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Alfa Romeo “MILANO” History in a name

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Alfa Romeo

In April 2024 in Milan, Alfa Romeo will unveil to the world the first Sport Urban Vehicle in its history, which will also be available in a 100% electric version

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POISSY, France, January 18, 2024/APO Group/ — 

Its name will be MILANO. Alfa Romeo (www.AlfaRomeo.com) has chosen a name with a strong historical value for the brand’s first Sport Urban Vehicle, faithful to its sporting DNA, which will also be available in a 100% electric version; A clear tribute to its hometown, ambassador of Made in Italy around the world, international capital of design, symbol of innovation and sustainability, and leader in the automotive transition to electric; Since 1910, the Alfa Romeo logo has consisted of the Cross, the historical symbol of the capital of Lombardy, and the Biscione serpent, the coat of arms of the noble Visconti family. For over 60 years (from 1910 through 1972), the city’s name formed an integral part of the logo; Alfa Romeo MILANO will be unveiled to the international press in April 2024, in Milan itself; Alfa Romeo will be taking advantage of this opportunity to take stock of the founding of Stellantis in 2021: solidity and discipline in the implementation of the announced plan, full compliance with the transition process to electric, quality targets achieved and acknowledged globally; Finally, a focus on 2023, now coming to an end with figures showing solid global growth: up 34% compared to 2022 in the year to date to November.

In April 2024 in Milan, Alfa Romeo will unveil to the world the first Sport Urban Vehicle in its history, which will also be available in a 100% electric version. It will be named MILANO, a genuine tribute to the city where it all began on June 24, 1910.

With Alfa Romeo MILANO, the brand rejoins the B-segment, the biggest in Europe, with a new proposal that fully embodies the brand’s DNA of noble Italian sportiness.  The first 100% electric Sport Urban Vehicle that represents the new gateway to the Alfa Romeo world for everyone, Alfisti fans and beyond, who has been awaiting the brand’s return to the segment.

Jean-Philippe Imparato | Alfa Romeo CEO

With the arrival of MILANO in 2024, Alfa Romeo completes a line-up capable of meeting the desires of all our enthusiasts and much more. MILANO is intended as a symbolic ‘welcome back’ to all our Alfisti fans. As owners of the Giulietta and Mito, they have been waiting to confirm their love for Alfa Romeo. It also serves as a ‘welcome’ to anyone looking for a unique sporting experience in this segment and the distinctive beauty of Italian design.

MILANO is the first milestone in the brand’s transition process to electric and, like the Tonale, has the important task of further strengthening Alfa Romeo’s global presence.

The choice of the name “MILANO”, encapsulated in the brand’s history.

Little marks the identity of an automaker more than its identifying logo.

Since 1910, the Alfa Romeo emblem has included two of the symbols that identify Milan: The cross, the historical symbol of the capital of Lombardy, and the Biscione serpent, the coat of arms of the noble Visconti family and one of the city’s most iconic emblems. For over 60 years (1910–1972), the name MILANO featured in the lower part of the logo. Through 1918, it was accompanied by the acronym “A.L.F.A.” (Anonima Lombarda Fabbrica Automobili), then from 1919 by “ALFA ROMEO.”

Always a symbol of the avant-garde, Milan now acts as an international manifesto of modernity, innovation, and sustainability. Considered one of the icons of the arts and of Made in Italy around the world, Milan has always played a crucial cultural role in the fields of fashion, design, and music.

Alfa Romeo has chosen Milan, its home, to embark on a new, exciting, and daring chapter in its history: reinterpreting sportiness in the 21st century.

This decision therefore goes beyond the iconic names of past models and those of mountain passes used more recently, to link up once again with its Italian origins. Its bold ambition is to export around the world the values that have always made it a unique brand.

The brand’s balance sheet, almost three years after Stellantis was founded

MILANO is the first milestone in the brand’s transition process to electric and, like the Tonale, has the important task of further strengthening Alfa Romeo’s global presence

The brand’s commercial performance in 2023 serves as natural recognition of the work of a team whose solidity and discipline has enabled them to pursue the strategies of a long-term product plan decided on when Stellantis was founded in 2021. One by one, the most important goals achieved during this period have been:

  • Bringing the brand back to profitability. This objective was achieved in the second half of the same year, 2021.
  • An approved and funded long-term product plan, named by Alfa Romeo as “From 0 to 0”, with the bold objective to go from “0” electrified vehicles in 2021 to a line-up with “0” emissions in 2027, to become the fastest transition to electric in the entire automotive landscape. With one new product every year:

2022 – The Tonale Hybrid and Plug-In Hybrid Q4 made their debut.

2023 – Alfa Romeo returned to the world of ‘custom-built cars,’ presenting the 33 Stradale (BEV – ICE).

2024 – debut of the first 100% electric Alfa Romeo (Alfa Romeo MILANO).

2025 – unveiling of the first vehicle exclusively available in a 100% electric version.

2027 – The Alfa Romeo range will be 100% electric.

  • Uncompromising quality standards guide all the brand’s strategic actions with great rigor, and the results were immediately acknowledged globally. Indeed, in November 2022 Alfa Romeo ranked first among the premium brands in the J.D. Power Sales Satisfaction Index, rising nine positions in the rankings and obtaining 25 points more than in 2021, the sharpest improvement in the premium segment.

One year later, Alfa Romeo took the top step on the podium in the overall rankings of premium brands and third place in the entire industry, according to the J.D. Power U.S. Initial Quality Study (IQS). It rose by 24 places, the largest growth recorded in the IQS research into the industry.

  • Increase in residual value, made possible by a strict stock management policy and line-up strategy.

Evident growth in 2023

All this served as a suitable foundation for the outstanding commercial performance Alfa Romeo is recording ahead of the end of an intense and challenging 2023:

 up 34% compared to 2022 in the year to date to November, a figure that confirms the solid growth in global sales.

Europe has contributed a robust increase of 53%.

Middle East & Africa is confirmed as the region experiencing the fastest growth, with a rise of 95%. Also contributing with growth of 6%, the India Asia Pacific region, where Alfa Romeo is strengthening its presence in Singapore and Hong Kong.

In North America, the Tonale’s debut in September was greeted with great enthusiasm, and likewise in China where the line-up has now been completed by the arrival of the Tonale. Both regions represent areas of strategic importance, where Alfa Romeo is making major investments to create the ideal conditions for growth.

The History of Milan in the Alfa Romeo Logo

Little marks the identity of an automaker more than the brand name on the grille. For A.L.F.A. first, later for Alfa Romeo, the coat of arms was intended to reaffirm the manufacturer’s origins in Milan. Over the years, its variations reflected the events that took place in the history of the company and of Italy. The cross of the Municipality of Milan, the Visconti Biscione serpent, and the Alfa Romeo lettering (A.L.F.A. only through 1918) have always remained the brand’s hallmarks since its foundation.

On June 24, 1910, the new company A.L.F.A. (Anonima Lombarda Fabbrica Automobili) was officially registered and the managing director Ugo Stella asked Giuseppe Merosi to draw up a coat of arms to adorn the radiator of its future cars. The history books tell us that the young draughtsman Romano Cattaneo told Merosi that he had been struck by the Visconti Biscione serpent he had seen on the Torre della Filarete in Piazza Castello as he waited for the #14 tram one morning. The Piacenza designer not only took on the suggestion but sketched the coat of arms there and then for his associate. At the same time, he added a red cross on a white background, surrounding the whole thing with a blue roundel bearing the lettering “A.L.F.A.” and “MILANO” in gold, separated by two Savoy knots. The sketch was approved by the nobleman Ugo Stella, and Cattaneo himself was entrusted with the final design for production. The first major change was in 1919: the company passed under the control of Nicola Romeo and the lettering “ALFA ROMEO” appeared on the coat of arms. In 1925, the GP Tipo P2 won the first Grand Prix World Championship, and a laurel wreath was added around the brand’s symbol to celebrate. After World War 2, the coat of arms underwent a complete overhaul: the Savoy knots gave way – with the advent of the Italian Republic – to two wavy lines, whereas the coat of arms was stylized and made of die-cast metal, painted in a single color. From 1950, the enameled brass branding returned in the 1900, replaced in 1960 by an identical version made of plastic. In 1972, when the Alfasud plant opened in Pomigliano d’Arco, the “MILANO” lettering disappeared. At the same time, the Biscione serpent was simplified, with its second coil no longer rolled round itself. In 1982, a further stylization was added: the laurel wreath gave way to a line of gold. On June 24, 2015, a new evolution of the logo was unveiled during the launch of the Giulia at the recently opened Alfa Romeo Museum.

Distributed by APO Group on behalf of Alfa Romeo.

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Critical Mineral Projects to Watch Ahead of Invest in African Energy (IAE) 2026

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Energy Capital

The Uganda Chamber of Energy and Minerals, with both its CEO and governing council chairperson confirmed for Paris, will serve as the primary interface for investors seeking access to Uganda’s licensing framework and project pipeline

CAPE TOWN, South Africa, March 26, 2026/APO Group/ –Governments from West, Central and Southern Africa, with delegations confirmed for the Invest in African Energy (IAE) Forum in Paris next month, are each advancing critical mineral projects that span processing deals, development-stage assets and frontier exploration plays, giving investors a range of entry points across the minerals value chain.

Nigeria – Alumina Refinery & Lithium Processing

Nigeria struck a $1.3 billion deal with the Africa Finance Corporation in early March covering three components: construction of a one-million-ton-per-year alumina refinery, a national geoscience mapping program, and a joint investment vehicle to accelerate exploration and production across priority leases. Projected at 95% utilization over 20 years, the refinery is expected to add $1.2 billion to GDP annually and generate approximately $8 billion in foreign exchange earnings over its lifespan.

Separately, a $600 million lithium processing plant in Nasarawa State is at the commissioning stage, backed by ongoing mapping of lithium-bearing pegmatite belts across Kwara, Ekiti and Kaduna states. New mining licenses now require a local processing commitment covering at least 30% of output before export, a condition that directly shapes the investment structures available to foreign partners. Nigeria’s energy minister is among the confirmed delegations at IAE in Paris.

Zambia – Copperbelt Expansion & Cobalt Refinery

 

Copper output in Zambia is on course to clear one million tons in 2026, supported by First Quantum Minerals’ completed $1.25 billion S3 plant expansion at Kansanshi and Barrick Gold’s $2 billion program to double output at Lumwana by 2028. Several additional projects, including Sinomine’s Kitumba Mine and KoBold Metals’ Mingomba deposit, are also coming online this year, making Zambia one of the few places globally adding significant incremental copper supply in the near term.

Africa’s first cobalt sulfate refinery is targeting commissioning in Zambia in 2026, adding downstream processing capacity alongside the copper ramp-up. The Lobito Corridor, backed by a $553 million US Development Finance Corporation loan for Angola’s Benguela rail link, reduces export costs across the Copperbelt and improves project bankability for both mines and processing facilities seeking long-term offtake commitments.

Senegal – Falémé Integrated Iron Project

Senegal’s Falémé iron district in the Kédougou region holds over 600 million tons of probable reserves, including oxide ore at around 59% iron content and primary magnetite at roughly 45% Fe. The government launched the Falémé Integrated Iron Project as a phased program targeting 15 to 25 million tons per year at peak output, with national iron ore company MIFERSO conducting ongoing reserve verification.

The mineral export port at Bargny is operational and rail rehabilitation linking Kédougou to the coast is progressing under the Emerging Senegal Plan. The project is actively seeking a technical development partner. With port and rail infrastructure advancing independent of any single mining operator, Falémé carries lower logistics risk than comparable iron ore projects requiring greenfield corridor construction, which affects how financiers assess project bankability and timelines to first revenue.

Equatorial Guinea – Rio Muni Mineral Exploration

Equatorial Guinea’s Rio Muni mainland offers early-stage exposure to gold, bauxite, base metals, coltan and iron ore across largely underexplored onshore territory. The Ministry of Mines and Hydrocarbons has been opening the sector since its first public tender in 2019, with exploration contracts now in place and state geological mapping advancing in partnership with Rosgeo. Minister Antonio Oburu Ondo will address investors at IAE, with the minerals program expected to feature in bilateral meetings.

Uganda – Rare Earths & Minerals Sector Opening

Uganda holds rare earth deposits in ionic adsorption clay formations — a deposit type the IEA has flagged for low capital intensity relative to hard rock alternatives — alongside gold mineralization across greenstone belts in the West Nile, Karamoja and Mubende regions. The Uganda Chamber of Energy and Minerals, with both its CEO and governing council chairperson confirmed for Paris, will serve as the primary interface for investors seeking access to Uganda’s licensing framework and project pipeline, at the same time as the country’s Tilenga and Kingfisher oil developments move toward first oil.

Distributed by APO Group on behalf of Energy Capital & Power.

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APO Group Takes Gold at 2026 SABRE Awards – Second Consecutive Win Across Different Clients and Sectors

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Recognition spans technology, global sport, and culture, reflecting APO Group’s cross-sector communications performance across Africa

JOHANNESBURG, South Africa, March 26, 2026/APO Group/ –APO Group (www.APO-opa.com), the pan-African communications consultancy integrating advisory, execution, and proprietary news distribution, has won gold in the Northern Africa category at the 2026 Africa SABRE Awards for its campaign, GITEX Africa Morocco 2025: A Media-Fuelled Journey for Tech Excellence.

 

Delivered for GITEX Africa, the campaign generated more than 3,600 media clippings across African and global outlets, positioning the event as the continent’s leading technology and startup platform, while reinforcing Morocco’s emerging status as a regional technology hub.

Being honoured at the SABRE Awards is particularly meaningful because it reflects the impact of communication designed specifically for how African markets work

APO Group was a finalist in two additional categories for campaigns delivered for international organisations operating across Africa:

  • The Africa Flag 2025 Tournament: Raising the Game in Cairo – National Football League (Media Relations category)
  • Broadcasting Greatness: Elevating African Hoops and Culture at BAL 2025 – Basketball Africa League (BAL) (Media, Arts & Entertainment category)

The SABRE Awards recognise excellence in branding, reputation management, and engagement across the global communications industry. This latest accolade adds to APO Group’s growing record at these prestigious awards, following its win in 2025 for a campaign delivered for Canon Central and North Africa, as well as multiple finalist placements for campaigns supporting leading institutions such as GITEX Africa, Africa’s Business Heroes, and the Global Africa Business Initiative.

 

“Being honoured at the SABRE Awards is particularly meaningful because it reflects the impact of communication designed specifically for how African markets work,” said Bas Wijne, Chief Executive Officer at APO Group. “Successful pan-African campaigns combine strategic planning and strong local execution, together with a clear understanding of how different markets, media environments, and audiences connect with a story. It’s about designing communications that deliver measurable outcomes and help organisations engage effectively and confidently across Africa’s diverse media landscape.”

In addition to its SABRE Awards success, APO Group has received multiple major industry honours over the past year, including Gold and Bronze at the Davos Communications Awards for excellence in strategic communications and campaign execution. The company was also named Africa’s Leading PR Agency – 2025 by Brands Review Magazine and Best Public Relations & Media Consultancy Agency of the Year – 2025 by World Business Outlook.Operating across 54 African countries, APO Group provides communications advisory services, public relations, and media distribution through its proprietary newswire, Africa Newsroom, which places content on more than 250 Africa-focused news platforms worldwide.

Distributed by APO Group on behalf of APO Group.

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Sierra Leone’s PDSL to Host Strategic Investor Roundtable at Paris Energy Forum

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Energy Capital

The Petroleum Directorate of Sierra Leone will lead a targeted roundtable at Invest in African Energy 2026, spotlighting upstream potential and cross-regional partnerships

PARIS, France, March 24, 2026/APO Group/ –The Petroleum Directorate of Sierra Leone (PDSL) is set to convene an investor roundtable at Invest in African Energy (IAE) Forum 2026 in Paris, underscoring growing interest in West and North African energy markets and the need for deeper capital engagement across exploration, renewable and offshore services. The session reflects a strategic effort by Sierra Leone to connect its emerging upstream prospects with established operators and project developers as the country moves to unlock the full potential of its emerging oil and gas industry.

 

Sierra Leone is increasingly positioning itself as a frontier oil and gas market with significant offshore potential, and part of the PDSL’s mandate is to catalyze investment interest in its offshore acreage through direct engagement with global capital. Recent data suggest the country holds estimated recoverable resources in the tens of billions of barrels, backed by discoveries and extensive multi‑client seismic datasets that prospective investors are evaluating. The PDSL is actively promoting licensing opportunities and drilling plans, emphasizing fiscal terms and exploration readiness to attract strategic partners.

 

A cornerstone of this strategy is the anticipated launch of the country’s sixth licensing round. Offering a rare early-entry opportunity into a largely untapped deepwater terrain with considerable upside, the upcoming bid round is backed by fresh 3D datasets which de-risk exploration and support new drilling campaigns. Just this month, GeoPartners announced that the final Pre-Stack Time Migration data for its recently acquired 3D multi-client seismic survey in the country was complete and is now available for licensing. The dataset provides a 3D window into the hydrocarbon potential of the underexplored northern Sierra Leone region.

 

Sierra Leone’s licensing drive comes as major operators advance exploration activities. In 2025, Eni signed a Reconnaissance Permit Agreement with the PDSL, securing rights to conduct reconnaissance and technical evaluation activities across offshore blocks G113, G129, G130, G131 and G132. The acreage covers 6,790 square kilometers within Sierra Leone’s territorial waters. Nigeria’s F.A. Oil Limited is pursuing drilling following its award of six offshore blocks through the country’s fifth licensing round in 2023. The company is currently seeking a farm-in partner to advance the project from exploration to production, offering a 40% stake in each of the G Blocks 53, 54, 55, 71, 72 and 73.

 

As these development unfold, the upcoming roundtable at IAE 2026 offers a unique opportunity for operators and policymakers to engage potential investors. The IAE 2026 Forum has become a strategic bridge between African upstream opportunities and global investors, with sessions like the PDSL roundtable designed to foster deeper dialogue and provide clarity on project pipelines and investment prerequisites. Discussions are expected to cover mechanisms for de‑risking exploration activity, optimizing fiscal and contractual frameworks and identifying synergies between hydrocarbon investment and renewable energy commitments.

 

For investors seeking differentiated exposure to African energy markets, the Sierra Leone roundtable represents both a focused exploration of frontier oil potential and a broader conversation about regional infrastructure, partnerships and the evolving demands of energy capital in the years ahead.

 

IAE 2026 (www.Invest-Africa-Energy.com) is an exclusive forum designed to connect African energy markets with global investors, serving as a key platform for deal-making in the lead-up to African Energy Week. Scheduled for April 22–23, 2026, in Paris, the event will provide delegates with two days of in-depth engagement with industry experts, project developers, investors and policymakers. For more information, visit www.Invest-Africa-Energy.com. To sponsor or register as a delegate, please contact sales@energycapitalpower.com

 

Distributed by APO Group on behalf of Energy Capital & Power.

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