375 senior marketers and agency leaders across nine countries in APAC surveyed Half (55%) of APAC ad agencies say clients prioritize short-term activation over long-term brand...
Netflix ad revenue forecast to double to $3bn in 2026 and reach $8bn by 2030 The streamer’s global reach is close to 1bn, with members consuming...
YouTube delivered the most significant underperformance versus WARC’s Q4 2025 benchmark, missing forecasts by 9.3 percentage points. Though still just behind forecast (-1.4pp), Meta delivered a...
WARC releases Marketer’s Toolkit 2026 providing marketers with strategic insights for planning and decision-making in the coming year Based on WARC’s proprietary GEISTE trends framework, insights from...
98% of mid-market marketers believe AI will improve marketing effectiveness Lack of in-house AI expertise is a leading concern for mid-market marketers WARC & Mailchimp introduce...
WARC releases The Future of Commerce Media 2025 examining trends, advertising investment and the impact of AI on retail media 4 November 2025 – The global...
VDM can uplift ad preference up to 123 points vs. a 100-point average Ads aligned with an individual’s dominant Values consistently win preference Stronger Values drive...
WARC releases The Future of Strategy 2025, a worldwide survey-led report with insights from more than more than 1,000 marketing strategists 06 October 2025 – Strategy...
The WARC 2025 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories 22 July 2025 – WARC has today released its...
The Future of Programmatic 2025: new research by WARC explores major trends in programmatic advertising 10 July 2025 – WARC’s The Future of Programmatic 2025 report,...
