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The Coca-Cola System Has an Economic Impact Of $724 Million Across Its Value Chain, Supporting More Than 37,000 Jobs in Morocco, New Study Shows

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Coca-Cola

This new independent study highlights the scale of the Coca-Cola system’s contribution to Morocco’s economy, employment, and communities

CASABLANCA, Morocco, October 29, 2025/APO Group/ —

  • In 2024, the Coca-Cola system in Morocco contributed $724 million in value-added economic impact across its value chain.
  • The Coca-Cola system and its value chain supported over 37,000 direct and indirect jobs in Morocco in sectors including retail, agriculture, manufacturing, transport and services.
  • The Coca-Cola system purchased $302 million worth of goods and services from suppliers in Morocco in 2024, strengthening the country’s industries and communities.

The Coca‑Cola system (https://Coca-ColaCompany.com/) in Morocco announced the results of a comprehensive socio-economic impact study, conducted by global consulting firm Steward Redqueen, during the inauguration of two new production lines at Equatorial Coca-Cola Bottling Company’s (ECCBC) Casablanca facility.

Morocco is one of our most strategic markets in Africa, where we have been present for decades

This new independent study highlights the scale of the Coca-Cola system’s contribution to Morocco’s economy, employment, and communities.

The study reveals that the Coca-Cola system in Morocco – comprising of  the Coca-Cola Company and its authorized bottlers – alongside a broad network of local suppliers, distributors, and retailers, contributed $724 million in value-added economic activity in 2024.

Through its value chain, the Coca-Cola system supported over 37,000 jobs, including 2,273 direct jobs within the system and an additional 35,000 jobs supported through suppliers, partners, and customers. This means that for every direct job created by the system, 15 more jobs were supported across Morocco’s economy.

“These findings reaffirm the Coca-Cola system’s role as a driver of shared value in Morocco’s economy,” said Farid Benchekroun, Managing Director, ECCBC Morocco. “Our business is interconnected with local communities, and we remain committed to creating opportunity for our people, our partners, and the communities we serve.”

The study also highlights the Coca-Cola system’s strong local integration, with $302 million worth of goods and services sourced from suppliers in Morocco in 2024. This local procurement supports industries as diverse as sugar production, packaging, transportation, and marketing, reinforcing the Coca-Cola’s system role as a partner for growth in Morocco’s economic development.

“Morocco is one of our most strategic markets in Africa, where we have been present for decades,” said Charbel Beyrouthy, General Manager, The Coca-Cola Company, Morocco. “Our purpose is to refresh the world and make a difference, and this means working to support livelihoods, enable entrepreneurship and invest in the long-term resilience of local communities.”

Over the past five years, ECCBC has strengthened its footprint in Morocco through its acquisition of Atlas Bottling Company, underscoring its long-term commitment to invest, produce, and distribute locally while supporting Morocco’s social and economic progress.

The Coca-Cola system’s contribution extends beyond economic impact. Morocco is one of the beneficiaries of the Africa Water Stewardship Initiative (https://apo-opa.co/3Jbpni9), a nearly $25 million investment through 2030 to improve water security across 20 African countries. This work focuses on helping enhance access to safe water, protect local water resources, and build community climate resilience.

The study conducted by Steward Redqueen measured the direct, indirect, and induced economic impacts of the Coca-Cola system in Morocco, combining company operational data with trusted third-party economic sources. The analysis demonstrates how Coca-Cola’s local operations ripple across the economy – from farmers growing sugarcane to retailers selling beverages – creating jobs, generating income, and building opportunity.

“Our assessment clearly shows the depth and breadth of the Coca-Cola system’s economic footprint in Morocco,” said Teodora Nenova, Managing Partner at Steward Redqueen. “This is not just about direct contributions – it’s about the far-reaching value generated through local partnerships and supply chains.”

Distributed by APO Group on behalf of Coca-Cola.

Business

Canada–Africa Financing Forum to Convene Investors and Decision-Makers in Cape Town – May 14, 2026

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Ateau Zola

This timely Forum comes on the heels of commitments announced by Canadian Prime Minister Mark Carney, deepening Canada–Africa commercial ties and expanding investment partnerships

TORONTO, Canada, April 29, 2026/APO Group/ –The Canada–Africa Chamber of Business (https://CanadaAfrica.ca) will convene investors, financiers, policymakers, and industry leaders in Cape Town on May 14, 2026 for the Canada–Africa Financing Forum—a high-level platform focused on unlocking capital and accelerating deal flow across African markets.

Registration is open (http://apo-opa.co/4vZN6oV)

This timely Forum comes on the heels of commitments announced by Canadian Prime Minister Mark Carney, deepening Canada–Africa commercial ties and expanding investment partnerships. The program connects leaders from venture capital, private equity, and institutional investors to examine where capital is moving—and where the next opportunities lie—supported by Canadian project partners with proven capacity to deliver on-the-ground.

Delegates will engage directly with finance and investment decision-makers, following the program opening, featuring messages from President Cyril Ramaphosa and Prime Minister Mark Carney, in addition to high-level Ministerial representation.

This Forum is about capital deployment, not just conversation

“This Forum is about capital deployment, not just conversation,” said Garreth Bloor, President of the Canada–Africa Chamber of Business. “We are convening investors, institutions, and project leaders who are actively shaping transactions across Africa—and connecting them directly with Canadian partners who are ready to work together.”

The Canada–Africa Financing Forum reflects the Chamber’s role as a privately financed, market-led platform advancing Canada-Africa trade and investment through world-class networking and information-sharing events.

Why Attend

  • Direct access to active dealmakers and capital allocators
  • Insights into where capital is being deployed and key players delivering major projects
  • Opportunities to build partnerships across Canada and African markets
  • Participation in a curated, high-level environment focused on execution

Secure Your Place

Space is limited and demand is strong.

Apply to secure your place (http://apo-opa.co/4vXb9oz)

Read More and View the Program (http://apo-opa.co/4vZN6oV)

Distributed by APO Group on behalf of The Canada-Africa Chamber of Business.

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ORUN and 1xBET Partner to Support a Dynamic Creative Africa

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MIR Holding

During the MASA 2026 edition, held from April 11 to 18, 2026, ORUN and 1xBET implemented the We Champion Talent program, an initiative aimed at promoting African talent and advancing the development of Cultural and Creative Industries (CCIs)

ABIDJAN, Ivory Coast, April 28, 2026/APO Group/ –As part of the Innovation Village co-organized with MASA at the Palais de la Culture in Abidjan from April 14 to 18, ORUN (https://ORUN.Africa) announces the rollout of its partnership with 1xBET to support a creative Africa that is structuring itself, professionalizing, and scaling across the continent.

We aim to demonstrate that it is possible to support African talent, narratives, and creative ecosystems over the long term, with ambition and consistency

Designed as a space of convergence between heritage, innovation, and knowledge transmission, the Innovation Village features scenography crafted by Ivorian artisans, a program of panels and masterclasses on creative industries, an immersive experience produced by Orun Studios, and a major institutional highlight on April 17. Its narrative platform is built around three pillars: memory, structure, and transmission. The initiative aims to position cultural and creative industries as an economic driver for the continent.

“The Innovation Village was conceived as an act of construction. By partnering with organizations such as 1xBET, we aim to demonstrate that it is possible to support African talent, narratives, and creative ecosystems over the long term, with ambition and consistency,” said Habyba Thiero, CEO of Africa Currency Network and President of ORUN.

This vision aligns with ORUN’s broader ambition to produce, structure, and internationalize African creative industries through events, content, and strategic partnerships.

Distributed by APO Group on behalf of ORUN, part of African Currency Network (ACN).

 

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MIR Holding Reaffirms Its Commitment to African Creative Industries Alongside ORUN at Marché des Arts du Spectacle Africain d’Abidjan (MASA) 2026

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MIR Holding

More than event support, this partnership reflects a commitment to backing platforms capable of structuring value chains, increasing the visibility of talent, and fostering the emergence of strong African creative infrastructures

ABIDJAN, Ivory Coast, April 28, 2026/APO Group/ –On the occasion of MASA 2026, held from April 11 to 18 in Abidjan, MIR Holding (https://MIRHolding.odoo.com) reaffirmed its commitment to supporting the growth of African creative industries by partnering with ORUN as part of the Innovation Village, hosted at the Palais de la Culture in Abidjan. This presence reflects a clear intention to support the scaling of cultural and creative industries so they can fully contribute to job creation and value generation across the continent.

 

Co-organized by ORUN and MASA, the Innovation Village brought together over several days scenography designed by Ivorian artisans, a program of panels and masterclasses dedicated to creative industries, an immersive experience produced by Orun Studios, and a key institutional highlight on April 17.

At MIR Holding, we believe that Africa’s future will also be shaped by its ability to structure its narratives, its talent, and its creative value chains

Built around three pillars — memory, structure, and transmission — the initiative carried a renewed ambition for culture: positioning it as a concrete lever for economic structuring and African projection.

By supporting this initiative, MIR Holding aligns with a broader dynamic aimed at strengthening connections between creation, entrepreneurship, content, youth, and growth ecosystems. More than event support, this partnership reflects a commitment to backing platforms capable of structuring value chains, increasing the visibility of talent, and fostering the emergence of strong African creative infrastructures. MIR Holding stands among the main partners of the Village, alongside Africa Currency Network and other stakeholders engaged in this vision.

“With ORUN, we are not only seeking to make culture visible. We aim to help provide it with a framework, a reach, and a trajectory. What is at stake here is the continent’s ability to better transform its creative energy into sustainable value, real opportunities, and influence,” said Habyba Thiero, CEO of Africa Currency Network and President of ORUN.

Mouhamed Dieng, President of MIR Holding, added: “Supporting Africa’s creative industries is not about backing a secondary sector. It is about investing in one of the continent’s most powerful spaces for storytelling, youth, innovation, and competitiveness. At MIR Holding, we believe that Africa’s future will also be shaped by its ability to structure its narratives, its talent, and its creative value chains.”

Distributed by APO Group on behalf of MIR Holding.

 

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