Connect with us

Business

Kulture Wave Beauty by Cardi B Joins Fight Against Skin Bleaching in Africa

Published

on

skin bleaching

In collaboration with UNESCO, Cardi B’s Skincare brand is set to mitigate the devastating effects of trends in skin bleaching in the tropical regions of Africa

LOS ANGELES, California, March 8, 2023/APO Group/ — 

Kulture Wave Beauty by Cardi B, a leading beauty brand, announced today its commitment to fighting against the practice of skin bleaching in Africa. Skin bleaching, also known as skin lightening or whitening, is a dangerous trend that has become prevalent in many African countries, where it is associated with beauty and social status.

Are you tired of seeing harmful skin-bleaching products advertised and promoted to achieve “beauty” in Africa? The popular rapper has recently announced the projected launch of her own line of skincare products that are designed to celebrate melanin-rich skin and discourage people from using dangerous chemicals on their bodies. In this article, we’ll dive deeper into why Cardi B’s brand is such a game-changer for African beauty standards and how it can help steer the conversation away from harmful beauty practices.

Kulture Wave Beauty by Cardi B believes that all skin colors are beautiful and aims to promote self-love and confidence through its products. The brand’s decision to act against skin bleaching in Africa is part of its larger mission to empower women and promote positive body image. By joining forces with UNESCO alongside Rwanda’s president Paul Kagame. The country has enforced a ban on skin-lightening products with the president stating “these practices are quite unhealthy among other things. Includes use of prohibited chemicals.”

While other administrations such as Ghana followed suit on Rwanda’s efforts the country too has issued its own ban on skin-lightening products. The acting chief executive of the authority, Mimi Darko said “Ghana has banned these types of products, there will be no importing of such harsh and damaging products to this country.”

It is no secret that skin bleaching is a big problem in Africa. According to a recent report by the World Health Organization, an estimated 77% of women in Nigeria use skin-lightening products. This number is even higher in other countries like Togo (88%), South Africa (80%), and Senegal (59%).

“I’m proud to be part of a brand that stands for inclusivity and celebrates diversity. Skin bleaching is a harmful practice that perpetuates unrealistic beauty standards and can have severe health consequences,” said Cardi B, CEO of Kulture Wave Beauty. “We want to help women embrace their natural beauty and feel confident in their own skin.”

Why Kulture Wave Beauty is different.

Cardi B’s skincare brand, Kulture Wave Beauty, is partnering with UNESCO to help mitigate the devastating effects of skin bleaching in tropical regions of Africa. Skin bleaching is a dangerous and harmful practice that can lead to serious health problems, including cancer. Kulture Wave Beauty’s line of natural and safe skincare products will help to combat the harmful effects of skin bleaching and promote healthy skin practices in Africa. This partnership is an important step in raising awareness about the dangers of skin bleaching and promoting healthy skin care habits in Africa.

Kulture Wave Beauty is a beauty brand founded in partnership with the Grammy-winning artist Cardi B and KWBI Management, LLC. The brand offers a range of high-quality six-phase skincare product line that is designed to celebrate diversity and promote self-love.

Cardi B has launched her beauty line and is using it to combat the harmful practice of skin bleaching in Africa through a partnership with Delight Cosmeceutical Labs (https://apo-opa.info/3mCVkUB), which formulates the products for the skincare brand. The lab’s leading esthetician, Edith F. Gibson, has a 5-year contract to work with the UNESCO field office in Yaoundé, Cameroon, to combat the practice of skin bleaching.

Kulture Wave Beauty by Cardi B believes that all skin colors are beautiful and aims to promote self-love and confidence through its products

The line, called Kulture Wave Beauty, includes a range of products designed to nourish and protect the skin. The products are made with patented scientific technology and natural ingredients which are free from harmful chemicals.

Cardi B is committed to helping women of all colors feel beautiful in their own skin. She hopes that by offering a quality alternative to skin bleaching products, she can help put an end to the dangerous practice.

Kulture Wave Beauty will be available online, and in-store and will be expanding to stores across Africa in the near future. The line is set to be released in Six separate phases.

UNESCO Partnership Objective:

The problem with skin lightening in Africa is that there are several reasons why women bleach their skin. Many believe that it will make them more attractive to men, while others think it will help them get ahead in life. Some simply want to fit in with society’s standards of beauty. Whatever the reason, the fact remains that skin bleaching is extremely harmful to your health.

Bleaching agents contain toxic chemicals that can damage your skin and lead to several health problems. These include liver damage, kidney failure, cancer, and even death. In addition, bleaching your skin makes you more susceptible to sun damage and can cause premature aging.

“We believe that by working together, we can create a world where all women feel empowered and beautiful, regardless of their skin color,” said Cedric Yengo the Chairman for KWBI Management (www.KWBIManagement.com). “We hope that our commitment to this cause will inspire others to join the fight against skin bleaching in Africa.”

If you’re considering bleaching your skin, we urge you to think twice about it. There are plenty of other ways to achieve the look you desire without risking your health in the process. This partnership is set to achieve the following.

1. To initiate the creation of networking systems to mitigate the devastating effects of trends in skin bleaching in the tropical regions of Africa.

2. To expose scientific technology and a better approach to tropical skincare for stakeholders in the field while reiterating the need for further research and training of more professionals.

3. To raise awareness of the wealth of biodiversity of tropical regions of Africa and its potential to benefit local communities in and around biospheres.

Kulture Wave Beauty by Cardi B is an inspiring initiative and a huge step forward toward fighting skin bleaching in Africa. The fact that such influential public figures like Cardi B are taking a stand against this issue sends out a powerful message of hope to people all over the world. Kulture Wave Beauty also serves as a reminder that we need to respect each other’s differences and embrace our uniqueness, no matter what it may be. It’s important for us to keep talking about this issue so that more people can become aware of its consequences, for only then will the real change begin to happen.

For more information about Kulture Wave Beauty by Cardi B and its commitment to fighting against skin bleaching in Africa, please visit the brand’s website at www.KWBIManagement.com

Distributed by APO Group on behalf of KWBI Management,LLC..

Business

African Energy Week (AEW) 2024 to Host Hydrogen Summit as Demand for Clean Fuels in Africa Grows

Published

on

African Energy Week

AEW: Invest in African Energy 2024 will unpack the continent’s ongoing green hydrogen projects and future investment opportunities during a dedicated hydrogen summit

CAPE TOWN, South Africa, June 27, 2024/APO Group/ — 

Africa’s estimated green hydrogen production capacity is expected to grow to 50 million tons per year by 2035. The continent’s abundant renewable energy resources, attractive fiscal policies and development potential make it a highly attractive market, and with African energy demand projected to grow two-fold by 2040, investment is projected to increase significantly across the continent.

This year’s African Energy Week (AEW): Invest in African Energy 2024 conference – taking place in Cape Town from November 4-8 – will feature a dedicated hydrogen summit, with panel discussions unpacking the continent’s ongoing projects and future investment opportunities. The summit builds on the rising demand for hydrogen globally to connect partners, address challenges and advance project development in Africa.

AEW: Invest in African Energy is the platform of choice for project operators, financiers, technology providers and government, and has emerged as the official place to sign deals in African energy. Visit www.AECWeek.com for more information about this exciting event.

Africa stands to become a global green hydrogen hub given the continent’s strategic proximity to high-demand international markets and abundant resources

As global demand for alternative fuels grows – driven by the energy transition -, Africa has emerged as the investment market of choice for many countries worldwide. The EU market, for example, serves as the largest commercial opportunity for hydrogen projects in Africa given the blocs target of importing 10 million tons of green hydrogen from international partners by 2030. Partners from the Middle East and the Americas have shown similar interest in Africa’s green hydrogen potential, and as a result, a slate of projects has kicked off in recent years.

This month, renewable energy company ACWA Power signed a memorandum of understanding (MoU) with the government of Tunisia to advance green hydrogen production in the country. The partnership aims to produce 600,000 tons of green hydrogen annually through a three-phase approach for export to Europe. The initial phase aims to generate 200,000 tons per year to be exported via the SoutH2 Corridor – a planned hydrogen pipeline connecting Tunisia to Italy, Austria and Germany.

Additionally, Mauritania unveiled ambitious plans to produce 12.5 million tons of green hydrogen annually by 2035. In May, transitional energy group Chariot finalized the feasibility study for a 10 GW green hydrogen project in Mauritania – Project Nour. Plans are currently underway to implement a phased development approach for the project, where the initial phase aims to establish 3 GW of renewable capacity, generating up to 1.6 GW of electrolysis capacity to yield 150,000 tons of green hydrogen annually. Green hydrogen from the project will be used to meet domestic needs as well as international demand, leveraging Mauritania’s proximity to European markets. Other projects in Mauritania include Danish developer GreenCo Energy’s 35 GW Megaton Moon, renewable energy developer CWP Global’s 16-20 GW Aman project and a 10 GW project spearheaded by Egyptian utility company Infinity and energy company Conjuncta.

Meanwhile, poised to become Africa’s first 100% net-zero green community, the Daures Green Hydrogen Village project in Namibia will comprise solar, wind, hydrogen and ammonia production systems and transportation networks. Set to be developed through 2032, the project will provide a pilot proof of concept while eventually targeting large-scale green hydrogen production, exploration and export to regional and global markets.

“Africa stands to become a global green hydrogen hub given the continent’s strategic proximity to high-demand international markets and abundant resources. While several countries across the continent have made great strides towards developing large-scale projects, significant investment opportunities remain. Africa should leverage rising global demand to build green hydrogen projects and related infrastructure, therefore bringing a new energy source to the market,” stated NJ Ayuk, Executive Chairman of the African Energy Chamber.

Stepping into this picture, the summit aims to explore how green hydrogen can achieve climate goals and foster global partnerships while showcasing the significant role that hydrogen will play in the future of African energy. Panel discussions, such as Unleashing the African Hydrogen Revolution and Creating a Sustainable African Hydrogen Value Chain explore the potential of hydrogen as a clean, sustainable energy source and its implications for Africa’s energy landscape. Panelists will discuss scalability, cost effectiveness and hydrogen’s potential as a catalyst for economic growth.

Distributed by APO Group on behalf of African Energy Chamber.

Continue Reading

Business

Dream Hotels & Resorts and CityBlue Hotels Forge Strategic Partnership to Promote Pan-African Hospitality

Published

on

Dream Hotels & Resorts

CityBlue, Africa’s fastest-growing local hotel chain with properties across Accra, Dar es Salaam, Juba, Kampala, Kigali, Lamu, Mombasa and Nairobi plans to reach 50 operating hotels by 2028

WINDHOEK, Namibia, June 27, 2024/APO Group/ — 

Dream Hotels & Resorts (Dream) and CityBlue Hotels (CityBlue) (www.CityBlueHotels.com) are proud to announce a strategic sales and representation partnership aimed at fortifying their market presence across Africa.

Embodied by the tagline, ‘Collaborating for a Brighter African Hospitality Future’, the alliance marks a significant milestone in bringing together two renowned African hospitality companies with a shared vision of sustainable growth.

By combining our resources, expertise, and extensive networks, we’re establishing a unified approach to market expansion, while delivering even greater value to our guests

Considered a prominent player in South Africa’s hospitality industry, Dream’s portfolio comprises 23 mixed-used properties. CityBlue, Africa’s fastest-growing local hotel chain with properties across Accra, Dar es Salaam, Juba, Kampala, Kigali, Lamu, Mombasa and Nairobi plans to reach 50 operating hotels by 2028.

“Collaboration is a powerful force that brings together diverse perspectives,” says Nick Dickson, Director of Dream Hotels & Resorts. “By combining our resources, expertise, and extensive networks, we’re establishing a unified approach to market expansion, while delivering even greater value to our guests.”

According to Jameel Verjee, Founder & CEO of CityBlue Hotels, their East & West-meets- South partnership will include joint marketing campaigns, co-branded promotions, combined trade show representation, and the exchange of contracted agents, wholesalers, and clients to ensure a diversified market reach.

“A rising tide lifts all boats,” he adds. “By working together in complementary markets, we are endorsing the opportunities of pan-African collaborations, which ultimately leads to a more resilient, robust and unified industry.”

An official Memorandum of Understanding (MOU) between Dream and CityBlue will take place at the Africa Hotel Investment Forum (AHIF) in Windhoek the week of 25 June 2024. Their cohesive partnership aligns with AHIF’s mission of fostering investment, collaboration, and growth in African hospitality.

Distributed by APO Group on behalf of CityBlue Hotels.

Continue Reading

Business

Banque Populaire de Mauritanie further strengthens partnership with Azentio Software through adoption of iMAL Business Intelligence

Published

on

Bank to use advanced analytics in bolstering decision-making, customer service and Sharia compliance

SINGAPORE, Singapore, June 27, 2024/APO Group/ — 

Azentio Software (“Azentio”) (www.Azentio.com), a leading end-to-end software company specializing in the BFSI sector, has announced that Banque Populaire de Mauritanie (“BPM”), one of the largest financial institutions in Mauritania, is now live with iMAL Business Intelligence (BI) (http://apo-opa.co/4cvpDBG) – a strategic BI platform that empowers banks to take more effective decisions, faster. The solution’s advanced analytics will help BPM to simplify its data management processes and extract valuable and relevant insights for data-driven business outcomes.

BPM’s continued growth pivots on the banks’ ability to effectively address multiple opportunities such as assessing high-margin revenue streams, ongoing innovation in Islamic banking products, reducing customer churn, improving customer-centricity and capitalising on high-growth opportunities. Data insights will give BPM quick and easy access to the essential data which is critical to their success and will offer the bank real-time insights while also significantly improving analysis, storage and data collection.

With iMAL BI, our objective is to help them with the right tools to access the right data, at the right time, to effectively reshape business and drive growth

iMAL BI offers a variety of customized interactive reports, dashboards, and data visualization options to identify trends, patterns, and insights to take effective and proactive actions. BPM can expect a comprehensive view of data from multiple platforms and across departments which will ease collaboration and quicken communication within the organisation.

BPM has been utilizing iMAL, an industry-leading Islamic core banking platform since it first expanded operations into universal banking in 2012. The platform has consistently powered BPM’s growth trajectory, helping it to speedily evolve and deliver innovative products and services to satisfy evolving customer needs while ensuring the bank conforms to Sharia values.

Limam Ebnou, CEO of BPM, stated, “BPM has continuously endeavoured to stay ahead of the curve in our markets and with our customers. Azentio’s domain expertise and business know-how has undoubtedly been a contributing factor in achieving this over the years and we are proud to continue to grow and strengthen this relationship with them. We chose iMAL BI as we can see that it has sophisticated data mining, benchmarking, analytical and visualisation capabilities to empower our teams with the data they need to make decisions, with speed, that drive real change.”

Sanjay Singh, Group CEO of Azentio, commented, “We are proud of our long association with the leading Islamic bank in Mauritania. BPM has successfully transformed the banking segment in the region by reimagining their approach across the business, their technology and operating model. With iMAL BI, our objective is to help them with the right tools to access the right data, at the right time, to effectively reshape business and drive growth while improving operational efficiency. The platform will provide BPM with state-of-the-art problem-solving capabilities to reduce process inefficiencies and strengthen their customer engagement practices.”

Distributed by APO Group on behalf of Azentio Software Private Limited.

Continue Reading

Trending