WARC releases Marketer’s Toolkit 2026 providing marketers with strategic insights for planning and decision-making in the coming year Based on WARC’s proprietary GEISTE trends framework, insights from...
98% of mid-market marketers believe AI will improve marketing effectiveness Lack of in-house AI expertise is a leading concern for mid-market marketers WARC & Mailchimp introduce...
WARC releases The Future of Commerce Media 2025 examining trends, advertising investment and the impact of AI on retail media 4 November 2025 – The global...
VDM can uplift ad preference up to 123 points vs. a 100-point average Ads aligned with an individual’s dominant Values consistently win preference Stronger Values drive...
WARC releases The Future of Strategy 2025, a worldwide survey-led report with insights from more than more than 1,000 marketing strategists 06 October 2025 – Strategy...
The WARC 2025 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories 22 July 2025 – WARC has today released its...
The Future of Programmatic 2025: new research by WARC explores major trends in programmatic advertising 10 July 2025 – WARC’s The Future of Programmatic 2025 report,...
The Future of Measurement 2025, part of WARC’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement 8 May 2025 – As measurement...
Finding your centaur: getting creative with gen AI 22 April 2025 – Leading creatives, strategists and marketers from across Asia Pacific and the Middle East reveal...
Globally, 51% of ad spend goes to professionally-produced content, down from 72% in 2019 On average, 3.7% of total UK TV ad spend is allocated to...
