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West African Development Bank (BOAD): strong growth in financial indicators, XOF501 billion of funding granted and launching of the new strategic plan “Djoliba… The next step”

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African Development Bank

As part of the effort to consolidate the achievements of the plan Djoliba, the Council of Ministers has approved the new five-year strategic plan, “Djoliba… the next step”

DAKAR, Senegal, March 31, 2026/APO Group/ –Following the 150th ordinary meeting of its Board of Directors held on 25 and 26 March in Dakar, under the chairmanship of Mr. Serge EKUE, the WAMU Council of Ministers, at its meeting held on Friday 27 March, formally approved all of the institution’s strategic proposals. This dual approval confirms the Bank’s financial strength and officially launches its new 2026–2030 development cycle. The financial year ended 31 December 2025, reflects the Bank’s growing momentum, with significant growth across all key segments.

 

Indeed, total assets stood at XOF5,363 billion compared to XOF3,893 billion at the end of the FYE2024, representing a 38% increase. BOAD reported a net profit of XOF42.476 billion, compared to XOF39.402 billion at the end of 2024, representing an increase of approximately 8%. This profit further strengthens the institution’s equity and the special funds established in its books to support member countries. This strengthening of equity improves the Bank’s solvency ratios and increases its capacity to finance projects for the benefit of member countries. The Bank has maintained a solid and balanced financial structure, notably with effective equity amounting to XOF1,780.546 billion, representing 33.20% of the total balance sheet.

Building on its international reputation, the Bank continues to enjoy the full confidence of its partners and investors, thanks to the quality of its credit ratings. These Baa1 and BBB ratings, classified as “investment grade,” remain unchanged and have been confirmed by Moody’s and Fitch Ratings.

As part of the effort to consolidate the achievements of the plan Djoliba, the Council of Ministers has approved the new five-year strategic plan, “Djoliba… the next step” which calls for an unprecedented acceleration with a funding target of XOF6.5 trillion for the 2026–2030 period—nearly double that of the previous plan.

To support this ambition, BOAD specifically plans for:

  • The mobilization of XOF2.65 trillion in loans;
  • A securitization program of XOF1.1 trillion;
  • The transformation into BOAD Group incorporating specialized entities.

During the ordinary meeting held on 25 and 26 March 2026, the Board of Directors reviewed and approved several important matters pertaining to the Bank’s institutional life and approved 17 new projects totaling XOF501.568 billion, bringing the total amount of BOAD financing (all transactions combined) to XOF10,387.2 billion, since commencement of operations in 1976.

The Board approved the reappointment of the Audit Committee members and issued a favorable opinion on the institution’s 2025 annual report. The Board further approved the 2025 CSR annual report, the statement of recovery of BOAD loans as at 28 February 2026 and overall recovery situation as at 31 December 2025, the summary of impact assessments of BOAD’s operations carried out under the Plan Djoliba, and finally, the report on the implementation status of projects financed in Burkina Faso (2009–2024).

ITEMS FOR APPROVAL  

Strengthening governance, institutional support, and initiatives to support the Bank’s activities

Anti-corruption framework: policy for preventing and combating corruption (PPLCF), whistleblower protection policy (PPLA), policy for sanctioning wrongful practices (PSPR). The Board also strengthened the institution’s ethical framework by approving a new anti-corruption framework aligned with ISO 37001, affirming a “zero-tolerance” policy towards wrongful practices.

Third facility from Sumitomo Mitsui Banking Corporation (SMBC) to BOAD: a credit facility   to finance agricultural campaigns, including the purchase of agricultural inputs and the production and marketing cycles of cash crops, as well as the import and distribution of hydrocarbons in WAEMU member countries. Approved amount: €200 million euros, or XOF131.2 billion.

Grant from the Multilateral Investment Guarantee Agency (MIGA) to BOAD to strengthen the mainstreaming of gender and climate components into the Bank’s operations, through the development of e-learning modules, training for staff and clients, and the implementation of a tool for monitoring key gender indicators. Approved amount: up to US$299,167 or approximately XOF166.8 million.

Development projects for the West African sub-region

The approved loans are meant to partially finance the following projects:

Wassoulou Project (PDIW) – Côte d’Ivoire: to promote food security and cross-border trade between Côte d’Ivoire, Mali, and Guinea, through the construction of two dams and the development of 800 hectares of irrigated land. Approved amount: XOF29.7 billion.

Label d’Or SA – Togo: modernization of shea processing to benefit 33 women. Approved amount: XOF6 billion.

Cotton sector – Burkina Faso: purchase of 120,000 tons of agricultural inputs for the 2026–2027 cotton season.  Approved amount: XOF50 billion.

Cotton sector – Mali: partial funding of the 2025-2026 cotton season for the Compagnie Malienne pour le Développement des Textiles (CMDT) SA to collect and gin approximately 433,700 tons of seed cotton into lint. Approved amount: XOF25 billion.

Ouidah-Hillacondji road: widening of the Agonkanmey-Hillacondji corridor to reduce travel time by 50% and the number of accidents by 60% upon completion in 2030. Approved amount: XOF30 billion.

Yabayo-Buyo–Côte d’Ivoire Road: improving access and enhancing road safety. Approved amount: XOF30 billion.

Air Côte d’Ivoire Aircraft Maintenance Center (MRO) – Côte d’Ivoire: construction of a regional aircraft maintenance center in Abidjan to service its fleet and those of airlines operating in West and Central Africa. Approved amount: XOF35 billion.

Digital transformation of public services – Senegal: modernization of data centers and the SHARE submarine cable. Approved amount: XOf30.9 billion.

Koudougou Solar Photovoltaic Center by SONABEL – Burkina Faso: expansion to 40 MWp with a 10 MW/30 MWh battery storage system, to improve access to electricity and reduce CO2 emissions. Approved amount: XOF16.468 billion.

Energy security by the Société Nationale Burkinabè d’Hydrocarbures (SONABHY) – Burkina Faso: import of approximately 500,000 m³ of liquid and gaseous hydrocarbons. Approved amount: XOF45 billion.

Northern segment of the gas pipeline – Senegal: construction of an 85-km pipeline to ensure energy sovereignty. Approved amount: XOF50 billion.

Construction of a 50 MWp solar photovoltaic power plant and a 30 MW/90 MWh storage system in Linguère by SENELEC – Senegal: to better meet electricity demand and increase the share of renewable energy in Senegal’s energy mix. Approved amount: XOF41.5 billion.

Construction of 4,300 social and affordable housing units in Côte d’Ivoire – Phase 4 of 840 housing units at Bouaké: to help improve living conditions and reduce poverty. Approved amount: XOF42 billion.

Construction and equipment of six (6) vocational high schools in agriculture and agri-business (LPAA) – Phase 2 – Senegal: at Louga, Tambacounda, Kolda, and Matam to strengthen the range of national vocational training courses by developing skills tailored to market needs. Approved amount: XOF30 billion.

Construction and operation of a 4-star Mövenpick-branded hotel by Africa Hospitality Development (AHD) SA at Assinie, Côte d’Ivoire: to develop the coastal tourism sector. Approved amount: XOF10 billion.

Refinancing facilities for CORIS Bank International (CBI) SA – Burkina Faso: to promote access to renewable energy and support the cash flow needs of the National Security Stock Management Company (SONAGESS) for the establishment of food stocks for the 2025/2026 season. Approved amount: XOF20 billion.

Refinancing facility for CORIS Bank International (CBI) – Senegal: to expand its medium-term financing activities for productive investment projects in support to SMEs and SMIs, to accelerate its development and contribute to Senegal’s economic growth. Approved amount: XOf10 billion.

ITEMS FOR INFORMATION

The Board took note of the following items submitted for information:

  • Minutes of the 53rd meeting of BOAD Audit Committee
  • Implementation of the 2021–2025 strategic plan DJOLIBA: review at the end of the 5th year
  • Review of the 2020-2024 CSR Strategy
  • Status of BOAD’s operations per country as of 31 December 2025
  • Status of the utilization of resources mobilized by BOAD as at 31 January 2026
  • Report on the execution of BOAD’s sixth bond issue on the international financial market in October 2025
  • Review of the implementation of BOAD IT Blueprint (2021-2025)
  • Grant from the Global Environment Facility (GEF) to finance the Grand Nokoué greening program in Benin
  • Grant from the Global Environment Facility (GEF) to finance the Integrated Climate Adaptation and Resilience Project (PAREC) in Mali
  • Grant from the Global Environment Facility (GEF) to finance the Climate Adaptation and Resilient Agriculture Project in the Central Plateau (PACAR) in Burkina Faso
  • Implementation report on the 2025 annual tranche of BOAD’s 2025-2027 programme-budget
  • Compendium of recommendations and decisions adopted at BOAD Board meetings held in 2025
  • Minutes of the regular meeting of the WAMU Council of Ministers held on 29 December 2025 in Cotonou, Benin.

In his closing remarks, the Chairman of the Board of Directors expressed his gratitude to the Senegalese authorities and the technical teams for all the commodities and facilities provided for the organization of the meeting under congenial conditions.

Distributed by APO Group on behalf of Banque Ouest Africaine de Développement (BOAD).

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World’s biggest brands increasingly spend less of their sales revenue on advertising – except consumer goods giants

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October 15, 2026

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15 October 2026 – The world’s largest brand owners are, on average, spending a diminishing share of their sales revenue on advertising – with the notable exception of consumer goods companies, finds WARC Media.

In its latest “Global Ad Trends report: The cost of being seen”, WARC Media examines shifts in advertising intensity among 25 of the world’s largest advertisers, to better understand the extent to which big brand-owners are driving growth in the global market.

 




  

Alex Brownsell, Head of Content, WARC Media, says: “The global ad market is expanding rapidly, but companies from Meta to Mastercard and McDonald’s are allocating a diminishing share of revenue to advertising. Only consumer goods companies – buffeted by softening sales growth and with trade budgets moving into measured media – are increasing ad intensity.

“This underlines what we’ve previously reported – namely that we are operating in a two-speed marketplace. The expansion of digital platform spend by smaller businesses and cross-border e-commerce sellers is by far outpacing growth in ad investment by big brands. This has major implications for the ecosystem of agencies and vendors operating in the enterprise market.”

Key findings outlined in WARC’s “Global Ad Trends: The cost of being seen” are:

Advertising intensity is changing

WARC Media forecasts global ad spend to grow 11.9% this year to $1.34trn. Adjusted for inflation, this is an increase of 61.3% over the last 25 years, fuelled by new channels like retail media and platform advertising that didn’t exist a decade ago.

However, advertising intensity has declined in recent years. Across 25 large US-based advertisers, the combined ad-to-sales ratio, a measure of how much companies spend relative to their size, fell from 6.1% in 2019 to 5.5% in 2025. This does not represent a retreat from advertising: their combined ad spend rose 56%, but budgets have not kept pace with rising revenue, which rose by 73%.

Big Tech companies are driving the downward trend

Alphabet, Meta, Microsoft and Netflix’s combined ad-to-sales ratio fell from 13.0% to 7.4% between 2019 and 2025, while their combined revenue rose 146%, from $379bn to $931bn. Had they maintained their 2019 ratio, these brands would have spent $121bn in 2025 – $52bn more than they actually did.

Consumer goods brands are an outlier, with intensity rising

The six biggest consumer goods brands analysed by WARC Media – Coca-Cola, Estée Lauder, L’Oréal, Nike, PepsiCo and Procter & Gamble – moved the other way. Five raised their ad-to-sales ratios between 2019 and 2025; PepsiCo’s was broadly flat.

Softening sales growth pushed the combined consumer goods ad-to-sales ratio from 11.6% in 2023 to 12.5% in 2025, with budget shifts into areas like retail media further lifting ad intensity. From 2019 to 2025, their collective ad spend grew 36%, outpacing 29% revenue growth.

Non tech companies and consumer goods brands are less consistent

The remaining 15 advertisers – neither tech nor consumer goods – tell a less consistent story. Weighted by revenue, the group’s average ratio was flat to slightly up, yet 10 of the 15 individual companies cut their ratios between 2019 and 2025:

 

  • Automotive: Ford (2.3% to 1.6%) and General Motors (2.7% to 1.7%).
  • Payments: Visa (4.8% to 4.2%) and Mastercard (5.6% to 4.0%).
  • Restaurants and retail: McDonald’s (1.7% to 1.3%) and Target (2.0% to 1.4%).
  • Also falling: Marriott, Booking Holdings, Eli Lilly and The Home Depot.
  • Amazon and Yum! Brands were broadly flat.
  • Three companies saw their ad-to-sales ratios rise: Walmart, Starbucks and Expedia.

The three forces behind the ratio split

There are three main forces that cause changes to ad intensity:

  1. Weak sales. Brands maintaining ad spend in adverse market conditions, with sales going into reverse, may see ad intensity rise.
  2. Budgets changing lines. Money that used to sit with sales teams as trade and shopper spend is moving into retail media, and so into the advertising line.
  3. Owning versus renting attention. Companies that own an audience, like Alphabet and Meta, have an opportunity to grow without renting attention.

WARC Media subscribers can read the report in full. A WARC podcast on the findings outlined in the report will be available from 17 November.

 

Global Ad Trends, part of WARC Media, is a quarterly report which draws on WARC’s dataset of advertising and media intelligence to take a holistic view on current industry developments.

  




 

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Senegal Opens 104 Blocks to Investors, Targets New Upstream Contracts

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October 15, 2026

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Senegal

Senegal’s Minister of Energy and Petroleum, El Hadji Abdourahmane Diouf, told AEW delegates that the country is seeking partners for its remaining acreage, the Yakaar-Teranga gas project and downstream developments

CAPE TOWN, South Africa, October 15, 2026/APO Group/ –Senegal has 104 oil and gas blocks available to investors and is seeking new upstream contracts to accelerate exploration and production, El Hadji Abdourahmane Diouf, Minister of Energy and Petroleum, said at African Energy Week 2026 in Cape Town. Of the 113 blocks in Senegal’s reorganized acreage, four are under contract and five have been allocated to Eni for studies, leaving substantial opportunities for international and regional operators.

 

“We hope to sign a number of contracts…” he said, adding that the country aims to “show investors that Senegal remains the country it has always been: open, hospitable and respectful of international procedures.”

Senegal reorganized its upstream acreage into 113 blocks in March 2026, comprising 65 onshore and 48 offshore blocks. The country also signed an agreement with Eni to assess the oil and gas potential of five offshore blocks.

Our strategy is to build the value chain from the well to the factory, with gas at the heart of our industrial ambition

Beyond new exploration acreage, Senegal is seeking partners to develop the Yakaar-Teranga gas project alongside national oil company Petrosen. Petrosen took full control of the project after Kosmos Energy withdrew in April 2026. Minister Diouf said Yakaar-Teranga will supply gas for power generation, industrial applications including fertilizer production, and exports. Advancing the project will require a coherent development structure, credible buyers and a clear investment program.

“Our strategy is to build the value chain from the well to the factory, with gas at the heart of our industrial ambition,” he said.

Downstream, Minister Diouf pointed to a planned second refinery that will process Sangomar crude, with investment estimated at $2 billion to $3 billion. The Société Africaine de Raffinage (SAR) and Turkey’s Yamata signed a Memorandum of Understanding for the four-million-ton-per-year refinery in New York on September 23, 2026. Minister Diouf said the project opens further opportunities in storage, logistics, distribution and petrochemicals.

Minister Diouf invited investors to examine Senegal’s data, work with its technical teams and bring proposals backed by the capacity to invest and execute. He also asked partners to involve Senegalese companies and skills from the outset, with support from the national local content monitoring committee.

“Capital must earn a return. Senegal must gain a stronger economy. The partnership we seek must serve both purposes,” he said.

According to Minister Diouf, Senegal hopes to expand the MSGBC alliance beyond its five host countries of Senegal, Mauritania, The Gambia, Guinea-Bissau and Guinea, but he did not specify which countries are being considered.

Distributed by APO Group on behalf of African Energy Chamber.

 




 

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Africa shifts from carbon market potential to delivery as Carbon Markets Africa Summit (CMAS) 2026 opens in Kigali

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October 15, 2026

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Carbon Markets Africa Summit

African governments, development finance institutions and global climate leaders call for high-integrity markets, investment-ready projects and greater value for African communities

KIGALI, Rwanda, October 15, 2026/APO Group/ –Africa must move beyond carbon market potential towards delivery, building high-integrity, investable markets that attract long-term capital while protecting national climate priorities and ensuring greater value reaches African countries and communities.

 




 
 

That was the central message from the opening keynote sessions of the Carbon Markets Africa Summit (CMAS) 2026 in Kigali, Rwanda, where policymakers, investors, project developers, development finance institutions and international climate organisations gathered to accelerate Africa’s participation in global carbon markets.

Representatives from 45 countries, including 21 African nations, are participating in the summit, where discussions have shifted decisively from market readiness to implementation, investment and transactions.

Officially opening the summit, Hon. Dr Bernadette Arakwiye, Rwanda’s Minister of Environment, said Africa’s carbon markets must be shaped by African priorities and deliver tangible benefits for the continent.

“The question before us is therefore no longer simply whether Africa is ready. It is whether we can deliver at scale, with integrity and with innovation.”

Minister Arakwiye said progress is already evident as African countries establish carbon market frameworks, grant authorisations, sign bilateral agreements and develop projects. However, she cautioned that carbon finance remains concentrated in a relatively narrow range of project types. She called for diversification into renewable energy, electric mobility, sustainable waste management, industrial decarbonisation, agriculture and landscape-scale nature-based solutions.

Minister Arakwiye identified three priorities for scaling Africa’s carbon markets: accessible methodologies suited to African contexts; project preparation and readiness finance; and long-term demand at fair value.

“Trust is the currency of this market,” she said. “To our buyers and investors, I say: look closely at these efforts. Reward them with long-term demand, fair prices and patient capital.”

From potential to execution

The call for delivery was echoed by Hon. Hamad Yusuf Masauni, Tanzania’s Minister of State in the Vice President’s Office responsible for Union Affairs and Environment, who said the continent now has an opportunity to reposition itself in global carbon markets.

“For too long, Africa has been spoken about as a continent of potential. At the Carbon Markets Africa Summit, we declare that the era of potential is giving way to the era of execution.”

Minister Masauni stressed the importance of moving high-quality, bankable projects through to issuance and offtake rather than focusing solely on the size of project pipelines.

“Credibility is built one verified tonne, one closed deal and one community that sees real benefit at a time.”

The importance of ensuring value reaches communities was also central to remarks from Maxwell Gomera, UNDP Resident Representative in South Africa and Director of the Africa Sustainable Finance Hub.

Gomera called for market infrastructure capable of carrying value “from the buyer all the way to the farmer”, backed by strong community rights, enforceable benefit-sharing, early-stage finance and partnerships focused on delivery.

Africa urged to compete on integrity, not price

For too long, Africa has been spoken about as a continent of potential

Speakers also stressed that Africa’s competitive advantage should be the quality and integrity of its carbon assets rather than simply offering the lowest-priced credits.

Perumal Arumugam, Manager of Markets and Non-Markets and Stakeholder Interaction at UN Climate Change (UNFCCC), said Africa should move beyond asking how it can participate in carbon markets and instead consider how carbon markets can advance African priorities.

“Africa should not compete simply by offering the cheapest tonnes. Africa should compete by offering credible and creditable tonnes, a sustainable tonne, and a tonne that the world can trust.”

He said success should ultimately be measured not only in credits issued, but in investment mobilised, mitigation unlocked, value reaching communities, stronger economies and African countries retaining control over their climate transitions.

Speaking on behalf of AUDA-NEPAD, Esterine Fotabong similarly called for African countries to scale carbon markets on their own terms, supported by predictable authorisations, functioning registries and credible monitoring, reporting and verification systems.

She also highlighted the need to build greater African capacity in validation and verification and expand access to carbon finance in sectors such as agriculture.

Global demand will reward quality

Representing the European Commission, Lukas Visek, Deputy Head of the Directorate-General for Climate Action Task Force for Carbon Pricing and Carbon Markets, signaled future European demand for international carbon credits while stressing that quality requirements would be stringent.

“Additionality and permanence are not negotiable,” he said. “Quality, however, will be rewarded.”

The message to developers was clear: projects being developed for future international demand will need robust data, genuine additionality, strong community participation and demonstrable alignment with national and global climate goals.

Turning carbon projects into investable assets

The summit’s opening programme then moved directly from policy to capital and deal flow, with leaders from the African Development Bank (AfDB), Development Bank of Southern Africa (DBSA) and Kigali International Financial Centre (KIFC) examining the practical barriers preventing more investment from reaching African projects.

Policy certainty, early-stage project preparation, bankable pipelines, robust governance and appropriate financial risk-sharing were identified as critical to accelerating capital flows.

Dr Anthony Nyong, Director of Climate Change and Green Growth at the African Development Bank, emphasised that carbon markets should ultimately be viewed through the lens of African development.

“We don’t have carbon projects. We have development projects.”

Greg Fyfe, Chief Investment Officer at DBSA, highlighted the catalytic role development finance institutions can play by supporting project preparation, providing patient capital and absorbing risks private investors are unable to take.

The opening sessions underscored a decisive shift in the African carbon market conversation: from readiness to delivery, from fragmented projects to investable pipelines, and from selling credits to building markets capable of delivering lasting economic, social and climate value.

As CMAS 2026 continues in Kigali, attention now turns to connecting credible African projects with buyers and capital, unlocking transactions and ensuring Africa plays a leading role in shaping the next generation of global carbon markets.

Distributed by APO Group on behalf of VUKA Group.

 

 




 

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