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TECNO Brings Immersive Fan Experience to Africa Cup of Nations (AFCON) 2025 with Pop-Up Stores and Interactive Zones Across Morocco

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9 months ago

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AFCON

Following the opening of the Africa Cup of Nations 2025, TECNO extends its tournament presence into public spaces across Morocco through a series of TECNO AI pop-up stores and fan zones in Rabat and Casablanca. Designed to bring AI-powered innovation closer to consumers, these spaces allow visitors to experience how TECNO AI enhances everyday smartphone usage, from photography and gaming to productivity and entertainment. In total, the brand activated four experiential venues, two pop-up stores and two fan zones, with one of each established in both cities, creating a parallel rollout across Morocco’s major urban centers.

The opening ceremony marked the starting point of TECNO’s AFCON “Power Your Moment” campaign, welcoming invited clients, guests, and partners as the tournament officially began. From the same day, the brand opened its physical spaces to the public, shifting from a symbolic brand moment to hands-on consumer engagement.

This approach enables TECNO to stay connected with fans throughout different stages of the competition, offering repeated opportunities to discover TECNO AI features in real-life scenarios rather than limiting interaction to a single event. Special performances featuring live juggling ball demonstrations alongside African song and dance were presented on December 21 and are scheduled to return on January 18, creating a vibrant environment that blended technology, culture, and entertainment.

TECNO AI Pop-Up Stores: An Immersive Fan-First Experience

The TECNO AI pop-up stores, deployed in Casablanca and Rabat and located near Mohammed V Stadium and Prince Moulay Abdellah Stadium respectively, are designed as immersive, consumer-centric environments rather than conventional retail spaces. Open for a limited period during the AFCON 2025 tournament, each location combines product discovery with interactive AI demonstrations, allowing visitors to test TECNO AI features directly across multiple touchpoints.

Upon arrival, guests are welcomed in a reception area offering complimentary gifts and guided experiences, while simple interactive challenges encourage participation and social sharing. By connecting physical interaction with digital engagement, the pop-up stores translate advanced AI technology into clear, tangible benefits that consumers can immediately understand and enjoy.

At the heart of the TECNO AI pop-up store, the AI Experience Area brings TECNO AI to life through practical, real-world applications showcased on large-format screens and interactive stations. Visitors can test TECNO AI features hands-on, discovering how AI enhances everyday moments such as photography, content creation, and daily productivity. By placing consumers directly in control of the experience, the activation positions TECNO AI not as a distant technology, but as an intuitive, accessible tool designed to make daily smartphone use smarter, easier, and more creative.

A fashion-inspired clothing swap installation offers jerseys representing the 24 national teams competing in AFCON 2025, allowing fans to express tournament allegiances while engaging in a creative, participatory activity. Nearby, the Champions Road installation invites visitors to interact with a team matchup chart using magnetic team markers, encouraging predictions and photo sharing that extend the experience beyond the physical space.

The Product Experience Area provides hands-on access to TECNO’s latest smartphone lineup and connected devices, supported by on-site brand representatives. A customization station allows visitors to personalize their phones with tournament-themed back stickers, creating tangible mementos linked to the AFCON experience. Photo areas throughout the pop-up stores offer opportunities to capture moments against branded backdrops, while a CSR Culture Wall highlights TECNO’s community initiatives and long-term engagement in youth development and grassroots football across Africa.

TECNO Fan Zones: Bringing Fans Together Beyond the Stadium

Alongside the TECNO AI pop-up stores, TECNO’s fan zones are established in Casablanca and Rabat, located at Anfa Park and OLM Souissi respectively, as open-access community spaces operating throughout match days. Freely accessible to the public, without purchase or registration requirements, the fan zones welcome football supporters and passersby alike, emphasizing shared experience over transaction. These spaces feature relaxed product discovery areas, free photo-taking and printing services, and interactive challenges designed to encourage participation.

Skill-based football challenges, including juggling and heading activities, animate both the pop-up stores and fan zones, creating moments of spontaneous interaction and crowd engagement. Giveaway mechanics are tied to simple social media actions, while classification-style photo activities encourage visitors to capture and share moments online without competitive pressure, prioritizing participation and community visibility.

By activating simultaneously in Rabat and Casablanca and maintaining a presence across match days with special programming on key dates, TECNO establishes a sustained physical footprint throughout the AFCON period. Rather than limiting its engagement to the opening ceremony, the brand positions its pop-up stores and fan zones as ongoing touchpoints within the rhythm of the tournament, embedding technology, football, and urban culture into everyday public life during AFCON 2025 in Morocco.

Distributed by APO Group on behalf of TECNO Mobile.

 

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Business

Carbon, water and grid investment move to the centre of Africa’s business resilience agenda

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12 hours ago

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September 24, 2026

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A new series of VUKA Group webinars will bring industry experts together to examine these challenges and the practical decisions organisations need to make

JOHANNESBURG, South Africa, September 24, 2026/APO Group/ –Commercial and industrial businesses, utilities and investors across Africa are being forced to confront three increasingly connected challenges: credible decarbonisation, water security and the infrastructure required to support reliable power systems.

A new series of VUKA Group webinars will bring industry experts together to examine these challenges and the practical decisions organisations need to make.

 




 
Commercial and industrial compliance in the spotlight

On 29 September 2026 at 13:00 SAST, Carbon, compliance and credible energy claims: What C&I customers must get right will explore how commercial and industrial energy users can align renewable energy procurement with carbon accounting standards and evolving reporting obligations.

The discussion will examine the evidence required to substantiate renewable electricity claims, the role of Renewable Energy Certificates in Scope 2 reporting, the implications of mechanisms such as the EU Carbon Border Adjustment Mechanism and how organisations can reduce greenwashing risk while strengthening emissions reporting.

Speakers include Sanelisiwe Mdlalose, Hulamin; Hendrick Raedani, City of Ekurhuleni; and Duane Newman, EY.

Register for the carbon compliance webinar: https://apo-opa.co/4AtqRKf

These issues will continue at the C&I Energy + Storage Summit Johannesburg, 28–29 October 2026 at The Maslow Hotel, Sandton, where energy procurement, carbon taxes, renewable integration, storage, market reform and industrial resilience form part of the programme.

Find out more about the Summit: https://apo-opa.co/4xMkZsR

Strategy for African water resilience

Water resilience takes centre stage on 30 September 2026 at 14:00 SAST with From water risk to water resilience: How South Africa’s water-intensive industries are securing their future.

The webinar will examine how businesses are responding to ageing infrastructure, supply uncertainty, rising costs and sustainability pressures by improving efficiency, diversifying water sources and investing in reuse, recycling and smarter water management.

The webinar line-up includes Benoit Le Roy, South African Water Chamber NPC; Nsuku Chankira, Thungela; Molatelo Motau, Heineken Beverages; Marilyn Maduka, Credew Limited; and Philindile Mahlangu from Magalies Water as moderator.

Register for the water resilience webinar: https://apo-opa.co/4z0aJyx

The conversation continues at Water Security Africa Johannesburg, co-located with the C&I Energy + Storage Summit, where industrial water independence, infrastructure finance, digital water systems, reuse and business continuity will be explored across two days.

Read more here: https://apo-opa.co/4yfjlBj

Towards Africa’s scalable energy transition

Looking to the infrastructure enabling Africa’s energy transition, Scaling transmission infrastructure: Innovative financing models for emerging markets takes place on 14 October 2026 at 14:00 SAST, moderated by Tshegofatso Neeuwfan, Global Energy Alliance.

Using the Mozambique Temane Transmission Project and insights from Belgian transmission system operator Elia, the webinar will explore bankable project structures, risk allocation and investor engagement that can help move major transmission projects from planning to delivery.

Register for the transmission infrastructure webinar: https://apo-opa.co/4ycMnkS

Transmission investment, project delivery and financing will remain central to Enlit Africa, 11–13 May 2027 at the CTICC in Cape Town, bringing Africa’s power, energy and water sectors together around supply security, investment and infrastructure development.

Join the Enlit Africa 2027 programme waiting list: www.Enlit-Africa.com

Distributed by APO Group on behalf of VUKA Group.

 




 

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Events

Dongfeng Motor’s 10th Science and Technology Innovation Week and 1st User Lifestyle Festival Kick Off in Wuhan

Published

14 hours ago

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September 24, 2026

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Dongfeng

Over the course of ten editions spanning a decade, Dongfeng Motor’s Science and Technology Innovation Week has further strengthened the connection between technology and users

WUHAN, China, September 24, 2026/APO Group/ –On September 14, Dongfeng Motor’s (​http://www.Dongfeng-Global.com/) 10th Science and Technology Innovation Week and 1st User Lifestyle Festival kicked off in Wuhan. With the theme “ Wind from the East, Creating a Smart Life,” the event showcased the innovative achievements of a Chinese automaker in intelligent and green mobility, as well as its global expansion.

 




 
 

At the opening ceremony, Dongfeng Motor unveiled the “Sky-Clean Zero-Carbon” Plan, the Embodied Intelligent Vehicle All-Domain Protection Plan, and the “Sky Horizon Voyage” Plan. Among them, the “Sky-Clean Zero-Carbon” Plan leverages the “1331” framework to build an integrated vehicle-energy ecosystem, aiming to achieve more than 1 million tonnes of coordinated carbon reduction annually and promote the transformation of automobiles into mobile energy assets; the Embodied Intelligent Vehicle All-Domain Protection Plan adopts a “1+6+4” technology system to establish a new paradigm for all-domain vehicle safety in the era of embodied intelligence; the “Sky Horizon Voyage” Plan establishes a “125” global business strategy, with plans to invest RMB 50 billion and launch more than 50 vehicle models, while striving to achieve overseas sales of 1.5 million vehicles by 2030.

 

Over the course of ten editions spanning a decade, Dongfeng Motor’s Science and Technology Innovation Week has further strengthened the connection between technology and users. At Dongfeng Motor’s 1st User Lifestyle Festival, more than 240 owner representatives from its various brands gathered in Wuhan. Dongfeng also launched the “Dongfeng Youxin” service brand for its broad user base, establishing a full-lifecycle user service system.

On the same day, the 72nd International Commercial Vehicle and Parts Exhibition opened in Hannover, Germany. Three Dongfeng hydrogen-powered vehicles and a 400-kilowatt fuel cell making its global debut are on display at Booth C20 in Hall H12.

Distributed by APO Group on behalf of Dongfeng Motor Corporation.

 

 




 

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Events

Global Mayors Dialogue in Wuhan focuses on urban innovation and cooperation

Published

20 hours ago

on

September 24, 2026

By

The Global Mayors Dialogue

WUHAN, CHINA – Media OutReach Newswire – 23 September 2026 – The Global Mayors Dialogue · Wuhan and the 2026 Wuhan International Friendship Cities Cooperation Conference, held from Sept. 18 to 21, brought together 80 international guests from 24 cities across 22 countries, according to organizers.

At the event, mayors and city representatives from six international sister cities of Wuhan called for closer cooperation in technology, industry, education and culture.

Representatives from Manchester in Britain, Kemi in Finland, Cape Town in South Africa, Yangon in Myanmar, Rzeszów in Poland and Turkistan in Kazakhstan took part in discussions on urban innovation, industrial cooperation and cultural exchange.
 




 
Manchester: a new start after 40 years of friendship

This year marks the 40th anniversary of the sister-city relationship between Wuhan and Manchester.

Shaukat Ali, lord mayor of Manchester, said the city was ready to deepen cooperation with Wuhan in education, culture, youth affairs, innovation and industry.

“Manchester is committed to promoting urban transformation through open cooperation, sharing opportunities, and fostering common development with international sister cities like Wuhan,” he said.

Ali said Manchester had developed from a post-industrial city into an innovation-oriented economy, with a focus on advanced manufacturing, artificial intelligence, life sciences and green technologies.

He said the two cities could share experience in urban transformation, innovation districts, university-industry cooperation and low-carbon development, while encouraging links among universities, businesses and research institutions.

He also highlighted existing educational and cultural links, including cooperation between Hubei University and Manchester Metropolitan University and exchanges between the Royal Northern College of Music and Wuhan Conservatory of Music.

Kemi: balancing growth with environmental protection

Mikko Koivulehto, chairman of the City Council of Kemi, said the Finnish city sought to balance economic growth with environmental protection.

“We believe that protecting nature and building a prosperous city can go hand in hand,” he said.

Kemi, a port city in Finnish Lapland, has developed industries based on renewable raw materials, clean energy and the bioeconomy. The city is also seeking to expand tourism and improve livability.

This year marks the 10th anniversary of the friendly exchange relationship between Wuhan and Kemi. The two cities have cooperated in areas including trade, the circular economy, tourism and youth exchanges.

Cape Town: technology and jobs key to urban transformation

Lungelo Mbandazayo, city manager of Cape Town, said technological innovation, talent development, infrastructure and green renewal were key to Wuhan’s transformation.

Cape Town, a UNESCO City of Design, is seeking to expand its technology and digital sectors while promoting green technology and an inclusive economy.

Mbandazayo said youth unemployment remained a major challenge for Cape Town and that technological development needed to create jobs.

After visiting Wuhan companies and technology facilities, he said Cape Town hoped to deepen exchanges with Wuhan in technology and talent.

Yangon: seeking practical cooperation with Wuhan

Yangon Mayor Myo Myint Aung said the city was looking to Wuhan for experience in smart-city development, digital governance, intelligent transport and urban resilience.

Wuhan and Yangon signed a letter of intent on friendly exchanges and cooperation during the event.

Yangon is developing a long-term plan to accommodate population growth and expand its urban, industrial and transport infrastructure.

During a visit to Wuhan on Sept. 19, Myo toured the Optics Valley “Photon” suspended monorail, HGTECH and a Xiaomi smart home appliance factory.

“We came to Wuhan not just to observe, but to learn and cooperate,” he said, adding that Yangon hoped to develop smart manufacturing and strengthen cooperation in information technology.

Rzeszów: opportunities in aerospace and technology

Rzeszów Mayor Konrad Fijołek said the Polish city hoped to cooperate with Wuhan in aerospace, sensor technology, biodiversity and climate action.

Rzeszów is home to the “Aviation Valley,” a major aerospace cluster in Central Europe.

“Exploring cooperation with Wuhan is the reason I came here,” Fijołek said.

After visiting HGTECH and a Xiaomi smart home appliance factory, he said Wuhan’s automated manufacturing and technologies in sensors and satellite systems had impressed him.

He said cities could help connect universities, businesses and research institutions and promote international cooperation.

Turkistan: five areas for cooperation

Turkestan Mayor Azimbek Pazylbekuly said his city hoped to expand cooperation with Wuhan in tourism and culture, education and science, investment and entrepreneurship, digitalization and innovation, and transport and logistics.

Wuhan and Turkistan signed a memorandum of intent on friendly exchanges and cooperation during the event.

Turkistan, an ancient Silk Road city and a UNESCO World Heritage site, has been developing industries including food processing, textiles, furniture and construction materials.

Pazylbekuly said cooperation between governments, businesses, universities and research institutions could help turn the two cities’ exchanges into concrete projects.

The conference also included friendship-city anniversary celebrations and a signing ceremony for 10 cooperation projects. A digital list of cooperation opportunities and an initiative on international friendship-city cooperation were released.

During their stay, the visiting mayors toured Wuhan’s technology, manufacturing and ecological facilities, including the Optics Valley suspended monorail, a Yangtze finless porpoise conservation center, Xiaomi, HGTECH and Dongfeng Motor facilities.
  




 

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