In collaboration with UNESCO, Cardi B’s Skincare brand is set to mitigate the devastating effects of trends in skin bleaching in the tropical regions of Africa
LOS ANGELES, California, March 8, 2023/APO Group/ —
Kulture Wave Beauty by Cardi B, a leading beauty brand, announced today its commitment to fighting against the practice of skin bleaching in Africa. Skin bleaching, also known as skin lightening or whitening, is a dangerous trend that has become prevalent in many African countries, where it is associated with beauty and social status.
Are you tired of seeing harmful skin-bleaching products advertised and promoted to achieve “beauty” in Africa? The popular rapper has recently announced the projected launch of her own line of skincare products that are designed to celebrate melanin-rich skin and discourage people from using dangerous chemicals on their bodies. In this article, we’ll dive deeper into why Cardi B’s brand is such a game-changer for African beauty standards and how it can help steer the conversation away from harmful beauty practices.
Kulture Wave Beauty by Cardi B believes that all skin colors are beautiful and aims to promote self-love and confidence through its products. The brand’s decision to act against skin bleaching in Africa is part of its larger mission to empower women and promote positive body image. By joining forces with UNESCO alongside Rwanda’s president Paul Kagame. The country has enforced a ban on skin-lightening products with the president stating “these practices are quite unhealthy among other things. Includes use of prohibited chemicals.”
While other administrations such as Ghana followed suit on Rwanda’s efforts the country too has issued its own ban on skin-lightening products. The acting chief executive of the authority, Mimi Darko said “Ghana has banned these types of products, there will be no importing of such harsh and damaging products to this country.”
It is no secret that skin bleaching is a big problem in Africa. According to a recent report by the World Health Organization, an estimated 77% of women in Nigeria use skin-lightening products. This number is even higher in other countries like Togo (88%), South Africa (80%), and Senegal (59%).
“I’m proud to be part of a brand that stands for inclusivity and celebrates diversity. Skin bleaching is a harmful practice that perpetuates unrealistic beauty standards and can have severe health consequences,” said Cardi B, CEO of Kulture Wave Beauty. “We want to help women embrace their natural beauty and feel confident in their own skin.”
Why Kulture Wave Beauty is different.
Cardi B’s skincare brand, Kulture Wave Beauty, is partnering with UNESCO to help mitigate the devastating effects of skin bleaching in tropical regions of Africa. Skin bleaching is a dangerous and harmful practice that can lead to serious health problems, including cancer. Kulture Wave Beauty’s line of natural and safe skincare products will help to combat the harmful effects of skin bleaching and promote healthy skin practices in Africa. This partnership is an important step in raising awareness about the dangers of skin bleaching and promoting healthy skin care habits in Africa.
Kulture Wave Beauty is a beauty brand founded in partnership with the Grammy-winning artist Cardi B and KWBI Management, LLC. The brand offers a range of high-quality six-phase skincare product line that is designed to celebrate diversity and promote self-love.
Cardi B has launched her beauty line and is using it to combat the harmful practice of skin bleaching in Africa through a partnership with Delight Cosmeceutical Labs (https://apo-opa.info/3mCVkUB), which formulates the products for the skincare brand. The lab’s leading esthetician, Edith F. Gibson, has a 5-year contract to work with the UNESCO field office in Yaoundé, Cameroon, to combat the practice of skin bleaching.
Kulture Wave Beauty by Cardi B believes that all skin colors are beautiful and aims to promote self-love and confidence through its products
The line, called Kulture Wave Beauty, includes a range of products designed to nourish and protect the skin. The products are made with patented scientific technology and natural ingredients which are free from harmful chemicals.
Cardi B is committed to helping women of all colors feel beautiful in their own skin. She hopes that by offering a quality alternative to skin bleaching products, she can help put an end to the dangerous practice.
Kulture Wave Beauty will be available online, and in-store and will be expanding to stores across Africa in the near future. The line is set to be released in Six separate phases.
UNESCO Partnership Objective:
The problem with skin lightening in Africa is that there are several reasons why women bleach their skin. Many believe that it will make them more attractive to men, while others think it will help them get ahead in life. Some simply want to fit in with society’s standards of beauty. Whatever the reason, the fact remains that skin bleaching is extremely harmful to your health.
Bleaching agents contain toxic chemicals that can damage your skin and lead to several health problems. These include liver damage, kidney failure, cancer, and even death. In addition, bleaching your skin makes you more susceptible to sun damage and can cause premature aging.
“We believe that by working together, we can create a world where all women feel empowered and beautiful, regardless of their skin color,” said Cedric Yengo the Chairman for KWBI Management (www.KWBIManagement.com). “We hope that our commitment to this cause will inspire others to join the fight against skin bleaching in Africa.”
If you’re considering bleaching your skin, we urge you to think twice about it. There are plenty of other ways to achieve the look you desire without risking your health in the process. This partnership is set to achieve the following.
1. To initiate the creation of networking systems to mitigate the devastating effects of trends in skin bleaching in the tropical regions of Africa.
2. To expose scientific technology and a better approach to tropical skincare for stakeholders in the field while reiterating the need for further research and training of more professionals.
3. To raise awareness of the wealth of biodiversity of tropical regions of Africa and its potential to benefit local communities in and around biospheres.
Kulture Wave Beauty by Cardi B is an inspiring initiative and a huge step forward toward fighting skin bleaching in Africa. The fact that such influential public figures like Cardi B are taking a stand against this issue sends out a powerful message of hope to people all over the world. Kulture Wave Beauty also serves as a reminder that we need to respect each other’s differences and embrace our uniqueness, no matter what it may be. It’s important for us to keep talking about this issue so that more people can become aware of its consequences, for only then will the real change begin to happen.
For more information about Kulture Wave Beauty by Cardi B and its commitment to fighting against skin bleaching in Africa, please visit the brand’s website at www.KWBIManagement.com
Distributed by APO Group on behalf of KWBI Management,LLC..
The Petroleum Directorate of Sierra Leone will lead a targeted roundtable at Invest in African Energy 2026, spotlighting upstream potential and cross-regional partnerships
PARIS, France, March 24, 2026/APO Group/ –The Petroleum Directorate of Sierra Leone (PDSL) is set to convene an investor roundtable at Invest in African Energy (IAE) Forum 2026 in Paris, underscoring growing interest in West and North African energy markets and the need for deeper capital engagement across exploration, renewable and offshore services. The session reflects a strategic effort by Sierra Leone to connect its emerging upstream prospects with established operators and project developers as the country moves to unlock the full potential of its emerging oil and gas industry.
Sierra Leone is increasingly positioning itself as a frontier oil and gas market with significant offshore potential, and part of the PDSL’s mandate is to catalyze investment interest in its offshore acreage through direct engagement with global capital. Recent data suggest the country holds estimated recoverable resources in the tens of billions of barrels, backed by discoveries and extensive multi‑client seismic datasets that prospective investors are evaluating. The PDSL is actively promoting licensing opportunities and drilling plans, emphasizing fiscal terms and exploration readiness to attract strategic partners.
A cornerstone of this strategy is the anticipated launch of the country’s sixth licensing round. Offering a rare early-entry opportunity into a largely untapped deepwater terrain with considerable upside, the upcoming bid round is backed by fresh 3D datasets which de-risk exploration and support new drilling campaigns. Just this month, GeoPartners announced that the final Pre-Stack Time Migration data for its recently acquired 3D multi-client seismic survey in the country was complete and is now available for licensing. The dataset provides a 3D window into the hydrocarbon potential of the underexplored northern Sierra Leone region.
Sierra Leone’s licensing drive comes as major operators advance exploration activities. In 2025, Eni signed a Reconnaissance Permit Agreement with the PDSL, securing rights to conduct reconnaissance and technical evaluation activities across offshore blocks G113, G129, G130, G131 and G132. The acreage covers 6,790 square kilometers within Sierra Leone’s territorial waters. Nigeria’s F.A. Oil Limited is pursuing drilling following its award of six offshore blocks through the country’s fifth licensing round in 2023. The company is currently seeking a farm-in partner to advance the project from exploration to production, offering a 40% stake in each of the G Blocks 53, 54, 55, 71, 72 and 73.
As these development unfold, the upcoming roundtable at IAE 2026 offers a unique opportunity for operators and policymakers to engage potential investors. The IAE 2026 Forum has become a strategic bridge between African upstream opportunities and global investors, with sessions like the PDSL roundtable designed to foster deeper dialogue and provide clarity on project pipelines and investment prerequisites. Discussions are expected to cover mechanisms for de‑risking exploration activity, optimizing fiscal and contractual frameworks and identifying synergies between hydrocarbon investment and renewable energy commitments.
For investors seeking differentiated exposure to African energy markets, the Sierra Leone roundtable represents both a focused exploration of frontier oil potential and a broader conversation about regional infrastructure, partnerships and the evolving demands of energy capital in the years ahead.
IAE 2026 (www.Invest-Africa-Energy.com) is an exclusive forum designed to connect African energy markets with global investors, serving as a key platform for deal-making in the lead-up to African Energy Week. Scheduled for April 22–23, 2026, in Paris, the event will provide delegates with two days of in-depth engagement with industry experts, project developers, investors and policymakers. For more information, visit www.Invest-Africa-Energy.com. To sponsor or register as a delegate, please contact sales@energycapitalpower.com
Distributed by APO Group on behalf of Energy Capital & Power.
African Mining Week returns for its 2026 edition with an expanded three-day program, bringing together African mining leaders and global partners to shape the future of the continent’s mining sector
CAPE TOWN, South Africa, March 24, 2026/APO Group/ –Global economic trends – from record-breaking commodity prices to intensifying geopolitical competition for resources – are reshaping the strategic importance of Africa’s mineral wealth. As global countries race to secure supply chains for energy transition metals – which are expected to triple by 2030 – Africa is positioning its 30% share of the world’s critical minerals as a key pillar of economic growth. African governments are modernizing mining codes, developing industrial corridors and investing in mineral processing facilities to support local beneficiation, job creation, workforce development and regional mineral markets.
Against this backdrop, the upcoming African Mining Week (AMW) Conference & Exhibition – Africa’s premier gathering for mining stakeholders – has launched the draft program for its 2026 edition {https://apo-opa.co/3NneKLj}. Scheduled to take place October 14–16 in Cape Town, the event provides a platform where policymakers, global investors, project operators, technology providers, academia and mining service companies examine Africa’s mining opportunities, challenges and long-term strategic direction.
Under the theme ‘Mining the Future: Unearthing Africa’s Full Mineral Value’, the three-day, multi-track agenda reflects the growing urgency among African markets to strengthen value addition across the mining value chain.
Regional Cooperation and Policy Alignment in Focus
A key feature of the agenda is the Ministerial Forum, where African mining ministers will provide updates on regulatory reforms and policy alignment initiatives aimed at unlocking greater value from the continent’s mineral resources. Discussions will examine how harmonized regulatory frameworks and regional cooperation can accelerate investment flows and strengthen Africa’s position in global mineral supply chains.
The inclusion of regional policy integration reflects a growing continental push to leverage frameworks such as the African Continental Free Trade Area (AfCFTA) to enhance cross-border mineral cooperation and trade.
We are acting to enhance regional integration through frameworks such as the African Mining Vision and the Africa Mineral Strategy Group
“Africa’s integration is not only a political objective but a strategic economic vision,” stated Emmanuel Armah-Kofi Buah, Ghana’s Minister of Lands and Natural Resources, in remarks reported by Energy Capital & Power – organizers of AMW – in February 2026. “Our natural resources require coordinated policies. Isolated legal frameworks cannot fully unlock their value. Through integration and initiatives such as the ECOWAS [Economic Community of West African States] Mining Code and the African Mining Vision, we can build a stronger and more competitive mineral economy.”
Nigeria’s Minister of Solid Minerals Development, Henry Alake, echoed this emphasis on regional cooperation and beneficiation.
“We are acting to enhance regional integration through frameworks such as the African Mining Vision and the Africa Mineral Strategy Group,” he stated. “We must develop mineral corridors that connect resources, infrastructure and markets across the continent. Our goal is not to simply export raw materials, but to develop industrial hubs that create jobs and value across borders.”
Connecting Global Investors with African Opportunities
Strategic roundtables and Country Focus sessions form a key part of the AMW 2026 program, connecting African mining jurisdictions with international partners from the U.S, Europe, the Middle East and China. These sessions will provide African stakeholders with a platform to showcase exploration opportunities and project pipelines across the mining value chain.
Meanwhile, technical workshops and the exhibition floor at AMW 2026 will provide a platform for equipment manufacturers, technology providers and engineering firms to showcase innovations designed to enhance operational performance across mining operations.
By combining high-level policy dialogue with technical expertise and investment matchmaking, AMW 2026 positions itself as a critical marketplace where Africa’s mineral potential converges with global capital, technology and strategic partnerships – helping shape the next phase of growth for the continent’s mining sector.
AMW serves as a premier platform for exploring the full spectrum of mining opportunities across Africa. The event is held alongside the African Energy Week: Invest in African Energies 2026 conference from October 12-16 in Cape Town. Sponsors, exhibitors and delegates can learn more by contacting sales@energycapitalpower.com.
Distributed by APO Group on behalf of Energy Capital & Power.
Seven North African entrepreneurs in technology, education, professional services and agriculture selected from 265,000 applications at historic Abuja ceremony
Hope is not just a feeling — it is a system we can build
ABUJA, Nigeria, March 24, 2026/APO Group/ —
7 North African entrepreneurs selected from Morocco, Tunisia and Egypt
51% of the 2026 cohort are women, all selected purely on merit, without any quota in place
3,200 total entrepreneurs selected from 265,000+ applications across 54 African countries
USD 5,000 in non-refundable seed capital for each selected entrepreneur
Selection conducted independently by Ernst & Young
The Tony Elumelu Foundation (TEF) (www.TonyElumeluFoundation.org), the leading philanthropy empowering young African entrepreneurs, announced on Sunday, 22 March 2026 the 12th cohort of the TEF Entrepreneurship Programme at a ceremony held at the Transcorp Hilton, Abuja. The announcement was made by Founder Tony O. Elumelu, C.F.R.
Among the 3,200 entrepreneurs selected from 265,000 applications received from all 54 African countries: seven from North Africa. Three from Tunisia, two from Morocco, two from Egypt. Spanning technology, education, professional services and agribusiness, they represent a generation of North African founders building businesses that address the urgent needs of their communities. Their selection, which was conducted independently by Ernst & Young, places them among the most rigorously assessed young entrepreneurs on the continent.
This year’s cohort carries a historic signal: 51 percent of the 2026 entrepreneurs are women. They were selected purely on merit, without quota. Across hundreds of thousands of applications, women distinguished themselves through the strength of their ideas, the clarity of their business models and the ambition of their vision.
In 2026, the Foundation is empowering a total of 3,200 entrepreneurs across all its entrepreneurship programmes:
1,751 entrepreneurs through Heirs Holdings Group: Heirs Energies, Transcorp Power, Transcorp Hotels, and United Capital;
1,049 entrepreneurs in partnership with the European Commission, OACPS, BMZ and GIZ;
100 entrepreneurs in partnership with Sèmè City Development Agency;
100 entrepreneurs in partnership with DEG, the German Development Agency;
100 entrepreneurs in partnership with the IKEA Foundation, UNICEF’s Generation Unlimited and the Dutch Government; and
100 entrepreneurs in partnership with UNDP and the Rwandan Ministry of Youth and Arts.
Each selected Tony Elumelu Entrepreneur will receive USD 5,000 in non-refundable seed capital, access to world-class business management training on TEFConnect, one-on-one mentorship, and entry into a powerful network of investors, partners and fellow entrepreneurs.
In his annual letter (https://apo-opa.co/4uOFepM), “A Story of Hope,” Tony O. Elumelu, C.F.R., Founder of the Tony Elumelu Foundation, shared a powerful message to the new cohort:
“For a long time, I believed luck was something that simply happened to you. Then I came to understand: luck can be engineered. Opportunity can be democratised. Hope is not just a feeling — it is a system we can build.” — Tony O. Elumelu, C.F.R., Founder, Tony Elumelu Foundation — 2026 Annual Letter
The Tony Elumelu Foundation has empowered over 2.5 million young Africans with access to business management training on TEFConnect (https://TEFConnect.com), and disbursed over USD 100 million in seed capital to more than 24,000 selected entrepreneurs.
Collectively, these entrepreneurs have generated USD 4.2 billion in revenue and created more than 1.5 million direct and indirect jobs. Through its support for African entrepreneurs, TEF has lifted 2.1 million Africans above the poverty line and positively impacted more than 4 million African households, with 46% of supported entrepreneurs being African women. Eighty percent of TEF-supported businesses survive and scale, against a global average of ten to twenty percent.
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