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How the hottest technologies in enterprise IT can also be the coolest

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An endless appetite for data doesn’t have to mean gorging on power

JOHANNESBURG, South Africa, October 20, 2022/APO Group/ — 

The amount of data we produce, distribute, and consume in our professional and social lives is ever increasing. But it’s all too easy, particularly for non-technologists, to forget that the remorseless increase in data processing and distribution can also lead to a remorseless increase in power consumption.

This dilemma is illustrated by data centres. They are the engine of the compute growth that informs, educates and entertains the world, and enables collaboration that will help us tackle the challenges of climate change.

But substantial research (bit.ly/3ClQW0x) by the International Energy Agency shows that data centres accounted for 200 to 250 TWh, or one per cent of total world electricity demand in 2020, while data transmission networks – mobile and fixed lined – accounted for 1.1 to 1.4 per cent of worldwide electricity use.

It’s a tribute to the ingenuity of the tech world that, so far, data centre operators and tech providers have managed to hold the line on energy consumption. Data centre energy use has remained fairly constant over the last ten years, even as internet traffic has expanded 15-fold. In 2020 alone, global internet traffic surged by 40 per cent.

But can technology providers maintain this level of efficiency? More and more people are connecting to the internet for work or pleasure, and emerging compute-intensive workloads such as AI or IoT are ever more demanding.

Indeed, can technology vendors take the initiative, and support these ever more demanding workloads, while simultaneously making data centres and networks more efficient, and reducing energy consumption down in the process?

At MWC in Barcelona this month, Huawei explained how the company is enabling providers and operators to meet these more demanding use cases, and process and deliver ever more data, while driving down energy consumption at the heart of the data centre, and beyond.

One way to reduce power consumption within the data centre is through the use of all-flash storage, and the all-flash storage market is forecast to grow 7.6 per cent this year according to IDC. With fewer moving parts, and higher density, SSDs require far less power – and cooling – than their traditional mechanically based hard disk forebears and are considered more reliable. Moreover, they are also more efficient from a data point of view, reducing access latency by half to 0.05ms, for example, and potentially increasing backup speed by a factor of three.

Less power, in a flash

And when it comes to the AI driven workloads that are imposing an increasing strain on data centres, Huawei’s all-flash OceanStor Dorado (bit.ly/3CNL9Bg) can improve algorithm efficiency by 60 per cent.

The platform offers both SAN and NAS, with built-in ransomware detection and protection, and delivers 30 per cent higher performance on small files and blocks. The result is higher utilisation of CPUs, helping boost overall compute efficiency within the data centre.

One way to reduce power consumption within the data centre is through the use of all-flash storage

But innovation within the data centre’s storage racks alone won’t solve the problem of increasing power consumption within the data centre. Networking too is an essential, and power hungry, element within the data centre, and beyond. And the data centre is just one component of the cloud, and the overall digitalization equation.

Huawei also used MWC to highlight its CloudFabric 3.0 strategy, which aims to reduce packet loss across networks. At the same time, the platform’s intelligent algorithms reduce opex by up to 30 per cent. Reduced opex results in less resources wasted. The result is an SDN architecture which industry consultants Tolly declared delivers the highest level of autonomous driving (prn.to/3SmAOlj) in the industry.

Meanwhile, Huawei’s CloudWAN 3.0 technology, based on its NetEngine 8000 F8 routers, unveiled at MWC, enables the construction of experience centric IP production networks and office services. The platform launches with forwarding capability of 2Tbps, which will increase to 6.4Tbps in the future. But it also features two patented technologies – SRU warm backup and a rectifier circuit – which help to deliver a 30 per cent reduction in power consumption.

The Cloud Campus 3.0 solution (bit.ly/3eJo3Ui) enables further efficiency, with its “concise structure” reducing the classic three layer model of access, aggregation and core, to just two, access and core. By transforming the access switch into a highly flexible, remote extension Huawei delivers an 80 per cent reduction in equipment management nodes.

Rectifying the power dilemma

The architecture also features Power over Ethernet technology, allowing power to be delivered to terminals over data lines. With each port requiring less than a 1W of power, overall energy consumption is reduced by 30 per cent compared to the industry average. In a campus with 2,000 unit users, that equates to a 23,800 kWh saving Huawei’s figures show. Resources are further preserved, with the PoE optical fibre network being maintenance free for 15 years.

You could think of Huawei’s vision of the Intelligent Cloud Network as the “Power Grid” of the digital world, supplying “digital” efficiently, 24 x 7. While simultaneously reducing the load on the actual power grid.

Looking even further afield, Huawei’s Fiber To The Office (FTTO) (bit.ly/3TlhHJS) and Fiber To The Machine (FTTM) solutions enable the new generation of industry 4.0 applications, such as smart factories, while again, working hard to increase efficiency.

For example, at MWC, Huawei showed how a smart healthcare network project at the Union Shenzhen Hospital delivered 10Gbps coverage, and reduced the number of O&M nodes by 60 percent, while 1000 CT images can be uploaded and downloaded within one second.

Huawei illustrated how the use of FTTM again rationalises the architecture in oil field operations from over 10 layers to just three and combines blistering speeds with secure data collection and intelligent management. Again, this reduces network maintenance costs by up to 70 per cent, while allowing unattended operations across a field of over 60,000 oil wells, all over a single network.

The architecture is similarly applicable to other heavyweight applications such as port management, power infrastructure, and metro transit. Huawei highlighted the application of its FTTM technology in a metro network, which resulted in an 80 per cent reduction in ELV room space, and a 90 per cent reduction in cabling space, while delivering network reliability of 99.999 per cent.

These are just some of the examples Huawei demonstrated at MWC this year. At the event, Huawei showcased how it supports customers in implementing innovative solutions and practices, from government and public sector through finance, transportation, energy, manufacturing, and of course, ISPs. In every scenario, Huawei focuses on reducing carbon emissions, which means that whatever customer problem the company is helping to solve, it also helps solve the biggest problem facing us all.

To go further in depth on how Huawei is changing the data centre, and the industries that rely on it, check out Huawei Enterprise at Huawei Connect 2022 (bit.ly/3VD4I85).

Distributed by APO Group on behalf of Huawei Enterprise.

Energy

South Sudan’s Joint Operating Companies to Engage International Partners at South Sudan Oil & Power (SSOP) 2026

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Etu Energias

DPOC, GPOC and SPOC will connect with international contractors, technology providers and financiers to explore opportunities to restore production, improve recovery and upgrade existing petroleum infrastructure

JUBA, South Sudan, November 12, 2026/APO Group/ –South Sudan’s joint operating companies, Dar Petroleum Operating Company (DPOC), Greater Pioneer Operating Company (GPOC) and Sudd Petroleum Operating Company (SPOC), have been confirmed as sponsors of South Sudan Oil & Power (SSOP) 2026, taking place November 24–25 in Juba. Responsible for South Sudan’s producing oilfields, the three companies represent major commercial opportunities for international oilfield service providers, engineering contractors, equipment suppliers, technology developers and financiers seeking to support the rehabilitation and expansion of the country’s petroleum industry.
 




 

 

Returning for its seventh edition, under the theme Resource Renaissance – Energy-Fueled Growth for a New Generation, SSOP 2026 comes as South Sudan targets an increase in crude production from approximately 170,000 barrels per day (bpd) to 230,000 bpd in the short term. Achieving this ambition will require investment in mature-field rehabilitation, enhanced oil recovery, well interventions and modern operating technologies, creating commercial opportunities for international oilfield services companies.

DPOC, GPOC and SPOC are central to this production growth strategy, operating established petroleum assets through joint ventures involving national oil company Nilepet and international partners. Their participation at SSOP 2026 will provide prospective commercial partners with opportunities to engage directly with the companies responsible for maintaining and expanding production from South Sudan’s existing fields.

GPOC, whose consortium includes China National Petroleum Corporation (CNPC), Nilepet and ONGC Videsh, operates Blocks 1, 2 and 4 in Unity State. In May 2026, the company increased production to approximately 60,158 bpd from 40,000 bpd, supported by reservoir studies, production enhancement measures and field development activities. The increase demonstrates the potential for targeted technical interventions to improve recovery and extend the productive life of mature oilfields.

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DPOC operates Blocks 3 and 7 in Upper Nile State, including the Paloch production area. The company, whose consortium includes CNPC, Nilepet, Sinopec and Tri-Ocean, was producing approximately 100,000 bpd as of June 2026. Its established operations present opportunities for drilling contractors, reservoir specialists, engineering firms and equipment suppliers to support production optimization, well development and infrastructure upgrades.

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South Sudan also reached a preliminary agreement in October 2026 to transfer PETRONAS’ former stakes in DPOC and GPOC to Russian state-owned Zarubezhneft, potentially bringing additional expertise in mature-field rehabilitation, enhanced oil recovery and infrastructure development to the country’s upstream sector.

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Meanwhile, SPOC, which operates Block 5A, contributes approximately 14,000 bpd to national production. Its operations offer further opportunities for technical partnerships focused on sustaining output, rehabilitating existing facilities and improving operational efficiency.

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Beyond brownfield optimization, the joint operating companies’ established partnerships also provide a foundation for broader upstream investment, including opportunities to collaborate with Nilepet on the development of South Sudan’s available exploration acreage. With 14 exploration blocks open to prospective investors, the country is seeking international operators and financiers to accelerate greenfield development and expand its future production base.

As sponsors of SSOP 2026, DPOC, GPOC and SPOC will provide international industry players with an opportunity to engage with South Sudan’s established operating companies and explore commercial partnerships across the upstream value chain.

To register for South Sudan Oil & Power 2026 in Juba on November 24–25, visit: https://SouthSudanOilPower.com/

Distributed by APO Group on behalf of Energy Capital & Power.

 




 

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Creative Africa Nexus (CANEX) Create-thon, Powered by Gebeya, Announces Nine Winners at Afreximbank’s Creative Africa Nexus Weekend (CANEX WKND) 2026

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CANEX

Live pitch finale recognises AI-powered African creativity across gaming, video and music

LAGOS, Nigeria, November 12, 2026/APO Group/ –Nine creators have been named winners across gaming, video and music at CANEX WKND 2026, following the live pitch finale of the CANEX Create-thon, powered by Gebeya. Held on 6 November at the Wole Soyinka Centre for Cultural and Creative Arts in Lagos, the session brought together finalists, industry judges and creative and technology leaders to explore Africa’s opportunities in the artificial intelligence economy.

 




  

Organised through the African Export-Import Bank’s (Afreximbank) Creative Africa Nexus (CANEX) programme, in partnership with Gebeya and the Afreximbank Innovation Lab, the competition challenged creators to turn African-inspired ideas into working projects using Gebeya’s Dala Studio. Participants used AI tools within Dala Studio to produce digital games, videos and music, supported by computing resources and technical guidance. The session- which also marked the official launch of the Afreximbank Innovation Lab-aimed to demonstrate how access to technology can help African creators turn ideas into AI-powered digital creations, while examining the skills, infrastructure and commercial opportunities needed to build sustainable creative businesses. Alongside the live pitches, a panel discussion explored the theme, “Claiming Our Stake in the AI Revolution”, bringing forth a much needed conversation on the opportunities as well challenges of this fast evolving area, as well as what it means for African creators.

According to Gebeya, around 6,000 creators from 43 countries participated in the competition, submitting 792 games, music tracks and videos built on Dala Studio. The top three creators in each category advanced to the live pitch finale.

Speaking at the opening of the session, Temwa Gondwe, Director, Creatives and Diaspora at Afreximbank, emphasised that Africa’s creative influence must translate into greater ownership and economic returns. He called for affordable computing power, accessible creative tools, effective distribution channels and stronger protection of creators’ intellectual property.

“The question is not whether Africa will participate. The question is how much value Africa will create and own and retain,” Gondwe said.

He highlighted the importance of connecting creators with investors, buyers and audiences, arguing that access to technology must be accompanied by opportunities to build sustainable businesses.

The nine category winners were:

The question is how much value Africa will create and own and retain

  • Gaming: Feven Birhanu, first place; Micheal Nomyongo, second place; and Angulu Paul Otoroza, third place.
  • Video: Racheal Ifeoma Ogugua, first place; Hassan Ahmed, second place; and Temilorun Okediji, third place.
  • Music: Ndaya Victoria Mulidiki, first place; David AMA, second place; and Nadia Eman Ibrahim, third place.

The competition offered a total prize pool of US$50,000. Under its published award structure, first-, second- and third-place prizes in each category are US$7,000, US$3,500 and US$1,500 respectively, with additional awards for qualifying creators from the top 20 African countries.

The live pitch judging panel comprised Oluwasemilore Oludipe, Programmes Manager at Co-creation HUB (CcHUB); Mayenzeke Baza, Chief Investment and Development Officer at CEEIT; and Miebaka Anga, Strategic Partner Manager at YouTube.

Amadou Daffe, Chief Executive Officer and Co-Founder of Gebeya, urged young Africans to move beyond experimenting with AI and use it to create products and services that generate income.

“Knowledge is in the pocket. The question is, what do you do with it?” Daffe said.

He argued that the practical challenge is helping creators recognise and pursue the commercial possibilities of the technology. Drawing on Gebeya’s experience, he highlighted the importance of local-language capabilities and local-currency payment options in making digital tools more accessible to African users.

The panel was moderated by Omolabake Olagunju, Programme Manager at CcHUB Creative Economy. Joining Daffe were Malik Afegbua, Founder of Slick City Media; Uchechi Arinze, Creative Director and Founder of CHéCHI; Ibrahim Tsado Yisa, Africa Director at Udu Technologies; and Oo Nwoye, Founder of TechCircle.

The discussion examined how AI is changing the creation and consumption of creative work, including questions of ownership and originality. Contributions also explored intentional storytelling, cultural representation, algorithmic bias and the cost of accessing digital tools, highlighting the need to consider whose stories are being told and how African cultures are represented.

Emeka Onyia, Afreximbank’s Director, Digital Business and Innovation, described the session as an inaugural activity for the Afreximbank Innovation Lab. He said AI was lowering some of the equipment and production barriers facing creators, while stressing that skills and the effective use of tools remained essential. He also outlined the Lab’s ambition to bring people together to develop ideas and technologies that support African trade.

With a format centred on working projects rather than proposals alone, the Create-Thon combined practical technology access, mentorship and industry exposure. Gebeya also acknowledged IREX’s support for the initiative.

For Afreximbank, the competition forms part of its broader work through CANEX to develop and commercialise Africa’s creative and cultural industries, helping creators reach markets, attract partners and retain more value from their work.

Distributed by APO Group on behalf of Afreximbank.

 




 

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Emirates wins Gold at the 2026 Global Performance Marketing Awards

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Emirates was recognised as the first-ever winner of the Best Travel, Leisure & Experience Campaign award for its work to transform its affiliate marketing programme in Asia Pacific (APAC)

We’re proud to be recognised at the Global Performance Marketing Awards

DUBAI, United Arab Emirates, November 12, 2026/APO Group/ —

  • Inaugural winner in the Best Travel, Leisure & Experience Campaign award category
  • Recognised for the transformation of its Asia Pacific affiliate programme
  • Performance marketing is a fundamental customer growth driver for Emirates

 




  

Emirates (www.Emirates.com) has won Gold in the inaugural Best Travel, Leisure & Experience Campaign category at the 2026 Global Performance Marketing Awards.

Emirates was recognised as the first-ever winner of the Best Travel, Leisure & Experience Campaign award for its work to transform its affiliate marketing programme in Asia Pacific (APAC) – one of the world’s most competitive travel markets where online travel agencies, airlines and travel agents all compete for the same affiliate partners.

The airline rebuilt its affiliate marketing programme by shifting from broad publisher volumes to a refined partner base that works harder without sacrificing efficiency, strengthening direct relationships, and focusing on investments that delivered the greatest impact, along with expanding into new affiliate partner categories. As a result, the airline’s revenue growth from performance marketing in APAC rose 31% in a single year.

At Emirates, performance marketing operates as a strategic engine for customer growth, not only as a marketing channel. An internal team of specialists combine channel expertise with advanced analytics, attribution, customer insights and rich first-party data, and keep a consistent focus on driving incremental revenue, customer quality and lifetime value.

Boutros Boutros, Executive Vice President, Corporate Communications, Marketing & Brand for Emirates Group, said: “We’re proud to be recognised at the Global Performance Marketing Awards. This accolade underscores the team’s commitment to deliver real value for our customers and for the business. Performance marketing is a fundamental commercial growth driver for Emirates, and the team’s rigorous, data-led approach combined with smart automation, delivers substantial value back to the business. Their success is driven by clear strategy, well-defined objectives and disciplined execution, and we’ve improved both the quality of our bookings and revenue outcomes in APAC. It’s a win-win, and congratulations to all the teams involved.”

Emirates’ performance marketing at a glance

  • A core team in Dubai covers affiliate marketing, paid search and metasearch, supported by over 60 digital marketing colleagues and hundreds of partners globally. Together, these three channels delivers more than a third of new customers acquired through emirates.com.
  • The team manages strategy and execution for more than 5,000 always-on campaigns worldwide across search engines, flight search websites and affiliate marketing partners. Big data from partners powers this always-on engine and guides strategic investment decisions supporting more than 4,000 routes in 80 markets.
  • High levels of automation and strict processes allow the team to operate at this scale while keeping decisions consistent, with dedicated specialists across each discipline ensuring best-in-class execution and governance.
  • Exclusive partnerships enable Emirates to bring industry-first and industry-leading advertising solutions to market.

About the awards

The Global Performance Marketing Awards recognise work that drives measurable growth across performance and partnership marketing, and represent the collaborative efforts of brands, agencies, publishers and technology platforms. Entries are scored independently by multiple senior judges from brands, agencies and publishers across the industry, assessing each entry on strategic clarity, quality of execution, partnership collaboration and measurable commercial impact.

This latest win follows Emirates’ shortlisting at the Global Search Awards for Best Use of Search (Travel/Leisure).

Distributed by APO Group on behalf of The Emirates Group.

 




 

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