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African Petroleum Producers’ Organization (APPO) National Oil Companies (NOC)-Chief Executive Officer (CEO) Forum Set to Chart Africa’s Next Phase of Energy Growth in Cape Town this October

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African Energy Chamber

Chief executives from a suite of Africa’s NOCs will convene in Cape Town to strengthen regional cooperation, advance energy investment and accelerate continental infrastructure development

CAPE TOWN, South Africa, July 15, 2026/APO Group/ –Africa’s push to retain domestic value from its oil and gas resources has become a defining strategic priority. This agenda, which spans regional refining expansion, cross-border trade and local capital mobilization will drive the 8th APPO NOC-CEO Forum in Cape Town on October 12, held alongside African Energy Week (AEW) 2026.

 

Hosted by the South African National Petroleum Company (SANPC), the Forum brings together the chief executives of the African Petroleum Producers’ Organization’s (APPO) member national oil companies (NOCs) to advance one primary goal: building a more integrated African energy industry. From financing billion-dollar projects and expanding refining capacity to strengthening regional gas markets and harmonizing petroleum regulations, the meeting has become one of the continent’s most influential executive platforms for turning shared priorities into coordinated action.

The Forum comes at a defining moment for APPO, where, since its establishment in 1987, the organization has largely served as a platform for policy coordination among Africa’s petroleum-producing nations. Under Secretary General Farid Ghezali, the organization is evolving into a commercially focused alliance that seeks to mobilize investment, strengthen regional infrastructure and position Africa as a more integrated energy market.

That shift has accelerated throughout 2026. APPO has advanced an African refining model, promoted cross-border energy corridors and strengthened cooperation between NOCs. Most significantly, the launch of the Africa Energy Bank marks a major step toward giving African energy projects access to financing sourced on the continent, reducing reliance on international lenders that have increasingly withdrawn support for oil and gas developments.

Against this backdrop, this year’s NOC-CEO Forum moves beyond dialogue towards identifying projects, strengthening partnerships and aligning the continent’s NOCs around practical initiatives that can be delivered over the coming year.

As such, a central theme of this year’s meeting is ensuring Africa captures more value from the resources it already produces.

Delegates will examine proposals for regional financing and petrochemical hubs capable of processing African crude closer to home, reducing dependence on imported fuels while creating new industrial opportunities. The discussions support APPO’s broader objective of replacing fragmented national markets with an integrated regional value chain that keeps investment, jobs and expertise within Africa.

The Forum will also advance plans for an African petroleum products market through a proposed products exchange platform, alongside efforts to harmonize fuel specifications and simplify cross-border trade. Together, these initiatives are designed to make it easier for African countries to trade energy with one another while strengthening supply security across the continent.

Natural gas will feature prominently throughout the program as executive explore regional LNG cooperation, long-term supply agreements, gas-to-power initiatives and projects that expand LPG access while reducing routine flaring. As governments look to improve electricity access and support industrial growth, gas continues to play a central role in APPO’s long-term energy strategy.

Financing will remain high on the agenda following the operational launch of the Africa Energy Bank, one of APPO’s flagship initiatives.

Forum discussions will focus on how the Bank, working alongside Afreximbank, can help accelerate upstream, midstream and downstream developments through African-backed financing structures. Delegates will also identify bankable projects for 2027 and examine commercial frameworks that reduce investment risk while supporting long-term infrastructure development.

Beyond financing, executives will review progress on existing cooperation agreements and identify new opportunities for joint investments, technical collaboration and shared infrastructure between member NOCs.

Meanwhile, reflecting APPO’s ambition to institutionalize cooperation, delegates will also explore digital platforms designed to connect suppliers, investors, researchers and training institutions across member countries. New tools covering supplier certification, procurement, research collaboration, financing access, training and business intelligence aim to create a more connected energy ecosystem while strengthening local content across Africa’s oil and gas value chain.

The program also includes discussions on legal harmonization, methane reduction, carbon capture, asset integrity and APPO’s revised Long-Term Strategy for Sustainable and Inclusive African Energy Sovereignty by 2050, ensuring that commercial growth is supported by stronger governance and common industry standards.

The meeting will conclude with the adoption of resolutions, a roadmap and key performance indicators for 2027, reinforcing the Forum’s role as an execution platform rather than simply a venue for discussion.

The momentum behind these efforts was evident during the previous APPO NOC-CEO Forum, held in Accra in September 2025. Hosted by the Ghana National Petroleum Corporation (GNPC), the meeting focused on advancing regional cooperation while supporting the operationalization of the Africa Energy Bank. Executives also explored opportunities for greater cross-border infrastructure collaboration and visited the 40,000-barrel-per-day Sentuo Oil Refinery, highlighting the growing importance of domestic refining capacity and value addition as African countries seek to strengthen energy security and reduce reliance on imported petroleum products.

The lineup during this year’s meeting features an impressive roster of NOCs including: Nour Eddine Daoudi, CEO of Algeria’s Sonatrach, Sebastião Gaspar Martins, CEO and Chairman of Angola’s Sonangol, Issifou Moussa Yari, CEO and President of Benin’s SNH-Benin, Adolphe Moudiki, CEO of Cameroon’s SNH-Cameroon, Augustin Nkuba Kasanza, Managing Director of the DRC’s SONAHYDROC, Maixent Raoul Ominga, Director General of the Republic of Congo’s SNPC, Fatoumata Mbalou Sanogo, CEO of Ivory Coast’s Petroci, Salah EL-Din A/Kareem, CEO of Egypt’s EGPC and Bienvenido Nguema Envo, CEO of Equatorial Guinea’s GEPetrol.

Additional participants include: Marcellin Simba Ngabi, CEO of Gabon’s GOC, Kwame Ntow Amoah, CEO of Ghana’s GNPC, Masoud Suleman Mousa Mahmoud, CEO of Libya’s National Oil Corporation, Victoria Sibeya, Managing Director of Namibia’s Namcor, Colonel Ali Seibou Hassane, Director General of Niger’s Sonidep, Bashir Bayo Ojulari, Group CEO of Nigeria’s NNPC, Alioune Guèye, CEO of Senegal’s Petrosen, Godfrey Moagi, CEO of South Africa’s SANPC and Djalila Abdourahim, Director General of Chad’s SHT.

As Africa seeks to finance more of its own projects, process more of its own resources and build a truly integrated energy market, the APPO NOCs CEOs’ Forum has become one of the continent’s most consequential gatherings of energy leaders. This October’s meeting will help determine how those ambitions translate into investment, partnerships and projects that strengthen Africa’s energy future.  ​

Distributed by APO Group on behalf of African Energy Chamber.

Business

Global advertising spend surges 11.9% to $1.34trn this year despite consumer caution

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WARC

Social media is expected to record the strongest growth up 21.3% to $394.6bn
VOD (15.1%), retail media (14.3%), search (14.2%) and digital OOH (13.7%) are all set for double-digit increases
Technology and electronics (20.7%), travel and transport (19.3%) and automotive (17.8%) to be fastest growing product categories
Ad spend growth in 2027 expected to moderate (8.4%) to $1.46trn

WARC Media Global Ad Spend Forecast Q3 2026 update

8 October 2026 – Global ad spend is forecast to grow 11.9% to $1.34trn in 2026, according to the latest data from WARC Media. This comes on the back of strong 10.0% growth in 2024 and 2025.

 




 
 

Advertising investment continues to grow despite consumer pressure and geopolitical uncertainty, fueled by significant corporate AI investment and major events including the Olympics, FIFA World Cup, and US mid-term elections. While the economy has remained resilient to date, further escalations of global tensions pose potential downside risks.

Suzy Young, Head of WARC Media Data, says: “These are unusual times for advertising. Investment is accelerating even as many consumers face cost-of-living pressures and become more cautious with spending. This apparent contradiction reflects an increasingly uneven economy, where growth – particularly from the AI boom – is benefiting some companies, sectors and consumers more than others.”

Performance priority

Social media, search and retail media are three of the biggest channels for ad investment. Altogether they are expected to account for 66.4% of total global ad spend in 2026, rising to 70.0% in 2028.

Social media is set to register the strongest growth in ad spend this year, up 21.3% to $394.6bn, and is on course to exceed $500bn in 2028. Video on-demand (15.1% to $48.4bn), retail media (14.3% to $202.1bn), search (14.2% to $295.7bn) and digital OOH (13.7% to $21.7bn) will also see double-digit increases this year. Performance channels, which can adapt quickly to changing conditions, continue to benefit as uncertainty becomes the new norm.

Technology and electronics is forecast to be the fastest growing product category this year, rising 20.7% compared with 2025, followed by travel and transport (19.3%) and automotive (17.8%). Social media is expected to account for 40.2% of all tech and electronics spend in 2026.

2027 and 2028 ad spend outlook

Ad spend growth is expected to moderate in 2027, rising 8.4% to $1.46trn, reflecting tougher comparables and a normalisation from the exceptionally strong growth seen in recent years.

In 2028, ad spend will increase by a further 7.9% to $1.57trn – putting the market on course to be 2.3 times larger than it was a decade ago in 2019.

New AI destinations emerge

AI is driving advertising growth from multiple angles. New tech businesses are investing to acquire customers and build brands, while established companies spend heavily to compete in an increasingly crowded market. Simultaneously, AI tools are enhancing targeting, asset creation, and campaign optimisation – boosting ROI and fueling further investment.

AI is also opening new destinations for advertising. As generative search and AI assistants become gateways to product discovery and purchasing, ad dollars will follow – fundamentally reshaping where consumers encounter brands and where advertisers invest.

AI fuels ad triopoly

Alphabet, Amazon and Meta are set to take a combined market share of 59.7% of global ad spend (excluding China) this year – equivalent to $659.6bn. This is predicted to rise to 61.5%, or $804.1bn, in 2028.

Ad spend signals opportunity

Ad spend per capita vries dramatically across global markets. Developed economies like the US ($1395 per capita forecast for 2026), UK ($935), Austria ($850), and Switzerland ($825) show significantly higher advertising intensity, while China ($170), Brazil ($110), and India ($13) combine lower per-capita spending with massive consumer populations – highlighting substantial growth potential as these emerging markets mature.

WARC Media subscribers can read WARC’s global ad spend Q3 2026 update report in full.
 




 

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Investors Back Platinum Credit Uganda: First Tranche Subscribed Nearly 2.5 Times

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The tranche is the first issuance under a UGX 70 billion Medium Term Note programme approved by the Capital Markets Authority (CMA)

KAMPALA, Uganda, October 7, 2026/APO Group/ –Platinum Credit Uganda this week listed its Medium Term Notes on the Uganda Securities Exchange (USE), after investors bid for almost two and a half times the amount on offer in the first tranche.

 




  

Download document: https://apo-opa.co/4rUcD15

Ugandan investors have given Platinum Uganda a strong vote of confidence

The first tranche of the private placement, with a base quantum of UGX 20 billion with a greenshoe option of UGX 10 billion, closed at a subscription rate of 246%, with investors applying for more than UGX 49 billion. Given the strong demand, Platinum Credit exercised the greenshoe option, and UGX 30 billion of notes was accepted. The tranche is the first issuance under a UGX 70 billion Medium Term Note programme approved by the Capital Markets Authority (CMA). The programme also includes a greenshoe option of UGX 30 billion, which takes the full programme to UGX 100 billion.

Investors could choose between three-, five- and eight-year notes, with interest paid quarterly. The notes were issued on 30 September 2026.

The company plans to use the new funding to grow its lending to the individuals and micro, small and medium enterprises (MSMEs) it already serves. At the end of 2025, Platinum Credit Uganda had over 30,000 active clients across Uganda. In the same year, small and medium businesses received more than UGX 71 billion in loans, helping them keep their cash flow steady and their operations running. In 2026, the company aims to put a further UGX 10 billion into Ugandan small businesses, prioritising those led by women and young people, and to expand its lending to smallholder dairy farmers.

Albert Abaasa, Managing Director of Platinum Credit Uganda, said: “We invited bids for UGX 20 billion and investors offered us nearly UGX 50 billion, which allowed us to exercise our greenshoe option and raise UGX 30 billion. That is a clear sign of trust in how we run this business and in where we are taking it. These funds will help us reach more customers across Uganda, and listing on the USE gives investors an opportunity to back a business that is expanding access to finance.”

Brett Sievwright, Chief Executive Officer of Platcorp Group, said: “Ugandan investors have given Platinum Uganda a strong vote of confidence. Raising long-term funding locally, in shillings, means the business can lend in the same currency its customers trade in. The strength of demand shows clear investor confidence in Platinum Uganda’s growth story. We thank the Capital Markets Authority, the Uganda Securities Exchange and our partners for their work in bringing these notes to market.”

Distributed by APO Group on behalf of Platcorp Group.

 

 




 

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All Roads Lead to Namibia: The 7th Canada-Africa Business Conference Returns to Windhoek, 2–4 February 2027

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Ateau Zola

The Conference is anticipated to be the largest event the Chamber has convened on the African continent in its 33-year history

TORONTO, Canada, October 7, 2026/APO Group/ –The Canada-Africa Chamber of Business (www.CanadaAfrica.ca) is pleased to announce that the 7th Canada-Africa Business Conference will take place in Windhoek, Namibia, from 2–4 February 2027, under the headline sponsorship of B2Gold. The program opens with a site visit to B2Gold’s Otjikoto operations on 2–3 February, followed by a full conference day on Thursday, 4 February — in the days immediately preceding the Investing in African Mining Indaba in Cape Town. The Conference is anticipated to be the largest event the Chamber has convened on the African continent in its 33-year history.

 




  

During Africa Accelerating 2026, held in Toronto, a point was made that echoed throughout the program: all roads lead to Namibia for the next Canada-Africa Business Conference. “We are so delighted to be returning to Windhoek, and to be doing so with partners who continue to demonstrate what Canada-Africa collaboration can achieve,” said Garreth Bloor, President of The Canada-Africa Chamber of Business.

“Last year we welcomed over 50 Canadian company representatives among the hundreds of delegates – we’ve now doubled capacity for the next event, based on demand,” explained Bloor during the Africa Accelerating conference underway in Toronto this year.

Otjikoto has shown what is possible when a Canadian company and a Namibian community build together over the long term, in a country that is a gateway to the African continent

In remarks to the previous Canada-Africa Business Conference in Windhoek, the Prime Minister of Canada, the Right Honourable Mark Carney, recognized the Chamber “for convening leaders from across Canada and Africa” — commending its role in advancing investment, trade and partnership, and in connecting businesses and institutions to drive practical collaboration and shared growth.

“B2Gold is proud to support the Chamber’s largest event on African soil in its 33-year history, and proud that it is taking place in Namibia,” said John Roos, Managing Director of B2Gold Namibia. “Otjikoto has shown what is possible when a Canadian company and a Namibian community build together over the long term, in a country that is a gateway to the African continent. Welcoming business leaders to the mining operations, and to the investments in other sectors that have grown up around them, alongside the launch of the B2Gold Foundation in Windhoek, is our way of inviting others to see that partnership for themselves — and to consider what they might build here.”

Africa Accelerating, the Chamber’s flagship conference taking place in Canada this week, also featured a keynote address by Neil Reeder, Vice President, Government Relations at B2Gold, underscoring how vital B2Gold’s work is as a model for Canada-Africa trade and investment — and for deeper engagement between Canada and African markets.

Individuals who wish to find out more may visit the conference page here (https://apo-opa.co/4zjUsEH).

Registrants who wish to indicate their interest in joining the event may do so here (https://apo-opa.co/4hwRBlL).

Distributed by APO Group on behalf of The Canada-Africa Chamber of Business.

 




 

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