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V appoints Reach Africa as advertising partner to expand Smart TV advertising across Africa

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Smart TV

This appointment strengthens Reach Africa’s operating system layer, alongside its existing partnerships across multiple original equipment manufacturers (OEMs), platforms, free streaming channel environments, and broadcasters

JOHANNESBURG, South Africa, February 16, 2026/APO Group/ –Reach Africa (www.ReachAfrica.com) has announced a key new partnership with V, the company formerly known as VIDAA – the fastest-growing Smart TV platform embedded at device level across a rapidly expanding base of African households. This appointment strengthens Reach Africa’s operating system layer, alongside its existing partnerships across multiple original equipment manufacturers (OEMs), platforms, free streaming channel environments, and broadcasters.

 

This partnership addresses a longstanding market challenge around fragmentation and scale by giving advertisers expanded access to premium audiences via the device OS layer, enabling consistent reach, brand-safe environments and high-impact placements that complement existing app and publisher environments across the continent.  VIDAA today already powers millions of Smart TVs across the African continent, working with renowned OEMs such as Hisense, Toshiba, and over 400 other brands.

Ryan Silberman, founder at Reach Africa, says this is a significant win for the African Connected TV (CTV) market, as advertisers now have access to premium, full screen and highly viewable placements directly on the TV Home screen, native discovery formats and contextual video environments.

By integrating with VIDAA at the OS layer, we can simplify access to premium CTV environments, enabling more streamlined planning as the market continues to mature

“We’re effectively enabling brands to add new moments earlier in the viewing journey, alongside in-content and app-based environments, with measurable delivery and frequency control. Combined with Reach Africa’s aggregation and reporting layer, advertisers can expect improved targeting, transparent measurement and the ability to plan CTV campaigns with the same confidence and scale as traditional television, alongside the precision of digital.”

Silberman says that as Smart TV adoption has ramped up across the continent, the African CTV landscape has remained fragmented, with advertisers often required to plan and buy inventory app by app. “By integrating with VIDAA at the OS layer, we can simplify access to premium CTV environments, enabling more streamlined planning as the market continues to mature. This also allows us to expand our role while continuing to work closely with publishers, platforms and the broader ecosystem,” says Silberman.

Guy Edri, CEO of V, says: “Africa represents one of the most exciting growth frontiers for Smart TV advertising. Partnering with Reach Africa enables V to scale premium inventory across Sub-Saharan Africa while ensuring brands connect with audiences in ways that are locally relevant, measurable, and impactful.”

Silberman says the partnership will prioritise ongoing innovation, including richer data signals, improved local content discovery, the growth of streaming channels and monetisation opportunities beyond global platforms alongside local and regional services.

“By opening up OS level inventory, we’re also creating new revenue opportunities for regional publishers, broadcasters and content owners, helping local platforms sit alongside international services to create a more balanced and inclusive ecosystem,” adds Silberman.

Distributed by APO Group on behalf of Reach Africa.

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Canon returns to Visa pour l’Image to champion outstanding photojournalism

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Canon to recognise outstanding contributions to photojournalism with two grants

DUBAI, United Arab Emirates, July 30, 2026/APO Group/ –This September, Canon (https://en.Canon-CNA.com/) will be championing the work of photojournalists for the 37th consecutive year, as part of its decades-long partnership with Visa pour l’Image.

Canon will honour the craft of documentary storytelling during the festival’s Pro Week (31 August – 5 September 2026), held in Perpignan in the south of France, by awarding two independent project grants, bringing together industry experts to encourage meaningful discussions and providing recourses for the professional community at the Canon Lounge.

Canon to recognise outstanding contributions to photojournalism with two grants

For 26 years, Canon and Visa pour l’Image have awarded at times career-defining project grants to female photojournalists pursuing a long-term documentary project, alongside the opportunity to showcase their work on the acclaimed Visa pour l’Image stage.

This year, the international jury has awarded Finnish photojournalist and Canon Ambassador Meeri Koutaniemi, for her 14-year documentation of female genital mutilation (FGM) and the grassroots activists working to end the practice. Spanning 14 countries, the project explores both the impact of FGM and the efforts of survivors and communities driving change from within, culminating in a return to Kenya to examine how activism and education can transform future generations.

Canon and Visa pour l’Image are also presenting the seventh Canon Video Grant to German-Mexican filmmaker Axel Javier Sulzbacher for Antes de ser Niño – Before Being a Child. Set in Michoacán, Mexico, the film follows a youth militia where children receive military-style training amid cartel violence, exploring the tension between protection, militarisation, and childhood through long-term observational filmmaking.

We are proud to support photographers and videographers who devote years to telling stories that can shape understanding and help build a more informed and compassionate world

“Photojournalism has the power to make visible the realities that too often remain unseen. For more than two decades, the Canon Female Photojournalist Grant has supported women whose dedication, courage and empathy bring these stories to light. Meeri Koutaniemi’s work exemplifies the profound role documentary storytellers play in bearing witness, amplifying underrepresented voices, and inspiring meaningful change.

Alongside photography, documentary filmmaking plays a vital role in helping us understand the world and the experiences of people whose stories might otherwise go untold. This year, the Canon Video Grant recognises the remarkable work of Axel Javier Sulzbacher, whose dedicated, long-term approach brings nuance and humanity to a complex and challenging subject,” says Ingrid Masachs, EMEA Marketing Director at Canon.

“We are proud to support photographers and videographers who devote years to telling stories that can shape understanding and help build a more informed and compassionate world.”

Canon to host a Photo Studio

As a special highlight this year, Canon will host a dedicated Photo Studio and offer visitors the opportunity to receive a professional headshot and live demonstration of Canon’s Authenticity Imaging System (https://apo-opa.co/4c8UlT2), which embeds secure, verifiable credentials into images in accordance with the C2PA standard.

Canon support at Visa pour l’Image

The Canon Lounge will showcase the strength of Canon’s complete professional imaging offering, bringing together industry-leading cameras, lenses, professional print technology and software solutions that help protect image authenticity, and the unrivalled expertise of Canon Professional Services (CPS).

Throughout the festival, accredited photographers can benefit from complimentary check-and-clean services, hands-on access to the latest equipment, one-to-one advice from Canon product specialists, and a fine art print of their work. As the only imaging brand offering this full suite of products, software and services support, Canon is uniquely positioned to help professional photographers create, protect, and share their work with confidence.

Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

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Radisson Hotel Group and Accenture Redefine Travel Discovery on ChatGPT

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New Radisson Hotels app in ChatGPT helps travelers move from trip intent to relevant hotel options, live rates, and direct booking paths, advancing Radisson Hotel Group’s agentic commerce strategy

AI is radically transforming how people search for and book hotel stays, and we are committed to being at the forefront of this shift

BRUSSELS, Belgium, July 29, 2026/APO Group/ –Radisson Hotel Group (www.RadissonHotels.com) has collaborated with Accenture (NYSE: ACN) in launching an AI-powered hotel discovery app in ChatGPT, helping travelers move from trip intent to search, comparison and planning through natural conversation.

 

Available as @RadissonHotels in ChatGPT, the app enables travelers to search for Radisson Hotels properties across over 100 countries, and more than 1,000 hotels through natural conversation. Through starting a new ChatGPT conversation with @RadissonHotels at the start of the prompt, travelers can ask for advice to plan a family-friendly weekend stay in Amsterdam, or a hotel in Paris with a gym and spa near the Eiffel Tower. The app will respond with relevant Radisson Hotels properties with live inventory and rates, location context, amenities, hotel details, and interactive map-based results. When ready, travelers are directed to complete the reservation through the Radisson Hotels website.

The launch marks an important step in Radisson Hotel Group’s move toward agentic commerce (https://apo-opa.co/4w1xwbb): a shift from traditional, channel-based booking journeys to AI-led experiences where discovery, comparison, and decision-making happen through conversation. As travelers increasingly turn to AI to ask questions, narrow down options, and plan trips, hospitality brands need to be visible, accurate, and actionable at the moment of intent.

This shift is already underway. According to Accenture’s Consumer Pulse Research (https://apo-opa.co/4fqvOLv), 87% of travelers are open to collaborating with an AI-powered travel agent to find the best option, and 71% of travelers say that at least half of their spend for hotels or airlines will be influenced by AI over the next 12 months. Radisson Hotel Group is seeing the change firsthand, noting that organic and direct web traffic channels that have historically driven online bookings are giving way to new touchpoints like ChatGPT.

“AI is radically transforming how people search for and book hotel stays, and we are committed to being at the forefront of this shift,” said Gianni Di Fede, chief commercial officer, Radisson Hotel Group. “With Accenture, we are reimagining hotel discovery for the next generation of travelers—meeting guests in the planning moment with a branded experience that makes it easier to find, compare, and book Radisson Hotels properties.”

The collaboration began with Radisson Hotel Group using an MCP accelerator that is part of Accenture’s AI Merchant Center, an agentic readiness and intelligence platform. This helped structure, validate, and optimize how Radisson Hotels’ content, inventory, rate, and booking signals could be monitored for AI-led discovery. Accenture then worked with Radisson Hotel Group to design the app experience, shaping how travelers interact with it and how it works across devices. The app connects directly to Radisson Hotel Group’s existing systems, delivering real-time hotel information that helps travelers move from a broad idea to a relevant shortlist more quickly. Over time, the companies plan to expand this experience to include deeper personalization, loyalty recognition, in-chat booking, reservation management, trip modification, and AI concierge capabilities.

“Agentic commerce is fundamentally changing how people discover and choose brands. As journeys become more conversational and intent-driven, companies have to rethink how they show up — not just to be found, but to be chosen, and to deliver value in that moment,” said Ndidi Oteh, CEO of Accenture Song. “Radisson Hotel Group is taking a step in that direction, creating a more direct and meaningful way to connect with travelers when decisions are being made.”

The app is part of Radisson Hotel Group’s broader digital transformation and direct booking strategy. Accenture has supported the Group in modernizing its digital and data foundation (https://apo-opa.co/4pPQ78O), uniting its brands on a single global platform and enabling more personalized marketing across more than 1,000 hotels. With the Radisson Hotels app in ChatGPT extending that foundation into a new AI-native discovery channel, the Group will remain visible, relevant, and bookable as traveler behavior continues to evolve.

“With travel, planning is becoming easier for consumers, but more competitive for brands,” said Emily Weiss, senior managing director and global Travel lead, Accenture. “Travelers want to compare options quickly, narrow down choices and book with confidence, often in a single journey. That puts pressure on brands to show up with accurate, up-to-date, and easy-to-navigate information at every step. With Radisson Hotel Group, the focus was on making hotel content more accessible, so travelers can find what they need, explore options, and move to booking more seamlessly.”

This work builds on Accenture and ChatGPT’s parent company OpenAI’s broader partnership (https://apo-opa.co/4pOOVlZ) to help organizations use AI in more practical, decision-driven ways, unlocking new opportunities for growth, stronger customer connections, and more efficient operations. Accenture is an OpenAI Elite Partner and was recently named OpenAI’s AI Transformation Partner of the Year

Distributed by APO Group on behalf of Radisson Hotel Group.

 

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Novum Studio Secures New Funding to Launch Ahoy Project, an AI-Native Enterprise Transformation Platform, Building on Its 20-Million-User Gen Z App Frog

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Novum Studio
  • Novum Studio has raised a new round of funding to launch Ahoy Project, its enterprise AI solution, with internal testing scheduled for July 2026.
  • Ahoy Project is positioned as the infrastructure for AI-native enterprise transformation – an AI-native communication platform serving as the underlying system, delivered as an end-to-end tailored solution.
  • The launch expands the company beyond Frog, its Gen Z consumer social app that has reached 20 million users across the U.S. and Europe.
  • Novum Studio said it is applying lessons from operating high-frequency social platforms at scale to workplace communication and knowledge systems.

NEW YORK, USA – Media OutReach Newswire – 24 July 2026 – Novum Studio, the company behind Frog – a Gen Z social app often described as a “new-generation Snapchat” – said it has raised a new round of funding and will use the proceeds to launch Ahoy Project, an AI-native enterprise communication and collaboration platform, with internal testing scheduled for July 2026.

The Novum Studio team at London Tech Week 2025.

Unlike conventional workplace software, Ahoy Project will not be sold as a standalone software subscription, the company said. Novum Studio provides the infrastructure and a full tailored solution for enterprises undergoing AI-native transformation, with the communication platform serving as the underlying system on which that transformation is built.

Founded as a consumer social company, Novum Studio has reached more than 20 million users across the U.S. and Europe. Frog gained traction among younger users through spontaneous, real-time sharing designed around authenticity and low-pressure interaction. The company said its experience building large-scale social “spaces” – where millions of people communicate, form groups and coordinate in real time — directly informs its approach to enterprise collaboration.

The new funding will support the launch and international expansion of the enterprise business as artificial intelligence reshapes how organizations communicate, collaborate and operate, the company said.

Novum Studio was founded by Anna Danyi, who graduated from the London School of Economics and Political Science (LSE) in 2018 and began her career in consulting and technology. Before founding Novum Studio, she built multiple consumer applications and exited through an acquisition. In 2025, Forbes China recognized her among the Top 100 most influential global Chinese figures in AI digital products area.

“We spent years understanding how millions of users communicate online,” Anna Danyi said. “In the AI era, communication itself is becoming intelligent. We believe the next generation of platforms will not only connect people — they will understand workflows, collaboration and organizational behavior.”

From Consumer Social to Enterprise AI

Modern organizations face growing challenges as critical knowledge, decisions and workflows become fragmented across chats, meetings and disconnected tools, the company said. Ahoy Project addresses this as a conversation-driven, AI-native collaboration layer: it captures context from day-to-day communication to build a searchable enterprise knowledge base and support workflow coordination.

Core capabilities include conversation-based knowledge organization, AI-assisted collaboration and workflow support integrated directly into team communication. Because the platform sits at the layer where work is discussed and decided, it can serve as the foundation for a broader AI-native operating model – with Novum Studio designing and delivering the surrounding transformation solution for each enterprise client.

Ahoy (Popeye AI) turns everyday team conversations into a searchable enterprise knowledge base.

A New Direction for Social Technology

Novum Studio said its expansion reflects a broader shift across the technology industry. Platforms such as TikTok and Instagram defined how content was distributed and consumed in the mobile social era; as AI becomes embedded in digital products, the company believes the next stage will center less on feeds and more on intelligent systems that understand communication and coordination.

“We are no longer just building products where people post content,” Anna Danyi said. “We are building systems that understand how humans communicate and operate together.”
 

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