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African Economic Conference 2026 opens in Abidjan to explore pathways for a more influential Africa in a multipolar world

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African Development Bank

Key topics under discussion include strengthening the continent’s financial agency, developing domestic capital markets and addressing the impact of international tensions on African economies

ABIDJAN, Ivory Coast, July 12, 2026/APO Group/ –African countries must act collectively to shape their own future in an increasingly multipolar world. This was the central message at the opening of the 2026 African Economic Conference (AEC) in Abidjan, Côte d’Ivoire, hosted at the headquarters of the African Development Bank Group (www.AfDB.org) under the theme: “Strengthening Africa’s Geopolitical Agency and Trade Resilience in a Multipolar World.”

 

Jointly organized by the African Development Bank Group (AfDB), the United Nations Development Programme (UNDP) and the Organisation for Economic Co-operation and Development (OECD), this year’s conference brings together leading economists, researchers, policymakers and experts from regional and international development institutions from 10 to 12 July.

Souleymane Diarrassouba, Côte d’Ivoire’s Minister of Planning and Development and Governor of the Bank for Côte d’Ivoire, called for deeper reflection on Africa’s place amid shifting geopolitical dynamics.

“Africa can no longer be viewed merely as a reservoir of raw materials. We must be recognized as a key player in global supply chains, a hub for industrialization, and a force capable of defending its interests within international economic governance,” he said.

Urging participants to move from analysis to action, African Development Bank Group President Dr Sidi Ould Tah stressed the need for a new narrative centred on African agency and influence.

“For decades, discussions about Africa have focused on dependency, vulnerability and adaptation. Today, we must focus on autonomy, resilience, competitiveness and influence. Africa’s geopolitical autonomy will be measured by its ability to negotiate from a position of strength, shape the rules of the game, translate its collective interests into collective action and ultimately influence outcomes,” he said.

Dr Ould Tah added that this vision is fully aligned with the strategic framework he has outlined through the Four Cardinal Points and the New African Financing Architecture for Development (NAFAD).

Africa’s role is no longer to adapt to rules made by others, but to help define the rules of tomorrow

Against a backdrop of mounting global challenges, speakers emphasized the urgent need to redefine international rules and arrangements to strengthen Africa’s strategic position, enhance its economic resilience and enable the continent to seize opportunities emerging from a rapidly changing global order.

Echoing these remarks, Ahunna Eziakonwa, UN Assistant Secretary-General and Director of the UNDP Regional Bureau for Africa, underscored Africa’s growing role in shaping global governance.

“The world is being rewritten. Africa’s role is no longer to adapt to rules made by others, but to help define the rules of tomorrow. Geopolitical influence will not be granted to us; it must be earned through stronger institutions, deeper regional integration, resilient trade and the courage to act together. This conference is where ideas become strategic assets for Africa,” she said.

In a video address, OECD Secretary-General Mathias Cormann highlighted the changing global development financing landscape, arguing that development assistance must be used more effectively while leveraging broader sources of investment.

“For many partner countries, aid is no longer a reliable or growing source of financing. This reality should prompt reflection, but it should strengthen—not weaken—our resolve. We must preserve and prioritize official development assistance where it is most needed while mobilizing significantly larger volumes of development finance from all available sources,” OECD Director of International Development Cooperation, Pilar Garrido added.

The conference’s opening day featured in-depth discussions on industrialization, human capital development, transformation of the informal sector, women’s and youth employment, natural resource governance, digital transformation of public administration and the fight against corruption. Researchers presented their findings before panels of experts and decision-makers, fostering constructive dialogue between academia and public policymakers.

Over the course of the three-day event, participants are drawing on rigorous analysis and evidence-based research to identify practical solutions to Africa’s most pressing challenges. Key topics under discussion include strengthening the continent’s financial agency, developing domestic capital markets and addressing the impact of international tensions on African economies.

Since its inception in 2006, the African Economic Conference has established itself as one of the continent’s premier platforms for policy dialogue and development thinking. It promotes collaboration among researchers, government officials, development partners and private-sector actors to generate innovative solutions to Africa’s socio-economic challenges.

The conference also demonstrates how collaboration among development institutions—including the UNDP, OECD and African Development Bank—can add value by supporting evidence-based policy discussions that accelerate Africa’s development agenda.

The 2026 edition further hosts the annual meeting of the Global Network of Chief Economists of Development and Financing Institutions and will feature the launch of the African Chief Economists Network (ACE Network). In addition, graduates of the second cohort of the Public Finance Management Academy for Africa and the inaugural cohort of the Macroeconomic Policy Management Academy for Africa will receive their diplomas during a special ceremony.

Distributed by APO Group on behalf of African Development Bank Group (AfDB).

Business

Global advertising spend surges 11.9% to $1.34trn this year despite consumer caution

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WARC

Social media is expected to record the strongest growth up 21.3% to $394.6bn
VOD (15.1%), retail media (14.3%), search (14.2%) and digital OOH (13.7%) are all set for double-digit increases
Technology and electronics (20.7%), travel and transport (19.3%) and automotive (17.8%) to be fastest growing product categories
Ad spend growth in 2027 expected to moderate (8.4%) to $1.46trn

WARC Media Global Ad Spend Forecast Q3 2026 update

8 October 2026 – Global ad spend is forecast to grow 11.9% to $1.34trn in 2026, according to the latest data from WARC Media. This comes on the back of strong 10.0% growth in 2024 and 2025.

 




 
 

Advertising investment continues to grow despite consumer pressure and geopolitical uncertainty, fueled by significant corporate AI investment and major events including the Olympics, FIFA World Cup, and US mid-term elections. While the economy has remained resilient to date, further escalations of global tensions pose potential downside risks.

Suzy Young, Head of WARC Media Data, says: “These are unusual times for advertising. Investment is accelerating even as many consumers face cost-of-living pressures and become more cautious with spending. This apparent contradiction reflects an increasingly uneven economy, where growth – particularly from the AI boom – is benefiting some companies, sectors and consumers more than others.”

Performance priority

Social media, search and retail media are three of the biggest channels for ad investment. Altogether they are expected to account for 66.4% of total global ad spend in 2026, rising to 70.0% in 2028.

Social media is set to register the strongest growth in ad spend this year, up 21.3% to $394.6bn, and is on course to exceed $500bn in 2028. Video on-demand (15.1% to $48.4bn), retail media (14.3% to $202.1bn), search (14.2% to $295.7bn) and digital OOH (13.7% to $21.7bn) will also see double-digit increases this year. Performance channels, which can adapt quickly to changing conditions, continue to benefit as uncertainty becomes the new norm.

Technology and electronics is forecast to be the fastest growing product category this year, rising 20.7% compared with 2025, followed by travel and transport (19.3%) and automotive (17.8%). Social media is expected to account for 40.2% of all tech and electronics spend in 2026.

2027 and 2028 ad spend outlook

Ad spend growth is expected to moderate in 2027, rising 8.4% to $1.46trn, reflecting tougher comparables and a normalisation from the exceptionally strong growth seen in recent years.

In 2028, ad spend will increase by a further 7.9% to $1.57trn – putting the market on course to be 2.3 times larger than it was a decade ago in 2019.

New AI destinations emerge

AI is driving advertising growth from multiple angles. New tech businesses are investing to acquire customers and build brands, while established companies spend heavily to compete in an increasingly crowded market. Simultaneously, AI tools are enhancing targeting, asset creation, and campaign optimisation – boosting ROI and fueling further investment.

AI is also opening new destinations for advertising. As generative search and AI assistants become gateways to product discovery and purchasing, ad dollars will follow – fundamentally reshaping where consumers encounter brands and where advertisers invest.

AI fuels ad triopoly

Alphabet, Amazon and Meta are set to take a combined market share of 59.7% of global ad spend (excluding China) this year – equivalent to $659.6bn. This is predicted to rise to 61.5%, or $804.1bn, in 2028.

Ad spend signals opportunity

Ad spend per capita vries dramatically across global markets. Developed economies like the US ($1395 per capita forecast for 2026), UK ($935), Austria ($850), and Switzerland ($825) show significantly higher advertising intensity, while China ($170), Brazil ($110), and India ($13) combine lower per-capita spending with massive consumer populations – highlighting substantial growth potential as these emerging markets mature.

WARC Media subscribers can read WARC’s global ad spend Q3 2026 update report in full.
 




 

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Investors Back Platinum Credit Uganda: First Tranche Subscribed Nearly 2.5 Times

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The tranche is the first issuance under a UGX 70 billion Medium Term Note programme approved by the Capital Markets Authority (CMA)

KAMPALA, Uganda, October 7, 2026/APO Group/ –Platinum Credit Uganda this week listed its Medium Term Notes on the Uganda Securities Exchange (USE), after investors bid for almost two and a half times the amount on offer in the first tranche.

 




  

Download document: https://apo-opa.co/4rUcD15

Ugandan investors have given Platinum Uganda a strong vote of confidence

The first tranche of the private placement, with a base quantum of UGX 20 billion with a greenshoe option of UGX 10 billion, closed at a subscription rate of 246%, with investors applying for more than UGX 49 billion. Given the strong demand, Platinum Credit exercised the greenshoe option, and UGX 30 billion of notes was accepted. The tranche is the first issuance under a UGX 70 billion Medium Term Note programme approved by the Capital Markets Authority (CMA). The programme also includes a greenshoe option of UGX 30 billion, which takes the full programme to UGX 100 billion.

Investors could choose between three-, five- and eight-year notes, with interest paid quarterly. The notes were issued on 30 September 2026.

The company plans to use the new funding to grow its lending to the individuals and micro, small and medium enterprises (MSMEs) it already serves. At the end of 2025, Platinum Credit Uganda had over 30,000 active clients across Uganda. In the same year, small and medium businesses received more than UGX 71 billion in loans, helping them keep their cash flow steady and their operations running. In 2026, the company aims to put a further UGX 10 billion into Ugandan small businesses, prioritising those led by women and young people, and to expand its lending to smallholder dairy farmers.

Albert Abaasa, Managing Director of Platinum Credit Uganda, said: “We invited bids for UGX 20 billion and investors offered us nearly UGX 50 billion, which allowed us to exercise our greenshoe option and raise UGX 30 billion. That is a clear sign of trust in how we run this business and in where we are taking it. These funds will help us reach more customers across Uganda, and listing on the USE gives investors an opportunity to back a business that is expanding access to finance.”

Brett Sievwright, Chief Executive Officer of Platcorp Group, said: “Ugandan investors have given Platinum Uganda a strong vote of confidence. Raising long-term funding locally, in shillings, means the business can lend in the same currency its customers trade in. The strength of demand shows clear investor confidence in Platinum Uganda’s growth story. We thank the Capital Markets Authority, the Uganda Securities Exchange and our partners for their work in bringing these notes to market.”

Distributed by APO Group on behalf of Platcorp Group.

 

 




 

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All Roads Lead to Namibia: The 7th Canada-Africa Business Conference Returns to Windhoek, 2–4 February 2027

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Ateau Zola

The Conference is anticipated to be the largest event the Chamber has convened on the African continent in its 33-year history

TORONTO, Canada, October 7, 2026/APO Group/ –The Canada-Africa Chamber of Business (www.CanadaAfrica.ca) is pleased to announce that the 7th Canada-Africa Business Conference will take place in Windhoek, Namibia, from 2–4 February 2027, under the headline sponsorship of B2Gold. The program opens with a site visit to B2Gold’s Otjikoto operations on 2–3 February, followed by a full conference day on Thursday, 4 February — in the days immediately preceding the Investing in African Mining Indaba in Cape Town. The Conference is anticipated to be the largest event the Chamber has convened on the African continent in its 33-year history.

 




  

During Africa Accelerating 2026, held in Toronto, a point was made that echoed throughout the program: all roads lead to Namibia for the next Canada-Africa Business Conference. “We are so delighted to be returning to Windhoek, and to be doing so with partners who continue to demonstrate what Canada-Africa collaboration can achieve,” said Garreth Bloor, President of The Canada-Africa Chamber of Business.

“Last year we welcomed over 50 Canadian company representatives among the hundreds of delegates – we’ve now doubled capacity for the next event, based on demand,” explained Bloor during the Africa Accelerating conference underway in Toronto this year.

Otjikoto has shown what is possible when a Canadian company and a Namibian community build together over the long term, in a country that is a gateway to the African continent

In remarks to the previous Canada-Africa Business Conference in Windhoek, the Prime Minister of Canada, the Right Honourable Mark Carney, recognized the Chamber “for convening leaders from across Canada and Africa” — commending its role in advancing investment, trade and partnership, and in connecting businesses and institutions to drive practical collaboration and shared growth.

“B2Gold is proud to support the Chamber’s largest event on African soil in its 33-year history, and proud that it is taking place in Namibia,” said John Roos, Managing Director of B2Gold Namibia. “Otjikoto has shown what is possible when a Canadian company and a Namibian community build together over the long term, in a country that is a gateway to the African continent. Welcoming business leaders to the mining operations, and to the investments in other sectors that have grown up around them, alongside the launch of the B2Gold Foundation in Windhoek, is our way of inviting others to see that partnership for themselves — and to consider what they might build here.”

Africa Accelerating, the Chamber’s flagship conference taking place in Canada this week, also featured a keynote address by Neil Reeder, Vice President, Government Relations at B2Gold, underscoring how vital B2Gold’s work is as a model for Canada-Africa trade and investment — and for deeper engagement between Canada and African markets.

Individuals who wish to find out more may visit the conference page here (https://apo-opa.co/4zjUsEH).

Registrants who wish to indicate their interest in joining the event may do so here (https://apo-opa.co/4hwRBlL).

Distributed by APO Group on behalf of The Canada-Africa Chamber of Business.

 




 

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