WARC releases Marketer’s Toolkit 2025 providing marketers with strategic support for planning and decision-making in the coming year Based on WARC’s proprietary GEISTE trends research, insights...
Spotify’s global ad revenue will top the $2bn threshold for the first time in 2024, up 13% year-on year, with revenue rising to $2.6bn in 2026Brands...
Breakthrough research by WARC Advisory and MSQ presented in new whitepaper: ‘Harnessing the power of rituals: Where marketing meets meaning’ 72% of consumers incorporate brands into...
Projected 10.5% rise in global spend this year represents a 2.3 percentage point (pp) upgrade to WARC forecast, reflecting the uptake of AI-enabled media tools North...
14 August 2024 – WARC has today released The Future of Programmatic 2024, a report covering the major trends shaping programmatic advertising over the coming 12...
New research by WARC Advisory, in partnership with The B2B Institute at LinkedIn, and strategy expert Roger Martin finds that campaigns that make a Promise to...
Two in five people worldwide are active gamers26.7% year-on-year rise in average revenue per user for in-app gaming adsA complex ecosystem, game publishers are working to...
The WARC 2024 Consumer Trends reports explore key issues influencing consumer purchase decisions with regional analysis from APAC, Europe and North America 24 July 2024 –...
Insights from the WARC Awards for Effectiveness 2024 – APAC regional awards 4 June 2024 – Following an in-depth analysis of the 64 shortlisted, Gold, Silver...
Amazon’s ad revenue is forecast to reach $52.7bn (+24.4%) in 2024 and $68.0bn in 2025 (+18.9%)AI-enabled e-commerce is projected to reach $16.8bn by 2030 WARC releases...
