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National Basketball Association (NBA) Africa Announces Five Prize-Winning Startups at its Second Accelerator Demo Day

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3 months ago

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NBA

The 10 finalists, which were selected from more than 700 applicants across 32 African countries, pitched their products to a panel of international industry leaders

KIGALI, Rwanda, December 5, 2025/APO Group/ —

  • Reborn (Morocco), Fitclan (Egypt), Athlon Technology (Egypt), Atsur (Nigeria) and Songdis (Nigeria) Win Top Prizes, Including Financial Support and Opportunity to Join Carnegie Mellon University Africa’s Business Incubation Program
  • OpenAI Joins as Official Partner of NBA Africa Triple-Double Accelerator Demo Day

 

NBA Africa (www.NBA.com) today announced the five prize-winning startup companies from the second edition of NBA Africa Triple-Double Accelerator (https://TripleDoubleAccelerator.NBA.com), which the league launched last year to support the continent’s technology ecosystem and the next generation of African entrepreneurs.

 

The five winning companies – 1) Reborn (Morocco), 2) Fitclan (Egypt), 3) Athlon Technology (Egypt), 4) Atsur (Nigeria) and 5) Songdis (Nigeria) – were awarded financial support and the opportunity to join Carnegie Mellon University Africa’s (CMU-Africa) 12-month Business Incubation Program as part of its Innovation Hub, which helps African tech startups transform proof-of-concept prototypes and preliminary market assessments into scalable, market-ready products and services (valued at up to $70,000). The top three companies also each received $10,000 in Application Programming Interface (API) credits and an immersion day with the OpenAI engineering team at OpenAI’s headquarters.

 

The 10 finalists and five prize-winning companies differentiated themselves through their bold and innovative solutions that are shaping the future of sport and entertainment

The 10 finalists, which were selected from more than 700 applicants across 32 African countries, pitched their products to a panel of international industry leaders at a Demo Day today at CMU-Africa in Kigali, Rwanda. The judges were CMU-Africa Director Dr. Conrad Tucker, OpenAI Africa Lead Emmanuel Lubanzadio, and ServiceNow Africa Vice President & Managing Director Cheick Camara and Head of Strategy & Operations Nikki van Gasse.

 

The Demo Day was supported by CMU-Africa, ServiceNow and OpenAI.  ALX Ventures once again served as the Official Operating Partner of the program in its second year.  Together, the partners are contributing distinct expertise to strengthen the support for early-stage African startups.

 

Below are the five winning companies:

 

  • 1st place: Reborn (https://RebornSportsTech.com) (Morocco), which offers comprehensive performance indicators that give athletes deep insights into their physical condition and on-field performance, essential for identifying strengths, areas for improvement, and optimizing overall performance, was awarded $25,000 in cash, the opportunity to join CMU-Africa’s Business Incubation Program, $10,000 in API credits, and an exclusive immersion day with the OpenAI engineering team at OpenAI’s headquarters.
  • 2nd place: Fitclan (https://Fitclan.co) (Egypt), a digital fitness hub that leverages a flexible subscription model for individuals and corporate clients, was awarded $15,000 in cash, the opportunity to join CMU-Africa’s Business Incubation Program, $10,000 in API credits, and an exclusive immersion day with the OpenAI engineering team at OpenAI’s headquarters.
  • 3rd place: Athlon Technology (https://AthlonTechnology.com) (Egypt), which aims to leverage accessible mobile technology and AI to provide video analysis for amateur and budget-constrained sports teams while addressing a market gap with a user-friendly, hardware-light solution, was awarded $5,000 in cash, the opportunity to join CMU-Africa’s Business Incubation Program, $10,000 in API credits, and an exclusive immersion day with the OpenAI engineering team at OpenAI’s headquarters.
  • 4th place: Atsur (www.Atsur.art) (Nigeria), which leverages blockchain technology to promote investment in African art and support artists and art communities, was awarded $2,500 in cash and the opportunity to join CMU-Africa’s Business Incubation Program.
  • 5th place: Songdis (www.Songdis.com) (Nigeria), which provides comprehensive digital distribution and services tailored for African independent artists and labels, was awarded $2,500 in cash and the opportunity to join CMU-Africa’s Business Incubation Program.

 

“We continue to be amazed by the creative, talented and passionate entrepreneurs who participate in NBA Africa Triple-Double Accelerator,” said NBA Africa CEO Clare Akamanzi.  “The 10 finalists and five prize-winning companies differentiated themselves through their bold and innovative solutions that are shaping the future of sport and entertainment in Africa.  The support they receive from this program will help them scale their products and make a lasting impact on the continent and globally.”

Distributed by APO Group on behalf of National Basketball Association (NBA).

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China’s Dairy Serves Overseas Winter Olympics for the First Time Mengniu’s “World-Class Quality” Nourishes Global Athletes’ Drive to Excel

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3 days ago

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February 26, 2026

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China

MILAN, ITALY – Media OutReach Newswire – 25 February 2026 – From February 7 to 23, 2026, during the Milan-Cortina Winter Olympic Games, Mengniu Group, as a Worldwide Olympic Partner (TOP), has introduced three specially crafted dairy products—pure milk, yogurt, and butter—into the Milan Olympic Village. These products provide high-quality nutritional support to athletes, coaches, and staff from around the world. This marks the first time China’s dairy industry has served an overseas Winter Olympic Games. Mengniu is the only Chinese dairy enterprise supplying products for this Winter Games, once again demonstrating its world-class product quality and its strong capability to lead China’s dairy industry onto the global stage.

The second “China Night” event, hosted by Mengniu Group and guided by the Chinese Olympic Committee, was held in Milan

Notably, during the Milan-Cortina Winter Olympic Games, the second “China Night” event, hosted by Mengniu Group and guided by the Chinese Olympic Committee, was held on the evening of February 7 in Milan. The event, themed “China Night, Light of the Five Rings,” aimed to unite Chinese sports culture, promote the Olympic spirit, and foster international cultural exchange and mutual learning. Speeches were delivered by International Olympic Committee (IOC) President Coventry, Chinese Olympic Committee Deputy Secretary-General and Director of Market Development Yu Jianyong, and Mengniu Group President Gao Fei. Attendees included IOC Executive Board Member and Chinese Olympic Committee Vice President Li Lingwei, IOC Member Zhang Hong, Asian Olympic Council Athletes’ Commission Chair Ding Ning, TCL Technology CEO Wang Cheng, Alibaba Olympic Marketing Department General Manager Xie Long, as well as representatives from sports, culture, business, and media sectors.

“‘China Night’ has become a bridge for promoting sports and cultural exchange, which is the essence of the Olympic Games: bringing people together and building mutual understanding,” said Bach in his speech. Coventry added that her 2025 visit to Mengniu deeply impressed her with their shared values. Looking ahead, he expressed his commitment to continue partnering with Mengniu to advocate the Olympic spirit through healthy products, sustainable development, and a passion for sports and culture, and he looks forward to the next “China Night” event at the Los Angeles Olympics.

Mengniu Group President Gao Fei stated that sports and milk are natural allies. Mengniu’s corporate spirit of “Born to Excel” resonates perfectly with the Olympic motto “Faster, Higher, Stronger—Together.” Mengniu aims not only to bring healthy, nutritious products to the Olympic arena but also to extend its corporate responsibility and commitment worldwide, further promoting the Olympic spirit.

As the world’s first dairy TOP partner, Mengniu leverages its solid product strength and outstanding quality to provide comprehensive nutritional support for the Olympics. At the Milan Olympic Village, Mengniu Group offers three dairy products—milk, yogurt, and butter—ensuring high-quality nutrition for athletes, coaches, and staff from around the globe.

Mengniu’s three products (whole milk, lactose-free simple yogurt, butter) serving the Milan-Cortina Winter Olympic Games

Mengniu has supplied three products to the Olympic Village: whole milk, lactose-free simple yogurt, and butter. These three complementary dairy categories cover athletes’ basic nutritional needs while also catering to the personalized requirements of special groups, fully realizing the goal of “drinking milk, drinking good milk, and drinking the right milk” for athletes. When China’s dairy innovation meets the Olympic spirit of striving for excellence, a mutual journey of “breakthrough” shines brilliantly on the Milan-Cortina Winter Olympic Games stage.

This cultural expression through paper-cutting art aligns perfectly with Mengniu’s brand story told to the world. On the occasion of the 2026 Milan-Cortina Winter Olympic Games opening, Mengniu released the opening theme film “Opening” under the slogan “Crossing Thousands of Mountains and Seas, Together for the Winter Olympics.” The film invites billions of viewers worldwide to experience the warmth of Chinese New Year reunions on the global stage of ice and snow sports, jointly witnessing the mutual pursuit of “excellence” and “togetherness.” The “Opening” film uses the snowy landscape as paper and ice sports as the carving tool to create Chinese paper-cut art. With lively morin khuur (horsehead fiddle) and throat singing, it features Mengniu brand ambassadors—Eileen Gu, Jia Ling, Xiao Zhan, and Jackson Yee—conveying the spirit of “Born to Excel.” The film cleverly connects scenes of the grasslands, the Great Wall, the Leaning Tower, and the sports venues, symbolizing Mengniu’s journey from grassland cattle and Chinese cattle to world-class cattle in its pursuit of excellence. Released at the Milan-Cortina Winter Olympic Games opening, this theme film once again showcases the style and responsibility of Chinese brands to the world. “Born to Excel” shines like a radiant spiritual totem, adding a moving Eastern echo to the long history of the Olympics.

The Milan chapter of “China Night” concluded successfully, while a new chapter of dialogue between Chinese brands and the world has just begun. Looking ahead, Mengniu will inspire perseverance through the light of sports, connect hearts through the light of culture, and illuminate the future through the light of sustainability. With this warm and powerful “Light of China,” Mengniu aims to contribute even greater strength to the global development of the Olympic movement.

 

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National Basketball Association (NBA) Africa and Senyorita to Launch NBA’s First University Basketball Tournament on the Continent and Largest Jr. NBA/Jr. Women’s National Basketball Association (WNBA) Tournament Ever in Egypt

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1 month ago

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January 19, 2026

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Basketball

Lion joins existing partners Allianz and Maven Developments as Official Partners of the Jr. NBA/Jr. WNBA tournament in Egypt, which this year will expand to include nearly 150 boys’ and girls’ teams

CAIRO, Egypt, January 16, 2026/APO Group/ —

  • NBA REC University Tournament Will Feature Men’s and Women’s Teams from 40 Public and Private Universities Across Five Cities in Egypt
  • Jr. NBA/Jr. WNBA Tournament Will Expand to Include Nearly 150 Boys’ and Girls’ Teams from More than 50 Private Schools in Alexandria and Cairo

 

NBA Africa (www.NBA.com) and Senyorita For Food Industries, a leading manufacturer of snack foods in Egypt, through its chip brand Lion, yesterday announced a collaboration to launch the NBA’s first university basketball tournament on the continent and the largest Jr. NBA/Jr. WNBA tournament ever in Egypt.

 

The announcement was made by Senyorita Chief Operating Officer Sherif El Nokaly and Head of NBA Egypt Mohamed Motaleb-Abdel Soliman at a signing ceremony in Cairo.

 

Our collaboration with Senyorita is a significant milestone in our ongoing efforts to create more opportunities for Egyptian youth to learn and play basketball

The NBA REC University Tournament will feature 3-on-3 competition between men’s and women’s teams from 40 public and private universities across five cities: Alexandria, Assyiut, Cairo, Giza and Mansoura.  Operated by Events Plus, the league will tip off in April and conclude with the playoffs and finals in Cairo in May.

 

Lion joins existing partners Allianz and Maven Developments as Official Partners of the Jr. NBA/Jr. WNBA tournament in Egypt, which this year will expand to include nearly 150 boys’ and girls’ teams of youth ages 14 and under from more than 50 private schools in Cairo, and for the first time, Alexandria.  The expanded tournament – also operated by Events Plus – tipped off in Dec. 2025 with the Eastern Conference in New Cairo and the Western Conference in New Giza and will culminate with the playoffs in February and finals in April.

 

“Our collaboration with the NBA aligns perfectly with our mission to bring people together,” said Nokaly.  “Whether it’s families, fans, or young athletes, we’re proud to support and inspire athletic communities through both great snacks and great moments.”

 

“Our collaboration with Senyorita is a significant milestone in our ongoing efforts to create more opportunities for Egyptian youth to learn and play basketball,” said Soliman.  “The NBA REC University Tournament and Jr. NBA/Jr. WNBA tournament will provide structured environments for aspiring players across the country to progress in their development while learning important values like teamwork, leadership and respect.”

 

The Jr. NBA/Jr. WNBA, the league’s global youth basketball program for boys and girls, teaches the fundamental skills and core values of the game – teamwork, respect, determination and community – at the grassroots level in an effort to help grow and improve the youth basketball experience for players, coaches and parents.  Last year, Jr. NBA/Jr. WNBA programming reached more than 390,000 youth in more than 40 countries across Africa.

Distributed by APO Group on behalf of National Basketball Association (NBA).

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TECNO Brings Immersive Fan Experience to Africa Cup of Nations (AFCON) 2025 with Pop-Up Stores and Interactive Zones Across Morocco

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2 months ago

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December 29, 2025

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AFCON

Following the opening of the Africa Cup of Nations 2025, TECNO extends its tournament presence into public spaces across Morocco through a series of TECNO AI pop-up stores and fan zones in Rabat and Casablanca. Designed to bring AI-powered innovation closer to consumers, these spaces allow visitors to experience how TECNO AI enhances everyday smartphone usage, from photography and gaming to productivity and entertainment. In total, the brand activated four experiential venues, two pop-up stores and two fan zones, with one of each established in both cities, creating a parallel rollout across Morocco’s major urban centers.

The opening ceremony marked the starting point of TECNO’s AFCON “Power Your Moment” campaign, welcoming invited clients, guests, and partners as the tournament officially began. From the same day, the brand opened its physical spaces to the public, shifting from a symbolic brand moment to hands-on consumer engagement.

This approach enables TECNO to stay connected with fans throughout different stages of the competition, offering repeated opportunities to discover TECNO AI features in real-life scenarios rather than limiting interaction to a single event. Special performances featuring live juggling ball demonstrations alongside African song and dance were presented on December 21 and are scheduled to return on January 18, creating a vibrant environment that blended technology, culture, and entertainment.

TECNO AI Pop-Up Stores: An Immersive Fan-First Experience

The TECNO AI pop-up stores, deployed in Casablanca and Rabat and located near Mohammed V Stadium and Prince Moulay Abdellah Stadium respectively, are designed as immersive, consumer-centric environments rather than conventional retail spaces. Open for a limited period during the AFCON 2025 tournament, each location combines product discovery with interactive AI demonstrations, allowing visitors to test TECNO AI features directly across multiple touchpoints.

Upon arrival, guests are welcomed in a reception area offering complimentary gifts and guided experiences, while simple interactive challenges encourage participation and social sharing. By connecting physical interaction with digital engagement, the pop-up stores translate advanced AI technology into clear, tangible benefits that consumers can immediately understand and enjoy.

At the heart of the TECNO AI pop-up store, the AI Experience Area brings TECNO AI to life through practical, real-world applications showcased on large-format screens and interactive stations. Visitors can test TECNO AI features hands-on, discovering how AI enhances everyday moments such as photography, content creation, and daily productivity. By placing consumers directly in control of the experience, the activation positions TECNO AI not as a distant technology, but as an intuitive, accessible tool designed to make daily smartphone use smarter, easier, and more creative.

A fashion-inspired clothing swap installation offers jerseys representing the 24 national teams competing in AFCON 2025, allowing fans to express tournament allegiances while engaging in a creative, participatory activity. Nearby, the Champions Road installation invites visitors to interact with a team matchup chart using magnetic team markers, encouraging predictions and photo sharing that extend the experience beyond the physical space.

The Product Experience Area provides hands-on access to TECNO’s latest smartphone lineup and connected devices, supported by on-site brand representatives. A customization station allows visitors to personalize their phones with tournament-themed back stickers, creating tangible mementos linked to the AFCON experience. Photo areas throughout the pop-up stores offer opportunities to capture moments against branded backdrops, while a CSR Culture Wall highlights TECNO’s community initiatives and long-term engagement in youth development and grassroots football across Africa.

TECNO Fan Zones: Bringing Fans Together Beyond the Stadium

Alongside the TECNO AI pop-up stores, TECNO’s fan zones are established in Casablanca and Rabat, located at Anfa Park and OLM Souissi respectively, as open-access community spaces operating throughout match days. Freely accessible to the public, without purchase or registration requirements, the fan zones welcome football supporters and passersby alike, emphasizing shared experience over transaction. These spaces feature relaxed product discovery areas, free photo-taking and printing services, and interactive challenges designed to encourage participation.

Skill-based football challenges, including juggling and heading activities, animate both the pop-up stores and fan zones, creating moments of spontaneous interaction and crowd engagement. Giveaway mechanics are tied to simple social media actions, while classification-style photo activities encourage visitors to capture and share moments online without competitive pressure, prioritizing participation and community visibility.

By activating simultaneously in Rabat and Casablanca and maintaining a presence across match days with special programming on key dates, TECNO establishes a sustained physical footprint throughout the AFCON period. Rather than limiting its engagement to the opening ceremony, the brand positions its pop-up stores and fan zones as ongoing touchpoints within the rhythm of the tournament, embedding technology, football, and urban culture into everyday public life during AFCON 2025 in Morocco.

Distributed by APO Group on behalf of TECNO Mobile.

 

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