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OPPO Ads Connect 2025 Southeast Asia Salon: Unlocking New Marketing Growth and Drafting a Business Blueprint

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OPPOAds

SINGAPORE – Media OutReach Newswire – 26 February 2025 – On February 20, the “Exploring New Growth” OPPO Ads Connect 2025 Southeast Asia Salon was successfully held in Singapore alongside the launch of OPPO Ads’ new Device+ Marketing Solution. This is OPPO Ads’ first platform-level event abroad, showcasing its strategic capabilities, creative accomplishments, market insights, and marketing product solutions. Attended by marketers, service providers, developers, industry practitioners, and other stakeholders, the salon promoted industry development and innovation. Expert speakers sparked discussion of leading-edge market development opportunities and helped to foster commercial growth.

An important link between OPPO Ads and partners, Connect provides a new platform that aggregates multiple ecosystems. The salon event marks the first public engagement of OPPO Ads in the Southeast Asian market and is an important part of its globalization strategy. During the event, Head of OPPO Ads Overseas Sales and Operations Tim Chen, Product Director of OPPO Ads Kevin Wu, and AM Director of OPPO Ads Gavin Zou shared their perspectives on the long-term commercial capability building and innovative marketing solutions of OPPO Ads, and empowering advertisers in user acquisition, efficiency improvement, and long-term operations with a one-stop solution.

Enhancing the Terminal OS Ecosystem and Unlocking New Market Vitality

Tim Chen stated that in addition to solidifying its foothold in the Southeast Asian market, OPPO has continued to roll out significant advancements through its robust product matrix, channel strengths, and user influence. The Find X8 series has doubled its sales compared to its predecessor. Furthermore, OPPO’s international shipments continue to surge, securing the top spot in Southeast Asian markets in 2024. These achievements underscore OPPO’s strong market position and sway in Southeast Asia.

At the same time, OPPO Ads is becoming the preferred platform for international advertisers aiming to expand due to its unique commercial marketing value for three reasons:
First, with its competitive pricing, OPPO Ads uses more proactive scenarios to help advertisers reach a large number of users more efficiently and maximize the advertising value.
Second, advertisers can easily transition from reach to conversion, enhancing user value throughout the life cycle, and greatly boosting user engagement and retention by utilizing OPPO’s robust OS ecosystem.
Finally, OPPO Ads offers a range of marketing solutions for advertisers in different industries and with different needs. These span pre-load cooperation and targeted delivery, as well as light-touch scenarios and deep engagements, satisfying the unique needs of advertisers and significantly increasing delivery efficiency and effectiveness.

OPPO Ads has dramatically expanded commercial use cases and traffic supply as the business has grown. In 2024, OPPO Ads’ request volume increased by 300% with the introduction of new commercial applications such as PUSH, global search listing, Shelf card, and local video Feeds, with 140 million monthly active users on Southeast Asia’s OS. In 2025, OPPO Ads will see significant advancements and growth in terms of shipment and traffic, as well as commercialization capabilities. The vast active user base provides a broad space for advertising placement and brings more marketing opportunities to advertisers.

Unlocking The “Retention” Code Through Product Iteration and Upgrade Hard Power

At the commercial product level, Kevin Wu introduced that OPPO Ads is leveraging cutting-edge technologies and innovation to iterate and update product capabilities across three key dimensions:

Marketing Platform Capability Upgrade: OPPO Ads has comprehensively upgraded its marketing platform to include new features like splash screens, enabling advertisers to engage users across all scenarios and manage all types of promotions. During the mid-investment phase, the platform supports RTA (Real-Time API) optimization and utilizes multiple bidding strategies to help ensure backend conversion costs, effectively increasing backend ROI by over 10%. In the post-advertising phase, enhanced attribution capabilities and OS data monitoring cater to advertisers’ needs for effect attribution, making marketing results quantifiable.
Programmatic Ad Efficiency Improvements: OPPO Ads has intensified efforts to boost the effectiveness of programmatic ads, facilitating DSP (demand-side platform) participation and optimizing advertising features across the board, greatly increasing exposure, winning bids, and engagement. It also allows DSP access to all traffic, leading to more than a 200% increase in request volume.
PUSH Marketing Solution: OPPO Ads has explored the diverse applications of system scenarios and built a variety of commercial capabilities based on PUSH capabilities. Through capability upgrades such as “sticky on the top” and empowerment of style rights, the click-through rate and backend effects were greatly improved.

Along with offering advertisers more effective marketing options to improve target user reach, these iterations have helped OPPO’s business expand in terms of technology and innovation.

Device+: A Solution for One-Stop User Management

During the event, Gavin Zou unveiled the Device+ Marketing Solution, designed to help advertisers efficiently acquire large numbers of high-quality users, conduct user operations on the OPPO platform, and expand business boundaries. Based on OPPO’s massive mobile Internet ecosystem, Device+ offers global clients a one-stop user management service through preload, advertising, and ecosystem cooperation. It covers new user acquisition, user activity improvement, and user conversion, among other things, to meet clients’ user operation needs at various stages.

Device+ preload cooperation: OPPO Ads can reach 24 million new device users in Southeast Asia annually through preload and PAI services. The services streamline the registration process, offer a special quick open feature for notifications, and increase the activation rates by over 20% by detecting the activation status of preload apps on the device side and promptly engaging with users.
Device+ APP distribution: For users who have not installed the application, OPPO can flexibly reach them through effect advertising, and based on the system’s unique ADD download capability, we improve download and installation efficiency, as well as overall user acquisition efficiency by more than 30%.
Device+ massive touchpoints: With the help of system-level data insights and user churn warning models, OPPO can activate each potential user promptly, reducing user churn rate by 10%, and optimizing network and application performance through LinkBoost and HyperBoost to improve user experience.
Device+ pre-positioning: User conversion is one of the important indicators that advertisers care about in long-term management. Using OPPO’s unique system scenarios, users can use services without opening apps, such as search listing, shelf cards, and OPUSH, which attracts users as soon as they see them, improving user retention, transaction conversion rate, and click-through rates.

Future Outlook: Collaborating for Long-Term Success

The OPPO Ads Connect 2025 Southeast Asia Salon marks a significant step for OPPO Ads in the Southeast Asian market and serves as a vibrant platform for industry exchanges. During the roundtable, Jenny Wang, OPPO Ads Sales Director of Southeast Asia Area, Nita Wang, OPPO Ads Sales Director, and guests from leading companies such as Agoda, AIDC, DTI and AppsFlyer exchanged insights on Southeast Asian industry trends and marketing needs. They identified key challenges, strategized effective solutions, and discussed leveraging OPPO’s comprehensive advertising solutions to enhance user acquisition and user engagement.

This event demonstrates OPPO Ads’ innovative marketing value, outstanding OS system capabilities, and diversified solutions in commercial marketing, providing advertisers with more comprehensive support and more boundless business opportunities. Whether it is the development of emerging markets or the deep cultivation of mature markets, OPPO Ads is helping clients grow their businesses.

Looking ahead, OPPO Ads will continue to enhance its commercial capabilities and collaborate with ecosystem partners to explore new cooperative opportunities and promote ongoing industry growth and prosperity.

For more information, please follow the official OPPO Ads accounts on Facebook and Linkedin.

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Nigeria and Senegal Must Follow Ghana and Mozambique Against Exclusionary Practices

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African Energy Chamber

African private sector leaders call for withdrawal from Frontier Energy events that marginalize local talent, championing inclusion, fair contracting and the Alliance model of partnership

JOHANNESBURG, South Africa, April 10, 2026/APO Group/ –The African private sector is raising the alarm over Frontier Energy Network’s policies that systematically exclude African professionals and service providers from meaningful roles in major energy forums. Such exclusionary practices threaten decades of progress in African energy development, including local capacity building, knowledge transfer and economic participation.

Frontier’s approach, framed as a global platform for Africa, is in practice a system that extracts value from the continent while denying Africans the opportunities to lead, participate and benefit. Marginalizing the very people who build, operate and sustain energy projects is not partnership – it is structural exclusion masquerading as opportunity.

African businesses – particularly in Nigeria and Senegal, which drive regional growth – must reassess their participation in platforms that perpetuate these policies. African capital, sponsorship and attendance cannot continue to legitimize forums where local stakeholders are systematically sidelined. Market access must be earned and mutually respected.

Mozambique and Ghana have already set a precedent. In March 2026, Mozambique’s oil and gas industry withdrew from the Africa Energies Summit in London, citing repeated failures by the organizers to improve diversity, transparency and inclusion of Black professionals in leadership, contracting and deal-making roles. In early April 2026, the Ghana Energy Chamber followed suit, formally pulling out of the same summit over discriminatory hiring practices that sidelined African professionals, executives and service providers. These coordinated actions send a clear message: Africa will no longer support platforms that deny its talent the right to lead, contribute and benefit.

Africa will no longer sit quietly while its talent is excluded from opportunities on its own continent

The gold standard for companies to thrive in Africa is robust collaboration with international partners while building local capacity – exemplified by Senegal-based energy services company Alliance Energy. Alliance has advanced African expertise in the sector, notably supporting the launch of the National Institute for Petroleum and Gas in Senegal to train young professionals for leadership roles, while backing diverse energy initiatives across power, solar, gas and wind that strengthen Senegal’s position as a regional energy hub.

This success demonstrates that African companies flourish when local talent, leadership, contracting and workforce development are central to execution, alongside strategic partnerships with the US, UK and Europe. Any entity attempting to operate in Africa without a commitment to hiring or contracting local professionals threatens not only the ecosystem that nurtured companies like Alliance Energy but also the continent’s broader ambition to grow regional capability, ownership and sustainable energy development.

“The message is simple,” says Dr. Ndjuga Dieng, Managing Director of Alliance Energy. “Africa will no longer sit quietly while its talent is excluded from opportunities on its own continent. Nigeria, Senegal and all African nations must follow the lead of Ghana and Mozambique by standing against platforms that discriminate. Protect your people, your companies and your energy future. Inclusion is not optional – it is the foundation of growth.”

African energy markets have historically thrived on collaboration, both within the continent and with international partners. Events such as the Offshore Technology Conference (OTC) and the Invest in African Energy (IAE) Forum exemplify this model, integrating African executives, policymakers and service providers into core programming, deal-making and knowledge transfer.

African stakeholders must prioritize platforms that respect local content, equitable hiring and fair contracting. Strategic withdrawal from exclusionary events is not isolationism – it is a stand for principle, economic logic, and the future of Africa’s energy sector. The continent defines its own trajectory and will engage only with partners that recognize African talent as integral, not optional, to the industry’s future.

The position advanced by Alliance Energy aligns with broader advocacy across the continent, including that of the African Energy Chamber, which has consistently called for stronger local content policies, fair contracting practices and greater inclusion of African professionals across the energy value chain. This alignment underscores a growing consensus among African private sector leaders that sustainable industry growth depends on meaningful participation by local companies and talent, not their exclusion.

Distributed by APO Group on behalf of African Energy Chamber.

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Sheraton Nouakchott marks the entry of Marriott International in Mauritania

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Nouakchott

As Mauritania’s cultural and economic heart, Nouakchott offers visitors a glimpse into the serene beauty and rich heritage that define this remarkable Northwest African nation

We are proud to have brought Marriott International to Mauritania with the opening of Sheraton Nouakchott, the first internationally operated and branded hotel in the country

NOUAKCHOTT, Mauritania, April 10, 2026/APO Group/ –Sheraton Hotels & Resorts, part of Marriott Bonvoy’s (www.Marriott.com) portfolio of more than 30 hotel brands, recently celebrated the opening of Sheraton Nouakchott Hotel (https://apo-opa.co/4t3YGO4), marking the entry of Marriott International into a new territory, Mauritania. Since opening its doors, Sheraton Nouakchott has, positioned itself as a new hub for business, events and leisure in the Mauritanian capital.

 

Nouakchott, the capital of Mauritania, is a coastal city where tradition and modernity meet. Nestled between the vast Sahara and the Atlantic Ocean, it serves as a gateway to the country’s breathtaking natural landscapes, from golden dunes and tranquil oases to rugged coastlines and untouched desert plains. As Mauritania’s cultural and economic heart, Nouakchott offers visitors a glimpse into the serene beauty and rich heritage that define this remarkable Northwest African nation.

Ideally located near iconic landmarks such as the Marché Capitale and the National Museum of Mauritania, as well as Nouakchott’s beaches and fishing port — and just a short distance from the desert — Sheraton Nouakchott offers an ideal base from which to discover the destination.

“We are proud to have brought Marriott International to Mauritania with the opening of Sheraton Nouakchott, the first internationally operated and branded hotel in the country. Since welcoming our first guests, the hotel has quickly established itself as a destination for both travellers and the local community. This milestone underscores our commitment to delivering exceptional hospitality experiences in emerging markets, while celebrating the culture and character of each destination,” said Sandra Schulze‑Potgieter, Vice President, Premium, Select & Midscale Brands, Europe, Middle East & Africa, Marriott International.

Local design inspiration

Traditional crafts, from wood carving to metalwork, are woven throughout the hotel’s materials and furnishings, creating spaces that feel both rooted and refined. Every detail tells a story of local artistry, heritage and place, offering guests an immersive experience inspired by Mauritania’s cultural and natural beauty.

Inspired by the legendary landmarks along the Trans‑Saharan trade route, the hotel’s design blends regional heritage with contemporary elegance. The circular ceiling of Feast restaurant draws inspiration from the Richat Structure, also known as the Eye of Africa. Earthy tones and organic materials reference the dramatic landscapes of the Adrar Mountains, while patterns inspired by Chinguetti and Oualata are reinterpreted throughout guest rooms, public spaces and Bene restaurant.

Meeting spaces echo the stone architecture of Tichitt, one of West Africa’s oldest towns and a historic caravan hub.

Guest rooms and suites with local charm

Sheraton Nouakchott features 200 spacious guest rooms and suites, including two Presidential Suites, combining contemporary comfort with subtle local touches. All rooms are equipped with the latest technology and Sheraton signature amenities, including the iconic Sheraton Sleep Experience.

The Sheraton Club offers Marriott Bonvoy Elite members and Club guests an elevated, all‑day experience, with curated food and beverage offerings, premium amenities, enhanced connectivity and a private environment designed for both productivity and relaxation.

Local flavours meet international influence

The hotel features two restaurants, a Lobby Bar and a Pool Bar. Feast, the all‑day dining restaurant, serves locally inspired and international dishes made with seasonal ingredients. Bene offers an immersive Italian dining experience in a warm, inviting setting. The Lobby Bar provides a relaxed meeting point from morning coffee to evening gatherings, while the Pool Bar offers refreshing drinks and light bites by the outdoor pool.

 

Facilities offering a resort feel in the heart of the city

Despite its central urban location, Sheraton Nouakchott delivers a resort‑like atmosphere, centred around an expansive outdoor pool. Guests can maintain their fitness routines in the fully equipped fitness centre — featuring separate floors for women and men, hammam and sauna — or enjoy the outdoor tennis court. The Sheraton Spa features three treatment rooms, offering a peaceful retreat after a day of exploration or meetings.

Meetings & events curated to perfection

Sheraton Nouakchott offers more than 2,600 square metres of flexible Meetings & Events space, including a Grand Ballroom, a Ballroom and four additional meeting rooms. A signature Sheraton Community Table sits at the heart of the hotel, providing a welcoming space for informal meetings, remote work and collaboration. A dedicated events team ensures seamless delivery from concept to execution.

Gatherings by Sheraton

In line with Sheraton’s global community‑centred approach, Sheraton Nouakchott hosts Gatherings by Sheraton, curated weekly experiences designed around enrichment, renewal and local stories. Guests and locals can take part in Mauritanian mixology sessions using local mint tea and fruits, or storytelling evenings inspired by Saharan traditions.

Distributed by APO Group on behalf of Marriott International, Inc..

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African Energy Chamber (AEC) Supports Perenco Partnership to Advance Industry 4.0 Skills in Central Africa

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African Energy Chamber

The African Energy Chamber welcomes Perenco Cameroon and Perenco Gabon’s partnership with UCAC-ICAM to launch an Industry 4.0 lab, advancing local skills development and strengthening Africa’s industrial future

JOHANNESBURG, South Africa, April 9, 2026/APO Group/ –A new partnership between Perenco Cameroon, Perenco Gabon and the UCAC-ICAM Institute in Douala to establish an Industry 4.0 laboratory marks a significant step toward aligning academic training with the evolving needs of the energy and industrial sectors. The facility will give students access to advanced automation, digital simulation and smart production technologies, helping close the gap between academic learning and the practical, industry-ready skills required across Central Africa’s industrial landscape.

 

As the voice of Africa’s energy sector, the African Energy Chamber (AEC) welcomes the initiative as a scalable model for local content development. By equipping students with Industry 4.0 capabilities, the laboratory directly supports the Chamber’s mandate to ensure greater in-country value creation and workforce participation across Africa’s energy value chain. The initiative also addresses critical skills shortages, enabling operators to increasingly rely on locally trained talent.

 

Developing local skills is fundamental to building a competitive and sustainable energy sector in Africa

The partnership underscores Perenco’s long-term commitment to sustainable development and capacity building in Cameroon and Gabon. Designed as a mini-factory, the UCAC-ICAM laboratory enables students to engage with real-world industrial tools and processes. This hands-on approach will support the development of engineers and technicians capable of contributing to key projects, including operations in the Rio del Rey Basin and infrastructure developments such as the Cap Lopez LNG terminal in Gabon.

 

Students across multiple disciplines will benefit from hands-on exposure to the lab’s advanced technologies. General Engineering students will train using robotic systems and virtual reality simulations, while Computer Science Engineering students will focus on industrial IoT and smart technologies. Process Engineering students will gain experience in automated production systems, and Petroleum program students will develop expertise in energy systems and instrumentation control. Graduates from UCAC-ICAM are being actively recruited by leading companies operating in Douala, reflecting growing demand for locally trained, industry-ready talent.

“Developing local skills is fundamental to building a competitive and sustainable energy sector in Africa,” says NJ Ayuk, Executive Chairman of the AEC. “This partnership demonstrates how industry and academia can work together to create a highly skilled workforce that will drive Africa’s industrialization and energy future. It is exactly the type of initiative needed to ensure Africans play a leading role in developing the continent’s resources.”

The UCAC-ICAM laboratory represents a strategic investment in Africa’s industrial and energy future. By strengthening local capacity, advancing technology adoption and supporting independent operators, the initiative aligns with the AEC’s broader vision of a self-sufficient and globally competitive African energy sector.

Distributed by APO Group on behalf of African Energy Chamber.

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