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National Basketball Association (NBA) Africa and Senyorita to Launch NBA’s First University Basketball Tournament on the Continent and Largest Jr. NBA/Jr. Women’s National Basketball Association (WNBA) Tournament Ever in Egypt

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Basketball

Lion joins existing partners Allianz and Maven Developments as Official Partners of the Jr. NBA/Jr. WNBA tournament in Egypt, which this year will expand to include nearly 150 boys’ and girls’ teams

CAIRO, Egypt, January 16, 2026/APO Group/ —

  • NBA REC University Tournament Will Feature Men’s and Women’s Teams from 40 Public and Private Universities Across Five Cities in Egypt
  • Jr. NBA/Jr. WNBA Tournament Will Expand to Include Nearly 150 Boys’ and Girls’ Teams from More than 50 Private Schools in Alexandria and Cairo

 

NBA Africa (www.NBA.com) and Senyorita For Food Industries, a leading manufacturer of snack foods in Egypt, through its chip brand Lion, yesterday announced a collaboration to launch the NBA’s first university basketball tournament on the continent and the largest Jr. NBA/Jr. WNBA tournament ever in Egypt.

 

The announcement was made by Senyorita Chief Operating Officer Sherif El Nokaly and Head of NBA Egypt Mohamed Motaleb-Abdel Soliman at a signing ceremony in Cairo.

 

Our collaboration with Senyorita is a significant milestone in our ongoing efforts to create more opportunities for Egyptian youth to learn and play basketball

The NBA REC University Tournament will feature 3-on-3 competition between men’s and women’s teams from 40 public and private universities across five cities: Alexandria, Assyiut, Cairo, Giza and Mansoura.  Operated by Events Plus, the league will tip off in April and conclude with the playoffs and finals in Cairo in May.

 

Lion joins existing partners Allianz and Maven Developments as Official Partners of the Jr. NBA/Jr. WNBA tournament in Egypt, which this year will expand to include nearly 150 boys’ and girls’ teams of youth ages 14 and under from more than 50 private schools in Cairo, and for the first time, Alexandria.  The expanded tournament – also operated by Events Plus – tipped off in Dec. 2025 with the Eastern Conference in New Cairo and the Western Conference in New Giza and will culminate with the playoffs in February and finals in April.

 

“Our collaboration with the NBA aligns perfectly with our mission to bring people together,” said Nokaly.  “Whether it’s families, fans, or young athletes, we’re proud to support and inspire athletic communities through both great snacks and great moments.”

 

“Our collaboration with Senyorita is a significant milestone in our ongoing efforts to create more opportunities for Egyptian youth to learn and play basketball,” said Soliman.  “The NBA REC University Tournament and Jr. NBA/Jr. WNBA tournament will provide structured environments for aspiring players across the country to progress in their development while learning important values like teamwork, leadership and respect.”

 

The Jr. NBA/Jr. WNBA, the league’s global youth basketball program for boys and girls, teaches the fundamental skills and core values of the game – teamwork, respect, determination and community – at the grassroots level in an effort to help grow and improve the youth basketball experience for players, coaches and parents.  Last year, Jr. NBA/Jr. WNBA programming reached more than 390,000 youth in more than 40 countries across Africa.

Distributed by APO Group on behalf of National Basketball Association (NBA).

Sports

6th Asian Beach Games opens in Sanya

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Asian Beach Games

SANYA, CHINA – Media OutReach Newswire – 28 April 2026 – The 6th Asian Beach Games opened on Wednesday evening in China’s tropical resort city of Sanya, with the opening ceremony held at the seaside Yasha Park.

Chinese State Councilor Shen Yiqin declared the Games open after 45 delegations marched in for the continental Games, which had previously been scheduled to be held in 2020.

After having twice been postponed, chiefly due to the COVID-19 pandemic, the Sanya Games has drawn around 10,000 participants, including 1,790 athletes.

The Games marks the first time Hainan has hosted a continental-level beach sports event. It is also the first major international sporting event since the island-wide Hainan Free Trade Port was inaugurated last December.

Scheduled from April 22 to 30, the Games features 14 sports, 15 disciplines and 62 events. It is the second time that China has hosted the Asian Beach Games, after the 2012 edition in Haiyang, Shandong Province.

China has sent a delegation of 255 members, including 171 athletes, competing in 13 sports and 60 events, marking the country’s highest participation in Asian Beach Games history.

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Sports

Vibrant Cultural Exchange Activities at ABG Athletes’ Village Foster Friendship Among Asian Youth

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Asian Beach Games

SANYA, CHINA – Media OutReach Newswire – 24 April 2026 – From April 22 to 30, the 6th Asian Beach Games (ABG) is being held in Sanya, Hainan, China. The Athletes’ Village, located at the Mangrove Tree Resort World Sanya Bay, has become a vibrant hub for athletes from across Asia to gather and connect.

From China’s Hainan rice noodles and India’s curry prawns to South Korea’s kimchi, a mouthwatering array of regional delicacies is on display. As athletes savor diverse flavors and share their culinary cultures, friendships are quietly blossoming over the shared joy of food.

Beyond cuisine, the Village also hosts activities that blend traditional Chinese culture with local Hainan charm. These events allow nearly 1,800 athletes from 45 countries and regions to use culture as a bond to forge genuine friendships off the field, perfectly embodying the Games’ aspiration of “Passing Friendship, Meeting in Sanya.”

As a main thoroughfare, the corridor in the Athletes’ Village International Zone buzzes with activity. Athletes from various nations often gather here to share amusing training stories, hometown delicacies, traditional songs and dances, and local folklore. Amid this lively hubbub, language and geographical barriers begin to close effortlessly. More than just a place to rest, the Village has become a true “home away from home” for the Games.

“I believe that when we come together for sports and cultural exchange, the most important thing is to fully engage in the sports themselves. That’s what helps us build friendships, and it’s a wonderful experience,” said Chaladol Boonsri, a Thai team official. He noted that athletes from across Asia have gained a deeper understanding of one another through these activities, forging closer ties that will ultimately make the world a better place.

The local Hainan cultural experience has become one of the most anticipated highlights of these exchange activities. Xing Liting, head of the Intangible Cultural Heritage (ICH) Exhibition Area at the Village, explained that athletes can get up close to ICH items such as Li brocade, coconut carving, and Li pottery, personally experiencing the unique charm of Hainan culture. On the other side of the Village, the Traditional Chinese Medicine (TCM) clinic has also proven highly popular, with many athletes making special trips to experience traditional therapies such as Tuina (massage) and moxibustion.

“I really love this experience. Immersing myself in Chinese culture is truly enjoyable,” said Chmaissani Issa, a Saudi Arabian ju-jitsu athlete, after trying his hand at Hainan rattan and bamboo weaving.

During the Games, the Athletes’ Village will host eight themed cultural performances, including “Quintessence of China,” “Joyful Songs of the Sea,” and “Trendy Sounds of the Free Trade Port.” The debut performance, “Quintessence of China,” took the stage on April 19. The spectacular show had athletes involuntarily clapping along to the rhythm. “This is my first time watching a Chinese performance in an Athletes’ Village, and it’s incredibly interesting,” Issa added.

An official from the Sanya ABG Organizing Committee stated that a professional service team had been assembled to fully address athletes’ daily needs during the competition. By offering diverse forms of care, such as birthday wishes and congratulatory messages for medal winners, the committee ensures that athletes can fully concentrate on their events while fostering mutual understanding and friendship in a relaxed and joyful atmosphere.

The 6th ABG marks the first comprehensive international sporting event held after the launch of independent customs operations at the Hainan Free Trade Port. The cultural exchange activities at the ABG Athletes’ Village not only serve as a bridge of communication for Asian youth but also showcase Hainan’s openness and inclusiveness to the world. “I look forward to making more friends, sharing training experiences, and exploring different cultures,” said Shhijir-Erdene Bat-Enkh, a Mongolian beach volleyball player. “This will undoubtedly become a beautiful, unforgettable memory for me.”

As the Games progress, the cultural exchange activities within this “home away from home” will also continue, allowing the seeds of friendship to take root and grow amidst the coconut breezes and coastal scenery of Sanya, and ensuring the spirit of the Asian Beach Games is continuously passed on through cultural integration.

 

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Sports

50 Days to FIFA World Cup 2026™ The Countdown is ON!

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FIFA

On Location, appointed by FIFA as the Official Hospitality Provider of the tournament, is proud to affirm that Integral has been appointed as the Exclusive Sales Agent in Nigeria for the official hospitality programme

LAGOS, Nigeria, April 22, 2026/APO Group/ –With just 50 days to go, the world stands on the brink of football’s most anticipated spectacle – the FIFA World Cup 2026™. This milestone represents more than a countdown; it signals a rare opportunity for discerning clients, corporate leaders, and high-net-worth individuals to secure privileged access to football’s biggest global event.

 

On Location, appointed by FIFA as the Official Hospitality Provider of the tournament, is proud to affirm that Integral has been appointed as the Exclusive Sales Agent in Nigeria for the official hospitality programme.

Through this exclusive mandate, Integral offers official, ticket-inclusive hospitality packages designed to elevate every moment of the FIFA World Cup 2026™. From premium seating and private suites to exceptional culinary experiences, world-class service, and sophisticated lounge environments, each offering is curated for those who value access, comfort, and distinction.

Whether hosting high-value clients, strengthening strategic relationships, or simply experiencing the tournament at an elite level, these hospitality experiences provide the ultimate platform to engage, entertain, and inspire.

With only 50 days remaining, availability across hospitality packages is expected to be extremely limited, with global demand already accelerating.

While there may be offers of unauthorized ticket-inclusive hospitality packages on unofficial platforms, On Location is the only official hospitality provider of the FIFA World Cup 26™ and https://FIFAWorldCup26.Hospitality.FIFA.com/ is the only official hospitality sales page. Hospitality packages and tickets sourced from unofficial sales channels may not be valid. Authorized global sales agents are published and will be continually updated at https://FIFAWorldCup26.Hospitality.FIFA.com/.

Integral invites its distinguished clientele to act decisively – secure your official FIFA World Cup 2026™ hospitality package today and guarantee your place at the heart of the action.
Be match-ready.
Be part of history.
Moments like this won’t wait.

To reserve your preferred package, including shared lounges or private suites connect with Integral via: www.IntegralSande.com or Call/WhatsApp: +2348093677272, +2348168039329

 

Distributed by APO Group on behalf of Integral.

 

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