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Singapore Sports Hub renamed The Kallang, signals push to bring more diverse and accessible experiences across sport, entertainment, lifestyle and community

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2 months ago

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Singapore

SINGAPORE – Media OutReach Newswire – 28 November 2025 – Kallang Alive Sport Management, the company that manages the Singapore Sports Hub, today announced it has officially changed its corporate name to The Kallang Group and Singapore Sports Hub will begin operating under a new name, The Kallang.

The Kallang is a vibrant precinct that encompasses all current infrastructure and assets that was previously known as the Singapore Sports Hub. It is not just a venue for events, but also a destination where memorable moments are made. The Kallang Group is the corporate entity that will continue to oversee the management, programming and delivery of world-class experiences at The Kallang, driving the next chapter of growth for the precinct.

Keith Magnus, Chairman, The Kallang Group, and Quek Swee Kuan, Chief Executive Officer, The Kallang Group, unveiled the new brand name at a launch event held at the Bank of Singapore (BOS) Lounge at the National Stadium. Joining them to celebrate the occasion were The Kallang Group staff and more than 300 stakeholders and partners representing The Kallang’s four pillars – sport, entertainment, lifestyle and community.

Growth since 2022 takeover

Since the 2022 government takeover, The Kallang has gone from strength to strength, delivering more sport, entertainment and lifestyle event days, and significantly increased event attendance. The energy continued into 2025, with The Kallang hosting world-class sporting events such as the World Aquatics Championships and the World Para Swimming Championships. Alongside performances by global icons like Lady Gaga, who chose Singapore as her only stop in Asia, this year’s robust event calendar has further solidified The Kallang’s position as the excitement epicentre of Singapore.

The Kallang has also hosted numerous community events such as the National School Games, Majulah Fiesta, GetActive!, and ONE Countdown, creating meaningful opportunities for people of all ages to come together and strengthen their connection with this iconic precinct.

Keith Magnus, Chairman, The Kallang Group, shared, “The launch of The Kallang marks an exciting new chapter for us. Over the past three years, this precinct has transformed into a dynamic hub for world-class sport, entertainment and community life, hosting over 4,000 event days and welcoming more than nine million visitors. The Kallang Group’s legacy of creating tangible impact extends beyond the numbers. What inspires us is the spirit this place now carries. Our ambition is for The Kallang to become the excitement epicentre of Singapore – a place where global acts, local heroes and everyday Singaporeans unite to share unforgettable experiences that strengthen our national fabric.

“The Kallang is not just a world-class venue. It is a feeling, a connection, a shared memory. This brand launch reflects our commitment to build a precinct that belongs to all Singaporeans – and to ensure The Kallang becomes one of the most exciting and loved destinations in the region for generations to come.”

Why “The Kallang”

In Singapore, “Kallang” represents more than a name or location. It is a powerful yet emotional symbol of national pride. Rooted in Singapore’s collective consciousness, “Kallang” has always represented a space where people unite through competitions, celebrations and shared experiences like the National Day Parade.

“Kallang” has been home to both the previous and current National Stadium, hosting countless memorable moments that united the nation. It is where the legendary “Kallang Roar” and “Kallang Wave” emerged as fans rallied behind Team Singapore, transforming individual voices into a powerful chorus of national pride.

This rich sporting legacy forms the foundation upon which The Kallang now builds. The transition from Singapore Sports Hub to The Kallang represents our evolution – where we broaden our identity while honouring our sporting heritage. It embraces our collective memories while strengthening our belief that sport, entertainment, lifestyle and community form the pillars of a dynamic ecosystem.

Commitment to delivering world-class experiences

The Kallang will continue to serve its purpose as a vibrant, multi-use destination that brings people together through world-class sport, entertainment, lifestyle and community experiences, contributing to the broader vision of bringing the wider Kallang Alive precinct to life.

The Kallang’s new tagline, “Feel Alive”, captures its inventive spirit of creating exciting experiences for all across sport, entertainment, lifestyle and community.

This tagline is anchored on the four brand values of:
Connection: The Kallang will continue to build meaningful networks in the community, aided by how it designs space, creates events and fosters a sense of belonging between people and destination.
Vibrancy: The Kallang is a place built for people, ideas and memories. The energy is woven into the fabric of the destination: where people train, play, perform and gather.
Excellence: The Kallang plans every moment with care and operates with precision to ensure a stellar experience for all.
Leadership: The Kallang continues to bring in firsts and build its momentum with world-class partners as the excitement epicentre of Singapore.

Yip Pin Xiu, Singapore’s most decorated Paralympian said “For Team Singapore athletes, The Kallang has always been a training ground and stage for world-class excellence. This refreshed identity will continue to inspire the nation and provide a home for iconic sporting moments like the World Aquatics Championships and World Para Swimming Championships.”

“The best venues don’t simply stage events — they create powerful connections between athletes and their fans,” said Charles Hsiung, President of APG and Women’s Tennis Association Tournament Board Representative for the APAC region. “The Kallang’s strength lies in its efficiency, multifunctional capability, and clear delivery of the organisation’s values and mission. It is a dynamic platform for Singapore to elevate the live event experience, inspire athletes to perform their best, deliver memorable moments that resonate deeply with fans across the world, and strengthen the region’s role in the global sport landscape.”

Ensuring diverse programmes for everyone and bringing spaces and experiences to life

The Kallang Group is committed to engaging different communities through our diverse programmes, and bringing spaces and experiences in the precinct to life.

Countdown 2026 at The Kallang, an annual signature countdown event and The Kallang Group’s first event under the new corporate name, brings communities together to usher in the new year as one. This year’s event will feature a thrilling programme, including the Countdown 2026 Concert headlined by K-pop group Super Junior and family-friendly community activities across The Kallang. The community can also look forward to the longest countdown fireworks in Singapore for this year – 35 minutes across four chapters – as the sky above the Kallang Basin lights up in vibrant colours.

To further curate a truly unique experience for our patrons, The Kallang Group announced the introduction of The Kallang Pass, which will grant one lucky winner a pair of tickets to attend a variety of events held at the National Stadium and Singapore Indoor Stadium in 2026. To stand a chance to win The Kallang Pass, patrons must attend Countdown 2026 at The Kallang on 31 December. All Singapore Residents aged 18 and above are eligible to participate. Register your interest here.

Infrastructure Enhancements

To shape a new era of vibrancy across sport, entertainment, lifestyle and community, The Kallang Group has lined up a series of infrastructure enhancements that will elevate the experiences of everyone who steps into The Kallang.

Visitors can look forward to new alfresco food and beverage concepts, a new sheltered padel ecosystem, refreshed family-friendly spaces and more.

An exciting tenant lineup will refresh the area into a community-centric and community-activated plaza that embodies the active spirit of The Kallang.

The action will add vibrancy to the waterfront, lined with new and experiential alfresco dining concepts. This inviting and dynamic esplanade will become the new go-to hangout along the Kallang Basin, serving up new gastronomical experiences from day to night.

The family-favourite Splash-N-Surf will evolve into an enhanced playscape for children of all ages, incorporating water play with active zones that engage the senses. The space will also introduce a sheltered padel ecosystem with competition-ready courts, combining competitive sports, active lifestyle and play all in one venue. The iconic Climb and Bouldering Walls in the mall will also be enhanced to bring new experiences to climbers of all levels.

The enhancement works will start in phases from Q2 2026, with the revitalised mall slated for completion in 2028. The mall will remain operational throughout the works.

Amplifying positive social impact on the community

The Kallang Group is committed to giving back and be a force for good in our community. We work closely with partners, schools and charity organisations to make sports, entertainment and recreational activities more accessible to underserved groups. We provide opportunities for youths, families, seniors and various community groups to participate in inclusive programmes, as well as support volunteerism in social causes and create shared experiences that strengthen our community. These efforts reflect our belief that The Kallang should serve as an inclusive space where Singaporeans from all walks of life can connect and thrive together.

Mr. Magnus added, “As we enter this next phase of growth, we are elevating both the curation and the hardware of the precinct with major upgrades, new national facilities and an even bolder calendar of marquee events. At the same time, we remain grounded in purpose. Since 2023, The Kallang Group has partnered more than 100 charities to create thousands of opportunities for their beneficiaries to enjoy world-class live experiences. We are now exploring a philanthropic fund to give donors and well-wishers a direct role in uplifting the communities we serve. Together, these efforts express who we are today and the kind of impact we aim to make for the future.”

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The Kallang
The Kallang (formerly the Singapore Sports Hub) is Asia’s iconic destination for sporting, entertainment, lifestyle and community experiences. Managed by The Kallang Group (formerly Kallang Alive Sport Management), The Kallang is a vibrant ecosystem in the heart of Singapore that is building on its rich legacy as a national stage and cultural landmark by hosting and organising world-class sporting events, live entertainment and inclusive community activities for all. The Kallang stands as the excitement epicentre of Singapore for patrons from all corners of the world, and where they feel alive.

Home to unique, best-in-class sports and entertainment facilities within the city, The Kallang plays an integral role in accelerating the development of Singapore’s sports and tourism industry. The Kallang includes the following facilities:

A 55,000-capacity National Stadium with a retractable roof and movable tiered seating
A 12,000-capacity Singapore Indoor Stadium with pillarless interior
A 6,000-capacity OCBC Aquatic Centre that meets World Aquatics standards
A 3,000-capacity OCBC Arena which is scalable and flexible in layout
Kallang Tennis Hub, Singapore’s first international tournament-ready indoor tennis facility
Kallang Football Hub housing Singapore’s National Training Centre for football
Water Sports Centre featuring kayaking and canoeing
41,000 sqm Kallang Wave Mall, including indoor climbing wall and Splash-N-Surf facility (Kids Waterpark, Stingray and Lazy River)
Promenade that encircles the National Stadium
Singapore Youth Olympic Museum & Singapore Sports Museum
Shimano Cycling World
Daily community facilities and activities, including beach volleyball, hard courts (futsal, basketball and netball), lawn bowls, giant chess, skate park and running & cycling paths.

 

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National Basketball Association (NBA) Africa and Senyorita to Launch NBA’s First University Basketball Tournament on the Continent and Largest Jr. NBA/Jr. Women’s National Basketball Association (WNBA) Tournament Ever in Egypt

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3 weeks ago

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January 19, 2026

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Lion joins existing partners Allianz and Maven Developments as Official Partners of the Jr. NBA/Jr. WNBA tournament in Egypt, which this year will expand to include nearly 150 boys’ and girls’ teams

CAIRO, Egypt, January 16, 2026/APO Group/ —
  • NBA REC University Tournament Will Feature Men’s and Women’s Teams from 40 Public and Private Universities Across Five Cities in Egypt
  • Jr. NBA/Jr. WNBA Tournament Will Expand to Include Nearly 150 Boys’ and Girls’ Teams from More than 50 Private Schools in Alexandria and Cairo

 

NBA Africa (www.NBA.com) and Senyorita For Food Industries, a leading manufacturer of snack foods in Egypt, through its chip brand Lion, yesterday announced a collaboration to launch the NBA’s first university basketball tournament on the continent and the largest Jr. NBA/Jr. WNBA tournament ever in Egypt.

 

The announcement was made by Senyorita Chief Operating Officer Sherif El Nokaly and Head of NBA Egypt Mohamed Motaleb-Abdel Soliman at a signing ceremony in Cairo.

 

Our collaboration with Senyorita is a significant milestone in our ongoing efforts to create more opportunities for Egyptian youth to learn and play basketball

The NBA REC University Tournament will feature 3-on-3 competition between men’s and women’s teams from 40 public and private universities across five cities: Alexandria, Assyiut, Cairo, Giza and Mansoura.  Operated by Events Plus, the league will tip off in April and conclude with the playoffs and finals in Cairo in May.

 

Lion joins existing partners Allianz and Maven Developments as Official Partners of the Jr. NBA/Jr. WNBA tournament in Egypt, which this year will expand to include nearly 150 boys’ and girls’ teams of youth ages 14 and under from more than 50 private schools in Cairo, and for the first time, Alexandria.  The expanded tournament – also operated by Events Plus – tipped off in Dec. 2025 with the Eastern Conference in New Cairo and the Western Conference in New Giza and will culminate with the playoffs in February and finals in April.

 

“Our collaboration with the NBA aligns perfectly with our mission to bring people together,” said Nokaly.  “Whether it’s families, fans, or young athletes, we’re proud to support and inspire athletic communities through both great snacks and great moments.”

 

“Our collaboration with Senyorita is a significant milestone in our ongoing efforts to create more opportunities for Egyptian youth to learn and play basketball,” said Soliman.  “The NBA REC University Tournament and Jr. NBA/Jr. WNBA tournament will provide structured environments for aspiring players across the country to progress in their development while learning important values like teamwork, leadership and respect.”

 

The Jr. NBA/Jr. WNBA, the league’s global youth basketball program for boys and girls, teaches the fundamental skills and core values of the game – teamwork, respect, determination and community – at the grassroots level in an effort to help grow and improve the youth basketball experience for players, coaches and parents.  Last year, Jr. NBA/Jr. WNBA programming reached more than 390,000 youth in more than 40 countries across Africa.

Distributed by APO Group on behalf of National Basketball Association (NBA).

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TECNO Brings Immersive Fan Experience to Africa Cup of Nations (AFCON) 2025 with Pop-Up Stores and Interactive Zones Across Morocco

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1 month ago

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December 29, 2025

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Following the opening of the Africa Cup of Nations 2025, TECNO extends its tournament presence into public spaces across Morocco through a series of TECNO AI pop-up stores and fan zones in Rabat and Casablanca. Designed to bring AI-powered innovation closer to consumers, these spaces allow visitors to experience how TECNO AI enhances everyday smartphone usage, from photography and gaming to productivity and entertainment. In total, the brand activated four experiential venues, two pop-up stores and two fan zones, with one of each established in both cities, creating a parallel rollout across Morocco’s major urban centers.

The opening ceremony marked the starting point of TECNO’s AFCON “Power Your Moment” campaign, welcoming invited clients, guests, and partners as the tournament officially began. From the same day, the brand opened its physical spaces to the public, shifting from a symbolic brand moment to hands-on consumer engagement.

This approach enables TECNO to stay connected with fans throughout different stages of the competition, offering repeated opportunities to discover TECNO AI features in real-life scenarios rather than limiting interaction to a single event. Special performances featuring live juggling ball demonstrations alongside African song and dance were presented on December 21 and are scheduled to return on January 18, creating a vibrant environment that blended technology, culture, and entertainment.

TECNO AI Pop-Up Stores: An Immersive Fan-First Experience

The TECNO AI pop-up stores, deployed in Casablanca and Rabat and located near Mohammed V Stadium and Prince Moulay Abdellah Stadium respectively, are designed as immersive, consumer-centric environments rather than conventional retail spaces. Open for a limited period during the AFCON 2025 tournament, each location combines product discovery with interactive AI demonstrations, allowing visitors to test TECNO AI features directly across multiple touchpoints.

Upon arrival, guests are welcomed in a reception area offering complimentary gifts and guided experiences, while simple interactive challenges encourage participation and social sharing. By connecting physical interaction with digital engagement, the pop-up stores translate advanced AI technology into clear, tangible benefits that consumers can immediately understand and enjoy.

At the heart of the TECNO AI pop-up store, the AI Experience Area brings TECNO AI to life through practical, real-world applications showcased on large-format screens and interactive stations. Visitors can test TECNO AI features hands-on, discovering how AI enhances everyday moments such as photography, content creation, and daily productivity. By placing consumers directly in control of the experience, the activation positions TECNO AI not as a distant technology, but as an intuitive, accessible tool designed to make daily smartphone use smarter, easier, and more creative.

A fashion-inspired clothing swap installation offers jerseys representing the 24 national teams competing in AFCON 2025, allowing fans to express tournament allegiances while engaging in a creative, participatory activity. Nearby, the Champions Road installation invites visitors to interact with a team matchup chart using magnetic team markers, encouraging predictions and photo sharing that extend the experience beyond the physical space.

The Product Experience Area provides hands-on access to TECNO’s latest smartphone lineup and connected devices, supported by on-site brand representatives. A customization station allows visitors to personalize their phones with tournament-themed back stickers, creating tangible mementos linked to the AFCON experience. Photo areas throughout the pop-up stores offer opportunities to capture moments against branded backdrops, while a CSR Culture Wall highlights TECNO’s community initiatives and long-term engagement in youth development and grassroots football across Africa.

TECNO Fan Zones: Bringing Fans Together Beyond the Stadium

Alongside the TECNO AI pop-up stores, TECNO’s fan zones are established in Casablanca and Rabat, located at Anfa Park and OLM Souissi respectively, as open-access community spaces operating throughout match days. Freely accessible to the public, without purchase or registration requirements, the fan zones welcome football supporters and passersby alike, emphasizing shared experience over transaction. These spaces feature relaxed product discovery areas, free photo-taking and printing services, and interactive challenges designed to encourage participation.

Skill-based football challenges, including juggling and heading activities, animate both the pop-up stores and fan zones, creating moments of spontaneous interaction and crowd engagement. Giveaway mechanics are tied to simple social media actions, while classification-style photo activities encourage visitors to capture and share moments online without competitive pressure, prioritizing participation and community visibility.

By activating simultaneously in Rabat and Casablanca and maintaining a presence across match days with special programming on key dates, TECNO establishes a sustained physical footprint throughout the AFCON period. Rather than limiting its engagement to the opening ceremony, the brand positions its pop-up stores and fan zones as ongoing touchpoints within the rhythm of the tournament, embedding technology, football, and urban culture into everyday public life during AFCON 2025 in Morocco.

Distributed by APO Group on behalf of TECNO Mobile.

 

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Orange supports the TotalEnergies CAF Africa Cup of Nations, Morocco 2025 in delivering a connected and inclusive tournament

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2 months ago

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December 22, 2025

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With over 22 million active users across 15 countries, the Max it mobile app will be at the core of Orange’s digital offering during the TotalEnergies CAF Africa Cup of Nations, Morocco 2025

CASABLANCA, Morocco, December 19, 2025/APO Group/ –For the 17th consecutive year, Orange (www.Orange.com) is proud to announce its sponsorship of the TotalEnergies CAF Africa Cup of Nations, Morocco 2025 that will take place in Morocco from 21 December 2025 to 18 January 2026.

As a major telecommunications player, the Group provides connectivity and innovative services to ensure an optimal experience for fans, players and media across the continent. For this edition held in Morocco, ten of the national teams are from countries where Orange operates, and six are sponsored by Orange.

This partnership reflects the shared commitment of Orange and the Confederation of African Football (CAF) to promote inclusive, innovative and accessible African football.

Max it: the AI enriched super-app at the heart of the fan experience

With over 22 million active users across 15 countries, the Max it mobile app will be at the core of Orange’s digital offering during the TotalEnergies CAF Africa Cup of Nations, Morocco 2025. This all-in-one super-app enhances the supporters’ experience through the “Digital Fan Zone,” allowing real-time updates on the competition. It will also enable users to watch matches live, access interviews and summaries, and even create their avatar to share their passion for football within their community.

We are proud of our partnership with CAF, because football is more than just a sport — it’s a shared passion that unites and empowers communities across Africa

This space is complemented by a conversational bot, “MaxGoal,” equipped with advanced artificial intelligence technology. MaxGoal can instantly respond to fans’ questions (schedule, results, standings, etc.) in French, English, or Arabic, and also understands some local languages like Wolof or Darija for an even more inclusive experience.

A tournament under the sign of inclusion

Additionally, Orange will set up physical Fan Zones in several African countries to allow everyone to experience the competition in a friendly atmosphere. In Morocco, solidarity Fan Zones will be created within 25 local associations, including youth centers, for the benefit of children from urban and rural areas. These spaces will be equipped by Orange with screens, connectivity, and technical devices, ensuring equitable access and an immersive experience for all.

In the same spirit, Orange Digital Center Champions 2025, organized ahead of the football tournament, brought together over 1,300 young talents from 14 African and Middle Eastern countries around coding challenges. This initiative illustrates Orange’s commitment to fostering dialogue between sport and innovation, celebrating African talent, creativity, and youth.

Yasser Shaker, CEO of Orange Middle East and Africa, comments: “We are proud of our partnership with CAF, because football is more than just a sport — it’s a shared passion that unites and empowers communities across Africa. This year, with Max it, we are bringing our digital vision to life by delivering a fully integrated experience. Our customers can now immerse themselves in the excitement of the AFCON fan zone and experience the TotalEnergies CAF Africa Cup of Nations, Morocco 2025 — closer than ever to the action. This initiative reflects our deep commitment to supporting our customers’ love for football and creating unforgettable moments that inspire and bring together millions across the continent. Together, we celebrate the spirit of football — a symbol of hope, unity, and shared dreams.”

Whether in Africa or Europe, Orange is committed to the sustainable development of football and the promotion of diversity. Sport, and football in particular, is a powerful vector of inclusion that connects millions of people, bridges cultures, and inspires African youth. Through innovation and solidarity, Orange continues to affirm its role as a key player in the development of sport on the continent.

Orange has been the official and exclusive global telecom partner of CAF since 2008. In this role, Orange is currently supporting the continent’s major competitions, including:

  • CAF Women’s Africa Cup of Nations Morocco 2024
  • CAF U-20 Africa Cup of Nations Egypt 2025
  • TotalEnergies CAF Africa Cup of Nations Morocco 2025
  • CAF School Championship 2025/26

 

Distributed by APO Group on behalf of Orange Middle East and Africa.

 

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