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Meta defies gravity, open web is moribund versus Q1 2026 benchmarks

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WARC
  • Google Search surges past expectations with ad growth 5.4 percentage points above forecast
  • Meta overperformed with ad revenue of $55.0bn against a projected $54.1bn – 2.3pp ahead of WARC’s forecast
  • Amazon’s advertising services revenue of $17.2bn was in line with first quarter expectations
  • YouTube’s $72m ad revenue shortfall reveals engagement-to-revenue conversion gap

WARC releases latest Earnings Debrief comparing Big Tech’s ad revenue performance against WARC Media’s quarterly global ad spend forecast data

01 May 2026 – The first quarter of 2026 delivered a useful reminder that not all online advertising growth is created equal. Meta outpaced WARC Media’s forecast, while Amazon held steady, and YouTube continued to struggle even as Alphabet’s wider advertising machine powered ahead.

This is according to analysis by WARC Media in its latest Earning Debrief, an advertising revenue performance analysis of Big Tech compared against WARC Media’s quarterly global ad spend forecast data, to provide a current round-up of their ad spend.

Benchmarking against WARC Media’s ad spend projections – derived from a proprietary neural network of over two million data points – Meta’s reported growth beat expectations by 2.3 percentage points (pp) during the opening quarter of 2026. Google Search outperformed by 5.4pp, and Amazon’s ad business came in broadly level (-0.4pp). YouTube, however, once again fell short of projections (-1.9pp), while Google’s Display Network recorded a sharper-than-expected decline (-1.6pp).

James McDonald, Director of Data, Intelligence & Forecasting at WARC, said “With this earnings cycle closely tracking our forecasts, WARC’s outlook for the year remains broadly unchanged for the major online platforms. The next phase of growth is likely to favour those that can turn AI from a fashionable noun into a measurable commercial advantage. As ever in advertising, rhetoric is plentiful; revenue is indelible.”

Meta defies gravity

Meta was an overperformer this quarter, with ad revenue of $55.0bn against a forecast of $54.1bn – 2.3pp ahead of WARC’s benchmark. Better targeting, more automated buying and faster optimisation appear to be helping Meta convert its AI infrastructure into measurable performance, rather than merely an expensive slide in an investor deck.

Management commentary reinforces this interpretation. CFO Susan Li reported that ranking improvements on Instagram drove a 10% lift in time spent with Reels in Q1, while Mark Zuckerberg pointed to strong trends across Meta’s apps and all-time high engagement around video content.

The results suggest Meta is increasingly effective at capturing user attention, selling it, monetising it, and commanding premium rates in the process.

Amazon’s full-funnel evolution

Amazon’s advertising services revenue of $17.2bn was effectively in line with first quarter expectations. The world’s largest advertiser is working to be “the best place for brands of all sizes to grow their businesses” and emphasised its full-funnel credentials during its earnings call.

Beyond the messaging, Amazon’s advertising business continues to benefit from the attibutes marketers most value: purchase intent, closed-loop measurement and inventory that sits tantilisingly close to the transaction.

The direction of travel, therefore, remains favourable for Amazon. Retail media continues to gain market share by offering advertisers the alluring prospect of linking spend to sales with minimal attribution complexity, while streaming inventory and AI-assisted creative tools broaden Amazon’s reach beyond the lower funnel. This bodes well for future earnings cycles.

Alphabet’s mixed quarter

Google was the standout performer during the quarter, with ad revenue up 19.1% to $60.4bn, a marked 5.4pp above the benchmark of +13.7%. Clearly traditional paid search remains resilient, and Alphabet is arguing with some confidence that AI is improving engagement rather than cannibalising it.

Indeed, CEO Sundar Pichai heralded that AI is “illuminating every aspect of the business” and that products such as AI Overviews and AI Mode are now bringing users back to search more often. While progress is evident, the quarter revealed uneven performance across Alphabet’s advertising portfolio, with AI-driven gains not distributed equally among all business units.

YouTube’s reported ad revenue of approximately $9.98bn came in around $72m below the forecast value of $10.05bn, suggesting that strong engagement is still not converting into revenue quite as elegantly as executives would prefer. Short-form video continues to attract attention at scale, but monetisation still appears to lag the consumption curve: this is now the second consecutive quarter in which YouTube has fallen short of WARC’s forecast expectations, though the gap was far wider last quarter.

Google’s Display Network continues to decline in step with a moribund open web. Here, ad revenue dipped 3.9% compared to a forecast fall of 2.3% – this suggests Alphabet’s AI ambitions may be creating trade-offs in certain areas potentially at the expense of others.

Final word

Given the combined scale of these three players – accounting for 58% of all ad investment globally excluding China – they provide a useful yardstick for the industry at large.

The pace of growth at Amazon by far exceeds the WARC Media forecast for Q1 2026 ad spend on retail media globally (+12.3%); ditto Meta in relation to WARC’s benchmark for social media in the quarter (+20.3%). And that without looking at forecasts for slower-growth channels like total TV (+1.2%), or the market as a whole (+11.1%).

Taken together, the quarter suggests that advertisers are continuing to reward platforms that combine scale, first-party data and increasingly competent automation.

Meta is showing what happens when AI improves both engagement and monetisation simultaneously, Amazon is extending retail media into something closer to a full-spectrum ad business, and Alphabet is proving that search remains formidable even as video and display raise less cheerful questions.

 

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Hong Kong sets out strategies to enhance the appeal and add value to the city’s tourism industry

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HONG KONG SAR – Media OutReach Newswire – 21 September 2026 – Enhancing the city’s appeal as a destination for tourism and major sports and cultural events was a strong focus of the First Five-Year Plan for Economic and Social Development of the Hong Kong Special Administrative Region (HKSAR) (2026-2030) and the 2026 Policy Address, announced by Hong Kong’s Chief Executive John Lee last week (September 16).

Mr Lee unveiled measures to support the integrated development of culture, sports and tourism which will help develop Hong Kong as an East-meets-West Centre for International Cultural Exchange. These included enriching the supply of high-quality tourism products, while bolstering infrastructure and ancillary facilities as well as deepening engagement with markets in the Chinese Mainland and around the world.

 




 
 

“Hong Kong is blessed with a unique cultural vision, shaped by both Chinese and foreign influences,” Mr Lee said. “We will continue to engage and collaborate with Mainland and overseas culture, arts and creative sectors to consolidate Hong Kong’s role as a hub for the exchange, collaboration and promotion of culture, arts and creativity. We will also host international cultural and arts exhibitions and performances to attract visitors to Hong Kong.”

 

To support Hong Kong’s film industry and promote “Film + Tourism”, the Support Unit for Non‑local Film Productions will be set up to provide one‑stop services for Mainland and overseas film crews filming in Hong Kong, attracting the production of more quality films to promote Hong Kong.

Mr Lee noted that the Kai Tak Sports Park has substantially expanded Hong Kong’s capacity to host international mega events, with more than 170 sessions of international and local sports and cultural entertainment mega events having been held there so far, attracting over 2.6 million spectators.

Meanwhile, the HKSAR Government will explore the redevelopment of Victoria Park Centre Court and other ancillary facilities into an iconic all‑weather, multi‑purpose venue for holding larger‑scale and higher‑level sports events, as well as performance activities.

Hong Kong’s Secretary for Culture, Sports and Tourism, Rosanna Law, highlighted the growing trend of multi-destination tourism. Ms Law said that Hong Kong welcomed around 36.67 million visitor arrivals in the first eight months of 2026, representing a year-on-year increase of about 11 per cent.

“The proportion of overseas visitors travelling onwards to the Chinese Mainland via Hong Kong has continued to rise, exceeding 20% in the first half of 2026,” Ms Law said.

The HKSAR Government will continue to capitalise on measures introduced by the Central Government to facilitate visits by foreign travellers to the Chinese Mainland, deepen collaboration with Mainland provinces and municipalities, and explore with the country additional immigration facilitation arrangements for international visitors. The Hong Kong Tourism Board (HKTB) will promote multi destination travel itineraries to overseas visitors, partner with airlines to roll out relevant tourism products and promotional offers, and intensify publicity overseas.

It will take forward “+ Tourism” joint initiatives, integrating various events with tourism to raise their appeal, aiming to extend visitor stays in Hong Kong and generate value‑adding momentum. Such joint initiatives would integrate tourism with mega events, ecology, heritage, finance and industrial brands.

On developing the yacht economy, Mr Lee said that a variety of new yacht berth projects are now moving ahead, including the tender for the composite development project in Aberdeen comprising a marina, recreational facilities and residential development scheduled for the first half of 2027, and the yacht bay project under the Airport City “SKYTOPIA”.

“In addition, starting from May, Hong Kong and Macao yachts may navigate in nine Guangdong-Hong Kong-Macao Greater Bay Area cities, with the requirement for guarantee exempted and under temporary ship nationality registration,” Mr Lee said. “The first northbound travel of yachts from Hong Kong set sail in June. The Marine Department will soon sign a memorandum of understanding with the Guangdong Maritime Safety Administration for the implementation of southbound travel for yachts from Guangdong, adding impetus to cross‑boundary leisure consumption.”

To further enhance the city’s appeal as a Muslim‑friendly destination, the HKTB will extend the Hong Kong Restaurants Halal Certification Funding Scheme to the end of 2027, encouraging the industry to provide more Muslim‑friendly food options.
 




 

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Former DAMAC Senior Vice President Paulo J. Cruz Appointed Founding CEO of African Collaboration Group (ACG) to Spearhead Sports and Entertainment District Development Across Africa

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Paulo J. Cruz will lead the development and expansion of a pan-African platform for the origination and structuring of large-scale sports and entertainment district ecosystems

LONDON, United Kingdom, September 21, 2026/APO Group/ –African Collaborations Group (ACG) (www.ACGafrica.com), the leading strategic project origination and collaboration platform focused on the industrialisation of sport in Africa through bankable district ecosystems, today announced the appointment of Paulo J. Cruz as its Founding Chief Executive Officer.

 




  

Mr Cruz joins ACG from DAMAC Group, one of the largest privately held real estate developers in the Middle East, where he served as Senior Vice President from 2022 to 2026. In 2025, the Group reported close to USD 10 billion in property sales. His tenure at DAMAC further deepened an already distinguished career spanning infrastructure origination, urbanisation strategy, and large-scale real estate development across Africa, the Middle East, and Europe.

Over the course of his 28-year career, Mr Cruz has originated or structured projects ranging from USD 50 million to in excess of USD 5 billion, stewarding initiatives from early-stage concept through feasibility analysis, financial structuring, and investor alignment to bankable delivery stages. His professional footprint encompasses senior roles at BP, one of the world’s foremost energy companies; BlackIvy Group, a US-backed infrastructure investment platform; Movares, a leading European engineering consultancy; and Cushman & Wakefield, a globally recognised real estate advisory firm.

Prior to DAMAC, Mr Cruz served as Group Chief Executive Officer of LandAfrique, a pan-African development platform focused on industrial parks, infrastructure, housing and power projects across Sub-Saharan Africa, further solidifying his reputation as one of the continent’s most experienced development executives.

Infrastructure is the prerequisite for the industrialisation of sport in Africa

As Founding CEO of ACG, Mr Cruz will lead the development and expansion of a pan-African origination platform, working in close partnership with sovereign governments, development finance institutions (DFIs), private investors, sport and entertainment principals, and leading academic institutions to structure district-level projects that are both investable and deliverable at scale.

ACG operates as a specialised origination and collaboration platform engineered to transform concepts into credible, bankable sport and entertainment district ecosystems — architectures capable of attracting institutional capital and generating long-term, multi-dimensional economic impact at a national and continental scale.

ACG’s flagship initiative, Victory District™, provides a proprietary district development framework designed to originate integrated, mixed-use sport and entertainment destinations that transcend conventional single-venue models. The framework prioritises asset utilisation optimisation, long-term sustainability, expanded revenue diversification beyond matchday economics, structured employment and youth opportunity creation, talent development pathways, and institutional-grade operations and maintenance standards.

Mr Cruz’s appointment follows the establishment of ACG’s Advisory Board, comprising internationally recognised leaders from global sport governance, finance, infrastructure and development institutions — including Fatma Samoura, Former Secretary General of FIFA; Kenny Jean-Marie, Former Chief Member Associations Officer of FIFA; Herbert Mensah, President of Rugby Africa and Executive Board Member of World Rugby; and Jan Alessie, Co-Founder and Managing Director of the World Football Summit — as well as a Research & Impact Advisory Panel of leading scholars focused on the economics, governance and societal impact of sport. The full list of Advisory Board and Research & Impact Advisory Panel members can be consulted here:  https://apo-opa.co/4xMb5ry.

“Paulo brings an exceptional combination of origination expertise, institutional credibility, and continental experience that is virtually unparalleled in this space. His demonstrated ability to transform ambitious development concepts into financially structured, bankable projects positions him as the ideal leader to guide ACG as we build a platform capable of catalysing transformative investment and accelerating the realisation of financially sustainable sport and entertainment districts across Africa,” said Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), Founder and Executive Chairman of ACG.

A prominent thought leader and keynote speaker at leading international platforms — including the Africa Property Investment Summit (API Summit), the Africa Real Estate Conference & Expo (ARCE), the African Union for Housing Finance Annual Conference, and the West Africa Property Investment Summit — Mr Cruz was honoured as “Person of the Month” by Sustainable Investments and Alliances for Africa (SIA).

“Infrastructure is the prerequisite for the industrialisation of sport in Africa — without it, the entire value chain remains theoretical. Athletes need places to train, compete and develop. Sport governing bodies need venues that meet international standards. Broadcasters, sponsors and event organisers need facilities capable of generating commercial value. Every revenue stream in the sport economy ultimately depends on infrastructure existing and its respective operation. But how that infrastructure is originated determines whether it becomes an economic engine or a fiscal burden. Across Africa, too many sport facilities have been built in isolation — a stadium delivered for a single event, then left to deteriorate at a fraction of its capacity, draining public finances rather than generating returns. ACG exists to change that equation,” said Paulo J. Cruz, Founding Chief Executive Officer of African Collaborations Group.

Distributed by APO Group on behalf of African Collaborations Group (ACG).

 

 




 

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Africa Makes its Case for a Bigger Role on the Global Stage

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GABI’s Unstoppable Africa 2026 brings global leaders together on Africa’s push to capture more value from its resources, accelerate investment and strengthen its influence in global trade and decision-making

NEW YORK, United States of America, September 21, 2026/APO Group/ –Africa is pushing for a bigger role in shaping the global economy, as business leaders, heads of state, investors, policymakers, and global partners converged in New York yesterday to articulate the continent’s ambition in global trade, investment, and value creation. Held alongside the 81st session of the United Nations General Assembly, Unstoppable Africa 2026 put Africa’s business agenda at the center of the global conversation.

 




  

The fifth edition of the Global Africa Business Initiative’s (GABI) flagship convening drew senior leaders from across business, government, and global institutions to the Marriott Marquis in Times Square, including UN Secretary-General H.E. António Guterres; H.E. Mahmoud Ali Youssouf, Chairperson of the African Union Commission; and Massad Boulos, Senior Advisor to the President of the United States on Arab and African Affairs.

The UN Secretary-General called for action to give Africa a greater role on the global stage, including a permanent presence on the United Nations Security Council: “Africa needs a permanent presence on the United Nations Security Council, where it can contribute to dialogue and action for the whole globe.” He stressed that Africa’s growing influence in global markets must translate into a stronger voice in international affairs. Guterres also urged reforms to better reflect the needs of developing countries, particularly in Africa, and for the continent’s natural resources, including critical minerals, to generate more local value and decent jobs rather than simply being exported.

With critical minerals, trade, energy, and investment dominating the first day, Unstoppable Africa reflected a wider shift in Africa’s economic story: from supplying the global economy to building more of the businesses, industries, and value chains that can capture the opportunity.

H.E. Mahmoud Ali Youssouf, Chairperson of the African Union Commission, said Africa’s 1.5 billion people and growing market create a significant opportunity, but the continent must accelerate the development of African value chains and remove barriers to trade to drive industrial transformation. He identified affordable energy, better infrastructure, access to finance, skills, technology, and clear standards as critical requirements for Africa to turn its market potential into faster economic growth.

Africa needs a permanent presence on the United Nations Security Council, where it can contribute to dialogue and action for the whole globe

The private sector took center stage, as African and global business leaders articulated what it will take to turn Africa’s resources, markets, and talent into productive economic capacity. The Leaders Panel brought together Samaila Zubairu, President and CEO of the Africa Finance Corporation; Aliko Dangote, Founder and Chairman of the Dangote Group; Mandy DeFilippo, CEO of Americas, Europe, Middle East and Africa at Standard Chartered; Nonkululeko Nyembezi, Chairperson of Standard Bank Group; Nolitha Fakude, Chairperson of Anglo American South Africa; and Tidjane Thiam, General Partner at Allied Critical Minerals Fund.

Leaders stressed the need to move beyond exporting raw materials, including critical minerals and crude oil, by developing local processing, manufacturing, and value chains that create jobs and retain more economic value on the continent.

One of the highlights announced yesterday was that the US$300 million Nigeria Distributed Renewable Energy (DRE) Fund has reached its first close, securing its initial capital commitments and moving into operation. Co-managed by the Nigeria Sovereign Investment Authority (NSIA) and Africa50, the fund will provide equity financing to local clean-energy developers, supporting decentralized solutions including solar mini-grids, solar home systems, commercial and industrial power solutions, and energy storage. Aligned with Mission 300, which aims to connect 300 million Africans to electricity by 2030, the fund is designed to mobilize private investment and expand reliable energy access for Nigerian homes and businesses.

Energy was another major focus. Anna Bjerde, Managing Director of Operations at the World Bank Group, and Damilola Ogunbiyi, CEO and Special Representative of the UN Secretary-General for Sustainable Energy for All, joined discussions on how innovative finance could unlock investment in Africa’s power infrastructure and accelerate access to reliable energy.

Healthcare also featured within the wider economic conversation. Roche reaffirmed its commitment to advancing breast cancer care through its Africa Breast Cancer Ambition (ABCA), which aims to help 80% of women diagnosed with breast cancer in Africa survive for at least five years by 2030.

Unstoppable Africa 2026 continues today, September 21st, with further sessions focused on digital transformation, investment, creative industries, sport, and Africa’s role in the global economy.

Everyone is invited to watch the event live on Unstoppable Africa YouTube channel at https://apo-opa.co/4xoGXlz

Distributed by APO Group on behalf of Global Africa Business Initiative.

 

 




 

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