VDM can uplift ad preference up to 123 points vs. a 100-point average Ads aligned with an individual’s dominant Values consistently win preference Stronger Values drive...
WARC releases The Future of Strategy 2025, a worldwide survey-led report with insights from more than more than 1,000 marketing strategists 06 October 2025 – Strategy...
The WARC 2025 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories 22 July 2025 – WARC has today released its...
The Future of Programmatic 2025: new research by WARC explores major trends in programmatic advertising 10 July 2025 – WARC’s The Future of Programmatic 2025 report,...
The Future of Measurement 2025, part of WARC’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement 8 May 2025 – As measurement...
Finding your centaur: getting creative with gen AI 22 April 2025 – Leading creatives, strategists and marketers from across Asia Pacific and the Middle East reveal...
Globally, 51% of ad spend goes to professionally-produced content, down from 72% in 2019 On average, 3.7% of total UK TV ad spend is allocated to...
● Landmark study proving that brand building works in delivering growth in dynamic Asian markets ● Campaigns that have a 50% brand investment proven to boost...
Growth forecasts for advertising spend have been downgraded this year (-0.9pp to +6.7%) and next (-0.7pp to +6.3%), equivalent to a $19.8bn cut. The risk of...
Global podcast ad spend will exceed $5bn in 2025 (+7.9%) and $5.5bn in 2026 (+6.5%) Video podcast consumption is growing. YouTube is the most popular platform...
