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Annual Meetings 2026 (AM2026): African Development Bank (AfDB) 2025 Trade Finance Report Highlights Resilience of African Financial Institutions After Covid-19

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Annual Meetings

Between 2020 and 2024, intra-African trade accounted for 34% of total bank-intermediated trade, representing an 89 percentage-point increase above pre-pandemic levels (2011-2019)

BRAZZAVILLE, Congo (Republic of the), May 28, 2026/APO Group/ –The fifth edition of the African Development Bank’s (www.AfDB.org) Trade Finance Report paints a picture of resilient African financial institutions in the post Covid-19 years, despite a challenging global environment.

 

Download Report: https://apo-opa.co/4uNLXj6

The 2025 Trade Finance Report, which provides an updated assessment of Africa’s trade finance landscape over the 2020–2024 period following the COVID-19 pandemic, was released on Wednesday, during the Bank Group’s 2026 Annual Meetings, taking place in Brazzaville, Republic of Congo.

The report examines trade finance from a bank-intermediation perspective, filling important knowledge gaps while introducing new dimensions such as digitalization and environmental sustainability. It also, for the first time, quantifies the contribution of Development Finance Institutions (DFIs) to trade finance on the continent.

Presenting the report, Anthony Simpasa, Director of the Macroeconomic Policy, Forecasting and Research Department at the African Development Bank, said unmet demand for trade finance declined by nearly 10% between 2019 and 2024, supported by strong interventions from multilateral development banks, governments, export credit agencies, and global banks. These interventions were critical in sustaining trade flows, with estimates suggesting that, in the absence of DFI support, the annual trade finance gap could have exceeded $100 billion during the 2020-2024 period.

“Renewed geopolitical tensions and disruptions to global supply chains and trade flows could reverse post-pandemic progress in narrowing the trade finance gap. For instance, tighter correspondent risk appetite could widen the trade finance gap to $86.6-$102.6 billion by 2027 under a moderate to severe scenario. This is at least 17.7 % above the 2024 level, potentially erasing a decade of gains,” Simpasa cautioned.

The report launch event was attended by policymakers, private-sector leaders, Development Finance Institutions (DFIs), Financial Institutions, and trade finance experts from across the continent.

Africa will not close its trade finance gap by adding constraints, but by building a more resilient, more digital, and more sustainable trade finance ecosystem

Some highlights of the report:

  • The unmet demand for trade finance in Africa ranged from $74 billion to $92 billion in 2024. The estimated gap of $ 74 billion represents 5.4% of the region’s total merchandise trade value in 2024.
  • African trade remains underserved by commercial banks. Over the five years of the study, commercial banks intermediated an average of 23% of Africa’s total trade, down from 40% during 2011-19.
  • Between 2020 and 2024, intra-African trade accounted for 34% of total bank-intermediated trade, representing an 89 percent increase above pre-pandemic levels (2011-2019).
  • Foreign exchange liquidity shortages have become the primary barrier limiting banks’ growth in trade finance. About 36% of banks cited limited foreign exchange liquidity as the primary constraint to their trade finance growth between 2020 and 2024, compared with 18% in the 2015-2019 period.
  • The adoption of digital trade finance solutions by banks remains low, primarily due to high implementation costs and inadequate technological infrastructure. Only 28% of the banks surveyed reported having adopted digital tools or platforms for their trade finance operations.

In a short panel discussion following the launch, Didier Acouetey, Senior Advisor to African Development Bank President Sidi Ould Tah for the Private Sector, Francisca Tatchouop Belobe, Commissioner for Economic Development, Trade, Tourism, Industry and Minerals for the  African Union Commission, Admassu Tadesse, Group President and Managing Director, Trade and Development Bank; and Mehdi Tanani, Regional Director for Central Africa, Proparco, discussed the report’s findings, noting opportunities and challenges to unlocking sustainable bank-intermediated trade finance in Africa.

Although trade finance remains a major constraint for most of Africa, exciting innovations are gaining ground, such as digitization, guarantees and asset management initiatives to expand the trade finance asset class and related offerings to the market, Tadesse said. “This should be advanced further by new systemic initiatives such as New African Financial Architecture for Development (NAFAD) and related thrusts such as derisking and smart partnerships that should multiply the impact of African capital and unlock more global capital,” he added.

“NAFAD gives us, for the first time, a coherent continental framework to close the trade finance gap — not project by project, but systemically. That is the shift that changes everything for African SMEs,” Acouetey noted.

Commissioner Belobe called for eliminating the ‘missing middle’ in African banking. “SMEs are too large for microfinance, too small for corporate banking, but far too commercially important to be left outside the trade finance system. It is time for commercial banks to treat SME trade finance as a deliberate, core business line, not a residual activity,” he said.

“Africa will not close its trade finance gap by adding constraints, but by building a more resilient, more digital, and more sustainable trade finance ecosystem — one that protects SMEs against global shocks while accelerating the continent’s economic integration,” Tanani said.

The African Development Bank and other DFIs have played a significant role in reducing the trade finance gap in Africa. Development finance institutions facilitated about $32 billion in trade finance annually between 2020 and 2024, accounting for about 3% of Africa’s total merchandise trade on average over the same period.

The African Development Bank’s Trade Finance Program was established in 2013, with an inaugural survey conducted in 2014. Since 2014, AfDB has produced 4 periodic surveys, including two country-specific reports on Kenya and Tanzania.

Read the full report here https://apo-opa.co/4uNLXj6.

Distributed by APO Group on behalf of African Development Bank Group (AfDB).

Business

Global advertising spend surges 11.9% to $1.34trn this year despite consumer caution

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WARC

Social media is expected to record the strongest growth up 21.3% to $394.6bn
VOD (15.1%), retail media (14.3%), search (14.2%) and digital OOH (13.7%) are all set for double-digit increases
Technology and electronics (20.7%), travel and transport (19.3%) and automotive (17.8%) to be fastest growing product categories
Ad spend growth in 2027 expected to moderate (8.4%) to $1.46trn

WARC Media Global Ad Spend Forecast Q3 2026 update

8 October 2026 – Global ad spend is forecast to grow 11.9% to $1.34trn in 2026, according to the latest data from WARC Media. This comes on the back of strong 10.0% growth in 2024 and 2025.

 




 
 

Advertising investment continues to grow despite consumer pressure and geopolitical uncertainty, fueled by significant corporate AI investment and major events including the Olympics, FIFA World Cup, and US mid-term elections. While the economy has remained resilient to date, further escalations of global tensions pose potential downside risks.

Suzy Young, Head of WARC Media Data, says: “These are unusual times for advertising. Investment is accelerating even as many consumers face cost-of-living pressures and become more cautious with spending. This apparent contradiction reflects an increasingly uneven economy, where growth – particularly from the AI boom – is benefiting some companies, sectors and consumers more than others.”

Performance priority

Social media, search and retail media are three of the biggest channels for ad investment. Altogether they are expected to account for 66.4% of total global ad spend in 2026, rising to 70.0% in 2028.

Social media is set to register the strongest growth in ad spend this year, up 21.3% to $394.6bn, and is on course to exceed $500bn in 2028. Video on-demand (15.1% to $48.4bn), retail media (14.3% to $202.1bn), search (14.2% to $295.7bn) and digital OOH (13.7% to $21.7bn) will also see double-digit increases this year. Performance channels, which can adapt quickly to changing conditions, continue to benefit as uncertainty becomes the new norm.

Technology and electronics is forecast to be the fastest growing product category this year, rising 20.7% compared with 2025, followed by travel and transport (19.3%) and automotive (17.8%). Social media is expected to account for 40.2% of all tech and electronics spend in 2026.

2027 and 2028 ad spend outlook

Ad spend growth is expected to moderate in 2027, rising 8.4% to $1.46trn, reflecting tougher comparables and a normalisation from the exceptionally strong growth seen in recent years.

In 2028, ad spend will increase by a further 7.9% to $1.57trn – putting the market on course to be 2.3 times larger than it was a decade ago in 2019.

New AI destinations emerge

AI is driving advertising growth from multiple angles. New tech businesses are investing to acquire customers and build brands, while established companies spend heavily to compete in an increasingly crowded market. Simultaneously, AI tools are enhancing targeting, asset creation, and campaign optimisation – boosting ROI and fueling further investment.

AI is also opening new destinations for advertising. As generative search and AI assistants become gateways to product discovery and purchasing, ad dollars will follow – fundamentally reshaping where consumers encounter brands and where advertisers invest.

AI fuels ad triopoly

Alphabet, Amazon and Meta are set to take a combined market share of 59.7% of global ad spend (excluding China) this year – equivalent to $659.6bn. This is predicted to rise to 61.5%, or $804.1bn, in 2028.

Ad spend signals opportunity

Ad spend per capita vries dramatically across global markets. Developed economies like the US ($1395 per capita forecast for 2026), UK ($935), Austria ($850), and Switzerland ($825) show significantly higher advertising intensity, while China ($170), Brazil ($110), and India ($13) combine lower per-capita spending with massive consumer populations – highlighting substantial growth potential as these emerging markets mature.

WARC Media subscribers can read WARC’s global ad spend Q3 2026 update report in full.
 




 

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Investors Back Platinum Credit Uganda: First Tranche Subscribed Nearly 2.5 Times

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The tranche is the first issuance under a UGX 70 billion Medium Term Note programme approved by the Capital Markets Authority (CMA)

KAMPALA, Uganda, October 7, 2026/APO Group/ –Platinum Credit Uganda this week listed its Medium Term Notes on the Uganda Securities Exchange (USE), after investors bid for almost two and a half times the amount on offer in the first tranche.

 




  

Download document: https://apo-opa.co/4rUcD15

Ugandan investors have given Platinum Uganda a strong vote of confidence

The first tranche of the private placement, with a base quantum of UGX 20 billion with a greenshoe option of UGX 10 billion, closed at a subscription rate of 246%, with investors applying for more than UGX 49 billion. Given the strong demand, Platinum Credit exercised the greenshoe option, and UGX 30 billion of notes was accepted. The tranche is the first issuance under a UGX 70 billion Medium Term Note programme approved by the Capital Markets Authority (CMA). The programme also includes a greenshoe option of UGX 30 billion, which takes the full programme to UGX 100 billion.

Investors could choose between three-, five- and eight-year notes, with interest paid quarterly. The notes were issued on 30 September 2026.

The company plans to use the new funding to grow its lending to the individuals and micro, small and medium enterprises (MSMEs) it already serves. At the end of 2025, Platinum Credit Uganda had over 30,000 active clients across Uganda. In the same year, small and medium businesses received more than UGX 71 billion in loans, helping them keep their cash flow steady and their operations running. In 2026, the company aims to put a further UGX 10 billion into Ugandan small businesses, prioritising those led by women and young people, and to expand its lending to smallholder dairy farmers.

Albert Abaasa, Managing Director of Platinum Credit Uganda, said: “We invited bids for UGX 20 billion and investors offered us nearly UGX 50 billion, which allowed us to exercise our greenshoe option and raise UGX 30 billion. That is a clear sign of trust in how we run this business and in where we are taking it. These funds will help us reach more customers across Uganda, and listing on the USE gives investors an opportunity to back a business that is expanding access to finance.”

Brett Sievwright, Chief Executive Officer of Platcorp Group, said: “Ugandan investors have given Platinum Uganda a strong vote of confidence. Raising long-term funding locally, in shillings, means the business can lend in the same currency its customers trade in. The strength of demand shows clear investor confidence in Platinum Uganda’s growth story. We thank the Capital Markets Authority, the Uganda Securities Exchange and our partners for their work in bringing these notes to market.”

Distributed by APO Group on behalf of Platcorp Group.

 

 




 

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All Roads Lead to Namibia: The 7th Canada-Africa Business Conference Returns to Windhoek, 2–4 February 2027

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Ateau Zola

The Conference is anticipated to be the largest event the Chamber has convened on the African continent in its 33-year history

TORONTO, Canada, October 7, 2026/APO Group/ –The Canada-Africa Chamber of Business (www.CanadaAfrica.ca) is pleased to announce that the 7th Canada-Africa Business Conference will take place in Windhoek, Namibia, from 2–4 February 2027, under the headline sponsorship of B2Gold. The program opens with a site visit to B2Gold’s Otjikoto operations on 2–3 February, followed by a full conference day on Thursday, 4 February — in the days immediately preceding the Investing in African Mining Indaba in Cape Town. The Conference is anticipated to be the largest event the Chamber has convened on the African continent in its 33-year history.

 




  

During Africa Accelerating 2026, held in Toronto, a point was made that echoed throughout the program: all roads lead to Namibia for the next Canada-Africa Business Conference. “We are so delighted to be returning to Windhoek, and to be doing so with partners who continue to demonstrate what Canada-Africa collaboration can achieve,” said Garreth Bloor, President of The Canada-Africa Chamber of Business.

“Last year we welcomed over 50 Canadian company representatives among the hundreds of delegates – we’ve now doubled capacity for the next event, based on demand,” explained Bloor during the Africa Accelerating conference underway in Toronto this year.

Otjikoto has shown what is possible when a Canadian company and a Namibian community build together over the long term, in a country that is a gateway to the African continent

In remarks to the previous Canada-Africa Business Conference in Windhoek, the Prime Minister of Canada, the Right Honourable Mark Carney, recognized the Chamber “for convening leaders from across Canada and Africa” — commending its role in advancing investment, trade and partnership, and in connecting businesses and institutions to drive practical collaboration and shared growth.

“B2Gold is proud to support the Chamber’s largest event on African soil in its 33-year history, and proud that it is taking place in Namibia,” said John Roos, Managing Director of B2Gold Namibia. “Otjikoto has shown what is possible when a Canadian company and a Namibian community build together over the long term, in a country that is a gateway to the African continent. Welcoming business leaders to the mining operations, and to the investments in other sectors that have grown up around them, alongside the launch of the B2Gold Foundation in Windhoek, is our way of inviting others to see that partnership for themselves — and to consider what they might build here.”

Africa Accelerating, the Chamber’s flagship conference taking place in Canada this week, also featured a keynote address by Neil Reeder, Vice President, Government Relations at B2Gold, underscoring how vital B2Gold’s work is as a model for Canada-Africa trade and investment — and for deeper engagement between Canada and African markets.

Individuals who wish to find out more may visit the conference page here (https://apo-opa.co/4zjUsEH).

Registrants who wish to indicate their interest in joining the event may do so here (https://apo-opa.co/4hwRBlL).

Distributed by APO Group on behalf of The Canada-Africa Chamber of Business.

 




 

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