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Alfa Romeo “MILANO” History in a name

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Alfa Romeo

In April 2024 in Milan, Alfa Romeo will unveil to the world the first Sport Urban Vehicle in its history, which will also be available in a 100% electric version

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POISSY, France, January 18, 2024/APO Group/ — 

Its name will be MILANO. Alfa Romeo (www.AlfaRomeo.com) has chosen a name with a strong historical value for the brand’s first Sport Urban Vehicle, faithful to its sporting DNA, which will also be available in a 100% electric version; A clear tribute to its hometown, ambassador of Made in Italy around the world, international capital of design, symbol of innovation and sustainability, and leader in the automotive transition to electric; Since 1910, the Alfa Romeo logo has consisted of the Cross, the historical symbol of the capital of Lombardy, and the Biscione serpent, the coat of arms of the noble Visconti family. For over 60 years (from 1910 through 1972), the city’s name formed an integral part of the logo; Alfa Romeo MILANO will be unveiled to the international press in April 2024, in Milan itself; Alfa Romeo will be taking advantage of this opportunity to take stock of the founding of Stellantis in 2021: solidity and discipline in the implementation of the announced plan, full compliance with the transition process to electric, quality targets achieved and acknowledged globally; Finally, a focus on 2023, now coming to an end with figures showing solid global growth: up 34% compared to 2022 in the year to date to November.

In April 2024 in Milan, Alfa Romeo will unveil to the world the first Sport Urban Vehicle in its history, which will also be available in a 100% electric version. It will be named MILANO, a genuine tribute to the city where it all began on June 24, 1910.

With Alfa Romeo MILANO, the brand rejoins the B-segment, the biggest in Europe, with a new proposal that fully embodies the brand’s DNA of noble Italian sportiness.  The first 100% electric Sport Urban Vehicle that represents the new gateway to the Alfa Romeo world for everyone, Alfisti fans and beyond, who has been awaiting the brand’s return to the segment.

Jean-Philippe Imparato | Alfa Romeo CEO

With the arrival of MILANO in 2024, Alfa Romeo completes a line-up capable of meeting the desires of all our enthusiasts and much more. MILANO is intended as a symbolic ‘welcome back’ to all our Alfisti fans. As owners of the Giulietta and Mito, they have been waiting to confirm their love for Alfa Romeo. It also serves as a ‘welcome’ to anyone looking for a unique sporting experience in this segment and the distinctive beauty of Italian design.

MILANO is the first milestone in the brand’s transition process to electric and, like the Tonale, has the important task of further strengthening Alfa Romeo’s global presence.

The choice of the name “MILANO”, encapsulated in the brand’s history.

Little marks the identity of an automaker more than its identifying logo.

Since 1910, the Alfa Romeo emblem has included two of the symbols that identify Milan: The cross, the historical symbol of the capital of Lombardy, and the Biscione serpent, the coat of arms of the noble Visconti family and one of the city’s most iconic emblems. For over 60 years (1910–1972), the name MILANO featured in the lower part of the logo. Through 1918, it was accompanied by the acronym “A.L.F.A.” (Anonima Lombarda Fabbrica Automobili), then from 1919 by “ALFA ROMEO.”

Always a symbol of the avant-garde, Milan now acts as an international manifesto of modernity, innovation, and sustainability. Considered one of the icons of the arts and of Made in Italy around the world, Milan has always played a crucial cultural role in the fields of fashion, design, and music.

Alfa Romeo has chosen Milan, its home, to embark on a new, exciting, and daring chapter in its history: reinterpreting sportiness in the 21st century.

This decision therefore goes beyond the iconic names of past models and those of mountain passes used more recently, to link up once again with its Italian origins. Its bold ambition is to export around the world the values that have always made it a unique brand.

The brand’s balance sheet, almost three years after Stellantis was founded

MILANO is the first milestone in the brand’s transition process to electric and, like the Tonale, has the important task of further strengthening Alfa Romeo’s global presence

The brand’s commercial performance in 2023 serves as natural recognition of the work of a team whose solidity and discipline has enabled them to pursue the strategies of a long-term product plan decided on when Stellantis was founded in 2021. One by one, the most important goals achieved during this period have been:

  • Bringing the brand back to profitability. This objective was achieved in the second half of the same year, 2021.
  • An approved and funded long-term product plan, named by Alfa Romeo as “From 0 to 0”, with the bold objective to go from “0” electrified vehicles in 2021 to a line-up with “0” emissions in 2027, to become the fastest transition to electric in the entire automotive landscape. With one new product every year:

2022 – The Tonale Hybrid and Plug-In Hybrid Q4 made their debut.

2023 – Alfa Romeo returned to the world of ‘custom-built cars,’ presenting the 33 Stradale (BEV – ICE).

2024 – debut of the first 100% electric Alfa Romeo (Alfa Romeo MILANO).

2025 – unveiling of the first vehicle exclusively available in a 100% electric version.

2027 – The Alfa Romeo range will be 100% electric.

  • Uncompromising quality standards guide all the brand’s strategic actions with great rigor, and the results were immediately acknowledged globally. Indeed, in November 2022 Alfa Romeo ranked first among the premium brands in the J.D. Power Sales Satisfaction Index, rising nine positions in the rankings and obtaining 25 points more than in 2021, the sharpest improvement in the premium segment.

One year later, Alfa Romeo took the top step on the podium in the overall rankings of premium brands and third place in the entire industry, according to the J.D. Power U.S. Initial Quality Study (IQS). It rose by 24 places, the largest growth recorded in the IQS research into the industry.

  • Increase in residual value, made possible by a strict stock management policy and line-up strategy.

Evident growth in 2023

All this served as a suitable foundation for the outstanding commercial performance Alfa Romeo is recording ahead of the end of an intense and challenging 2023:

 up 34% compared to 2022 in the year to date to November, a figure that confirms the solid growth in global sales.

Europe has contributed a robust increase of 53%.

Middle East & Africa is confirmed as the region experiencing the fastest growth, with a rise of 95%. Also contributing with growth of 6%, the India Asia Pacific region, where Alfa Romeo is strengthening its presence in Singapore and Hong Kong.

In North America, the Tonale’s debut in September was greeted with great enthusiasm, and likewise in China where the line-up has now been completed by the arrival of the Tonale. Both regions represent areas of strategic importance, where Alfa Romeo is making major investments to create the ideal conditions for growth.

The History of Milan in the Alfa Romeo Logo

Little marks the identity of an automaker more than the brand name on the grille. For A.L.F.A. first, later for Alfa Romeo, the coat of arms was intended to reaffirm the manufacturer’s origins in Milan. Over the years, its variations reflected the events that took place in the history of the company and of Italy. The cross of the Municipality of Milan, the Visconti Biscione serpent, and the Alfa Romeo lettering (A.L.F.A. only through 1918) have always remained the brand’s hallmarks since its foundation.

On June 24, 1910, the new company A.L.F.A. (Anonima Lombarda Fabbrica Automobili) was officially registered and the managing director Ugo Stella asked Giuseppe Merosi to draw up a coat of arms to adorn the radiator of its future cars. The history books tell us that the young draughtsman Romano Cattaneo told Merosi that he had been struck by the Visconti Biscione serpent he had seen on the Torre della Filarete in Piazza Castello as he waited for the #14 tram one morning. The Piacenza designer not only took on the suggestion but sketched the coat of arms there and then for his associate. At the same time, he added a red cross on a white background, surrounding the whole thing with a blue roundel bearing the lettering “A.L.F.A.” and “MILANO” in gold, separated by two Savoy knots. The sketch was approved by the nobleman Ugo Stella, and Cattaneo himself was entrusted with the final design for production. The first major change was in 1919: the company passed under the control of Nicola Romeo and the lettering “ALFA ROMEO” appeared on the coat of arms. In 1925, the GP Tipo P2 won the first Grand Prix World Championship, and a laurel wreath was added around the brand’s symbol to celebrate. After World War 2, the coat of arms underwent a complete overhaul: the Savoy knots gave way – with the advent of the Italian Republic – to two wavy lines, whereas the coat of arms was stylized and made of die-cast metal, painted in a single color. From 1950, the enameled brass branding returned in the 1900, replaced in 1960 by an identical version made of plastic. In 1972, when the Alfasud plant opened in Pomigliano d’Arco, the “MILANO” lettering disappeared. At the same time, the Biscione serpent was simplified, with its second coil no longer rolled round itself. In 1982, a further stylization was added: the laurel wreath gave way to a line of gold. On June 24, 2015, a new evolution of the logo was unveiled during the launch of the Giulia at the recently opened Alfa Romeo Museum.

Distributed by APO Group on behalf of Alfa Romeo.

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Alamein Africa Forum to bring together key political and business leaders

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The forum is to become the continent’s premier gathering where political power meets entrepreneurial prowess, bridging the established engines of African growth with the new sectors defining its future

CAIRO, Egypt, September 22, 2026/APO Group/ –The inaugural Alamein Africa Forum (https://AlameinForum.com/) will take place from October 2-4 in the historic city of Alamein on Egypt’s Mediterranean coast in parallel with the 2026 African Union mid-year summit.

Established in response to a mandate from the African Union, which called for a permanent African Business Forum to convene biennially in Egypt, the inaugural edition will bring together Heads of State and official delegations as well as some key actors in business and finance.
 




 

The forum is to become the continent’s premier gathering where political power meets entrepreneurial prowess, bridging the established engines of African growth with the new sectors defining its future.

The Alamein Africa Forum will serve as a pan-African platform bringing together the private sector, investment and financial institutions

The Presidents of Algeria, Angola, Burundi, Chad, Equatorial Guinea, Ghana, Libya, Senegal, Somalia, and South Africa are expected in Alamein as well as President Al Sisi, President of the Arab Republic of Egypt who is the host of this year’s AU Mid-Year Summit. Business leaders from across the continent have confirmed their participation including Ralph Mupita, MTN; Idrissa Nassa, Coris Bank; Mohamed El Ketani, Attijariwafa Bank; Hichem Eloumi, Groupe Shakira; Wale Tinubu, Oando; and many more. Aliko Dangote, Africa’s biggest industrialist is also expected to attend, with the organisers hoping to set up a Business Advisory Council to help advance private sector priorities and investment throughout the continent.

Bringing together leaders in politics, business and policy from across the continent, the Alamein Africa Forum will provide a unique opportunity to shape Africa’s growth agenda by aligning policy and investment priorities, mobilising partnerships for implementation and strengthening financing and investment pathways. The private sector must become an integral part of Agenda 2063, the AU’s strategic 50 year masterplan to transform the continent.

Co-organised by the Government of Egypt, Afreximbank, the African Union and AUDA-NEPAD, the Forum brings together Africa’s most influential decision-makers in an unprecedented alliance of public and private sector leadership.

Speaking on the imperative of the summit at a joint press conference by the government of Egypt and Afreximbank on Thursday, September 17 2026, Dr. Badr Abdelatty, Minister of Foreign Affairs, International Cooperation, and Expatriates Abroad said (https://apo-opa.co/4ygiQag): “The Alamein Africa Forum will serve as a pan-African platform bringing together the private sector, investment and financial institutions, and representatives of various productive and service sectors, to strengthen direct links between companies and markets and decision making at the highest level.”

Continuing, he noted that the Alamein Africa Forum is part of a series of high-level African events that Egypt will host in early October, stressing that holding the forum reflects Egypt’s commitment to advancing continental economic cooperation

In his own comments, Dr. George Elombi, President and Chairman of the Board of Directors of Afreximbank described (https://apo-opa.co/4ygiQag) the Alamein Africa Forum as a pan-African platform for promoting intra-African trade and investment and connecting the business community and financial institutions with priority projects and investment opportunities in the continent.

Distributed by APO Group on behalf of Alamein Africa Forum.

 




 

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Afreximbank to hold first combined Trade Finance Seminar and Compliance Forum in Gaborone, Botswana

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Organised in partnership with the Botswana Investment and Trade Centre (BITC), the combined programme will take place at the Gaborone International Convention Centre in Botswana from 16 to 18 November 2026

CAIRO, Egypt, September 22, 2026/APO Group/ —

  • Landmark joint programme will connect trade finance and compliance expertise to advance intra-African trade.
  • The Compliance Forum will explore how stronger, more coordinated frameworks can deepen African economic integration and facilitate international trade.
  • The Trade Finance Seminar will bring together leading trade finance practitioners to explore solutions that can strengthen regional value chains, close Africa’s trade finance gap and support AfCFTA implementation.

For the first time, Afreximbank (https://www.Afreximbank.com/) will bring together two of its flagship annual knowledge-sharing and capacity-building programmes – the 2026 Afreximbank Trade Finance Seminar and the Afreximbank Compliance Forum, uniting industry leaders, policymakers and experts to strengthen trade finance, compliance and Africa’s economic transformation.

 




  

Organised in partnership with the Botswana Investment and Trade Centre (BITC), the combined programme will take place at the Gaborone International Convention Centre in Botswana from 16 to 18 November 2026.

The joint Trade Finance Seminar and Compliance Forum will bring together Global Africa’s financial, regulatory, and trade communities to exchange knowledge, share perspectives, and explore how stronger trade finance and compliance frameworks can support trade, investment, industrialisation, and economic integration.

The Factoring Workshop on 19 November will extend the discussions to the role of factoring and other alternative trade finance solutions in supporting businesses and expanding access to finance.

Botswana is proud to partner with Afreximbank to host the Compliance Forum, Trade Finance Seminar and Factoring Workshop

The Afreximbank Trade Finance Seminar 2026 (ATFS2026) will be held under the theme “Trade Financing in the AfCFTA Era: Resilient Value Chains, Infrastructure and Market Integration.” It will examine how trade finance can support the implementation of the African Continental Free Trade Area (AfCFTA), strengthen regional value chains, finance trade-enabling infrastructure and accelerate economic integration across the continent.

Mr Haytham El Maayergi, Executive Vice President, Global Trade Bank at Afreximbank, said: “ATFS2026 comes at a critical time for African trade. The AfCFTA is creating a larger and more integrated market, but its success will depend on our ability to finance the trade, value chains and infrastructure that connect African economies. By bringing together trade finance, compliance and market practitioners, we aim to turn that opportunity into more bankable transactions, stronger regional value chains and increased intra-African trade.”

Mr Keletsositse Olebile, Chief Executive Officer of the Botswana Investment and Trade Centre, said:

“This is an important opportunity for Botswana to welcome delegates from across Africa and beyond while showcasing our country’s warmth and hospitality.

“Botswana is proud to partner with Afreximbank to host the Compliance Forum, Trade Finance Seminar and Factoring Workshop. These events will highlight Botswana’s growing role as a regional trade and investment hub, as well as its commitment to advancing economic development and continental cooperation.”

The Afreximbank Compliance Forum 2026 (ACF2026) will be held under the theme “Better Compliance, Better Trade: Leveraging Compliance to Promote African Regulations that Advance Intra-African Economic and Trade Integration.”

Mr Idrissa Diop, Compliance Director at Afreximbank, said: “Compliance must be recognised not simply as a regulatory obligation, but as an essential enabler of trusted, resilient and sustainable trade.

“Through ACF2026, we aim to bring together the institutions shaping Africa’s financial and trade architecture to identify practical ways of aligning compliance standards, managing emerging risks and reducing unnecessary barriers to intra-African trade and business growth.

Further information about ACF2026 and ATFS2026 and registration can be found on the site https://apo-opa.co/4AsLd6p

Distributed by APO Group on behalf of Afreximbank.

 




 

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Afreximbank issues a $29 million guarantee to scale East African Community (EAC) Customs Bond, easing movement of goods across East Africa

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Afreximbank considers the EAC Customs Bond a significant step towards simplifying and digitising customs processes across the East Africa region

CAIRO, Egypt, September 22, 2026/APO Group/ –African Export-Import Bank (Afreximbank) (www.Afreximbank.com) has issued a US$ 29 million guarantee to BSMART Technology Ltd to support the implementation and scaling of the EAC Customs Bond, the technology-enabled regional customs guarantee solution that facilitates the movement of goods across East African countries.

 




  

Aimed at strengthening the financial capacity underpinning the EAC Customs Bond and supporting the transition to a more seamless digital and integrated customs environment, the facility will enable BSMART Technology Ltd to strengthen the implementation and market uptake of the EAC Customs Bond

The financial support builds on Afreximbank’s close collaboration with the EAC Secretariat, which began with the pilot phase of the EAC Customs Bond in August 2025 and the subsequent launch of the Bond during the Heads of State Summit in March 2026. Through the Afreximbank African Collaborative Transit Guarantee Scheme (AACTGS), the Bank has been in the lead in supporting the development of regional customs guarantee and digital solutions that facilitate intra-African trade.

Afreximbank considers the EAC Customs Bond a significant step towards simplifying and digitising customs processes across the East Africa region as it enables clearing and forwarding agents and other eligible users, like guarantors and customs authorities, to access customs bonds through a digital platform, reducing reliance on physical documentation and improving cross-border movement of goods. The solution is designed to eliminate the need for physical bond documentation to be posted at each border for the entry and exit of goods, supporting a seamless transit environment.

This facility demonstrates Afreximbank’s commitment to developing practical solutions that break down the barriers to intra-African trade

By strengthening the financial capacity supporting the digital customs ecosystem, the new facility is expected to lead to the expansion and adoption of the EAC Customs Bond across the region, improve access to capacity, reduce administrative and documentation requirements and facilitate faster movement of goods across the borders. It is also expected to support greater digitisation of customs processes, thereby contributing to the broader objective of increasing intra-Africa trade.

Highlighting the significance of the facility, Mrs. Kanayo Awani, Executive Vice President, Intra-African Trade and Export Development, Afreximbank, said:

“This facility demonstrates Afreximbank’s commitment to developing practical solutions that break down the barriers to intra-African trade. With the EAC Customs Bond, we are supporting the digitisation and simplification of access to customs guarantees for businesses moving goods across the region – cutting costs and improving the efficiency of customs procedures.

“The Bond complements Afreximbank’s broader AACTGS programme to strengthen capacity across Africa. It deepens our relationship with the EAC Secretariat and other stakeholders, including the regional economic commissions. Above all, this intervention aligns with the Bank’s mandate to support the implementation of the AfCFTA and accelerate the integration of African markets.”

Mr Stephen Teang, Managing Director, BSMART Technology Ltd said: “This facility provides important support for BSMART’s growth ambitions and reflects strong confidence in EACBond. We thank Afreximbank for their partnership and support.”

The EAC Secretariat began piloting the EAC Customs Bond in Uganda in 2025. It then followed with the onboarding and participation of Rwanda and Burundi in January 2026 and an official launch at the 25th Summit of Heads of State in March 2026. Under the Bond digital platform, an agent moving goods across multiple countries can do so digitally rather than go through the traditional physical submission of documents at each border post, reducing administrative processes and avoiding delays.

Distributed by APO Group on behalf of Afreximbank.

 




 

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