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Transforming Egypt’s Multimedia Landscape: Canon’s Multicam Show Delivers an Unparalleled Immersive Experience

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Canon Central

This exclusive event showcased cutting-edge and innovative Canon Multicamera Technology

DUBAI, United Arab Emirates, August 23, 2023/APO Group/ — 

Canon Central and North Africa (www.Canon-CNA.com) is thrilled to announce the successful conclusion of the Canon Multicam Show in Egypt, an embodiment of its unwavering commitment to delivering innovative and technology-driven imaging solutions to customers across the African continent. Building upon the resounding success of its debut in Nigeria, this exceptional event reimagined the way customers experience video technology, captivating audiences in Egypt with the latest cutting-edge video solutions and innovative technology.

This highly exclusive event served as an exceptional platform to showcase Canon’s latest state-of-the-art multicamera technology, fostering invaluable partnerships and collaborations that pave the way for exciting business prospects in Africa. The show elevated the customer experience by actively engaging attendees. Through open touch-and-try sessions, customers were able to connect with the showcased products, providing them with a tactile and immersive experience. Additionally, through this show, Canon not only showcased its cutting-edge products within the imaging range but also presented a complete solution that offers an opportunity to enhance the workflow in the multimedia industry.

“We are thrilled that we brought the Multicam Show to Egypt. As part of a strategic initiative to educate the African market about Canon Multicam solutions, Canon Central & North Africa has chosen to extend this exceptional experience to the vibrant and creative community of Egypt. Egypt serves as the second pit-stop in this journey, followed by Algeria, Morocco, and Kenya, as we continue our efforts to provide valuable insights and solutions to enhance the workflow in various industries across the continent,” says Amine Djouahra, B2C Business Unit Director, Canon Central and North Africa. “Egypt’s bright market, spanning across the broadcast, media, entertainment, and education sectors, has highlighted the remarkable impact of Canon’s imaging solutions. This event was specifically tailored to our target audience in Egypt, encompassing professionals seeking innovative solutions to enhance their current multimedia projects. The showcased products, including the PTZ (pan-tilt-zoom), ENG (Electronic News Gathering), and cinema lineup were chosen to align with the country’s dynamic creative landscape.”

“We deeply value our customers in Egypt and recognise the importance of their unique perspectives. Our products have been carefully designed to enhance workflows and amplify creative expression. We understand that each industry in Egypt has its distinct requirements, and our customer-centric approach ensures that we deliver unique solutions.”

In Egypt, Canon has taken strategic steps to establish itself as a cornerstone of innovative imaging solutions across various sectors. The Egyptian market, characterised by its diversity, has provided a fertile ground for the company to make a significant impact. By comprehensively understanding the unique requirements and challenges of each industry, Canon has tailored its offerings to provide optimal solutions.

Canon’s presence in Egypt also extends beyond product offerings. The company has strategically collaborated with numerous educational institutions and universities, positioning its PTZ lineup to empower the next generation of visual storytellers. By offering top-notch solutions to these institutions, Canon contributes to nurturing a pool of skilled professionals who will shape the future of multimedia in Egypt.

Multicamera Technology

Our products have been carefully designed to enhance workflows and amplify creative expression

Multicamera technology is a revolutionary approach to video production, using multiple cameras to capture different angles and perspectives of a scene simultaneously. By seamlessly switching between these cameras in real-time, multicam setups enable dynamic and engaging content creation, whether for live broadcasts, events, or pre-recorded productions. Multicam technology has transformed the way visual stories are captured offering broadcasters, education, and security industries the tools to craft compelling narratives with fluid camera movements and seamless transitions.

Accelerating the Transition to Digital

The event not only showcased Canon’s remarkable products but also played a pivotal role in driving and championing the much-needed digital technology shift within Africa’s multimedia industry. With a significant portion of the industry still making the transition to digital, the Canon Multicam Show served as a platform to raise awareness and educate the market about the importance of embracing this transformation.

Embark on an Immersive Experience

At the heart of the Multicam Show was an immersive experience that transcended conventional product showcases. Distinct experiential zones immersed customers in a dynamic and interactive environment, allowing them to truly connect with Canon’s cutting-edge technology. Attendees could touch, feel, and explore products’ sleek interfaces, enabling them to understand the intuitive controls and seamless integration of Canon’s solutions into real-world applications.

The immersive broadcast zone was testament to Canon’s commitment to revolutionising the broadcasting industry and providing broadcasters with the most advanced tools to bring their vision to life. Visitors explored Canon’s latest video cameras (https://apo-opa.info/3QNOCZ6) where we featured the Canon XC Protocol, including the Canon C500 Mark II (https://apo-opa.info/3KQF5N4), the Canon C300 Mark III (https://apo-opa.info/44g587r), and the PTZ model with its remarkable remote-control capabilities.

The education zone featured a captivating walk-through of Canon’s innovative solutions for events, educational institutions, and seminars. Customers were provided with a first-hand experience of Canon’s PTZ cameras (https://apo-opa.info/3qQ7gF3), equipped with two new apps accessible through its Add-On Applications System. This platform empowers users to seamlessly integrate new functionalities into their video production processes. The newly introduced Auto Tracking Application RA-AT001 and Auto Loop Application RA-AL001 respond to market demands, offering a robust, self-sufficient video production solution that negates the requirement for external hardware. These user-friendly paid applications, in conjunction with Canon’s cutting-edge 4K camera technology, establish an ideal solution for a diverse array of scenarios encompassing higher education, corporate setups, live events, broadcast, and houses of worship.

Throughout the show, experienced Canon experts were on hand to guide and inspire the representatives from the Media, broadcasting, education, corporate, live events industry with personalised demonstrations, talks, and advice. Whether experimenting with intuitive controls, exploring various shooting modes, or testing multicamera features, customers were able to unleash their creativity and envision their videography masterpieces.

Additionally, the Canon Multicam Talk Show provided attendees with a dynamic platform to dig deeper into innovative solutions. Led by knowledgeable product specialists, the talk show featured insightful conversations and discussions. The experts shared practical insights on how Canon’s technology enhances the quality of multimedia projects and streamlines the entire production process.

The Canon Multicam Show in Egypt was a celebration of innovation and collaboration. Attendees experienced an enriching event that empowered them to push the boundaries of their creativity and elevate their projects to new heights.

Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

Energy

U.S.-Africa Energy & Minerals Forum Expands to Critical Minerals and Supply Chain Security

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Africa

This year’s U.S.-Africa Energy & Minerals Forum in Houston signals a strategic shift toward integrated energy and critical minerals investment, strengthening U.S. partnerships across Africa’s resource and industrial value chains

HOUSTON, United States of America, February 26, 2026/APO Group/ –The U.S.-Africa Energy & Minerals Forum (USAEMF) has relaunched with a dedicated focus on critical minerals, marking an important evolution in its role as a platform for U.S.-Africa commercial engagement. Building on its foundation in energy, power and industrial projects, the forum’s expanded scope positions it at the center of investment conversations shaping the future energy economy.

 

Scheduled for July 21–22, 2026, in Houston, Texas, USAEMF comes at a time of surging global demand for copper, cobalt, lithium, manganese and rare earth elements, driven by electrification, battery storage, AI infrastructure and advanced manufacturing. Africa is increasingly critical to securing these materials, highlighting how energy and minerals are now interconnected pillars of industrial growth, geopolitical stability and decarbonization.

The forum’s minerals mandate deepens engagement with African producers – particularly the Democratic Republic of Congo (DRC), home to some of the world’s largest copper and cobalt reserves. Momentum is building through the U.S.–DRC strategic minerals framework and the U.S.-backed Orion Critical Mineral Consortium, a major investment platform supported by the DFC and private partners. The consortium is pursuing a 40% stake in the Mutanda and Kamoto copper-cobalt operations in a $9 billion transaction, securing long-term supply for allied markets while reinforcing cooperation on infrastructure, security and supply-chain governance.

Placing critical minerals at the center while maintaining strong hydrocarbons engagement strengthens U.S.-Africa commercial ties

U.S. financing is also expanding across the region, with the DFC managing a continental portfolio exceeding $13 billion to support mining, processing and transport infrastructure for critical mineral supply chains. Recent commitments include rare earth, graphite and potash projects in Malawi, Mozambique and Gabon; broader investments in Uganda, Tanzania, Zambia and South Africa; and $553 million linked to the development of the Lobito Corridor. The DFC is also a major backer of TechMet, a U.S.-supported investment firm valued at over $1 billion, which is raising up to $200 million to expand copper, cobalt, lithium and rare earth assets and pursue new opportunities across the DRC and Zambia. Together, these initiatives underscore Washington’s push to diversify battery-mineral supply while positioning Africa as a long-term partner in clean energy and industrial value chains.

Houston’s role as host city reflects the alignment between American industrial capacity and African resource development. Long established as a global energy hub, the city is expanding into energy transition technologies, advanced materials, carbon management and industrial innovation. By convening African governments with U.S. private equity, development finance institutions, exporters, insurers and technical service providers, the forum creates a commercial platform capable of converting mineral potential into bankable projects.

“The evolution from USAEF to USAEMF reflects a broader shift toward integrated energy and mineral development,” states Nadine Levin, Portfolio Director at Energy Capital & Power, forum organizers. “Placing critical minerals at the center while maintaining strong hydrocarbons engagement strengthens U.S.-Africa commercial ties and advances projects that deliver long-term shared value.”

While critical minerals define the forum’s strategic expansion, the U.S.’ longstanding role in Africa’s energy sector remains central to the platform’s value proposition. American energy companies continue to advance exploration and development across key upstream markets, support gas monetization in the Gulf of Guinea and revitalize mature production in North Africa. U.S. export credit and development finance are also helping unlock large-scale LNG capacity in Mozambique while supporting optimization and expansion across existing gas infrastructure in West Africa – demonstrating how American capital, engineering expertise and risk-mitigation tools convert resource potential into delivered energy systems.

USAEMF is the leading platform connecting U.S. capital and technical expertise with Africa’s energy and minerals sectors. For more information or to participate at the upcoming forum, please contact sales@energycapitalpower.com

Distributed by APO Group on behalf of Energy Capital & Power.

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Pesalink and Pan-African Payment and Settlement System (PAPSS) Unlock Cross-Border Payments in Local Currencies in Kenya

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Pesalink

The Pesalink–PAPSS partnership will reduce costs, speed up settlements, and help individuals, SMEs and businesses send money more efficiently across borders

NAIROBI, Kenya, February 26, 2026/APO Group/ —

  • Instant 24/7 bank-to-bank transfers across African borders in local currencies.
  • Simpler cross-border payments for individuals, businesses, and SMEs.
  • 80 plus Pesalink network participants now linked to 160 plus PAPSS participating banks.

 

Pesalink, Kenya’s de facto instant payment network, has partnered with the Pan-African Payment and Settlement System (PAPSS) to ease cross-border payment and speed up regional financial integration.

 

The partnership enables instant 24/7 cross-border payments from PAPSS participants into banks and mobile money operators within the Pesalink network in Kenya, all settled in local currencies. This reduces complex correspondent banking requirements and reliance on foreign reserve currencies.

 

Kenyan banks will now be able to offer faster, cheaper cross-border payments

PAPSS, an initiative of the African Export-Import Bank (Afreximbank) in collaboration with the African Union and the AfCFTA Secretariat, enables cross-border payments between African countries. Pesalink is now a Technical Connectivity Provider. It means that 80 plus Kenyan bank, fintech, SACCO and telco participants on the Pesalink network will be connected to 160 plus commercial banks and fintechs on the PAPSS platform.

 

Cross-border payments remain expensive and slow for many African businesses. The 2023 (http://apo-opa.co/4baDSh7) World Bank Remittance Prices report indicates that sending money across African borders incurs on average 7-8% of the total value sent (above the global average of 6–7%). Settlement can also take three to seven business days.

 

The Pesalink–PAPSS partnership will reduce costs, speed up settlements, and help individuals, SMEs and businesses send money more efficiently across borders.

 

Speaking during the partnership signing held at Pesalink offices in Nairobi, PAPSS CEO Mike Ogbalu III said, “For PAPSS to deliver true impact, collaboration with national and private switches like Pesalink is essential. Pesalink is the first switch we’ve piloted for transaction termination in Kenya, and we are already seeing greater adoption by opening more channels for seamless, local-currency cross-border payments across Africa.”

 

Pesalink CEO, Gituku Kirika, said “Kenyan banks will now be able to offer faster, cheaper cross-border payments. They will be helping their customers grow more regional trading relationships and thrive in a more integrated digital economy.”

Distributed by APO Group on behalf of Afreximbank.

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Events

Africa Trade Conference Returns to Cape Town with Esteemed Speakers Driving Africa’s Trade Agenda

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Africa

Second edition convenes global policymakers, business leaders, and innovators to accelerate Africa’s integration into global trade

CAPE TOWN, South Africa, February 26, 2026/APO Group/ –Access Bank Plc (www.AccessBankPLC.com) is proud to announce the distinguished line-up of speakers for the second edition of the Africa Trade Conference (ATC 2026), scheduled to take place on March 11, 2026, at the Cape Town International Convention Centre, Cape Town, South Africa. Building on the strong foundation of its inaugural edition, ATC 2026 will convene an exceptional assembly of global and African leaders, policymakers, investors, and business executives committed to shaping the future of trade on the continent.

The Africa Trade Conference has rapidly emerged as a premier platform for advancing dialogue and action around Africa’s evolving role in global commerce. The 2026 edition will feature influential voices from across finance, government, development institutions, and the private sector, who will share insights on unlocking trade opportunities, strengthening intra-African commerce, enabling business expansion, and positioning African enterprises for global competitiveness.

The confirmed speakers represent a powerful cross-section of leaders driving Africa’s economic transformation.

Building on the momentum of its maiden edition, which convened senior decision-makers from 28 countries, the 2026 conference with the theme “Turning Vision into Velocity: Building Africa’s Trade Ecosystem for Real-World Impact”, will have the keynote address delivered by Kennedy Mbekeani, Director General, Southern Africa Region, African Development Bank (AfDB), alongside Kwabena Ayirebi, Managing Director, Banking Operations at the African Export-Import Bank. Their joint keynote will address the evolving financing landscape for African trade and the strategic pathways for unlocking continental prosperity.

The welcome address will be delivered by Roosevelt Ogbonna, CEO/GMD, Access Bank Plc, who will set the tone for discussions centered on trade transformation, financial inclusion, and regional competitiveness, while Tolu Oyekan, Managing Director & Partner at Boston Consulting Group, will deliver insights on “Africa Trade Outlook 2026”, examining emerging macroeconomic trends, supply chain shifts, and growth opportunities across key sectors.  The CEO of Pan-African Payment and Settlement System, Mike Ogbalu, will be engaging the conference participants on the topic, “Building a Connected Africa Through Trade, Payments & Technology”, focusing on how payment interoperability and digital infrastructure can accelerate the African Continental Free Trade Area (AfCFTA) agenda.

The calibre of speakers confirmed for this year’s conference underscores the urgency and opportunity before us

The conference will also host a High-Level Ministerial Panel that features Elizabeth Ofosu-Adjare, the Minister for Trade, Agribusiness & Industry, Ghana; Tiroeaone Ntsima, Minister of Trade and Entrepreneurship, Botswana; Mr. Florian Witt, Divisional Head, International & Corporate Banking Oddo-BHF, Ms. Nathalie Louat – Global Director, International Finance Corporation (IFC), Dr Isaiah Rathumba – Head of Department, Limpopo Economic Development, Environment and Tourism and Mr. Alfred Idialu – Chief Rep Officer, Deutsche Bank among other policymakers shaping trade policy across the continent.

Commenting on the announcement, Roosevelt Ogbonna, Managing Director/Chief Executive Officer of Access Bank Plc, said:
“The Africa Trade Conference reflects our unwavering commitment to advancing Africa’s economic transformation by creating a platform that brings together the leaders, institutions, and ideas shaping the future of trade. The calibre of speakers confirmed for this year’s conference underscores the urgency and opportunity before us. Africa is not only participating in global trade, it is helping to redefine it. Through this convening, we aim to catalyse partnerships, unlock new opportunities for businesses, and accelerate Africa’s integration into global value chains.”

“At Access Bank, we see ourselves not just as financiers, but as connectors of markets, ideas, and opportunities. Our role is to help African businesses move from ambition to impact, from local relevance to global competitiveness.”

With operations in 24 countries globally, including 16 across Africa, Access Bank’s expansive footprint places it in a unique position to facilitate cross-border trade, unlock regional value chains, and simplify the complexities of doing business across markets.

“Our presence across Africa and key global corridors gives us a front-row seat to the realities of trade. It also gives us the responsibility to design solutions that are inclusive, scalable, and future facing. ATC 2026 is part of that commitment, Ogbonna added.

ATC 2026 is expected to catalyze partnerships, enable policy dialogue, and provide actionable strategies for businesses operating within and beyond the continent.

The Access Bank Chief puts it thus, “Africa will not be a spectator in the remaking of global trade. We will be one of its architects. ATC 2026 is where those blueprints will be drawn.”

For more information and registration, please visit https://apo-opa.co/4sdXWF7

Distributed by APO Group on behalf of Access Bank PLC.

 

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