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Service as a service (By Viv Muthan Pr Eng)

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3 months ago

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Service as a service

As digital tools proliferate, strategic differentiation collapses into imitation cycles where organisations appear different in branding but identical in execution

JOHANNESBURG, South Africa, April 23, 2026/APO Group/ —By Viv Muthan Pr Eng, Head of Export Sales and Operations.

Digitalisation has brought and continues to bring sweeping advancements in how companies go to market and how customers engage with brands. Agentic AI is now poised to disrupt even these developments, creating a scramble among organisations anxious to invest in the “next big thing” for fear of being left behind. Yet history has shown that the more speed becomes associated with winning, the more companies blur the line between operational effectiveness and strategy, copying the same best practices in pursuit of advantage and compromising the very uniqueness they once stood for.

 

The values companies were founded on often fall away in this race to jump on the bandwagon of the newest technology trend. As digital tools proliferate, strategic differentiation collapses into imitation cycles where organisations appear different in branding but identical in execution. However, beneath the surface of today’s digital revolution is an even more important structural dynamic which is often overlooked: technology accelerates competitive convergence. In hyper‑competitive markets which are characterised by rapid innovation, collapsing entry barriers, and continuous technological shifts, advantages erode quickly. As organisations adopt the same tools, platforms, and automated customer experiences, differentiation becomes increasingly difficult to sustain. Digitalisation enhances efficiency, but it also amplifies sameness.

 

This is the paradox of the modern competitive landscape where technology expands possibilities on the one hand but compresses uniqueness on the other. Many organisations misinterpret this environment as one where speed itself equals strategy. They invest in more automation, more digital tools, and more system integration at more pace, believing that motion is progress and more equals better. Yet these actions, while valuable, remain squarely within the domain of operational effectiveness. Porter (1996) reminds us that strategy is about what you choose to do as a company, what sets of activities support that position (fit) and, possibly most importantly, what you choose not to do. Digital transformation accelerates the impact of these strategic choices. Technologies shape what organisations prioritise and enable certain behaviours while constraining others. Over time, this subtly shifts how companies make sense of themselves, how they coordinate, and how they engage customers. By spending more on getting faster there is potential for elements of the customer journey to fade into the background, particularly the messy and less easy to control human elements.

 

That is where and why service, especially human service, has become even more strategically significant. In a digital ecosystem where technologies diffuse rapidly and imitation cycles shorten, the only dimension of the firm that remains difficult to replicate is its humanity. Platforms can be cloned, algorithms can be trained, and interfaces can be mimicked but human discernment, contextual understanding, empathetic listening, and relational trust cannot be reverse‑engineered at scale.

Human service anchors the organisational values, stabilises behaviour in moments of uncertainty, and protects the customer’s experience across the system

 

Technology delivers speed.
Humans deliver meaning.

 

This is why RS, despite being a forefront contender in the space of digitally led and data‑driven e-commerce businesses, continues to invest deliberately in people as a core part of its customer experience. RS recognises that digitalisation is about augmenting and enhancing human capability rather replacing it. E‑commerce platforms handle the transactions, the complicated back end that lends itself to automation, but people handle the relationships. Automation reduces friction, but humans resolve complexity. AI identifies patterns, but people interpret significance.

 

Human service anchors the organisational values, stabilises behaviour in moments of uncertainty, and protects the customer’s experience across the system. It is the part of the firm that remains recognisably “itself” even as technology evolves. In this sense, “Service as a Service” is more than satire. It might be seen as a strategic assertion: In a transient, digitally accelerated competitive landscape, humanity becomes the last defensible frontier of differentiation. RS embraces digital transformation as an enabler of a higher quality omni-channel customer journey. In an industrial world where customers often operate under pressure, RS is looking at ways to combine speed, technology and humanity to create value that endures even as the technological environment continues to shift.

 

RS South Africa (https://Africa.RSDelivers.com/) is a trading brand of RS Group plc (LSE: RS1) and a leading provider of industrial product and service solutions.

References
Barney, J. (1991). Firm Resources and Sustained Competitive Advantage.
Bharadwaj, A. et al. (2013). Digital Business Strategy.
D’Aveni, R. (1995). Hypercompetition.
McGrath, R. (2013). The End of Competitive Advantage.
Porter, M. (1996). What Is Strategy?

 

Distributed by APO Group on behalf of RS South Africa.

 

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Novum Studio Secures New Funding to Launch Ahoy Project, an AI-Native Enterprise Transformation Platform, Building on Its 20-Million-User Gen Z App Frog

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5 days ago

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July 24, 2026

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Novum Studio
  • Novum Studio has raised a new round of funding to launch Ahoy Project, its enterprise AI solution, with internal testing scheduled for July 2026.
  • Ahoy Project is positioned as the infrastructure for AI-native enterprise transformation – an AI-native communication platform serving as the underlying system, delivered as an end-to-end tailored solution.
  • The launch expands the company beyond Frog, its Gen Z consumer social app that has reached 20 million users across the U.S. and Europe.
  • Novum Studio said it is applying lessons from operating high-frequency social platforms at scale to workplace communication and knowledge systems.

NEW YORK, USA – Media OutReach Newswire – 24 July 2026 – Novum Studio, the company behind Frog – a Gen Z social app often described as a “new-generation Snapchat” – said it has raised a new round of funding and will use the proceeds to launch Ahoy Project, an AI-native enterprise communication and collaboration platform, with internal testing scheduled for July 2026.

The Novum Studio team at London Tech Week 2025.

Unlike conventional workplace software, Ahoy Project will not be sold as a standalone software subscription, the company said. Novum Studio provides the infrastructure and a full tailored solution for enterprises undergoing AI-native transformation, with the communication platform serving as the underlying system on which that transformation is built.

Founded as a consumer social company, Novum Studio has reached more than 20 million users across the U.S. and Europe. Frog gained traction among younger users through spontaneous, real-time sharing designed around authenticity and low-pressure interaction. The company said its experience building large-scale social “spaces” – where millions of people communicate, form groups and coordinate in real time — directly informs its approach to enterprise collaboration.

The new funding will support the launch and international expansion of the enterprise business as artificial intelligence reshapes how organizations communicate, collaborate and operate, the company said.

Novum Studio was founded by Anna Danyi, who graduated from the London School of Economics and Political Science (LSE) in 2018 and began her career in consulting and technology. Before founding Novum Studio, she built multiple consumer applications and exited through an acquisition. In 2025, Forbes China recognized her among the Top 100 most influential global Chinese figures in AI digital products area.

“We spent years understanding how millions of users communicate online,” Anna Danyi said. “In the AI era, communication itself is becoming intelligent. We believe the next generation of platforms will not only connect people — they will understand workflows, collaboration and organizational behavior.”

From Consumer Social to Enterprise AI

Modern organizations face growing challenges as critical knowledge, decisions and workflows become fragmented across chats, meetings and disconnected tools, the company said. Ahoy Project addresses this as a conversation-driven, AI-native collaboration layer: it captures context from day-to-day communication to build a searchable enterprise knowledge base and support workflow coordination.

Core capabilities include conversation-based knowledge organization, AI-assisted collaboration and workflow support integrated directly into team communication. Because the platform sits at the layer where work is discussed and decided, it can serve as the foundation for a broader AI-native operating model – with Novum Studio designing and delivering the surrounding transformation solution for each enterprise client.

Ahoy (Popeye AI) turns everyday team conversations into a searchable enterprise knowledge base.

A New Direction for Social Technology

Novum Studio said its expansion reflects a broader shift across the technology industry. Platforms such as TikTok and Instagram defined how content was distributed and consumed in the mobile social era; as AI becomes embedded in digital products, the company believes the next stage will center less on feeds and more on intelligent systems that understand communication and coordination.

“We are no longer just building products where people post content,” Anna Danyi said. “We are building systems that understand how humans communicate and operate together.”
 

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Thailand Secures $43.6bn 1H 2026 Investment Surge as Big Tech Accelerates Southeast Asia AI Infrastructure Push

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6 days ago

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July 23, 2026

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Thailand

BANGKOK, THAILAND – Media OutReach Newswire – 23 July 2026 – Thailand’s foreign and domestic investment applications surged 37% year-on-year to hit $43.6 billion (approx. 1.47 trillion baht) across 1,299 projects in the first half of 2026, driven by a massive wave of capital flowing into digital infrastructure and artificial intelligence (AI) data centers.

The surge comes even as the global economy faces real headwinds — geopolitical tensions, energy price volatility, and the restructuring of global supply chains — with Thailand emerging as a preferred base for investment across Southeast Asia.
Leading the capital influx is the digital sector, which reached a commanding $33 billion (approx. 1.12 trillion baht) in investment applications.

“Thailand’s investment growth held steady even as the world economy faced real turbulence,” said Mr. Narit Therdsteerasukdi, Secretary General of the Thailand Board of Investment (BOI). “This reflects strong investor confidence in Thailand’s potential as a base for the industries of the future.”

This digital windfall was accompanied by robust capital commitments across other high-value industries. The electrical appliances and electronics sector drew $3.56 billion (approx. 120.2 billion baht) across 179 projects, while agriculture and food processing secured $1.82 billion (approx. 61.4 billion baht) across 131 projects. Additionally, logistics and high-value services attracted $1.19 billion (approx. 40.2 billion baht) across 170 projects, and the automotive sector drew $759.2 million (approx. 25.7 billion baht) across 122 projects.

Other notable sectors included mining, metals and materials at $603.5 million (approx. 20.4 billion baht) across 128 projects, chemicals and petrochemicals at $489.1 million (approx. 16.5 billion baht) across 110 projects, and machinery, automation and robotics at $387.4 million (approx. 13.1 billion baht) across 82 projects, signaling broad-based industrial modernization.

Foreign Direct Investment (FDI) applications drove the bulk of the growth, skyrocketing 80% year-on-year to $40.5 billion (approx. 1.37 trillion baht) across 877 projects.

Singapore emerged as the top source of FDI, filing applications worth $33.2 billion (approx. 1.12 trillion baht) across 158 projects. The United Kingdom followed as the second-largest investor at $1.40 billion (approx. 47.2 billion baht) across 11 projects, with China close behind at $1.35 billion (approx. 45.8 billion baht) across 321 projects, Taiwan at $1.12 billion (approx. 38.0 billion baht) across 47 projects, and Japan at $970.1 million (approx. 32.8 billion baht) across 123 projects.

These investments remain heavily concentrated in digital technology — including data centers, data hosting, and cloud services — followed by electronics and electrical appliances such as optical transceivers, printed circuit boards, hard disk drives, and data-center networking and cooling systems, along with humanoid robotics parts, automotive parts, food and beverage, and advanced materials. Geographically, Thailand’s industrialized Central region claimed the largest share of capital at $26.7 billion (approx. 903.8 billion baht) across 513 projects, followed by the Eastern region at $14.7 billion (approx. 495.7 billion baht). The Northeastern, Southern, Western, and Northern regions each drew smaller totals, but the North stood out with investment value up 93 percent year-on-year, led by energy and utilities, agriculture and food processing, and medical projects.

To support the massive power requirements of next-generation data centers, Thailand is seeing a parallel surge in renewable energy infrastructure. The energy and utilities sector recorded 221 projects worth $1.17 billion (approx. 39.5 billion baht) during the first half of the year, dominated by 198 clean energy initiatives—including solar, wind, biomass, and biogas power plants—valued at $779.7 million (approx. 26.4 billion baht).

Concurrently, manufacturers are investing in automation to remain competitive on the global stage. Under the BOI’s “Smart and Sustainable Industry” initiative, companies submitted 132 applications valued at $507.6 million (approx. 17.2 billion baht) to upgrade machinery, adopt digital technology, and integrate automation and robotics into production and services, raising productivity and moving Thai industry toward higher-value, sustainable manufacturing.

The projects approved by the BOI in the first half of 2026 will generate over 82,000 jobs for Thai workers and consume approximately $11.4 billion (approx. 386 billion baht) in domestic raw materials annually, accounting for 42 percent of the projects’ total raw material use, and is expected to boost the nation’s export capacity by more than $36.8 billion (approx. 1.24 trillion baht) per year.

The BOI approved investment promotion applications for 1,300 projects valued at $38.7 billion (approx. 1.31 trillion baht) in the first half of 2026.

“Investment value is not the only goal,” Mr. Narit said. “Real success means quality jobs, higher skills, and better income for Thai workers.” “It means real opportunities for Thai businesses inside the supply chain, and growth that reaches every region, not just a few. That is why we will keep pushing for actual investment to happen as quickly as possible through the Thailand FastPass mechanism, driving economic growth and letting Thai people share directly in the shift to the industries of the future.”
 

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Africa’s Mining Boom Has a New Financier: Domestic Capital

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1 week ago

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July 22, 2026

By

Etu Energias

As African banks and investors take larger stakes in mining deals across the continent, Moore Infinity’s Danie Dorfling tells African Mining Week why domestic capital will be critical to financing Africa’s next generation of mineral projects

CAPE TOWN, South Africa, July 21, 2026/APO Group/ –As demand for critical minerals accelerates and governments push to capture more value from their resources, African banks and investors are stepping into larger roles financing the projects that will define the continent’s next mining era.

The latest example came in July, when Kropz subsidiary Kropz Elandsfontein secured a R200 million loan from Ubuntu-Botho Investments, the indirect controlling shareholder of African Rainbow Capital, to strengthen its phosphate mining operations in South Africa’s Western Cape. The transaction reflects growing confidence among domestic investors in Africa’s mining sector and signals a broader trend: regional capital is increasingly moving from the sidelines into the center of mining development.

In an exclusive interview with Energy Capital & Power, organizers of African Mining Week (AMW), Danie Dorfling, Head of Business Development at Moore Infinity – a partner of AMW – said the growing participation of domestic capital marks a fundamental shift in how Africa finances mining projects.

“Domestic capital is no longer an optional supplement to foreign investment. It is becoming a test of whether Africa can convert its mineral wealth into durable domestic financial capacity,” he said.

Dorfling pointed to the $700 million financing package secured in April 2026 for Phase 2 of South Africa’s Platreef Mine by Nedbank, Absa and France’s Société Générale as an example of African financial institutions partnering with global lenders to finance complex, large-scale mining developments.

Domestic capital is no longer an optional supplement to foreign investment

“The significance is that African banks were not asked to replace international capital; they participated alongside it in a major, complex mining financing. That hybrid model is likely to be more scalable than expecting large projects to be funded exclusively from either domestic or international balance sheets,” said Dorfling.

The trend extends beyond South Africa. As Africa seeks to mobilize its estimated $2 trillion in non-bank domestic capital to finance strategic infrastructure and industrial development, regional financial institutions are expanding their role across the mining value chain.

Tharisa recently secured a R750 million revolving asset finance facility from Nedbank to acquire specialized underground mining equipment for its Apollo Mine in South Africa’s Bushveld Complex. Meanwhile, Absa is supporting major projects including Pensana’s Longonjo Rare Earth Project in Angola and the Kamoa Copper Mine in the Democratic Republic of the Congo alongside Rawbank and Nigeria’s FirstBank.

According to Dorfling, Rawbank’s participation demonstrates how domestic African institutions are building the expertise and balance sheet capacity required to participate in increasingly complex regional mining transactions.

Collectively, these developments reflect a broader evolution in Africa’s mining finance landscape. Rather than relying solely on international development finance institutions and foreign commercial lenders, projects are increasingly being supported through blended financing structures combining domestic banks, regional financial institutions and global investors. This approach diversifies funding sources, strengthens local capital markets and enables African institutions to capture greater value from the continent’s expanding mining industry.

These trends will take center stage at AMW 2026, taking place from October 14–16 in Cape Town under the theme “Mining the Future: Unearthing Africa’s Full Mineral Value Chain.” Bringing together regional financiers, international investors, mining companies and market intelligence firms, the event will explore how African capital can be integrated with global financing to accelerate project development and strengthen the continent’s mining investment ecosystem.

Financial institutions including Absa, Standard Bank, the Industrial Development Corporation, Africa50, the Africa Finance Corporation, Trade and Development Bank, U.S. International Development Finance Corporation, World Mining Investment and Aperoin Investment Group will join industry experts such as Moore Global to examine financing models capable of unlocking Africa’s next generation of mining projects.

Distributed by APO Group on behalf of Energy Capital & Power.

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