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Saudi Arabia Set for Major Events Expansion as Tahaluf Reveals Plans for 20 New Exhibitions Within 18 Months

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3 years ago

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Major Events

The expansion is estimated to generate more than US$1 billion in economic impact in Riyadh through exhibitor and delegate spending on travel and hospitality

RIYADH, Kingdom of Saudi Arabia, December 20, 2023/APO Group/ — 

Tahaluf (https://Tahaluf.com), the strategic joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF), has announced the single biggest events expansion program in Saudi history with plans to launch 20 new sectors-specific trade and consumer events in the Kingdom within 18 months. 

The massive expansion will see Tahaluf debut iconic Informa brands in Saudi Arabia, including CPHI and Cosmoprof, to serve the global pharmaceutical and beauty industries, enhance existing flagship brands, such as the real estate-focused Cityscape Global, and launch new titles and concepts aligned with the strategic objectives of the Kingdom’s Vision 2030. 

The expansion will further stretch Tahaluf’s lead as the largest Saudi Arabia-based event organiser in terms of square metres and revenue, and one of the largest across the Middle East.

“Our new events will focus on Vision 2030’s strategically important sectors, including technology, real estate, infrastructure, aviation, pharmaceuticals, food, health and beauty, tourism, finance and hospitality,” said Michael Champion, CEO of Tahaluf and a co-creator of LEAP, the world’s fastest-growing technology event. “This scaling up of our already successful portfolio represents an unprecedented growth curve in the global events industry, and helps realise national ambitions in job creation, new business opportunities, support for economic diversification, and the delivery of tangible economic impact.”

The expansion is estimated to generate more than US$1 billion in economic impact in Riyadh through exhibitor and delegate spending on travel and hospitality. The macroeconomic impact will complement Tahaluf’s investment in new office spaces in the country’s capital and its planned recruitment of up to 200-plus professionals over the coming year, including Saudi nationals.

Tahaluf is now unrivalled in its ability to deliver and create outstanding quality events that turbo-charge transformation across Saudi Arabia’s high potential MICE sector

“In addition, the events will further position Saudi Arabia as a global player in the staging of live events and expose international businesses to the reality of the Kingdom today as a dynamic and vibrant marketplace open to investment, collaboration, and tourism from all corners of the world,” added Champion. 

Since its launch, one year ago, Tahaluf has made a huge impact on the global events sector delivering record-breaking, award-winning events including LEAP, which, with the support of the Ministry of Communications and Information Technology (MCIT), has become the world’s most-attended tech show; the inaugural Cityscape Global last September; the artificial intelligence (AI) event DeepFest; the Saudi Government-backed ‘InFlavour’ global F&B mega-event; the Global Health Exhibition; and Black Hat MEA, the world’s most attended infosec event. 

Tahaluf’s outstanding success has seen the company attract investment from SAFCSP, EIF – a part of the National Development Fund – and will soon include Sela, the PIF-owned event production company, joining Tahaluf’s shareholders. The announced expansion will see Tahaluf further stretch its lead as Kingdom’s largest exhibition and large-scale conference organiser.

“With this powerful shareholder base, Tahaluf is now unrivalled in its ability to deliver and create outstanding quality events that turbo-charge transformation across Saudi Arabia’s high potential MICE sector,” said Champion. “The expanded portfolio will help increase the MICE sector’s share of Saudi Arabia’s non-oil GDP by bringing global expertise and foreign direct investment into the Kingdom, while creating economic and environmentally sustainable public-private partnerships. Additionally, the development of the MICE ecosystem will propel the tourism sector’s annual GDP contribution from its current three per cent to more than 10 per cent by 2030.”

Champion added the portfolio of planned launches represents strategic industry-specific vehicles for Tahaluf, the events sector, and Saudi Arabia. “Each new trade event will feature investment enabling formats, including investor and venture capitalist funding platforms, business matchmaking, and start-up pitching programmes. These will bring the latest technical know-how to the Kingdom and catalyse cross-border collaboration, partnerships, and inward investment. High-profile trade events have time and again proven their worth as business generation platforms shortcutting the time-to-market for many ventures looking for a foothold in Saudi Arabia – and the wider region – and our new titles, many of Informa’s most valuable IPs from USA, Europe and Asia, will exemplify this business-focussed approach.”

Distributed by APO Group on behalf of Tahaluf.

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Global advertising spend surges 11.9% to $1.34trn this year despite consumer caution

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5 hours ago

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October 8, 2026

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WARC

Social media is expected to record the strongest growth up 21.3% to $394.6bn
VOD (15.1%), retail media (14.3%), search (14.2%) and digital OOH (13.7%) are all set for double-digit increases
Technology and electronics (20.7%), travel and transport (19.3%) and automotive (17.8%) to be fastest growing product categories
Ad spend growth in 2027 expected to moderate (8.4%) to $1.46trn

WARC Media Global Ad Spend Forecast Q3 2026 update

8 October 2026 – Global ad spend is forecast to grow 11.9% to $1.34trn in 2026, according to the latest data from WARC Media. This comes on the back of strong 10.0% growth in 2024 and 2025.

 




 
 

Advertising investment continues to grow despite consumer pressure and geopolitical uncertainty, fueled by significant corporate AI investment and major events including the Olympics, FIFA World Cup, and US mid-term elections. While the economy has remained resilient to date, further escalations of global tensions pose potential downside risks.

Suzy Young, Head of WARC Media Data, says: “These are unusual times for advertising. Investment is accelerating even as many consumers face cost-of-living pressures and become more cautious with spending. This apparent contradiction reflects an increasingly uneven economy, where growth – particularly from the AI boom – is benefiting some companies, sectors and consumers more than others.”

Performance priority

Social media, search and retail media are three of the biggest channels for ad investment. Altogether they are expected to account for 66.4% of total global ad spend in 2026, rising to 70.0% in 2028.

Social media is set to register the strongest growth in ad spend this year, up 21.3% to $394.6bn, and is on course to exceed $500bn in 2028. Video on-demand (15.1% to $48.4bn), retail media (14.3% to $202.1bn), search (14.2% to $295.7bn) and digital OOH (13.7% to $21.7bn) will also see double-digit increases this year. Performance channels, which can adapt quickly to changing conditions, continue to benefit as uncertainty becomes the new norm.

Technology and electronics is forecast to be the fastest growing product category this year, rising 20.7% compared with 2025, followed by travel and transport (19.3%) and automotive (17.8%). Social media is expected to account for 40.2% of all tech and electronics spend in 2026.

2027 and 2028 ad spend outlook

Ad spend growth is expected to moderate in 2027, rising 8.4% to $1.46trn, reflecting tougher comparables and a normalisation from the exceptionally strong growth seen in recent years.

In 2028, ad spend will increase by a further 7.9% to $1.57trn – putting the market on course to be 2.3 times larger than it was a decade ago in 2019.

New AI destinations emerge

AI is driving advertising growth from multiple angles. New tech businesses are investing to acquire customers and build brands, while established companies spend heavily to compete in an increasingly crowded market. Simultaneously, AI tools are enhancing targeting, asset creation, and campaign optimisation – boosting ROI and fueling further investment.

AI is also opening new destinations for advertising. As generative search and AI assistants become gateways to product discovery and purchasing, ad dollars will follow – fundamentally reshaping where consumers encounter brands and where advertisers invest.

AI fuels ad triopoly

Alphabet, Amazon and Meta are set to take a combined market share of 59.7% of global ad spend (excluding China) this year – equivalent to $659.6bn. This is predicted to rise to 61.5%, or $804.1bn, in 2028.

Ad spend signals opportunity

Ad spend per capita vries dramatically across global markets. Developed economies like the US ($1395 per capita forecast for 2026), UK ($935), Austria ($850), and Switzerland ($825) show significantly higher advertising intensity, while China ($170), Brazil ($110), and India ($13) combine lower per-capita spending with massive consumer populations – highlighting substantial growth potential as these emerging markets mature.

WARC Media subscribers can read WARC’s global ad spend Q3 2026 update report in full.
 




 

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Investors Back Platinum Credit Uganda: First Tranche Subscribed Nearly 2.5 Times

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6 hours ago

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October 8, 2026

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The tranche is the first issuance under a UGX 70 billion Medium Term Note programme approved by the Capital Markets Authority (CMA)

KAMPALA, Uganda, October 7, 2026/APO Group/ –Platinum Credit Uganda this week listed its Medium Term Notes on the Uganda Securities Exchange (USE), after investors bid for almost two and a half times the amount on offer in the first tranche.

 




  

Download document: https://apo-opa.co/4rUcD15

Ugandan investors have given Platinum Uganda a strong vote of confidence

The first tranche of the private placement, with a base quantum of UGX 20 billion with a greenshoe option of UGX 10 billion, closed at a subscription rate of 246%, with investors applying for more than UGX 49 billion. Given the strong demand, Platinum Credit exercised the greenshoe option, and UGX 30 billion of notes was accepted. The tranche is the first issuance under a UGX 70 billion Medium Term Note programme approved by the Capital Markets Authority (CMA). The programme also includes a greenshoe option of UGX 30 billion, which takes the full programme to UGX 100 billion.

Investors could choose between three-, five- and eight-year notes, with interest paid quarterly. The notes were issued on 30 September 2026.

The company plans to use the new funding to grow its lending to the individuals and micro, small and medium enterprises (MSMEs) it already serves. At the end of 2025, Platinum Credit Uganda had over 30,000 active clients across Uganda. In the same year, small and medium businesses received more than UGX 71 billion in loans, helping them keep their cash flow steady and their operations running. In 2026, the company aims to put a further UGX 10 billion into Ugandan small businesses, prioritising those led by women and young people, and to expand its lending to smallholder dairy farmers.

Albert Abaasa, Managing Director of Platinum Credit Uganda, said: “We invited bids for UGX 20 billion and investors offered us nearly UGX 50 billion, which allowed us to exercise our greenshoe option and raise UGX 30 billion. That is a clear sign of trust in how we run this business and in where we are taking it. These funds will help us reach more customers across Uganda, and listing on the USE gives investors an opportunity to back a business that is expanding access to finance.”

Brett Sievwright, Chief Executive Officer of Platcorp Group, said: “Ugandan investors have given Platinum Uganda a strong vote of confidence. Raising long-term funding locally, in shillings, means the business can lend in the same currency its customers trade in. The strength of demand shows clear investor confidence in Platinum Uganda’s growth story. We thank the Capital Markets Authority, the Uganda Securities Exchange and our partners for their work in bringing these notes to market.”

Distributed by APO Group on behalf of Platcorp Group.

 

 




 

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All Roads Lead to Namibia: The 7th Canada-Africa Business Conference Returns to Windhoek, 2–4 February 2027

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9 hours ago

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October 8, 2026

By

Ateau Zola

The Conference is anticipated to be the largest event the Chamber has convened on the African continent in its 33-year history

TORONTO, Canada, October 7, 2026/APO Group/ –The Canada-Africa Chamber of Business (www.CanadaAfrica.ca) is pleased to announce that the 7th Canada-Africa Business Conference will take place in Windhoek, Namibia, from 2–4 February 2027, under the headline sponsorship of B2Gold. The program opens with a site visit to B2Gold’s Otjikoto operations on 2–3 February, followed by a full conference day on Thursday, 4 February — in the days immediately preceding the Investing in African Mining Indaba in Cape Town. The Conference is anticipated to be the largest event the Chamber has convened on the African continent in its 33-year history.

 




  

During Africa Accelerating 2026, held in Toronto, a point was made that echoed throughout the program: all roads lead to Namibia for the next Canada-Africa Business Conference. “We are so delighted to be returning to Windhoek, and to be doing so with partners who continue to demonstrate what Canada-Africa collaboration can achieve,” said Garreth Bloor, President of The Canada-Africa Chamber of Business.

“Last year we welcomed over 50 Canadian company representatives among the hundreds of delegates – we’ve now doubled capacity for the next event, based on demand,” explained Bloor during the Africa Accelerating conference underway in Toronto this year.

Otjikoto has shown what is possible when a Canadian company and a Namibian community build together over the long term, in a country that is a gateway to the African continent

In remarks to the previous Canada-Africa Business Conference in Windhoek, the Prime Minister of Canada, the Right Honourable Mark Carney, recognized the Chamber “for convening leaders from across Canada and Africa” — commending its role in advancing investment, trade and partnership, and in connecting businesses and institutions to drive practical collaboration and shared growth.

“B2Gold is proud to support the Chamber’s largest event on African soil in its 33-year history, and proud that it is taking place in Namibia,” said John Roos, Managing Director of B2Gold Namibia. “Otjikoto has shown what is possible when a Canadian company and a Namibian community build together over the long term, in a country that is a gateway to the African continent. Welcoming business leaders to the mining operations, and to the investments in other sectors that have grown up around them, alongside the launch of the B2Gold Foundation in Windhoek, is our way of inviting others to see that partnership for themselves — and to consider what they might build here.”

Africa Accelerating, the Chamber’s flagship conference taking place in Canada this week, also featured a keynote address by Neil Reeder, Vice President, Government Relations at B2Gold, underscoring how vital B2Gold’s work is as a model for Canada-Africa trade and investment — and for deeper engagement between Canada and African markets.

Individuals who wish to find out more may visit the conference page here (https://apo-opa.co/4zjUsEH).

Registrants who wish to indicate their interest in joining the event may do so here (https://apo-opa.co/4hwRBlL).

Distributed by APO Group on behalf of The Canada-Africa Chamber of Business.

 




 

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