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VistaJet Continues Expansion Plans in East and South Africa

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VistaJet

The African Roadshow Reaffirms Commitment Towards the Region’s Economic Development 

DUBAI, United Arab Emirates, November 4, 2024/APO Group/ — 

VistaJet (www.VistaJet.com), the world’s first and only global business aviation company, is set to organize its first-ever East and South Africa Static Display Roadshow, showcasing its flagship aircraft, the Bombardier Global 7500. The event will commence in Kenya’s capital, Nairobi, followed by a landing in South Africa’s top business centers, Johannesburg and Cape Town.  Nairobi’s positioning as East Africa’s tech and business hub, along with Johannesburg and Cape Town’s role in South Africa’s mature aviation market, have made these cities essential focal points for VistaJet’s growth strategy. The roadshow will engage with prospective and existing clients and the local media, serving as a platform to share VistaJet’s ongoing expansion and dedication to support the region’s economic transformation as set out in the AcFTA agreement. This roadshow follows the monumental success of its West African edition (https://apo-opa.co/3CnKLg3), held earlier in May. 

According to the Middle East and North Africa Business Aviation Association (MEBAA), the number of business jets operating in Africa is expected to grow by 8% annually over the next five years. Currently, there are 418 jets on the continent, with South Africa having the largest business aircraft fleet, followed by Kenya and Nigeria. The ongoing growth of private aviation in Africa has also benefited the continent’s employment rates, with air transport contributing significantly to 7.7 million jobs and $63 billion in Gross Domestic Product (GDP).   

Elsewhere, The 2024 Africa Wealth Report by Henley & Partners (https://apo-opa.co/40yhzxc) reveals that the total investable wealth on the African continent stands at US2.5tn and that the millionaire population is expected to increase by 65% over the next ten years, fueled by strong growth in key sectors such as fintech, business process outsourcing, software development, rare metals mining, green tech, media and entertainment, and wealth management. The ‘Big 5’ wealth markets (https://apo-opa.co/40wbGR6) — South Africa, Egypt, Nigeria, Kenya, and Morocco — collectively account for 56% of Africa’s high-net-worth individuals (HNWIs) and over 90% of its billionaires.  

VistaJet offers the world’s most extensive range of business jets and in the past 14 years it has built a strong African network, transforming business aviation in the region. During the East and South Africa Roadshow, VistaJet will showcase the Bombardier Global 7500, the largest and longest-range business jet and offers unbeatable global connectivity, flying up to 17 hours non-stop. Vista has 18 in the fleet – the world’s largest fleet of Global 7500. Precision-engineered wings provide an exceptionally smooth ride in the large cabin, with four separate living spaces, including a permanent stateroom, this jet is perfectly suited for business or a family dynamic. In the first half of 2024, across Africa, Vista’s Global 7500 flight hours increased +33% – this aircraft is becoming increasingly more popular across the continent.  The Global 7500 is popular for connecting African cities, such as Cape Town to Accra and Johannesburg to Cairo and international routes such as Africa and Asia, demonstrating a strong sentiment to increasing investment between the African and Asian continents (https://apo-opa.co/4fcKzPk).   

An impressive Compound Annual Growth Rate (CAGR) for 20 years has made Vista the largest provider of on demand business flights in the world. And the trajectory is not changing — over the last 18 months, while the private aviation industry as a whole experienced a leveling out in demand following the post-COVID boom, Vista expanded its global footprint and as of July 2024, has gained an additional 50 basis points of total market share year-over-year, with its share of the market rising to approximately 5% of the total market.  With an addressable market of over 24,000 business jets around the globe, as well as broader spectrum of aspirational fliers, there is also significantly more scope and opportunity for the Group to capture further market share over the next two decades.  

VistaJet’s main expansion plan objective is to enhance Africa’s economic growth by increasing regional investments and facilitating overall growth

In 1H 2024, Vista was once again experiencing exceptional growth – with total flight hours up +14% year-over-year – an incredible result, especially when compared to a global market that contracted by 2% over the same period.  

The VistaJet Program membership has been the biggest contributor to this growth, recording +19% growth in Program hours and a +18% increase in number of Members. The first half of 2024 continued this trajectory, marked by: 

  • Double-Digit Growth in Flight Hours: Vista recorded a significant increase in flight hours compared to 1H 2023, a direct result of Vista’s strategic foresight and market understanding. 
  • Membership Surge: 2024 has seen a substantial Membership growth as clients gravitated towards Vista’s flexible subscription-based model, reinforcing Vista’s client-first approach. 
  • Africa Success: The African continent remains a priority market for Vista with impressive growth in the first half of 2024. Africa reported strong flight activity with a +103% increase in the New Program Hours Sold and a +29% increase in total hours flown year-over-year: East Africa specifically experiencing a +46% increase in total hours flown; and South Africa, a +79% increase in total hours flown. 

With over a decade of operations in East and South Africa, VistaJet continues to play a vital role in supporting development in these sub-regions by facilitating global investments and connecting decision-makers, corporations, and business executives. Vista’s global fleet of iconic silver and red jets means its African clients will never be stranded with guaranteed availability in as little as 24 hours’ notice, no matter where they are going in the world. Global coverage, covering 96% of the globe also means knowing how to operate in over 2,700 airports, making journeys to every destination safe and reliable. VistaJet’s flexibility is unparalleled for its expanding African client base.  

Commenting on the business expansion plans, VistaJet’s President of Europe and Africa, Philippe Scalabrini, stated: “Building on the momentum of the West Africa Roadshow, we are pleased to announce the East and South Africa Roadshow.  VistaJet is committed to offering top rate, exclusive services to its extensive client network in this critical region. In response to the growing demand, we have deployed three dedicated aircraft while upholding our exceptional standards. VistaJet’s main expansion plan objective is to enhance Africa’s economic growth by increasing regional investments and facilitating overall growth.” 

VistaJet was founded 20 years ago and has established itself as the world’s leading global business aviation company. With a client base consisting mainly of corporate leaders and Ultra-High-Net-Worth Individuals, VistaJet aims to simplify air travel by offering privacy, reliability, flexibility, efficiency, anonymity, and safety. The Cabin Hosts, trained by the British Butler Institute and MedAire, deliver the highest service standards.  Flying with VistaJet is a better alternative to ownership – offering a lower cost per hour, and a larger coverage area; as well as preferrable to brokerage – due to higher safety, and unique consistency of service; and often commercial – thanks to scheduling flexibility, and non-stop connections across airports around the world.

Distributed by APO Group on behalf of VistaJet.

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Nigeria and Senegal Must Follow Ghana and Mozambique Against Exclusionary Practices

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African Energy Chamber

African private sector leaders call for withdrawal from Frontier Energy events that marginalize local talent, championing inclusion, fair contracting and the Alliance model of partnership

JOHANNESBURG, South Africa, April 10, 2026/APO Group/ –The African private sector is raising the alarm over Frontier Energy Network’s policies that systematically exclude African professionals and service providers from meaningful roles in major energy forums. Such exclusionary practices threaten decades of progress in African energy development, including local capacity building, knowledge transfer and economic participation.

Frontier’s approach, framed as a global platform for Africa, is in practice a system that extracts value from the continent while denying Africans the opportunities to lead, participate and benefit. Marginalizing the very people who build, operate and sustain energy projects is not partnership – it is structural exclusion masquerading as opportunity.

African businesses – particularly in Nigeria and Senegal, which drive regional growth – must reassess their participation in platforms that perpetuate these policies. African capital, sponsorship and attendance cannot continue to legitimize forums where local stakeholders are systematically sidelined. Market access must be earned and mutually respected.

Mozambique and Ghana have already set a precedent. In March 2026, Mozambique’s oil and gas industry withdrew from the Africa Energies Summit in London, citing repeated failures by the organizers to improve diversity, transparency and inclusion of Black professionals in leadership, contracting and deal-making roles. In early April 2026, the Ghana Energy Chamber followed suit, formally pulling out of the same summit over discriminatory hiring practices that sidelined African professionals, executives and service providers. These coordinated actions send a clear message: Africa will no longer support platforms that deny its talent the right to lead, contribute and benefit.

Africa will no longer sit quietly while its talent is excluded from opportunities on its own continent

The gold standard for companies to thrive in Africa is robust collaboration with international partners while building local capacity – exemplified by Senegal-based energy services company Alliance Energy. Alliance has advanced African expertise in the sector, notably supporting the launch of the National Institute for Petroleum and Gas in Senegal to train young professionals for leadership roles, while backing diverse energy initiatives across power, solar, gas and wind that strengthen Senegal’s position as a regional energy hub.

This success demonstrates that African companies flourish when local talent, leadership, contracting and workforce development are central to execution, alongside strategic partnerships with the US, UK and Europe. Any entity attempting to operate in Africa without a commitment to hiring or contracting local professionals threatens not only the ecosystem that nurtured companies like Alliance Energy but also the continent’s broader ambition to grow regional capability, ownership and sustainable energy development.

“The message is simple,” says Dr. Ndjuga Dieng, Managing Director of Alliance Energy. “Africa will no longer sit quietly while its talent is excluded from opportunities on its own continent. Nigeria, Senegal and all African nations must follow the lead of Ghana and Mozambique by standing against platforms that discriminate. Protect your people, your companies and your energy future. Inclusion is not optional – it is the foundation of growth.”

African energy markets have historically thrived on collaboration, both within the continent and with international partners. Events such as the Offshore Technology Conference (OTC) and the Invest in African Energy (IAE) Forum exemplify this model, integrating African executives, policymakers and service providers into core programming, deal-making and knowledge transfer.

African stakeholders must prioritize platforms that respect local content, equitable hiring and fair contracting. Strategic withdrawal from exclusionary events is not isolationism – it is a stand for principle, economic logic, and the future of Africa’s energy sector. The continent defines its own trajectory and will engage only with partners that recognize African talent as integral, not optional, to the industry’s future.

The position advanced by Alliance Energy aligns with broader advocacy across the continent, including that of the African Energy Chamber, which has consistently called for stronger local content policies, fair contracting practices and greater inclusion of African professionals across the energy value chain. This alignment underscores a growing consensus among African private sector leaders that sustainable industry growth depends on meaningful participation by local companies and talent, not their exclusion.

Distributed by APO Group on behalf of African Energy Chamber.

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Sheraton Nouakchott marks the entry of Marriott International in Mauritania

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Nouakchott

As Mauritania’s cultural and economic heart, Nouakchott offers visitors a glimpse into the serene beauty and rich heritage that define this remarkable Northwest African nation

We are proud to have brought Marriott International to Mauritania with the opening of Sheraton Nouakchott, the first internationally operated and branded hotel in the country

NOUAKCHOTT, Mauritania, April 10, 2026/APO Group/ –Sheraton Hotels & Resorts, part of Marriott Bonvoy’s (www.Marriott.com) portfolio of more than 30 hotel brands, recently celebrated the opening of Sheraton Nouakchott Hotel (https://apo-opa.co/4t3YGO4), marking the entry of Marriott International into a new territory, Mauritania. Since opening its doors, Sheraton Nouakchott has, positioned itself as a new hub for business, events and leisure in the Mauritanian capital.

 

Nouakchott, the capital of Mauritania, is a coastal city where tradition and modernity meet. Nestled between the vast Sahara and the Atlantic Ocean, it serves as a gateway to the country’s breathtaking natural landscapes, from golden dunes and tranquil oases to rugged coastlines and untouched desert plains. As Mauritania’s cultural and economic heart, Nouakchott offers visitors a glimpse into the serene beauty and rich heritage that define this remarkable Northwest African nation.

Ideally located near iconic landmarks such as the Marché Capitale and the National Museum of Mauritania, as well as Nouakchott’s beaches and fishing port — and just a short distance from the desert — Sheraton Nouakchott offers an ideal base from which to discover the destination.

“We are proud to have brought Marriott International to Mauritania with the opening of Sheraton Nouakchott, the first internationally operated and branded hotel in the country. Since welcoming our first guests, the hotel has quickly established itself as a destination for both travellers and the local community. This milestone underscores our commitment to delivering exceptional hospitality experiences in emerging markets, while celebrating the culture and character of each destination,” said Sandra Schulze‑Potgieter, Vice President, Premium, Select & Midscale Brands, Europe, Middle East & Africa, Marriott International.

Local design inspiration

Traditional crafts, from wood carving to metalwork, are woven throughout the hotel’s materials and furnishings, creating spaces that feel both rooted and refined. Every detail tells a story of local artistry, heritage and place, offering guests an immersive experience inspired by Mauritania’s cultural and natural beauty.

Inspired by the legendary landmarks along the Trans‑Saharan trade route, the hotel’s design blends regional heritage with contemporary elegance. The circular ceiling of Feast restaurant draws inspiration from the Richat Structure, also known as the Eye of Africa. Earthy tones and organic materials reference the dramatic landscapes of the Adrar Mountains, while patterns inspired by Chinguetti and Oualata are reinterpreted throughout guest rooms, public spaces and Bene restaurant.

Meeting spaces echo the stone architecture of Tichitt, one of West Africa’s oldest towns and a historic caravan hub.

Guest rooms and suites with local charm

Sheraton Nouakchott features 200 spacious guest rooms and suites, including two Presidential Suites, combining contemporary comfort with subtle local touches. All rooms are equipped with the latest technology and Sheraton signature amenities, including the iconic Sheraton Sleep Experience.

The Sheraton Club offers Marriott Bonvoy Elite members and Club guests an elevated, all‑day experience, with curated food and beverage offerings, premium amenities, enhanced connectivity and a private environment designed for both productivity and relaxation.

Local flavours meet international influence

The hotel features two restaurants, a Lobby Bar and a Pool Bar. Feast, the all‑day dining restaurant, serves locally inspired and international dishes made with seasonal ingredients. Bene offers an immersive Italian dining experience in a warm, inviting setting. The Lobby Bar provides a relaxed meeting point from morning coffee to evening gatherings, while the Pool Bar offers refreshing drinks and light bites by the outdoor pool.

 

Facilities offering a resort feel in the heart of the city

Despite its central urban location, Sheraton Nouakchott delivers a resort‑like atmosphere, centred around an expansive outdoor pool. Guests can maintain their fitness routines in the fully equipped fitness centre — featuring separate floors for women and men, hammam and sauna — or enjoy the outdoor tennis court. The Sheraton Spa features three treatment rooms, offering a peaceful retreat after a day of exploration or meetings.

Meetings & events curated to perfection

Sheraton Nouakchott offers more than 2,600 square metres of flexible Meetings & Events space, including a Grand Ballroom, a Ballroom and four additional meeting rooms. A signature Sheraton Community Table sits at the heart of the hotel, providing a welcoming space for informal meetings, remote work and collaboration. A dedicated events team ensures seamless delivery from concept to execution.

Gatherings by Sheraton

In line with Sheraton’s global community‑centred approach, Sheraton Nouakchott hosts Gatherings by Sheraton, curated weekly experiences designed around enrichment, renewal and local stories. Guests and locals can take part in Mauritanian mixology sessions using local mint tea and fruits, or storytelling evenings inspired by Saharan traditions.

Distributed by APO Group on behalf of Marriott International, Inc..

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African Energy Chamber (AEC) Supports Perenco Partnership to Advance Industry 4.0 Skills in Central Africa

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African Energy Chamber

The African Energy Chamber welcomes Perenco Cameroon and Perenco Gabon’s partnership with UCAC-ICAM to launch an Industry 4.0 lab, advancing local skills development and strengthening Africa’s industrial future

JOHANNESBURG, South Africa, April 9, 2026/APO Group/ –A new partnership between Perenco Cameroon, Perenco Gabon and the UCAC-ICAM Institute in Douala to establish an Industry 4.0 laboratory marks a significant step toward aligning academic training with the evolving needs of the energy and industrial sectors. The facility will give students access to advanced automation, digital simulation and smart production technologies, helping close the gap between academic learning and the practical, industry-ready skills required across Central Africa’s industrial landscape.

 

As the voice of Africa’s energy sector, the African Energy Chamber (AEC) welcomes the initiative as a scalable model for local content development. By equipping students with Industry 4.0 capabilities, the laboratory directly supports the Chamber’s mandate to ensure greater in-country value creation and workforce participation across Africa’s energy value chain. The initiative also addresses critical skills shortages, enabling operators to increasingly rely on locally trained talent.

 

Developing local skills is fundamental to building a competitive and sustainable energy sector in Africa

The partnership underscores Perenco’s long-term commitment to sustainable development and capacity building in Cameroon and Gabon. Designed as a mini-factory, the UCAC-ICAM laboratory enables students to engage with real-world industrial tools and processes. This hands-on approach will support the development of engineers and technicians capable of contributing to key projects, including operations in the Rio del Rey Basin and infrastructure developments such as the Cap Lopez LNG terminal in Gabon.

 

Students across multiple disciplines will benefit from hands-on exposure to the lab’s advanced technologies. General Engineering students will train using robotic systems and virtual reality simulations, while Computer Science Engineering students will focus on industrial IoT and smart technologies. Process Engineering students will gain experience in automated production systems, and Petroleum program students will develop expertise in energy systems and instrumentation control. Graduates from UCAC-ICAM are being actively recruited by leading companies operating in Douala, reflecting growing demand for locally trained, industry-ready talent.

“Developing local skills is fundamental to building a competitive and sustainable energy sector in Africa,” says NJ Ayuk, Executive Chairman of the AEC. “This partnership demonstrates how industry and academia can work together to create a highly skilled workforce that will drive Africa’s industrialization and energy future. It is exactly the type of initiative needed to ensure Africans play a leading role in developing the continent’s resources.”

The UCAC-ICAM laboratory represents a strategic investment in Africa’s industrial and energy future. By strengthening local capacity, advancing technology adoption and supporting independent operators, the initiative aligns with the AEC’s broader vision of a self-sufficient and globally competitive African energy sector.

Distributed by APO Group on behalf of African Energy Chamber.

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