more accessible, so travelers can find what they need, explore options, and move to booking more seamlessly.”

This work builds on Accenture and ChatGPT’s parent company OpenAI’s broader partnership (https://apo-opa.co/4pOOVlZ) to help organizations use AI in more practical, decision-driven ways, unlocking new opportunities for growth, stronger customer connections, and more efficient operations. Accenture is an OpenAI Elite Partner and was recently named OpenAI’s AI Transformation Partner of the Year

Distributed by APO Group on behalf of Radisson Hotel Group.

 

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Radisson Blu Hotel & Convention Centre, Kigali celebrates ten years of shaping Kigali

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Radisson Blu

Since opening in 2016, the landmark property has welcomed world leaders, international organizations, multinational companies, major sporting events, cultural celebrations and thousands of delegates from around the world

KIGALI, Rwanda, July 26, 2026/APO Group/ —Radisson Blu Hotel & Convention Centre, Kigali (https://apo-opa.co/4fWFuxi) recently celebrated its tenth anniversary, marking a decade as one of Rwanda’s most recognizable hospitality and events landmarks and a key contributor to the country’s rise as a leading Meetings, Incentives, Conferences and Exhibitions destination in Africa.

 

Since opening in 2016, the landmark property has welcomed world leaders, international organizations, multinational companies, major sporting events, cultural celebrations and thousands of delegates from around the world. Beyond its role as a hotel and events venue, it has become a symbol of Rwanda’s ambition, innovation and continued transformation.

The anniversary was celebrated under the theme, “Celebrating a Decade of Excellence, Innovation and Community Impact,” through a programme of activities recognizing the people, partnerships and progress behind the property’s success, while setting the direction for its next decade.

This milestone reflects the dedication of our teams, the confidence of our partners and the strong vision that continues to drive Rwanda’s hospitality sector forward

The anniversary programme was built around three flagship pillars. Legacy Week featured a ten-day celebration highlighting the property’s contribution to Rwanda’s growth. The Legacy Gala brought together approximately 350 stakeholders and partners, while the KCC Impact Programme included a series of community and sustainability initiatives held before and after the anniversary celebrations.

As part of the programme, Radisson Blu Hotel & Convention Centre, Kigali delivered a series of legacy initiatives reflecting its commitment to sustainability, community engagement, employee wellbeing and talent development. Activities included the planting of 100 trees, community outreach with SOS Children’s Villages, a Youth Career Day for future hospitality talent, employee wellness activities and long-service recognition for team members.

The celebrations also included the launch of a “10 Years of Impact” documentary, sharing the history and evolution of the property, alongside a dedicated media programme highlighting its contribution to tourism, employment, business events and Rwanda’s wider economy.

“Over the past ten years, Radisson Blu Hotel & Convention Centre, Kigali has played an important role in strengthening Rwanda’s position as one of Africa’s leading destinations for business tourism and international events. This milestone reflects the dedication of our teams, the confidence of our partners and the strong vision that continues to drive Rwanda’s hospitality sector forward. We are proud of what has been achieved and remain committed to supporting the country’s tourism ambitions, developing local talent and creating meaningful value for the communities in which we operate,” said Sandra Kneubühler, Managing Director, Sub-Saharan Africa, Radisson Hotel Group.

“While this milestone allowed us to reflect on everything that has been achieved, our focus remains firmly on the future. We look forward to building on this strong foundation, creating new opportunities for our people and partners, and continuing to deliver memorable experiences for guests and delegates from Rwanda and around the world,” said Nice Uwase, Acting General Manager, Radisson Blu Hotel & Convention Centre, Kigali.

The tenth anniversary reinforced Radisson Blu Hotel & Convention Centre, Kigali’s position as a national icon, a platform for international engagement and a catalyst for the continued growth of Rwanda’s hospitality and business tourism sectors.

Distributed by APO Group on behalf of Radisson Hotel Group.

 

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Hyatt Announces Plans for Grand Hyatt Victoria Falls The Kingdom

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Hyatt Victoria Falls

Set to open in late 2027 after an extensive refurbishment of the building, Grand Hyatt Victoria Falls will be the second Hyatt branded hotel in Zimbabwe

We aim to create an elevated hospitality experience that celebrates the culture, energy and significance of Victoria Falls

VICTORIA FALLS, Zimbabwe, July 8, 2026/APO Group/ –Hyatt (www.Hyatt.com) announced today that Grand Hyatt Victoria Falls The Kingdom is expected to open in late 2027 following the signing of a management agreement between a Hyatt affiliate and an affiliate of Albwardy Investments LLC. Located in Zimbabwe’s Victoria Falls, home to the world-famous waterfall of the same name, the hotel will become the second Hyatt branded hotel in the country.

 

Originally built in 1966 and redeveloped in 1999, the property will undergo an extensive renovation and design transformation in line with the Grand Hyatt brand, creating a captivating destination within a destination that celebrates both the iconic and intimate moments through thoughtful details and grand experiences. The hotel will give World of Hyatt members and guests the opportunity to visit and stay in another renowned leisure travel destination. Upon opening as Grand Hyatt Victoria Falls The Kingdom, World of Hyatt members will be able to earn and redeem World of Hyatt benefits.

Nestled in the heart of Victoria Falls, which is recognized as a UNESCO World Heritage Site and locally known as Mosi-oa-Tunya or “The Smoke That Thunders”, the future Grand Hyatt Victoria Falls The Kingdom will offer a distinctive gateway to one of the world’s most iconic destinations. The location of the hotel will place guests within a vibrant and compact tourism hub, with only a five-minute walk to the Victoria Falls rainforest and easy access to regional safari circuits, guided tours, restaurants and cultural experiences.

“We are delighted to collaborate with Albwardy Investments to bring the Grand Hyatt brand to Victoria Falls,” said Ludwig Bouldoukian, Regional Vice President, Development, Middle East and Africa, Hyatt. “With its landmark location just moments from the Victoria Falls rainforest, this property represents a truly exceptional setting. This signing marks a significant milestone in Hyatt’s continued expansion across Africa, reinforcing our commitment on growing our brand presence in the region and providing World of Hyatt members more travel choice in inspiring destinations.”

“We are proud to collaborate with Hyatt on plans to introduce the Grand Hyatt brand to Victoria Falls,” said Mr. Ali Albwardy, Chairman, Albwardy Investments. “As one of the destination’s most established hospitality landmarks for more than 60 years, the property holds significant heritage and potential within Zimbabwe. Through its transformation under the Grand Hyatt brand, and with plans to reopen in late 2027, we aim to create an elevated hospitality experience that celebrates the culture, energy and significance of Victoria Falls, further reinforcing our commitment to Africa’s hospitality sector.”

The property is expected to feature 245 thoughtfully appointed guestrooms and an extensive range of facilities, including 1,800 sqm (19,375 sq ft) of meeting and event space, three dining venues, a spa and fitness center and a grand lobby lounge.  The hotel will offer a dynamic mix of culinary, leisure and wellness experiences along with welcoming service that creates an elevated experience for all guests. As the closest hotel to the entrance of the Victoria Falls national park on the Zimbabwean side of the border, the property is ideally located near the area’s key attractions. It is also a short 20-minute drive from Victoria Falls International Airport, making it well suited for leisure, events and business travellers alike.

To learn more about Hyatt, visit www.Hyatt.com


The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.

 

Distributed by APO Group on behalf of Hyatt.

 

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