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Africa cements its status as a global leader in digital transformation as thousands flock to day one of inaugural GITEX Africa

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Africa cements

Tech leaders from across the continent and the world collaborate and pledge their commitments to accelerate cross-continent investment opportunities

MARRAKECH, Morocco, June 1, 2023/APO Group/ — 

Africa’s rising status as a global leader in digital transformation was firmly cemented during day one of the inaugural GITEX Africa 2023 (www.GITEXAfrica.com), as tech leaders from across the continent and the world gathered to collaborate and pledge their commitments to accelerating cross-continent investment opportunities.  

GITEX Africa, which runs until tomorrow (2 June 2023), in Marrakech, Morocco, welcomed thousands of attendees across its 45,000 sqm of exhibition expanse, with government ministers and private sector executives alike celebrating the collective achievements, and more importantly, advancing the future ambitions of a continent determined to elevate its entrepreneurial innovation economy.

Creating Africa’s own Silicon Valley

Babajide Sanwo-olu, Executive Governor of the Lagos State in Nigeria, was among the keynote speakers at the GITEX Africa Digital Summit.  The Lagos Governor explained how Africa is on the fast-track to become the next Silicon Valley.

He also stressed the importance of investing in African youth, which makes up over 60 percent of the continent’s population, while noting that, according to studies, around 30 percent of investment in Africa is dedicated to the digital economy.

Mr. Sanwo-olu said Lagos is already home to some of Africa’s largest data centres, while the state’s Start-Up Act 2022 and Knowledge, Innovation, Technology, and Entrepreneurship (KITE) Project in the Yaba suburb are propelling Lagos, and Nigeria into a hub of global innovation. 

“The Yaba Start-Up policy will elevate Lagos as a city ready to become a global player,” said Mr. Sanwo-olu. “In a few years, not only will Africa be supplying the bulk of professionals required (in the global IT industry) but it will also be creating a lot of jobs.

“In ten years, Africa will become the place where major global companies such as Microsoft and Meta, will come to recruit intelligent profiles trained in the technical fields in which Africa abounds.”

In its debut edition, GITEX Africa features 900 exhibiting companies and start-ups eager to gain access to meaningful and valuable connections for business development while learning about the vast opportunities in the world’s rising digital economy. 

TalentQL is one of 60-plus Nigerian start-ups this week looking to scale-up its operations and collaborate with fellow innovators and investors. Founded in 2021, TalentQL helps companies build top-tier teams by hiring, developing and managing tech talent remotely.

“The focus for us is to bridge the divide between demand and supply for tech talent in Africa,” said Godwin Nwalozie, Head of Operations at TalentQL, which has operations in Nigeria, the UK, Rwanda, and the USA.

“We help companies hire engineering talent via our diverse and robust pool of data scientists, developers, software, cloud, and cybersecurity professionals, and technical support.  We shorten the process that companies go through to hire talent, and even ensure a cultural fit of candidates so clients have the best possible talent to grow their organisations and scale their products.”

In a few years, not only will Africa be supplying the bulk of professionals required (in the global IT industry) but it will also be creating a lot of jobs

Nwalozie said demand for African talent is now higher than ever: “The supply and the demand are higher now for African talent, and we help these companies access those talents,” he added.  “We’re participating at GITEX Africa to learn from other innovators and to celebrate collaboration to make things better for Africa.”

Promoting financial inclusion through flourishing fintech

Africa’s flourishing fintech sector meanwhile is estimated to reach revenues of US$65 billion by 2030, growing at the world’s fastest rate at 13 times over the next seven years. 

This presents a unique opportunity for the continent to leapfrog outdated stages of technological development and move straight to more advanced solutions that are being debated and scrutinised at GITEX Africa’s Fintech Summit, one of ten dedicated conference tracks at Africa’s most comprehensive leadership conference programme.  

Aalya Ghouli, CEO of DIGIFI and DIGISERV at BNP Paribas, a speaker at the Fintech Summit, said: “GITEX Africa is a unique opportunity to bring together the African ecosystem around a common goal: to accelerate digitalisation in Africa and position the continent as a key global player in the development of technological innovation.

“The number of participants and their backgrounds prove the current effervescence of the continent and its willingness of its states to position digital at the heart of their development strategy.  GITEX Africa plays a major role to support this dynamic.  BNP Paribas has been promoting for years now the financial inclusion and the digitalisation of financial services in Morocco and other African territories. It is natural to support such as a forum and initiative.”

Khalid Elgibaly, President of the Middle East and North Africa Division at Mastercard, will also speak on a fireside chat on GITEX Africa’s Fintech Summit about Fintech as a building block of Africa’s digital future: “Fintechs, with their disruptive and inclusive nature, have emerged as powerful enablers of financial services for previously underserved populations, overcoming traditional barriers such as limited access to banking infrastructure.

“By promoting collaboration and knowledge sharing among stakeholders, GITEX Africa unlocks new opportunities and drives the digital transformation necessary to address the continent’s unique challenges while unlocking its vast potential.”

Supernova Challenge battlers take centre-stage for start-up supremacy

Today will also see some of world’s most innovative start-ups take their next steps into potentially becoming the next African-borne Unicorn.

The GITEX Africa Supernova Challenge, Africa’s most valuable start-up pitch competition with US$100,000 in cash prizes, has pooled a shortlist of 70 disruptive start-ups from 31 countries to battle it out for supremacy across two days of live pitches in front of a 13-strong judging panel of global VCs, angel investors, and accelerators.

The shortlist of Africa’s most coveted start-up pitch competition was selected from more than 300 applications, representing nations from across the globe, including Cameroon, Cyprus, Egypt, France, Gambia, Ghana, India, Israel, Kenya, Korea, Kuwait, Morocco, Nigeria, Pakistan, South Africa, Switzerland, Tunisia, Uganda, UK, USA, and Zambia.

GITEX Africa is held under the High Patronage of His Majesty King Mohammed VI, and hosted by the Digital Development Agency (ADD), under the authority of the Moroccan Ministry of Digital Transition and Administration Reform.

The hyper connector is organised by KAOUN International, the overseas events organising company of Dubai World Trade Centre, which organises GITEX Global in Dubai, UAE, the world’s largest tech and start-up show, rated by tech executives as the world’s best global tech event.

More information is available at www.GITEXAfrica.com.

Distributed by APO Group on behalf of GITEX Africa.

Energy

South Sudan’s Joint Operating Companies to Engage International Partners at South Sudan Oil & Power (SSOP) 2026

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Etu Energias

DPOC, GPOC and SPOC will connect with international contractors, technology providers and financiers to explore opportunities to restore production, improve recovery and upgrade existing petroleum infrastructure

JUBA, South Sudan, November 12, 2026/APO Group/ –South Sudan’s joint operating companies, Dar Petroleum Operating Company (DPOC), Greater Pioneer Operating Company (GPOC) and Sudd Petroleum Operating Company (SPOC), have been confirmed as sponsors of South Sudan Oil & Power (SSOP) 2026, taking place November 24–25 in Juba. Responsible for South Sudan’s producing oilfields, the three companies represent major commercial opportunities for international oilfield service providers, engineering contractors, equipment suppliers, technology developers and financiers seeking to support the rehabilitation and expansion of the country’s petroleum industry.
 




 

 

Returning for its seventh edition, under the theme Resource Renaissance – Energy-Fueled Growth for a New Generation, SSOP 2026 comes as South Sudan targets an increase in crude production from approximately 170,000 barrels per day (bpd) to 230,000 bpd in the short term. Achieving this ambition will require investment in mature-field rehabilitation, enhanced oil recovery, well interventions and modern operating technologies, creating commercial opportunities for international oilfield services companies.

DPOC, GPOC and SPOC are central to this production growth strategy, operating established petroleum assets through joint ventures involving national oil company Nilepet and international partners. Their participation at SSOP 2026 will provide prospective commercial partners with opportunities to engage directly with the companies responsible for maintaining and expanding production from South Sudan’s existing fields.

GPOC, whose consortium includes China National Petroleum Corporation (CNPC), Nilepet and ONGC Videsh, operates Blocks 1, 2 and 4 in Unity State. In May 2026, the company increased production to approximately 60,158 bpd from 40,000 bpd, supported by reservoir studies, production enhancement measures and field development activities. The increase demonstrates the potential for targeted technical interventions to improve recovery and extend the productive life of mature oilfields.

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DPOC operates Blocks 3 and 7 in Upper Nile State, including the Paloch production area. The company, whose consortium includes CNPC, Nilepet, Sinopec and Tri-Ocean, was producing approximately 100,000 bpd as of June 2026. Its established operations present opportunities for drilling contractors, reservoir specialists, engineering firms and equipment suppliers to support production optimization, well development and infrastructure upgrades.

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South Sudan also reached a preliminary agreement in October 2026 to transfer PETRONAS’ former stakes in DPOC and GPOC to Russian state-owned Zarubezhneft, potentially bringing additional expertise in mature-field rehabilitation, enhanced oil recovery and infrastructure development to the country’s upstream sector.

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Meanwhile, SPOC, which operates Block 5A, contributes approximately 14,000 bpd to national production. Its operations offer further opportunities for technical partnerships focused on sustaining output, rehabilitating existing facilities and improving operational efficiency.

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Beyond brownfield optimization, the joint operating companies’ established partnerships also provide a foundation for broader upstream investment, including opportunities to collaborate with Nilepet on the development of South Sudan’s available exploration acreage. With 14 exploration blocks open to prospective investors, the country is seeking international operators and financiers to accelerate greenfield development and expand its future production base.

As sponsors of SSOP 2026, DPOC, GPOC and SPOC will provide international industry players with an opportunity to engage with South Sudan’s established operating companies and explore commercial partnerships across the upstream value chain.

To register for South Sudan Oil & Power 2026 in Juba on November 24–25, visit: https://SouthSudanOilPower.com/

Distributed by APO Group on behalf of Energy Capital & Power.

 




 

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Creative Africa Nexus (CANEX) Create-thon, Powered by Gebeya, Announces Nine Winners at Afreximbank’s Creative Africa Nexus Weekend (CANEX WKND) 2026

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CANEX

Live pitch finale recognises AI-powered African creativity across gaming, video and music

LAGOS, Nigeria, November 12, 2026/APO Group/ –Nine creators have been named winners across gaming, video and music at CANEX WKND 2026, following the live pitch finale of the CANEX Create-thon, powered by Gebeya. Held on 6 November at the Wole Soyinka Centre for Cultural and Creative Arts in Lagos, the session brought together finalists, industry judges and creative and technology leaders to explore Africa’s opportunities in the artificial intelligence economy.

 




  

Organised through the African Export-Import Bank’s (Afreximbank) Creative Africa Nexus (CANEX) programme, in partnership with Gebeya and the Afreximbank Innovation Lab, the competition challenged creators to turn African-inspired ideas into working projects using Gebeya’s Dala Studio. Participants used AI tools within Dala Studio to produce digital games, videos and music, supported by computing resources and technical guidance. The session- which also marked the official launch of the Afreximbank Innovation Lab-aimed to demonstrate how access to technology can help African creators turn ideas into AI-powered digital creations, while examining the skills, infrastructure and commercial opportunities needed to build sustainable creative businesses. Alongside the live pitches, a panel discussion explored the theme, “Claiming Our Stake in the AI Revolution”, bringing forth a much needed conversation on the opportunities as well challenges of this fast evolving area, as well as what it means for African creators.

According to Gebeya, around 6,000 creators from 43 countries participated in the competition, submitting 792 games, music tracks and videos built on Dala Studio. The top three creators in each category advanced to the live pitch finale.

Speaking at the opening of the session, Temwa Gondwe, Director, Creatives and Diaspora at Afreximbank, emphasised that Africa’s creative influence must translate into greater ownership and economic returns. He called for affordable computing power, accessible creative tools, effective distribution channels and stronger protection of creators’ intellectual property.

“The question is not whether Africa will participate. The question is how much value Africa will create and own and retain,” Gondwe said.

He highlighted the importance of connecting creators with investors, buyers and audiences, arguing that access to technology must be accompanied by opportunities to build sustainable businesses.

The nine category winners were:

The question is how much value Africa will create and own and retain

  • Gaming: Feven Birhanu, first place; Micheal Nomyongo, second place; and Angulu Paul Otoroza, third place.
  • Video: Racheal Ifeoma Ogugua, first place; Hassan Ahmed, second place; and Temilorun Okediji, third place.
  • Music: Ndaya Victoria Mulidiki, first place; David AMA, second place; and Nadia Eman Ibrahim, third place.

The competition offered a total prize pool of US$50,000. Under its published award structure, first-, second- and third-place prizes in each category are US$7,000, US$3,500 and US$1,500 respectively, with additional awards for qualifying creators from the top 20 African countries.

The live pitch judging panel comprised Oluwasemilore Oludipe, Programmes Manager at Co-creation HUB (CcHUB); Mayenzeke Baza, Chief Investment and Development Officer at CEEIT; and Miebaka Anga, Strategic Partner Manager at YouTube.

Amadou Daffe, Chief Executive Officer and Co-Founder of Gebeya, urged young Africans to move beyond experimenting with AI and use it to create products and services that generate income.

“Knowledge is in the pocket. The question is, what do you do with it?” Daffe said.

He argued that the practical challenge is helping creators recognise and pursue the commercial possibilities of the technology. Drawing on Gebeya’s experience, he highlighted the importance of local-language capabilities and local-currency payment options in making digital tools more accessible to African users.

The panel was moderated by Omolabake Olagunju, Programme Manager at CcHUB Creative Economy. Joining Daffe were Malik Afegbua, Founder of Slick City Media; Uchechi Arinze, Creative Director and Founder of CHéCHI; Ibrahim Tsado Yisa, Africa Director at Udu Technologies; and Oo Nwoye, Founder of TechCircle.

The discussion examined how AI is changing the creation and consumption of creative work, including questions of ownership and originality. Contributions also explored intentional storytelling, cultural representation, algorithmic bias and the cost of accessing digital tools, highlighting the need to consider whose stories are being told and how African cultures are represented.

Emeka Onyia, Afreximbank’s Director, Digital Business and Innovation, described the session as an inaugural activity for the Afreximbank Innovation Lab. He said AI was lowering some of the equipment and production barriers facing creators, while stressing that skills and the effective use of tools remained essential. He also outlined the Lab’s ambition to bring people together to develop ideas and technologies that support African trade.

With a format centred on working projects rather than proposals alone, the Create-Thon combined practical technology access, mentorship and industry exposure. Gebeya also acknowledged IREX’s support for the initiative.

For Afreximbank, the competition forms part of its broader work through CANEX to develop and commercialise Africa’s creative and cultural industries, helping creators reach markets, attract partners and retain more value from their work.

Distributed by APO Group on behalf of Afreximbank.

 




 

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Emirates wins Gold at the 2026 Global Performance Marketing Awards

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Emirates was recognised as the first-ever winner of the Best Travel, Leisure & Experience Campaign award for its work to transform its affiliate marketing programme in Asia Pacific (APAC)

We’re proud to be recognised at the Global Performance Marketing Awards

DUBAI, United Arab Emirates, November 12, 2026/APO Group/ —

  • Inaugural winner in the Best Travel, Leisure & Experience Campaign award category
  • Recognised for the transformation of its Asia Pacific affiliate programme
  • Performance marketing is a fundamental customer growth driver for Emirates

 




  

Emirates (www.Emirates.com) has won Gold in the inaugural Best Travel, Leisure & Experience Campaign category at the 2026 Global Performance Marketing Awards.

Emirates was recognised as the first-ever winner of the Best Travel, Leisure & Experience Campaign award for its work to transform its affiliate marketing programme in Asia Pacific (APAC) – one of the world’s most competitive travel markets where online travel agencies, airlines and travel agents all compete for the same affiliate partners.

The airline rebuilt its affiliate marketing programme by shifting from broad publisher volumes to a refined partner base that works harder without sacrificing efficiency, strengthening direct relationships, and focusing on investments that delivered the greatest impact, along with expanding into new affiliate partner categories. As a result, the airline’s revenue growth from performance marketing in APAC rose 31% in a single year.

At Emirates, performance marketing operates as a strategic engine for customer growth, not only as a marketing channel. An internal team of specialists combine channel expertise with advanced analytics, attribution, customer insights and rich first-party data, and keep a consistent focus on driving incremental revenue, customer quality and lifetime value.

Boutros Boutros, Executive Vice President, Corporate Communications, Marketing & Brand for Emirates Group, said: “We’re proud to be recognised at the Global Performance Marketing Awards. This accolade underscores the team’s commitment to deliver real value for our customers and for the business. Performance marketing is a fundamental commercial growth driver for Emirates, and the team’s rigorous, data-led approach combined with smart automation, delivers substantial value back to the business. Their success is driven by clear strategy, well-defined objectives and disciplined execution, and we’ve improved both the quality of our bookings and revenue outcomes in APAC. It’s a win-win, and congratulations to all the teams involved.”

Emirates’ performance marketing at a glance

  • A core team in Dubai covers affiliate marketing, paid search and metasearch, supported by over 60 digital marketing colleagues and hundreds of partners globally. Together, these three channels delivers more than a third of new customers acquired through emirates.com.
  • The team manages strategy and execution for more than 5,000 always-on campaigns worldwide across search engines, flight search websites and affiliate marketing partners. Big data from partners powers this always-on engine and guides strategic investment decisions supporting more than 4,000 routes in 80 markets.
  • High levels of automation and strict processes allow the team to operate at this scale while keeping decisions consistent, with dedicated specialists across each discipline ensuring best-in-class execution and governance.
  • Exclusive partnerships enable Emirates to bring industry-first and industry-leading advertising solutions to market.

About the awards

The Global Performance Marketing Awards recognise work that drives measurable growth across performance and partnership marketing, and represent the collaborative efforts of brands, agencies, publishers and technology platforms. Entries are scored independently by multiple senior judges from brands, agencies and publishers across the industry, assessing each entry on strategic clarity, quality of execution, partnership collaboration and measurable commercial impact.

This latest win follows Emirates’ shortlisting at the Global Search Awards for Best Use of Search (Travel/Leisure).

Distributed by APO Group on behalf of The Emirates Group.

 




 

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