WARC - Afro Asia News

A re-focus on sales growth and brand building are the driving force for effective marketing in Asia-Pacific

Insights from the WARC Awards for Effectiveness 2024 – APAC regional awards 4 June 2024 – Following an in-depth analysis of the 64 shortlisted, Gold, Silver...

Business1 month ago

WARC upgrades retail media advertising investment 2024 to $153.3bn worldwide

Amazon’s ad revenue is forecast to reach $52.7bn (+24.4%) in 2024 and $68.0bn in 2025 (+18.9%)AI-enabled e-commerce is projected to reach $16.8bn by 2030 WARC releases...

Business2 months ago

Adding short-form video to the media mix can improve brand recognition by 20%

13 May 2024 – Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, advertisers are...

Business2 months ago

Using partnerships to boost reach and entertainment to surprise consumers are top tactics for success in Asia-Pacific

Insights from the WARC Rankings APAC – a new report by WARC Creative 9 May 2024 – A new report is released by WARC Creative summarising...

Business3 months ago

Marketers are leaving value on the table by failing to measure the full impact of their marketing investments

The Future of Measurement 2024, part of WARC’s Evolution of Marketing programme, explores major trends and emerging best practices in measurement 18 April 2024 – As cookies...

Business2 years ago

Global marketing industry growth eases following a strong COVID recovery

WARC’s GMI – Methodology : Our global panel consists of experienced executives working for brand owners, media owners, creative and media agencies and other organisations serving...

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Afro Asia News

All posts tagged "WARC"

A re-focus on sales growth and brand building are the driving force for effective marketing in Asia-Pacific

WARC upgrades retail media advertising investment 2024 to $153.3bn worldwide

Adding short-form video to the media mix can improve brand recognition by 20%

Using partnerships to boost reach and entertainment to surprise consumers are top tactics for success in Asia-Pacific

Marketers are leaving value on the table by failing to measure the full impact of their marketing investments

Global marketing industry growth eases following a strong COVID recovery

International Islamic Trade Finance Corporation (ITFC) Engages Stakeholders During the World Trade Organization Aid for Trade Review 2024 Event

Republic of Congo Hydrocarbons Minister to Discuss Gas Monetization at Angola Oil & Gas (AOG) 2024

Gazprom Joins African Energy Week (AEW) 2024 as Silver Sponsor, Driving Africa’s Gas Momentum

African Development Bank Group Launches Project to Map Women Entrepreneurs’ Associations in Africa

PGS Joins African Energy Week: Invest in African Energy as Silver Sponsor

West Africa Liquefied Natural Gas (LNG) Chief Executive Officer (CEO) Confirmed as a Speaker at MSGBC Oil, Gas & Power 2024

Moyes & Co, Envoi Limited, FarmoutAngel to Host African Farmout Forum at African Energy Week (AEW) 2024, Connecting Investors to African Blocks

TotalEnergies’ Commitment to Local Content: A Key Driver of Economic Growth in Africa

Azentio expands its leadership team with 2 new appointments

Siemens and PANA Infrastructure Join Forces in Groundbreaking Initiative to Modernize Nigeria’s Power Sector

From crisis to catalyst: Nairobi’s hospitality sector is thriving

Hundreds of real estate leaders set to gather at African Property Investment (API) Mauritius & Indian Ocean Property Forum

The Radisson brand enters Cape Town with the newly rebranded Radisson Hotel Cape Town Foreshore

Morocco’s first Radisson-branded hotel opens in Casablanca

Africa Hospitality Magazine now available in English

Afreximbank Backs the Expansion of Silversands Hotel in Grenada with a US$ 30 Million Facility

Juno Spa brings the elegance and nostalgia of Turkish Baths to Europe, Americas and the Gulf

Radisson Hotel Group targets expansion to 25 hotels in South Africa by 2030, doubling its current portfolio

GITEX AFRICA 2024 powers cross continental quest for an Artificial Intelligence (AI) future as region prepares for new digital era

Cellulant Welcomes Leading Executives from Payment Industry Leaders To Strengthen Its Management Team And Drive Its Global Growth Strategy