Global podcast ad spend will exceed $5bn in 2025 (+7.9%) and $5.5bn in 2026 (+6.5%) Video podcast consumption is growing. YouTube is the most popular platform...
WARC releases The Future of Media 2025 highlighting trends in media planning, advertising investments and the media ecosystem 16 January 2025 – WARC’s latest forecasts show that global advertising spend surpassed $1trn...
A new white paper by WARC Advisory and Audacy explores the perceptual barriers driving the gap between audio advertising spend and audio consumption in the U.S....
Projected 10.7% rise in global spend this year equivalent to an additional $104bn in advertiser investment, the second-highest absolute rise on record One in five dollars...
WARC releases Marketer’s Toolkit 2025 providing marketers with strategic support for planning and decision-making in the coming year Based on WARC’s proprietary GEISTE trends research, insights...
Spotify’s global ad revenue will top the $2bn threshold for the first time in 2024, up 13% year-on year, with revenue rising to $2.6bn in 2026Brands...
Breakthrough research by WARC Advisory and MSQ presented in new whitepaper: ‘Harnessing the power of rituals: Where marketing meets meaning’ 72% of consumers incorporate brands into...
Projected 10.5% rise in global spend this year represents a 2.3 percentage point (pp) upgrade to WARC forecast, reflecting the uptake of AI-enabled media tools North...
14 August 2024 – WARC has today released The Future of Programmatic 2024, a report covering the major trends shaping programmatic advertising over the coming 12...
New research by WARC Advisory, in partnership with The B2B Institute at LinkedIn, and strategy expert Roger Martin finds that campaigns that make a Promise to...
