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World Football Summit appoints APO Group as Official Public Relations Agency in Africa

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APO Group

APO Group will work with the global WFS organization to help build its profile in Africa and will manage all Public Relations activity for the WFS Africa event

MADRID, Spain, July 19, 2023/APO Group/ — 

APO Group (www.APO-opa.com), the leading pan-African communications consultancy and press release distribution service, has been appointed as the Official Public Relations Agency for the World Football Summit (WFS) (www.WorldFootballSummit.com) in Africa.

The signing ceremony, which took place today in Madrid, Spain, was led by Jan Alessie, Co-Founder and Director of World Football Summit, Marian Otamendi, Director of World Football Summit, and Nicolas Pompigne-Mognard, Founder and Chairman of APO Group. Both organizations committed to an enduring partnership aimed at utilizing football to promote positive change in African society, fostering networking and business prospects, and ultimately cultivating economic growth in African economies.

The multi-year agreement will see APO Group coordinate all media activity for WFS in Africa, including the distribution of press releases for WFS events, online press conferences, interviews, and placements in some of the most prominent African media. 

World Football Summit is the biggest platform dedicated to the football industry. Since its inception in 2016, WFS has successfully attracted over 22,000 attendees across 17 events and has built a global community of 90,000+ sports industry executives throughout its platforms. Top names in the industry, including Gianni Infantino, Fatma Samoura, Ronaldo Nazario, Peter Moore, and Cindy Cone have participated, showcasing the event’s significance in the global football landscape.

WFS Africa (https://Africa.WorldFootballSummit.com) is the flagship event in the African football industry calendar. The event features high-calibre industry leaders from Africa and overseas who will discuss and debate key topics such as the legacy of the FIFA World Cup and the opportunities of hosting the 2027 Women’s World Cup in South Africa, digital adaptation, talent development, new competition models, smart investment, the rise of OTT, and sponsorship activation.

During its first edition on the African continent, held in Durban, South Africa, more than 700 on-site attendees enjoyed the possibility to network and make thousands of connections, helping accelerate opportunities that would normally take years to materialise. For its next edition, which is still pending an official date, expectations are for it to reach over 1,000 attendees from all over the world.

As the Official Public Relations Agency for WFS in Africa, APO Group will work with the global WFS organization to help build its profile in Africa – one of the biggest growth markets for the football industry. APO Group will also manage all Public Relations activity for the WFS Africa event.

Together, APO Group and the World Football Summit aim to foster collaboration and drive the business of sport to new heights across the continent

APO Group will also leverage its vast client network of 300+ multinational companies, African governments, and international institutions to explore potential partnerships for future WFS Africa events.

APO Group operates at the very heart of sport and business in Africa. It has extremely strong credentials in the football industry as the pan-African Public Relations agency of FIFA, and the Official Partner of French football club Olympique de Marseille’s African programme, OM Africa. 

It is also the Official Public Relations Partner of Rugby Africa; Strategic Partner of the Olympic Movement in Africa (ANOCA); the pan-African Public Relations Agency of the NBA and the Basketball Africa League; and the Official Partner of the International Sports Press Association (AIPS). 

“APO Group is perfectly positioned to help us connect the worlds of football and business in Africa,” said Jan Alessie, Co-Founder and Director of World Football Summit. “Their vast media network will carry our news to every corner of the continent, and their relationships with key government, multinational companies, and public institutions will help us drive new conversations about the African football industry. Together, APO Group and the World Football Summit aim to foster collaboration and drive the business of sport to new heights across the continent.”

“The football industry holds a global economic value of well over US$200 billion, with a significant portion of this revenue concentrated in Europe. By increasing the visibility of the World Football Summit in Africa, APO Group aims to actively contribute to the growth and development of the business of sport across the continent,” said APO Group Founder and Chairman, Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com). “We are completely aligned in our vision for raising the profile of the game in Africa, creating new networking and business opportunities, and ultimately driving growth in African economies.”

This is a joint press release by the World Football Summit (WFS) and APO Group.

Distributed by APO Group on behalf of APO Group

Events

24th Sichuan Guangwu Mountain International Red Leaf Festival to Showcase Asia’s Spectacular Autumn Colors

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Red Leaf Festival

BAZHONG, CHINA – Media OutReach Newswire – 21 September 2026 – The 24th Sichuan Guangwu Mountain International Red Leaf Festival will run from October 1 to November 18 at the Guangwu Mountain Tourism Area in Bazhong, Sichuan Province, China.

Located in southwest China, Guangwu Mountain boasts a forest coverage rate of 97%, earning its reputation as a “natural oxygen bar.” Each autumn, 680 square kilometers of mountain forests burst into a dazzling palette. Over 40 tree species, including Fagus pashanica, maples and lindens, weave the mountains into a stunning autumn landscape.

Known as “Asia’s longest natural red carpet,” the Mountain has become a top autumn destination for backpackers, photographers and travelers seeking immersive cultural and nature experiences, and is widely recognized as one of western China’s signature autumn attractions.

 




 
 

The tourism area caters to international visitors who prefer slower-paced, in-depth, off-the-beaten-path travel. The new Yanziling Loop Boardwalk, launched in May 2026, winds along mountain cliffs, with a sea of clouds rolling beneath visitors’ feet and brilliant foliage unfolding alongside the trail, creating the feeling of “stepping into a painting.”

Guangwu Mountain offers a wealth of outdoor attractions. Highlights include the 1,888-meter Red Leaf Coaster and a glass water slide certified by Guinness World Record, combining thrilling experiences with stunning natural scenery.

The large-scale immersive production “New Dream of Guangwu Mountain” integrates cutting-edge light and visual technology with Bashan folklore and traditions, transforming the forest into an atmospheric nighttime experience. Visitors can also enjoy welcome performances and interactive robot activities, which offer more ways to discover the mountain’s late-autumn charm.

A major highlight of this year’s festival is the newly completed Micang Avenue. Stretching 85 kilometers, the route connects seven core scenic spots, including Guangwu Mountain, Micang Mountain, and Nuoshui River, reducing a four-hour drive to just one hour. Lined with continuous stretches of colorful forest and layered peaks, the avenue brings brand-new travel experiences for autumn foliage enthusiasts.

The festival will also feature cultural, sports and international exchange activities, including the third season of the “Sending You a Red Leaf” campaign, the China Micang Avenue International Road Cycling Race, and the “World Red Leaf Landmark” global collection campaign.

In addition, 31 scenic attractions and 18 museums and cultural venues across Bazhong will provide special ticket offers and visitor benefits during the festival.

Across mountains and seas, Guangwu Mountain invites visitors from around the world to witness one of China’s most vibrant red-and-gold autumn displays.
The issuer is solely responsible for the content of this announcement.
 
 




 

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DHL Invests in Greater Middle East-Africa Connectivity with New Aviation Lane

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DHL Express

The investment also reflects shifting global supply chains, as companies diversify sourcing, manufacturing and customer markets beyond traditional corridors

JOHANNESBURG, South Africa, September 21, 2026/APO Group/ —

  • New weekly B767/F Bahrain-Johannesburg service strengthens Sub-Saharan Africa connectivity and supports growing trade flows between Africa, the Gulf and global markets

DHL Express (www.DHL.com) has marked an important milestone in its regional aviation network with the successful operation of the first direct DHL flight between Bahrain and South Africa.

The inaugural flight arrived at OR Tambo International Airport in Johannesburg, opening a new weekly aviation lane operated by a DHL Express B767/F freighter. The route reinforces DHL’s continued investment in strengthening Sub-Saharan Africa network connectivity, expanding heavier-weight capability, improving flexibility and supporting growing trade flows between the Middle East and Africa.

 




  

As trade between Africa and the Middle East develops, businesses need resilient, well-connected logistics networks. The new service provides greater inbound and outbound capacity for South Africa and neighbouring countries through the DHL Johannesburg Hub, one of the company’s key gateways on the continent.

 

The investment also reflects shifting global supply chains, as companies diversify sourcing, manufacturing and customer markets beyond traditional corridors. Bahrain’s position as a gateway between Africa, the Gulf and Asia make it an important link for businesses seeking faster access to international markets.

 

Every new connection we introduce is designed with our customers in mind

“Every new connection we introduce is designed with our customers in mind. As global trade routes diversify and economic ties between Africa and the Middle East continue to strengthen, we are seeing powerful geographical tailwinds creating new opportunities for businesses. Demand is growing across sectors such as healthcare, technology, manufacturing and cross-border e-commerce, all of which rely on fast, reliable international logistics,” said Anthony Beckley, Vice President of Operations and Aviation for DHL Express Sub-Saharan Africa.

 

“While this first direct DHL flight between Bahrain and South Africa is a significant network milestone, its real value lies in the opportunities it creates for customers.”

 

 

South Africa is one of DHL’s Geographic Tailwinds markets, reflecting its growing role in global trade flows and its potential to drive future trade growth. And Johannesburg remains a critical gateway in DHL’s SSA network, linking South Africa and neighbouring markets to global opportunities through Bahrain and the wider DHL aviation network. Through continued investment in routes, aircraft capacity and hub connectivity, DHL is supporting customers across this dynamic lane.

 

“DHL Express is the only logistics provider operating a dedicated intra-regional air fleet across the Middle East, connecting customers through Bahrain with major global gateways including Hong Kong, Leipzig and Cincinnati,” said Richard Gale, Vice President of Aviation, DHL Express MENA.

 

“Bahrain’s position at the crossroads of Africa and the Middle East makes it an ideal hub for customers seeking faster, more reliable access across these growing trade corridors. We are pleased to add this direct Johannesburg connection as economic ties between Africa and the Gulf deepen.”

 

DHL remains committed to helping customers seize opportunities created by changing trade patterns and expanding economic relationships.

Distributed by APO Group on behalf of DHL Express.

 

 




 

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Afreximbank and Africa Trading and Distribution Company (ATDC) sign US$500 million facility to expand African trade and distribution

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Afreximbank

Under the Facility, Afreximbank will provide ATDC with trade-finance capacity to undertake and scale eligible trading and distribution transactions across the continent

CAIRO, Egypt, September 21, 2026/APO Group/ –African Export-Import Bank (Afreximbank) (www.Afreximbank.com) and the Africa Trading and Distribution Company (ATDC) have signed a US$500 million Global Credit facility agreement to support trade, movement and distribution of commodities and products across African and global markets.

 




  

ATDC is a pan-African platform established to support the expansion of Africa’s trade, accelerate industrialisation through increased local value addition, and strengthen economic integration across the continent. With initial local operations in Egypt, Nigeria, Malawi and Zimbabwe, the platform is closing gaps in trade and market intelligence, improving market access, and supporting implementation of the African Continental Free Trade Area (AfCFTA).

This facility strengthens ATDC’s ability to aggregate supply, mobilise working capital and move goods efficiently across value chains

Under the Facility, Afreximbank will provide ATDC with trade-finance capacity to undertake and scale eligible trading and distribution transactions across the continent. The financing will support purchasing and aggregation of African goods, associated logistics, transportation, warehousing and distribution costs, providing ATDC with the financing required across different stages of the trade and distribution cycle.

ATDC will deploy financing available under the facility towards eligible trade, logistics and distribution transactions with repayments anchored on proceeds generated from the sale of goods financed through the facility.

Commenting on the signing, Mrs. Kanayo Awani, Executive Vice President, Intra-African Trade and Export Development, Afreximbank commented: “The US$500 million Global Credit Facility extended to ATDC underscores Afreximbank’s commitment to strengthening the trade, logistics and distribution architecture required to realise the full potential of the African Continental Free Trade Area (AfCFTA). By facilitating the efficient distribution of ‘Made-in-Africa’ goods across the continent, the facility will deepen regional value chains, expand market access for African producers, and boost manufactured exports, advancing the AfCFTA’s vision of a more integrated and industrialised African economy. It will also enhance the global competitiveness of African products, positioning the continent as a significant exporter of value-added and manufactured goods. These are critical building blocks for expanding Africa’s export footprint and driving the continent’s economic transformation”.

Mr. Stewart Makura, Chief Executive Officer of ATDC, said: “Realising Africa’s full trade potential requires reliable systems that connect producers, processors, manufacturers and markets. This facility strengthens ATDC’s ability to aggregate supply, mobilise working capital and move goods efficiently across value chains. Together with Afreximbank, we will support stronger supply chains, value addition, import substitution and intra-African trade.”

Beyond financing individual transactions, the facility will help ATDC develop repeatable trade corridors and expand access to dependable sourcing and distribution networks across African markets. It will support commercially sustainable trade flows, greater processing of African commodities and increased regional availability of raw materials, inputs and value-added products.

Distributed by APO Group on behalf of Afreximbank.

 




 

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