In collaboration with UNESCO, Cardi B’s Skincare brand is set to mitigate the devastating effects of trends in skin bleaching in the tropical regions of Africa
LOS ANGELES, California, March 8, 2023/APO Group/ —
Kulture Wave Beauty by Cardi B, a leading beauty brand, announced today its commitment to fighting against the practice of skin bleaching in Africa. Skin bleaching, also known as skin lightening or whitening, is a dangerous trend that has become prevalent in many African countries, where it is associated with beauty and social status.
Are you tired of seeing harmful skin-bleaching products advertised and promoted to achieve “beauty” in Africa? The popular rapper has recently announced the projected launch of her own line of skincare products that are designed to celebrate melanin-rich skin and discourage people from using dangerous chemicals on their bodies. In this article, we’ll dive deeper into why Cardi B’s brand is such a game-changer for African beauty standards and how it can help steer the conversation away from harmful beauty practices.
Kulture Wave Beauty by Cardi B believes that all skin colors are beautiful and aims to promote self-love and confidence through its products. The brand’s decision to act against skin bleaching in Africa is part of its larger mission to empower women and promote positive body image. By joining forces with UNESCO alongside Rwanda’s president Paul Kagame. The country has enforced a ban on skin-lightening products with the president stating “these practices are quite unhealthy among other things. Includes use of prohibited chemicals.”
While other administrations such as Ghana followed suit on Rwanda’s efforts the country too has issued its own ban on skin-lightening products. The acting chief executive of the authority, Mimi Darko said “Ghana has banned these types of products, there will be no importing of such harsh and damaging products to this country.”
It is no secret that skin bleaching is a big problem in Africa. According to a recent report by the World Health Organization, an estimated 77% of women in Nigeria use skin-lightening products. This number is even higher in other countries like Togo (88%), South Africa (80%), and Senegal (59%).
“I’m proud to be part of a brand that stands for inclusivity and celebrates diversity. Skin bleaching is a harmful practice that perpetuates unrealistic beauty standards and can have severe health consequences,” said Cardi B, CEO of Kulture Wave Beauty. “We want to help women embrace their natural beauty and feel confident in their own skin.”
Why Kulture Wave Beauty is different.
Cardi B’s skincare brand, Kulture Wave Beauty, is partnering with UNESCO to help mitigate the devastating effects of skin bleaching in tropical regions of Africa. Skin bleaching is a dangerous and harmful practice that can lead to serious health problems, including cancer. Kulture Wave Beauty’s line of natural and safe skincare products will help to combat the harmful effects of skin bleaching and promote healthy skin practices in Africa. This partnership is an important step in raising awareness about the dangers of skin bleaching and promoting healthy skin care habits in Africa.
Kulture Wave Beauty is a beauty brand founded in partnership with the Grammy-winning artist Cardi B and KWBI Management, LLC. The brand offers a range of high-quality six-phase skincare product line that is designed to celebrate diversity and promote self-love.
Cardi B has launched her beauty line and is using it to combat the harmful practice of skin bleaching in Africa through a partnership with Delight Cosmeceutical Labs (https://apo-opa.info/3mCVkUB), which formulates the products for the skincare brand. The lab’s leading esthetician, Edith F. Gibson, has a 5-year contract to work with the UNESCO field office in Yaoundé, Cameroon, to combat the practice of skin bleaching.
Kulture Wave Beauty by Cardi B believes that all skin colors are beautiful and aims to promote self-love and confidence through its products
The line, called Kulture Wave Beauty, includes a range of products designed to nourish and protect the skin. The products are made with patented scientific technology and natural ingredients which are free from harmful chemicals.
Cardi B is committed to helping women of all colors feel beautiful in their own skin. She hopes that by offering a quality alternative to skin bleaching products, she can help put an end to the dangerous practice.
Kulture Wave Beauty will be available online, and in-store and will be expanding to stores across Africa in the near future. The line is set to be released in Six separate phases.
UNESCO Partnership Objective:
The problem with skin lightening in Africa is that there are several reasons why women bleach their skin. Many believe that it will make them more attractive to men, while others think it will help them get ahead in life. Some simply want to fit in with society’s standards of beauty. Whatever the reason, the fact remains that skin bleaching is extremely harmful to your health.
Bleaching agents contain toxic chemicals that can damage your skin and lead to several health problems. These include liver damage, kidney failure, cancer, and even death. In addition, bleaching your skin makes you more susceptible to sun damage and can cause premature aging.
“We believe that by working together, we can create a world where all women feel empowered and beautiful, regardless of their skin color,” said Cedric Yengo the Chairman for KWBI Management (www.KWBIManagement.com). “We hope that our commitment to this cause will inspire others to join the fight against skin bleaching in Africa.”
If you’re considering bleaching your skin, we urge you to think twice about it. There are plenty of other ways to achieve the look you desire without risking your health in the process. This partnership is set to achieve the following.
1. To initiate the creation of networking systems to mitigate the devastating effects of trends in skin bleaching in the tropical regions of Africa.
2. To expose scientific technology and a better approach to tropical skincare for stakeholders in the field while reiterating the need for further research and training of more professionals.
3. To raise awareness of the wealth of biodiversity of tropical regions of Africa and its potential to benefit local communities in and around biospheres.
Kulture Wave Beauty by Cardi B is an inspiring initiative and a huge step forward toward fighting skin bleaching in Africa. The fact that such influential public figures like Cardi B are taking a stand against this issue sends out a powerful message of hope to people all over the world. Kulture Wave Beauty also serves as a reminder that we need to respect each other’s differences and embrace our uniqueness, no matter what it may be. It’s important for us to keep talking about this issue so that more people can become aware of its consequences, for only then will the real change begin to happen.
For more information about Kulture Wave Beauty by Cardi B and its commitment to fighting against skin bleaching in Africa, please visit the brand’s website at www.KWBIManagement.com
Distributed by APO Group on behalf of KWBI Management,LLC..
The Namibia International Energy Conference 2025, under the patronage of the Ministry of Industries, Mines and Energy, will be officially opened by President Dr. Netumbo Nandi-Ndaitwah, marking a historic milestone in Namibia’s journey to becoming a global energy hub
WINDHOEK, Namibia, April 15, 2025/APO Group/ –The Namibia International Energy Conference (NIEC) is proud to announce that the President of the Republic of Namibia, Her Excellency Dr. Netumbo Nandi-Ndaitwah, will officially open the 2025 edition of the conference.
“We are deeply honoured that Her Excellency, the President of the Republic of Namibia, will officially open this year’s conference. Her participation marks a historic milestone for NIEC and reaffirms the government’s commitment to harnessing Namibia’s energy potential for shared prosperity. It also reflects the kind of forward-looking leadership that is essential to positioning Namibia as an emerging leader in the global energy landscape.” said Ndapwilapo Selma Shimutwikeni, Founder & CEO of RichAfrica Consultancy and Convenor of NIEC.
President Nandi-Ndaitwah is a committed advocate for ensuring that Namibia derives maximum value from its natural resources through value addition and sustainable development, with a focus on uplifting the Namibian people and strengthening local capacity.
We are deeply honoured that Her Excellency, the President of the Republic of Namibia, will officially open this year’s conference
As Namibia lays the foundations to become an energy hub, NIEC 2025 will explore the key building blocks needed to realize this vision. These include enabling investment, strengthening institutions, advancing infrastructure and environmental stewardship, promoting local content and reinforcing good governance. Energy is increasingly recognized as a catalyst for inclusive and sustainable development – unlocking industrialization, economic diversification, job creation and long-term prosperity.
Now in its 7th edition, NIEC 2025 will be held under the theme, “Leading the Way: Becoming an Energy Hub with In-Country Value,” and is scheduled to take place from 23-25 April 2025 at the Windhoek Country Club Resort, Windhoek, Namibia.
Since its inception in 2012 under the theme, “A Road to Discovery and Beyond,” the conference has evolved into a premier platform for high-level dialogue, thought leadership and strategic engagement. It has played a crucial role in shaping discourse around Namibia’s emerging oil and gas industry and its broader energy sector.
The event draws a global audience, including OPEC representatives, senior executives from international oil companies, prominent service providers, investors and industry experts. It has also welcomed numerous government leaders from across Africa, including ministers of energy, as well as Namibia’s own public and private sector leaders.
NIEC 2025 will feature a strategic program of panels, dialogues and expert-led sessions designed to unpack the conference theme and spotlight key issues and opportunities that will define the future of the energy industry. The 2025 edition is expected to welcome over 1,000 delegates from across the globe, reinforcing its position as the country’s premier energy platform.
The conference is held under the patronage of the Ministry of Industries, Mines and Energy of the Republic of Namibia and is curated and convened by RichAfrica Consultancy, with the African Energy Chamber as a strategic partner.
Distributed by APO Group on behalf of African Energy Chamber
GITEX FUTURE HEALTH AFRICA/Morocco will drive unprecedented impact across Africa, leveraging breakthroughs in technology and AI to enhance quality and access to healthcare
MARRAKECH, Morocco, April 15, 2025/APO Group/ –During the third annual edition of GITEX AFRICA Morocco (www.GITEXAfrica.com), the continent’s largest tech and startup show, His Excellency Mr. Amine Tehraoui, Morocco’s Minister of Health and Social Protection announced the launch of GITEX FUTURE HEALTH AFRICA/Morocco – in partnership with KAOUN International, organiser of GITEX in Africa and globally.
The much anticipated and pivotal event for the healthcare economy was officially launched with the signing of the partnership agreement, and will be held under the authority of Morocco’s Minister of Health and Social Protection, hosted in partnership with Mohammed VI Foundation for Sciences and Health (FM6SS), and organised by KOAUN International, the organiser of GITEX in Africa and globally.
To be hosted in Casablanca from 21-23 April 2026, GITEX FUTURE HEALTH AFRICA/Morocco, featuring GITEX DIGI_HEALTH, is set to lead the transformation impetus of Morocco and Africa to combat challenges in healthcare information, delivery, access and efficiency, capitalising on the emergence of AI and digital technologies.
The event will prioritise public-private partnerships which are particularly instrumental in this digital mission to advance the industry productively and efficiently
H.E. Mr. Amine Tehraoui, Minister of Health and Social Protection, stated: “GITEX FUTURE HEALTH AFRICA/Morocco embodies the Kingdom’s unwavering commitment to health as a fundamental and universal human right, enshrined in our national vision for health system reform. As digital innovation, data intelligence, and health tech increasingly shape the future of care delivery across Africa, this platform reinforces Morocco’s position as a regional hub for collaboration, talent, and investment. Through international partnerships, strategic innovation, and shared expertise, we have a unique opportunity to co-build inclusive, resilient, and people-centered healthcare systems for the continent and beyond.”
For its part, the Mohammed VI Foundation for Sciences and Health emphasized its strategic vision: “As a major player in the fields of health, training, and scientific research, the Mohammed VI Foundation for Sciences and Health is committed, alongside the Ministry of Health and Social Protection and KAOUN International, to making Morocco a continental hub for healthtech. By contributing its medical and academic expertise through the development of digital health and medical technologies in Morocco and Africa, we aim to help shape the healthcare ecosystem of tomorrow.”
Morocco has emerged as a pioneer in digital health initiatives and advancing expeditiously towards an integrated health information system, fostering the adoption of innovative medical technologies to build a resilient healthcare infrastructure and system. The African healthcare market is estimated to be worth US$259 billion and expected to become the second biggest market after the US by 2030.
Trixie LohMirmand, CEO of KAOUN International, organiser of GITEX globally, commented: “There is urgency from governments and healthcare institutions worldwide – and especially in Africa – to modernise and digitise their healthcare services to increase reach, reduce healthcare costs and deliver better patient outcomes. GITEX FUTURE HEALTH AFRICA/Morocco will highlight the role and growing influence of AI and new digital solutions to improve data-driven decision making and reduce health inequities. The event will prioritise public-private partnerships which are particularly instrumental in this digital mission to advance the industry productively and efficiently.”
The three-day event will open with an agenda shaping leadership summit tackling powerful themes – accelerating cutting-edge solutions set to transform access, outcomes and health equity. Targeting decision-making executives from hospitals and healthcare institutions, health ministers and government leaders, CIOs, CTOs, innovators and disruptors, and public health policymakers – topics during the summit will explore health infrastructure, expanded access to healthcare, investment and research, data security and national records integration, health and data analytics, and AI-powered diagnostics.
An exhibition will bring together top researchers, practitioners, innovators, and experts from the global healthcare industry – representing Africa’s most important gathering of medical & lab equipment, imaging & diagnostics, IT systems & solutions, healthcare infrastructure, healthcare transformation, smart hospitals, healthcare management, and digital health management systems in Africa.
Distributed by APO Group on behalf of GITEX Africa
CMAG gives Africa and the companies operating within the African critical minerals ecosystem a voice in discussions about supply chains and shaping policy
JOHANNESBURG, South Africa, April 15, 2025/APO Group/ –APO Group (www.APO-opa.com), the award-winning pan-African communications consultancy and leading press release distribution service, is pleased to announce that its Founder and Chairman, Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), has been appointed to the newly formed Advisory Board of the Critical Minerals Africa Group (CMAG).
With its mission being to position Africa as a leader in critical minerals, CMAG (www.CMAGAfrica.com) is dedicated to advancing responsible sourcing and sustainable development of Africa’s critical mineral resources, while ensuring that local economies benefit from the continent’s mineral wealth. With approximately 40% of the world’s essential minerals reserves estimated to be held in Sub-Saharan Africa alone, the region plays a key role in the global energy transition and advanced technologies.
Pompigne-Mognard’s appointment to the Advisory Board follows the announcement of a strategic partnership between APO Group and CMAG aimed at raising the global prominence of Africa’s critical minerals sector. The partnership leverages APO Group’s public relations and strategic communications expertise and CMAG’s industry leadership. Complementing this, Pompigne-Mognard’s ability to connect clients with key stakeholders from governments, private companies, and organisations of all sizes will be invaluable in showcasing Africa’s role in the global essential resources supply chain and elevating the profile of Africa’s critical minerals sector.
In my advisory role, I look forward to supporting all initiatives as CMAG showcases Africa’s critical minerals potential in a responsible and sustainable manner
Nicolas Pompigne-Mognard brings a wealth of experience and expertise to the CMAG Advisory Board. His vast network across industries, governments, and institutions, his deep understanding of Africa’s media and technology landscapes, and his extensive business experience will equip him to work alongside fellow Advisory Board members to shape positive perceptions of Africa’s critical minerals sector amongst global stakeholders and audiences.
A Franco-Gabonese entrepreneur named among the 100 Most Influential Africans in 2023 and 2024, Nicolas Pompigne-Mognard serves on multiple high-profile advisory boards and international committees. These include the Senior Advisory Board of the Canada-Africa Chamber of Business and the Leadership Council of the Africa Tech Festival, as well as the Advisory Boards of the African Energy Chamber, World Football Summit, Africa Hotel Investment Forum (AHIF), Bloomberg New Economy Gateway Africa, Sports Africa Investment Summit, EurAfrican Forum, and All Africa Music Awards (AFRIMA). He is also a strategic advisor to the Chief Executive Officer of the Royal African Society of the United Kingdom, a strategic advisor to the EU-Africa Chamber of Commerce, and a special advisor to the President of Rugby Africa, the governing body of rugby in Africa.
Nicolas’ wholly-owned company, APO Group, is the premier award-winning Pan-African communications consultancy and press release distribution service. It serves more than 300 clients, including global giants such as Canon, Nestlé, Western Union, UNDP, Network International, the African Energy Chamber, Mercy Ships, Marriott, Africa’s Business Heroes, and Liquid Intelligent Technologies.
“Being appointed to the Critical Minerals Africa Group Advisory Board is an immense honour. CMAG is vital in safeguarding Africa’s critical minerals for future generations. In my advisory role, I look forward to supporting all initiatives as CMAG showcases Africa’s critical minerals potential in a responsible and sustainable manner,” said Nicolas Pompigne-Mognard, Founder and Chairman of APO Group.
Other members of the Advisory Board include Natznet Tesfay, Executive Director, Head of Insights and Analytics, S&P Global, and Richard Morgan, Former Head of Government Relations, Anglo-American PLC.
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