14 August 2024 – WARC has today released The Future of Programmatic 2024, a report covering the major trends shaping programmatic advertising over the coming 12...
New research by WARC Advisory, in partnership with The B2B Institute at LinkedIn, and strategy expert Roger Martin finds that campaigns that make a Promise to...
Two in five people worldwide are active gamers26.7% year-on-year rise in average revenue per user for in-app gaming adsA complex ecosystem, game publishers are working to...
The WARC 2024 Consumer Trends reports explore key issues influencing consumer purchase decisions with regional analysis from APAC, Europe and North America 24 July 2024 –...
Insights from the WARC Awards for Effectiveness 2024 – APAC regional awards 4 June 2024 – Following an in-depth analysis of the 64 shortlisted, Gold, Silver...
Amazon’s ad revenue is forecast to reach $52.7bn (+24.4%) in 2024 and $68.0bn in 2025 (+18.9%)AI-enabled e-commerce is projected to reach $16.8bn by 2030 WARC releases...
13 May 2024 – Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, advertisers are...
Insights from the WARC Rankings APAC – a new report by WARC Creative 9 May 2024 – A new report is released by WARC Creative summarising...
The Future of Measurement 2024, part of WARC’s Evolution of Marketing programme, explores major trends and emerging best practices in measurement 18 April 2024 – As cookies...
WARC’s GMI – Methodology : Our global panel consists of experienced executives working for brand owners, media owners, creative and media agencies and other organisations serving...
