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#YearOnTikTok 2024: Celebrating African Creativity, Culture, and Impact

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TikTok

Year-end report celebrates the year’s most memorable trends, moments, and creators in Africa and around the world, with their meaningful impact on and beyond the platform

JOHANNESBURG, South Africa, December 5, 2024/APO Group/ — 

As we conclude 2024, TikTok (www.TikTok.com) stands as a transformative platform for creators, reshaping the cultural, social, and economic landscapes of Africa. This year, TikTok wasn’t just a platform for trends and challenges—it became a powerhouse for cultural celebration, community building, and entrepreneurial success. From amplifying underrepresented voices to inspiring social change, TikTok empowered creators across Africa to share their stories, build thriving businesses, and foster connections beyond borders.

“Throughout 2024, TikTok continued to redefine how we discover, create, and connect through the shared language of video. From small businesses launching global brands to creators and artists at the forefront of cultural movements, TikTok is a catalyst for economic growth, cultural trends, and social impact. We celebrate our African community who have inspired and entertained us this year, and we remain committed to nurturing a positive and inclusive environment where everyone can bring joy, have a unique voice, and a chance to shine,” said Boniswa Sidwaba, Head of Content Operations, Sub-Saharan Africa, TikTok.

Advocacy and Social Change: Breaking Barriers and Amplifying Voices

In 2024, TikTok proved that creativity could drive real-world change. Across the continent, creators used the platform to foster positive social impact and amplify marginalised voices:

Health and Wellbeing: Spreading Positivity, One Video at a Time

  • Dr Siyamak Saleh (@ doctor.siya: http://apo-opa.co/4iiWmxD), in partnership with the WHO, turned TikTok into a classroom for global health education, offering evidence-based reproductive health advice.
  • Dr Ann Mwongela (@ mindclaritycentre: http://apo-opa.co/3VnNCwr) provides valuable mental health insights, offering her followers a safe space to discuss life’s challenges.
  • Dennis Ombachi (@ theroamingchef: http://apo-opa.co/3D0hxV2), a former Kenyan rugby star, used his culinary storytelling and mental health advocacy to inspire audiences worldwide. His partnership with Mtoto News, a child-focused NGO, amplified the voices of African youth.

Community Builders: Connecting People, One Video at a Time

  • Charity Ekezie(@ charityekezie: http://apo-opa.co/4iwYMca) demystified misconceptions about Africa, working with local NGOs to champion digital inclusion. TikTok’s $25,000 donation to Paradigm Initiative underscored her influence.
  • Dan Corder (@ dancorder: http://apo-opa.co/3CZE1pb) has used his magnetic presence and sharp wit to encourage civic engagement. He used his platform during the South African elections to fight misinformation, and teach the masses how to spot fake news. The buzz around him got so big that he’s now got his own show on eNCA.
  • Kantel Mdagliz and Manna Zoggo (@ wadaglizke: http://apo-opa.co/4ijJo2G), a Kenyan rap duo, created the viral anthem “Anguka Nayo,” which united Kenyans and reached audiences across the world.

Education Pioneers: Learning Gets a TikTok Makeover

  • Priscilla Wanjiru Karanja (@ tr.cillah: http://apo-opa.co/4ietIxL) transformed education into a fun, interactive experience through her “#TeachersOnTikTok” approach, using trending song and dance and simplifying maths to make learning engaging for her students.
  • Roy Kanyi (@ roy.kanyi: http://apo-opa.co/4ihCavX) is a tech influencer and educationist, who uses his platform to simplify the tech world for everyday users. His reviews on gadgets and tech products have helped his audience make informed choices in an increasingly digital world.
  • Vicky Betran (@ productive_vee: http://apo-opa.co/3D0hyby) helps creators grow their online presence and monetise their content by offering editing tutorials and courses about how to monetise social media. Her educational content has become a valuable resource for aspiring content creators looking to turn their passion into profit.

While TikTok has been instrumental in fostering positive social change, it has also empowered countless individuals to turn their creative passions into thriving businesses.

Turning Passion into Sustainable Ventures

TikTok empowered African creators to turn their passions into sustainable businesses, showcasing the potential of digital entrepreneurship. The platform became a launchpad for small businesses and creative ventures:

Throughout 2024, TikTok continued to redefine how we discover, create, and connect through the shared language of video

Building Brands through TikTok: From Likes to Legacy

  • Emmanuel Madonsela (@ denhlax: http://apo-opa.co/3BbP8e8): From dancing in rural KZN to a spot in Gordo and Drake’s music video ‘Healing’, Denhlax, aka “The Don Madfunz,” made his mark by sharing his infectious dance moves on TikTok. This TikTok sensation turned his passion into a career and is now making waves in the global entertainment scene.
  • Sabelo Hadebe (@ sabelo_the_kreator: http://apo-opa.co/4iiWmO9) lost his job just before lockdown, but he didn’t let that stop him. With a camera in hand and a TikTok account, he shared affordable lifestyle tips that turned his followers into loyal fans. Brands took notice, and now he’s the go-to creator for all things budget-friendly.

Small Business Champions: TikTok Trailblazers

  • Jade Oliver (@ afrolecia: http://apo-opa.co/4f5Mbtr) and Jared Fynn (@ jaredfynnboidax: http://apo-opa.co/4fbd67m) exemplified what it means to be digital entrepreneurs, growing their businesses through TikTok and becoming celebrated SMB powerhouses.
  • Cherie Kihato (@ cheriekihato: http://apo-opa.co/4in32uI) expanded her business beyond East Africa, using TikTok as a tool to mentor other entrepreneurs whilst growing her own business in the process.
  • Tamia Nontsikelelo (@ tolthema: http://apo-opa.co/4ietIOh) transformed her TikTok success into a storefront business, growing her entrepreneurial footprint beyond her local community.
  • William Etombi (@ willy_kanga_: http://apo-opa.co/4ijJozI) built a successful animation business, inspiring others to follow suit and offering tutorials for those interested in the field.

Beyond just building businesses, TikTok has also played a crucial role in celebrating African culture—providing a stage for creators to share their unique narratives, traditions, and artistry with the world.

Cultural Storytelling: Creativity Across Borders

In 2024, TikTok became a stage for the vibrant cultural expressions of Africa, from traditional music to modern storytelling, bringing people together and sharing African narratives with a global audience:

Amplifying African Beats

  • Tyla Seethal (@ tyla_: http://apo-opa.co/4iph7I7) is a South African superstar who broke global records with her hit single “Water.” She took TikTok by storm, and now, with a Grammy under her belt, she’s a global sensation, proving that TikTok is where stars are born.
  • Ayuni Nyapolo (@ mama_jabidii: http://apo-opa.co/4ine2s4) brought traditional music to the fore, turning her song “Miel Matin” into a viral TikTok challenge that united Kenyans and captivated global audiences.
  • Onesimus (@ onesimusmuzik1: http://apo-opa.co/4iiYW6K), from Malawi, represents East Africa on the global music scene, gaining international recognition and even a Grammy nomination for his hit song “Controller.”
  • Zandile Nxumalo (@ ZeeNxumalo: http://apo-opa.co/4iodYrO) from Swaziland is  an emerging Amapiano star, bringing cross-cultural collaboration to the music scene, resonating with audiences in South Africa and beyond

Telling Stories That Matter

  • Uduak Ekpo (@ ms_yudee: http://apo-opa.co/4f1R7zx) boldly celebrated Africa to the world, particularly during #AfricaDay. Through her authentic and engaging content, she showcased the richness of African culture, proudly representing the continent and challenging harmful stereotypes.
  • Hezron Asewe (@ godwinthenewsman: http://apo-opa.co/4in3adG) educated his audience on Kenyan traditions, creating a “living classroom” where heritage meets modern learning.
  • Nombulelo Fox (@ u_nombulelo: http://apo-opa.co/3D06QSq) isn’t just sharing her love for film and TV; she’s turning her reviews into a cultural phenomenon. Her TikTok feed is a go-to spot for fans of the latest series and movies, highlighting the growth of entertainment content on the platform.

Exploring and Showcasing Africa’s Beauty

  • Niyi Fagbemi (@ theniyifagbemi: http://apo-opa.co/3ZBkEM2) is a cinematographer, drone pilot, and filmmaker who uses TikTok to portray the splendour and rich heritage of Nigerian culture through stunning visuals.
  • Siphelele Sibiya (@ popi_sibiya: http://apo-opa.co/4f1RcmP) combines her passion for travel with purpose. On TikTok, she shares budget-friendly tips and travel hacks, proving that adventure is within reach for everyone. Alongside showcasing stunning destinations, she uses her platform to highlight social issues, blending exploration with meaningful impact.
  • Adam Sebastian Fempe (@ fempe: http://apo-opa.co/3ZDiMlN), a Tanzanian travel creator, conducts public interviews with tourists, offering a unique glimpse into Kenya’s tourist hotspots.

Culinary Culture Served Hot

  • Rajaatu Muhammed Ibrahim (@ diaryofanortherncook: http://apo-opa.co/3ZArql8) and Ms Odoom (@ Thehotburner: http://apo-opa.co/4f1Rf1Z) brought African cuisine to the global stage, becoming popular #FoodTok figures.
  • Omoshalewa Ogunsemoyin (@ growwithzionn: http://apo-opa.co/4iph7YD) is the leader of the #SchoolLunch community, showcasing creative ways to make school lunches exciting, and inspiring others to rethink their lunchtime routines.
  • Owino Suzan (@ suehowino: http://apo-opa.co/4ine2IA) and Connie Nganga (@ .boina: http://apo-opa.co/4imYNiD) spotlights Kenyan culinary culture, highlighting both traditional and modern dishes that captivating food lovers worldwide.
  • Onezwa Mbola (@ onezwambola: http://apo-opa.co/4iiWnlb): Imagine a food lover who crafts her dishes with homegrown and foraged ingredients, all while showcasing the beauty of Willowvale, Eastern Cape. That’s Onezwa! Her wholesome food content, featuring a blend of love, culture, and culinary skills, has captured the hearts of many on TikTok.

Redefining Sports Entertainment in Africa: From Locker Room to Livestream

In 2024 TikTok reimagined the way we experience sports – redefining how fans connect and engage with their favourite athletes, teams and leagues while also providing a forum for underrepresented voices. Broadcasters harnessed TikTok’s power to reach wider audiences with innovative content that resonated globally. There was a 350% increase in #SportsOnTikTok posts compared to last year, a testament to TikTok’s undeniable impact on the broader sports industry.

These creators used their platforms to build connections, inspire fans, and grow a sense of camaraderie within the sporting world.

  • Zero Brainer (@ zerobrainer0: http://apo-opa.co/4f1leao), George Mokoena (@ overthinkingfootball: http://apo-opa.co/3ZBMNm8), and TAshley and Miguel Pregueiro (@ themanchesterderby2.0: http://apo-opa.co/4ik2tSk) produced content that united sports enthusiasts across Africa, covering everything from game predictions to viral challenges.
  • James Ndege (@ boxtoboxregista: http://apo-opa.co/3ZH7ays) gained a loyal community of sports fans by providing up-to-the-minute football highlights, ensuring no one missed a beat.
  • Dennis Cofie (@ ourafricanfootball: http://apo-opa.co/3ZDiMCj), who also plays a role as one of TikTok Africa’s Safety Advisory Council members, has redefined sports entertainment on TikTok, offering fans a new way to connect with their favourite football teams and players.
  • StoneAvenue (@ stoneavenuee: http://apo-opa.co/4ihCbA1) transitioned from TikTok to being featured on television, becoming a prominent figure in sports analysis.

Looking Ahead: The Journey Doesn’t End Here

TikTok in 2024 was about more than just scrolling for fun—it was about making a difference, sharing stories, and lifting voices. From helping small businesses thrive to amplifying changemakers and sparking cultural movements, TikTok has become a platform where creativity, community, and connection collide. As Africa celebrates its Year on TikTok, the path forward is full of promise: 2025 will bring even greater inspiration, laughter, and impact, and the community is just getting started.

Year on TikTok 2024 Methodology

Year on TikTok 2024 is based on research comprising in-app and third-party insights focused on TikTok’s social, economic, and cultural impact, conducted from January to November 2024.

Distributed by APO Group on behalf of TikTok.

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Not Just a Sporting Event, but Also a Technological Test: Insights into the World’s First Human-Robot Co-Run Marathon

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E-Town

BEIJING, CHINA – Media OutReach Newswire – 9 April 2025 – A scene even science fiction has yet to depict—humans and humanoid robots running side by side in a half-marathon — will become reality on ​April 13 in Beijing E-Town. Every spring, marathons sprout across China like bamboo shoots after rain. In Beijing, the world’s only “Dual Olympic City” and a global hub for science and innovation, the ​2025 Beijing E-Town Half-Marathon and Humanoid Robot Half-Marathon, scheduled for ​April 13, will pioneer a “sports + technology” format. For the first time, humanoid robots will register alongside human runners, start simultaneously, and share the 21.0975-kilometer course in an unprecedented fusion of innovation.

Li Quan, Member of the Party Working Committee and Deputy Director of the Administrative Committee of Beijing E-Town, revealed that the event has already attracted over ​30,000 human applicants. On the robotics front, global humanoid robot companies, research institutes, robotics clubs, universities, and other innovators have shown immense enthusiasm, with registration numbers soaring.

Notably, to ensure safety, ​physical barriers will separate human and robot runners, with distinct race rules and completion time standards. Yet this groundbreaking human-robot collaboration undeniably signals a bold leap for “technology stepping into reality.”

During a visit to training facilities, reporters observed teams racing against time to upgrade robotic components and intelligence levels, tackling technical challenges to enhance mobility. Some competing robots now reach a ​top speed of 12 km/h. To mitigate the physical strain of road running, some models have added shock-absorbing mechanisms, while others wear customized running shoes.

Liang Liang, Deputy Director of the Beijing E-Town Administrative Committee, explained that as the event is a ​global first with no prior experience or data to reference, both logistics and participants face significant hurdles. To support the robots, organizers have deployed dedicated support vehicles and robotic aid stations. Additionally, they are working closely with each team to refine technology, troubleshoot functions, and achieve developmental goals through pre-race collaboration.

At the ​2024 Paris Olympics, artificial intelligence revolutionized real-time data monitoring, 3D motion capture, and referee decision-making—boosting athlete training efficiency and competitive fairness while showcasing how technology elevates life’s value.

The upcoming human-robot “half-marathon” collaboration represents a ​new frontier where the humanoid robotics industry intersects with humanity, sports, and endurance challenges. Industry experts note that half-marathons strike an ideal balance between “challenge and accessibility”: the event’s low entry barrier contrasts with its rigorous test of physical stamina and mental resilience, culminating in profound personal achievement. By completing the same course, humanoid robots aim to validate industrial progress and refine human-centric technologies.

“This isn’t just a sports competition—it’s a ​stress test for technological breakthroughs and industrial growth,” asserted Xiong Youjun, CEO of the Beijing Humanoid Robot Innovation Center.

A participating robotics executive stated that “marathon-running robots” could accelerate technical maturity, spur industry standards, and drive innovation. On one front, the effort pushes upgrades in high-torque motors, flexible joints, and wear-resistant materials. On another, running’s demand for full-body coordination forces tighter integration of hardware-software systems and deeper partnerships between manufacturers and AI algorithm firms.

These advances promise to unlock ​transformative applications: deploying humanoid robots in disaster relief, long-range inspections, hazardous operations, smart manufacturing, and even elderly home care. As capabilities grow, such robots could also serve as AI training partners for elite athletes, “giving back” to sports development.

Industry experts emphasize that humanoid robots—comprising thousands of components—still face significant hurdles in maintaining stable, prolonged running.

Xiong Youjun explained, “Real-world road conditions differ vastly from lab environments.” To complete the race, robots require ​high-density integrated joints and bodies capable of enduring long distances with efficient heat dissipation. Second, precise coordination of all joints is critical for running, positioning, and dynamic obstacle avoidance—a test of core algorithm development and adaptability. Third, the marathon’s demands on stability, reliability, and battery life are immense, with slopes, turns, and uneven terrain pushing machine performance to its limits.

Given ​persistent technical challenges requiring breakthroughs in industrial development, alongside the disruptive impact of complex outdoor environments on robotic operations, current capabilities allow robots to run alongside humans but not truly compete with them. Thus, this event functions more as an ​industry dialogue and a ​robotic stress test than a traditional race.

For human participants and spectators, sharing the track with robots offers sensory thrills and intellectual expansion. These benefits are concrete: the “constructive interplay” between technology and society clarifies the boundaries of human-robot collaboration, reinforces the principle of “technology for humanity,” and accelerates the shift from ​coexistence to ​co-prosperity.

“As the essence of this event, humanoid robots ‘running marathons’ symbolize humanity’s imagination and dreams in motion—that’s the ultimate highlight,” said Li Quan. “Regardless of rankings or speed, the footprints left by these robots at the finish line hold greater value than any medal. The 21-kilometer course will end, but our quest for human-robot synergy never will.”

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Ghana’s Minister of Lands and Natural Resources to Speak at Mining in Motion Conference

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Critical Minerals Africa

Mining in Motion will feature Hon. Armah-Kofi Buah, Minister for Lands and Natural Resources in high-level panel discussions on trends and opportunities within the gold mining sector

The Mining in Motion 2025 Summit is pleased to announce the participation of Hon. Emmanuel Armah-Kofi Buah, Minister for Lands and Natural Resources, Ghana as a keynote speaker.

Held under the theme Sustainable Mining & Local Growth – Leveraging Resources for Global Impact, the summit brings together Ghana’s policymakers, gold mining stakeholders and international investors to explore strategies for unlocking Ghana’s full mining potential.

Minister Buah’s participation will be instrumental in highlighting opportunities across Ghana’s gold mining value chain, discussing regulatory reforms designed to attract new investments and promoting local content development. The event will showcase Ghana’s initiatives to formalize and strengthen the artisanal and small-scale gold mining (ASGM) sector.

Under the leadership of Hon. Bauh, Ghana’s Ministry of Lands and Natural Resources has driven the growth of the ASGM sector and its contribution to economic growth and community development. The sector employs over one million people and has generated $5 billion in gold export revenue in 2024, strengthening the mining sector’s contribution to revenue generation.

In partnership with the World Bank, the Ministry of Lands and Natural Resources is implementing the Ghana Landscape Restoration and Small-Scale Mining Project to empower District Mining Committees and formalize the ASGM sector. Additionally, Ghana is establishing a Gold Board to improve access to finance and markets for small-scale miners. The Cooperative Mining Policy of 2024 further strengthens the sector by fostering community mining cooperatives and enhancing their technical and financial capacity.

Minister Buah will use the summit as a platform to position Ghana as a model for ASGM formalization and sustainable sector growth. Beyond panel discussions, he will also participate in exclusive networking sessions and high-level meetings with global investors, exploration and production firms, government representatives and key mining stakeholders. These engagements will facilitate deal signings and partnerships aimed at accelerating the expansion of Ghana’s mining sector.

Stay informed about the latest advancements, network with industry leaders, and engage in critical discussions on key issues impacting ASGM and medium to large scale mining in Ghana. Secure your spot at the Mining in Motion 2025 Summit by visiting www.MiningInMotionSummit.com. For sponsorship opportunities or delegate participation, contact Sales@ashantigreeninitiative.org.

Distributed by APO Group on behalf of Energy Capital & Power

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South Africa Approves Renewable Energy Masterplan, Targeting Enhanced Energy Security

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African Energy Week

African Energy Week: Invest in African Energies 2025 will examine the impact the South African Renewable Energy Masterplan will have on the country’s power generation landscape

CAPE TOWN, South Africa, April 9, 2025/APO Group/ –The South African Cabinet has approved the South African Renewable Energy Masterplan (SAREM) for implementation, targeting energy security and broader industrial growth. The plan seeks to address challenges associated with local capacity, infrastructure and investment by providing a roadmap for developing renewable energy and battery storage technologies. For investors, the plan identifies a clear pathway to advancing power projects as South African electricity demand is expected to rise two-fold by 2040.

The upcoming African Energy Week (AEW): Invest in African Energies 2025 – taking place September 29 to October 3 – will examine the impact the SAREM will have on the country’s energy mix. Uniting African government and policymakers with energy operators and investors, the event seeks to drive investment in African energy, in alignment with broader goals of making energy poverty history.

AEW: Invest in African Energies is the platform of choice for project operators, financiers, technology providers and government, and has emerged as the official place to sign deals in African energy. Visit http://www.AECWeek.com for more information about this exciting event.

South Africa targets ambitious growth across its renewable energy market, striving to strengthen grid resilience through large-scale investments in generation and transmission infrastructure. Led by policies such as the Integrated Resource Plan (IRP) – revised in 2023 – the country envisages 29.5 GW of new capacity by 2030. Of this, 14.4 GW will be derived from wind while 6 GW comes from solar. The latest procurement round of the IRP targets 6.8 GW of renewable energy, 3 GW of natural gas and 1.5 GW of coal.

To realize these goals, the SAREM aims to leverage rising demand for renewable energy and storage technologies, with a focus on solar, wind, lithium-ion battery and vanadium-based battery technologies to drive industrial development in South Africa. The masterplan is anchored on four primary areas: supporting local demand for renewable energy and storage by unlocking system readiness; driving industrial development by building renewable energy and battery storage value chains; fostering inclusive development by driving transformation of the industry; and building local capabilities in terms of skills and technological innovation.

The SAREM is expected to fuel the already-growing South African renewable energy market. According to the African Energy Chamber’s State of African Energy 2025 Outlook, South Africa – alongside Egypt – is expected to continue leading Africa’s power generation in 2025. The continent has over 500 GW of renewable energy capacity in concept phase, 80% of which are in the North African region and South Africa. South Africa is also one of several countries leading in nuclear-based power generation. The SAREM will support growth by facilitating partnerships across the value chain, implementing targeted training programs while addressing challenges associated with regulatory barriers. While the SAREM provides significant benefits to the renewable energy landscape, Cabinet has directed that additional work be done on the masterplan to incentivize investors to fund projects. This includes the development of green hydrogen to meet international obligations of 5% blended fuel in aviation and maritime sectors by 2030.

During AEW: Invest in African Energies 2025, a multi-track program will explore how policies such as the SAREM will shape Africa’s energy landscape. A dedicated Energy Transition stage will investigate Africa’s strategic approach to driving a just transition, tackling key topics including Energy Security in Africa; Driving Local Value; Scaling-up Renewable Energy; and many more. A Powering Africa stage will address fundamental challenges and opportunities surrounding Africa’s electricity market. For South Africa, panel discussions on Bridging the Electricity Gap; Energy Efficiency; Strengthening Public and Private Sector Collaboration; Energy Diversification, and more, will identify opportunities for investors and project developers. Meanwhile, an Invest in African Energies: Country Spotlight on South Africa will examine the country’s energy landscape, including the advancement of oil and gas projects and the implementation of utility-scale renewable energy projects. From green hydrogen adoption to battery storage solutions to solar, wind and natural gas, the spotlight will explore the role an integrated energy mix will have on the country’s energy future.

Distributed by APO Group on behalf of African Energy Chamber

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