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Singapore Sports Hub renamed The Kallang, signals push to bring more diverse and accessible experiences across sport, entertainment, lifestyle and community

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10 months ago

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Singapore

SINGAPORE – Media OutReach Newswire – 28 November 2025 – Kallang Alive Sport Management, the company that manages the Singapore Sports Hub, today announced it has officially changed its corporate name to The Kallang Group and Singapore Sports Hub will begin operating under a new name, The Kallang.

The Kallang is a vibrant precinct that encompasses all current infrastructure and assets that was previously known as the Singapore Sports Hub. It is not just a venue for events, but also a destination where memorable moments are made. The Kallang Group is the corporate entity that will continue to oversee the management, programming and delivery of world-class experiences at The Kallang, driving the next chapter of growth for the precinct.

Keith Magnus, Chairman, The Kallang Group, and Quek Swee Kuan, Chief Executive Officer, The Kallang Group, unveiled the new brand name at a launch event held at the Bank of Singapore (BOS) Lounge at the National Stadium. Joining them to celebrate the occasion were The Kallang Group staff and more than 300 stakeholders and partners representing The Kallang’s four pillars – sport, entertainment, lifestyle and community.

Growth since 2022 takeover

Since the 2022 government takeover, The Kallang has gone from strength to strength, delivering more sport, entertainment and lifestyle event days, and significantly increased event attendance. The energy continued into 2025, with The Kallang hosting world-class sporting events such as the World Aquatics Championships and the World Para Swimming Championships. Alongside performances by global icons like Lady Gaga, who chose Singapore as her only stop in Asia, this year’s robust event calendar has further solidified The Kallang’s position as the excitement epicentre of Singapore.

The Kallang has also hosted numerous community events such as the National School Games, Majulah Fiesta, GetActive!, and ONE Countdown, creating meaningful opportunities for people of all ages to come together and strengthen their connection with this iconic precinct.

Keith Magnus, Chairman, The Kallang Group, shared, “The launch of The Kallang marks an exciting new chapter for us. Over the past three years, this precinct has transformed into a dynamic hub for world-class sport, entertainment and community life, hosting over 4,000 event days and welcoming more than nine million visitors. The Kallang Group’s legacy of creating tangible impact extends beyond the numbers. What inspires us is the spirit this place now carries. Our ambition is for The Kallang to become the excitement epicentre of Singapore – a place where global acts, local heroes and everyday Singaporeans unite to share unforgettable experiences that strengthen our national fabric.

“The Kallang is not just a world-class venue. It is a feeling, a connection, a shared memory. This brand launch reflects our commitment to build a precinct that belongs to all Singaporeans – and to ensure The Kallang becomes one of the most exciting and loved destinations in the region for generations to come.”

Why “The Kallang”

In Singapore, “Kallang” represents more than a name or location. It is a powerful yet emotional symbol of national pride. Rooted in Singapore’s collective consciousness, “Kallang” has always represented a space where people unite through competitions, celebrations and shared experiences like the National Day Parade.

“Kallang” has been home to both the previous and current National Stadium, hosting countless memorable moments that united the nation. It is where the legendary “Kallang Roar” and “Kallang Wave” emerged as fans rallied behind Team Singapore, transforming individual voices into a powerful chorus of national pride.

This rich sporting legacy forms the foundation upon which The Kallang now builds. The transition from Singapore Sports Hub to The Kallang represents our evolution – where we broaden our identity while honouring our sporting heritage. It embraces our collective memories while strengthening our belief that sport, entertainment, lifestyle and community form the pillars of a dynamic ecosystem.

Commitment to delivering world-class experiences

The Kallang will continue to serve its purpose as a vibrant, multi-use destination that brings people together through world-class sport, entertainment, lifestyle and community experiences, contributing to the broader vision of bringing the wider Kallang Alive precinct to life.

The Kallang’s new tagline, “Feel Alive”, captures its inventive spirit of creating exciting experiences for all across sport, entertainment, lifestyle and community.

This tagline is anchored on the four brand values of:
Connection: The Kallang will continue to build meaningful networks in the community, aided by how it designs space, creates events and fosters a sense of belonging between people and destination.
Vibrancy: The Kallang is a place built for people, ideas and memories. The energy is woven into the fabric of the destination: where people train, play, perform and gather.
Excellence: The Kallang plans every moment with care and operates with precision to ensure a stellar experience for all.
Leadership: The Kallang continues to bring in firsts and build its momentum with world-class partners as the excitement epicentre of Singapore.

Yip Pin Xiu, Singapore’s most decorated Paralympian said “For Team Singapore athletes, The Kallang has always been a training ground and stage for world-class excellence. This refreshed identity will continue to inspire the nation and provide a home for iconic sporting moments like the World Aquatics Championships and World Para Swimming Championships.”

“The best venues don’t simply stage events — they create powerful connections between athletes and their fans,” said Charles Hsiung, President of APG and Women’s Tennis Association Tournament Board Representative for the APAC region. “The Kallang’s strength lies in its efficiency, multifunctional capability, and clear delivery of the organisation’s values and mission. It is a dynamic platform for Singapore to elevate the live event experience, inspire athletes to perform their best, deliver memorable moments that resonate deeply with fans across the world, and strengthen the region’s role in the global sport landscape.”

Ensuring diverse programmes for everyone and bringing spaces and experiences to life

The Kallang Group is committed to engaging different communities through our diverse programmes, and bringing spaces and experiences in the precinct to life.

Countdown 2026 at The Kallang, an annual signature countdown event and The Kallang Group’s first event under the new corporate name, brings communities together to usher in the new year as one. This year’s event will feature a thrilling programme, including the Countdown 2026 Concert headlined by K-pop group Super Junior and family-friendly community activities across The Kallang. The community can also look forward to the longest countdown fireworks in Singapore for this year – 35 minutes across four chapters – as the sky above the Kallang Basin lights up in vibrant colours.

To further curate a truly unique experience for our patrons, The Kallang Group announced the introduction of The Kallang Pass, which will grant one lucky winner a pair of tickets to attend a variety of events held at the National Stadium and Singapore Indoor Stadium in 2026. To stand a chance to win The Kallang Pass, patrons must attend Countdown 2026 at The Kallang on 31 December. All Singapore Residents aged 18 and above are eligible to participate. Register your interest here.

Infrastructure Enhancements

To shape a new era of vibrancy across sport, entertainment, lifestyle and community, The Kallang Group has lined up a series of infrastructure enhancements that will elevate the experiences of everyone who steps into The Kallang.

Visitors can look forward to new alfresco food and beverage concepts, a new sheltered padel ecosystem, refreshed family-friendly spaces and more.

An exciting tenant lineup will refresh the area into a community-centric and community-activated plaza that embodies the active spirit of The Kallang.

The action will add vibrancy to the waterfront, lined with new and experiential alfresco dining concepts. This inviting and dynamic esplanade will become the new go-to hangout along the Kallang Basin, serving up new gastronomical experiences from day to night.

The family-favourite Splash-N-Surf will evolve into an enhanced playscape for children of all ages, incorporating water play with active zones that engage the senses. The space will also introduce a sheltered padel ecosystem with competition-ready courts, combining competitive sports, active lifestyle and play all in one venue. The iconic Climb and Bouldering Walls in the mall will also be enhanced to bring new experiences to climbers of all levels.

The enhancement works will start in phases from Q2 2026, with the revitalised mall slated for completion in 2028. The mall will remain operational throughout the works.

Amplifying positive social impact on the community

The Kallang Group is committed to giving back and be a force for good in our community. We work closely with partners, schools and charity organisations to make sports, entertainment and recreational activities more accessible to underserved groups. We provide opportunities for youths, families, seniors and various community groups to participate in inclusive programmes, as well as support volunteerism in social causes and create shared experiences that strengthen our community. These efforts reflect our belief that The Kallang should serve as an inclusive space where Singaporeans from all walks of life can connect and thrive together.

Mr. Magnus added, “As we enter this next phase of growth, we are elevating both the curation and the hardware of the precinct with major upgrades, new national facilities and an even bolder calendar of marquee events. At the same time, we remain grounded in purpose. Since 2023, The Kallang Group has partnered more than 100 charities to create thousands of opportunities for their beneficiaries to enjoy world-class live experiences. We are now exploring a philanthropic fund to give donors and well-wishers a direct role in uplifting the communities we serve. Together, these efforts express who we are today and the kind of impact we aim to make for the future.”

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The Kallang
The Kallang (formerly the Singapore Sports Hub) is Asia’s iconic destination for sporting, entertainment, lifestyle and community experiences. Managed by The Kallang Group (formerly Kallang Alive Sport Management), The Kallang is a vibrant ecosystem in the heart of Singapore that is building on its rich legacy as a national stage and cultural landmark by hosting and organising world-class sporting events, live entertainment and inclusive community activities for all. The Kallang stands as the excitement epicentre of Singapore for patrons from all corners of the world, and where they feel alive.

Home to unique, best-in-class sports and entertainment facilities within the city, The Kallang plays an integral role in accelerating the development of Singapore’s sports and tourism industry. The Kallang includes the following facilities:

A 55,000-capacity National Stadium with a retractable roof and movable tiered seating
A 12,000-capacity Singapore Indoor Stadium with pillarless interior
A 6,000-capacity OCBC Aquatic Centre that meets World Aquatics standards
A 3,000-capacity OCBC Arena which is scalable and flexible in layout
Kallang Tennis Hub, Singapore’s first international tournament-ready indoor tennis facility
Kallang Football Hub housing Singapore’s National Training Centre for football
Water Sports Centre featuring kayaking and canoeing
41,000 sqm Kallang Wave Mall, including indoor climbing wall and Splash-N-Surf facility (Kids Waterpark, Stingray and Lazy River)
Promenade that encircles the National Stadium
Singapore Youth Olympic Museum & Singapore Sports Museum
Shimano Cycling World
Daily community facilities and activities, including beach volleyball, hard courts (futsal, basketball and netball), lawn bowls, giant chess, skate park and running & cycling paths.

 

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Beijing Marathon to Kick Off on October 18: Road Running Charm Blooms in the Golden Autumn Capital

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1 week ago

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September 30, 2026

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BEIJING, CHINA – Media OutReach Newswire – 29 September 2026 – On September 28, the 2026 Bank of China Beijing Marathon & National Marathon Championships held a press conference in Beijing, officially disclosing the event’s preparation details and competition arrangements. The race is scheduled to start on October 18, 2026, with a total field of 32,000 runners.

Founded in 1981, the Beijing Marathon is the oldest city marathon in China and a World Athletics Gold Label road race. Over more than four decades, it has evolved from a simple marathon event into a unique urban experience that traverses Beijing.

 




 
The Beijing Marathon boasts a highly distinctive course. The start line is set at Tiananmen Square. After setting off, runners follow Chang’an Avenue, passing through Fuxingmen and Fuxing Road, before heading north into the Xueyuan Road area in Haidian District, and finally arriving at the Olympic Park, where they sprint to the finish along the landscaped avenue between the Bird’s Nest and the Water Cube.

One of the most notable features of this year’s Beijing Marathon is the integration of the race with the National Marathon Championships. China’s top professional athletes will compete for championship placings on the same course, while mass runners set off alongside them, bringing professional competition and national fitness together on a single course. The event not only provides a high-level competitive platform for professional runners but also preserves broad participation channels for everyday runners, striving to strike a balance between competitive leadership, public participation, and organisational effectiveness.

In terms of event support and civilised race organisation, the organising committee has simultaneously released a number of upgraded measures to comprehensively optimise the participant experience and safeguard race order, building a refined system of medical support, course supplies, and smart guidance, while continuing mature international event service standards. The event also emphasises green organisation, introducing reusable eco-friendly cups, multi-tap self-service water stations, backpack-style water supply equipment, and recyclable waste collection pools, among other environmental measures.

In golden autumn October, Beijing’s mild temperatures make it the perfect season for running. This year’s Beijing Marathon continues to be rooted in Beijing, the “Dual Olympic City,” showcasing the vitality of China’s road running and the urban charm of Beijing to runners and audiences around the world through professional race standards, international event-organising concepts, and profound urban heritage.
 




 

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World Football Summit (WFS) Co-Founder and Managing Director Jan Alessie Joins African Collaborations Group (ACG) Advisory Board to Advance Sport and Entertainment Districts Across Africa

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2 weeks ago

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September 24, 2026

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Now in its tenth year, WFS has grown into the leading global convening platform for the football industry

LONDON, United Kingdom, September 24, 2026/APO Group/ –African Collaborations Group (ACG) (www.ACGafrica.com), the leading strategic project origination and collaboration platform focused on the industrialisation of sport in Africa through the origination of bankable sport and entertainment district ecosystems, today announced the appointment of Jan Alessie to its Advisory Board.

 




  

Mr Alessie is Co-Founder and Managing Director of the World Football Summit (WFS), which he founded in Madrid in 2016 alongside Marian Otamendi. Now in its tenth year, WFS has grown into the leading global convening platform for the football industry, connecting club executives, federations, leagues, sponsors, media, technology providers, investors and public authorities across the ecosystem.

Under Mr Alessie’s leadership, WFS has hosted more than 30 events in 11 countries, built a network of over 150,000 industry members, and expanded its footprint across Europe, the Americas, Asia, the Middle East and Africa. Its 2026 global series includes WFS Mexico City (June 2026, gathering more than 1,700 professionals from 43 countries ahead of the FIFA World Cup), the 10th Anniversary Edition of WFS Madrid (September 2026), and WFS Riyadh, reflecting the platform’s positioning at the intersection of regional football markets and the global industry.

At WFS, Mr Alessie works directly with major brands and sports organisations to bring them into the platform’s events, manages relationships with local partners and public administrations in each region where WFS operates, and leads the international expansion of the platform — analysing markets, evaluating opportunities, and deciding where and how to grow. His work sits at the intersection of commercial partnership development, institutional relationship management, and geographic and strategic expansion.

His presence on our Advisory Board significantly strengthens the depth of expertise we are assembling around ACG

Prior to co-founding WFS, Mr Alessie spent 18 years as a consultant and strategic advisor, bringing to his current role a rare depth of analytical, commercial and strategic experience that shaped his approach to building WFS as a global platform.

His appointment to the ACG Advisory Board brings to the platform an unmatched combination of expertise in convening the global sport industry, structuring international expansion strategies, and managing the interface between commercial stakeholders, sport bodies and public institutions across multiple regions and continents — capabilities directly relevant to originating and structuring large-scale sport and entertainment district projects across the African continent.

“Jan Alessie has built one of the most respected global platforms in world sport. Over a decade, he has demonstrated exactly what it takes to originate, structure and scale a convening platform that connects commercial actors, sport institutions and public authorities across markets and continents. That is precisely the analytical, commercial and diplomatic capability ACG requires as we originate sport and entertainment district projects across Africa. His presence on our Advisory Board significantly strengthens the depth of expertise we are assembling around ACG,” said Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), Founder and Executive Chairman of ACG.

The ACG Advisory Board provides strategic guidance as ACG originates and structures large-scale sport and entertainment district projects across the continent, aligning governments, development finance institutions (DFIs), investors, sport bodies and infrastructure partners to support the development of financially sustainable, mixed-use district ecosystems.

Africa’s sport economy is projected to reach $20 billion by 2035, yet the continent continues to lack the integrated district ecosystems required to support large-scale development. ACG addresses this gap by originating bankable sport and entertainment district projects, moving beyond single-venue development models towards mixed-use, revenue-generating and financially sustainable district ecosystems.

Through its collaborative model, ACG convenes governments, PPP authorities and regulators, development finance institutions, private investors, developers, designers and engineers, legal and transaction advisors, operators, sport federations and leagues, event promoters, media and broadcast partners, academic institutions and host communities, creating structured pathways from concept to feasibility, bankability and delivery.

Distributed by APO Group on behalf of African Collaborations Group (ACG).

 

 




 

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Former NBA Africa and Basketball Africa League Executive Aïcha Diop Joins African Collaborations Group (ACG) Advisory Board to Advance Sport and Entertainment Districts Across Africa

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4 weeks ago

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September 14, 2026

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Ms Diop was part of the team that launched the BAL — the first professional sports league operated by the NBA outside of North America

LONDON, United Kingdom, September 14, 2026/APO Group/ –African Collaborations Group (ACG) (www.ACGafrica.com), the leading strategic project origination and collaboration platform focused on the industrialisation of sport in Africa through the origination of bankable sport and entertainment district ecosystems, today announced the appointment of Aïcha Diop to its Advisory Board.

 




  

Ms Diop is a seasoned international executive with more than 18 years of experience across Africa, Europe, the Middle East and North America, combining strategic leadership, operational execution and high-level expertise in marketing, brand development and audience growth. She is currently a consultant in brand marketing for sports organisations and athletes, with extensive experience in operations and event management.

She held senior positions at NBA Africa and the Basketball Africa League (BAL), where she was part of the team that launched the BAL — the first professional sports league operated by the NBA outside of North America. In her roles, she led multi-market initiatives, coordinated cross-functional teams across the continent, and contributed to the growth and visibility of the league through the design and execution of major brand campaigns and audience-development programmes.

Earlier in her career, Ms Diop held senior positions at IBM, where she managed regional initiatives across multiple African markets, aligning strategy with execution and supporting business growth. She also worked at Flash Entertainment, specialising in concerts, cultural and sport venues and events, where she was involved in the delivery of major international sport and entertainment events, including Formula 1, UFC, athletics, tennis, football competitions, and major concerts, giving her direct experience of the operational realities of high-profile events staged in African and international markets.

Her presence on our Advisory Board is a genuine strategic asset

Ms Diop holds a Master’s degree in Sport & Lifestyle Management from Rome Business School and a Bachelor’s degree in Business Administration.

Her appointment to the ACG Advisory Board brings to the platform a rare depth of expertise in brand marketing, audience development and the commercial activation of continental sport properties, together with hands-on experience of launching and scaling major sport organisations in Africa — capabilities directly relevant to originating and structuring large-scale sport and entertainment district projects across the African continent, where the commercial and brand dimension of district ecosystems is decisive for their financial sustainability.

“Aïcha Diop brings to our Advisory Board a genuinely distinctive combination of continental sport marketing expertise and hands-on experience of building major sport organisations from the ground up in Africa. Her role in the launch of the Basketball Africa League — the first professional NBA-operated league outside North America — is precisely the type of institution-building experience ACG needs as we originate bankable sport and entertainment district ecosystems across the African continent. Her presence on our Advisory Board is a genuine strategic asset,” said Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), Founder and Executive Chairman of ACG.

The ACG Advisory Board provides strategic guidance as ACG originates and structures large-scale sport and entertainment district projects across the continent, aligning governments, development finance institutions (DFIs), investors, sport bodies and infrastructure partners to support the development of financially sustainable, mixed-use district ecosystems.

Africa’s sport economy is projected to reach $20 billion by 2035, yet the continent continues to lack the integrated district ecosystems required to support large-scale development. ACG addresses this gap by originating bankable sport and entertainment district projects, moving beyond single-venue development models towards mixed-use, revenue-generating and financially sustainable district ecosystems.

Through its collaborative model, ACG convenes governments, PPP authorities and regulators, development finance institutions, private investors, developers, designers and engineers, legal and transaction advisors, operators, sport federations and leagues, event promoters, media and broadcast partners, academic institutions and host communities, creating structured pathways from concept to feasibility, bankability and delivery.

Distributed by APO Group on behalf of African Collaborations Group (ACG).

 




 

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