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Marché des Arts et Spectacles Africains (MASA) 2026: ORUN lays the foundations for a sustainable African creative ecosystem

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MASA

The ceremony brought together decision-makers, investors, financial institutions, students, artists and the media with an steadfast belief: culture is not a secondary sector, it is a strategic economic vector for Africa

ABIDJAN, Ivory Coast, April 24, 2026/APO Group/ —

The ORUN Innovation Village (MASA 2026) (https://ORUN.Africa/)

As part of the Innovation Village set up by Orun at the Marché des Arts et Spectacles Africains (MASA), in the Palais de la Culture in Abidjan, Orun officially unveiled its pan-African programme to sustainably structure the creative industries in Africa on Friday 17 April.

The ceremony brought together decision-makers, investors, financial institutions, students, artists and the media with an steadfast belief: culture is not a secondary sector, it is a strategic economic vector for Africa, capable of generating productive and competitive value chains, sustainable jobs and a real tool of influence and international diplomacy for the continent.

In a context where Cultural and Creative Industries (CCIs) represent a catalyst that is still understructured, Orun offers a different mindset: make African creativity an infrastructure of sovereignty rooted in the heritage of its peoples.

INNOVATION VILLAGE HIGHLIGHTS

April 13th – Official opening by the First Lady of Côte d’Ivoire

On Monday 13 April, Ms Dominique Ouattara, First Lady of the Republic of Côte d’Ivoire, presided over the official opening ceremony of the village, together with Ms Françoise Remarck, Minister of Culture and Francophonie, and Mr Djibril Ouattara, Minister of Digital Transition and Technological Innovation of Côte d’Ivoire, sponsor of the MASA Innovation Village, as well as other government officials.

April 17th – Orun Day – Launch Ceremony

On 17 April, the Innovation Village served as a platform for the launch of Orun’s pan-African programme, a centre of creative and entrepreneurial excellence designed as a collaborative space bringing together craftsmen, designers, researchers, innovators and technology to modernise crafts, promote the transformation of African raw materials and enhance competitive and robust local industrial sectors in textiles, crafts and design.

With an ecosystem where designers, craftsmen and technologies can truly meet, Orun is opening a new path of an African creativity rooted in its heritage

This initiative will see light of day in Bouaké, the second largest city in Côte d’Ivoire, as Orun plans to partner with leading institutions, inspired by models such as the one developed by Morocco’s University Mohammed VI Polytechnic (UM6P).

This creative ecosystem will be a first in Côte d’Ivoire, the pilot country of this initiative, with the aim to deploy this model into other African countries.

The launch was attended by Mr Amadou Koné, Minister of Transport and Mayor of Bouaké.  Ms Françoise Remarck, Minister of Culture and FrancophonieHis Excellency Othman El Ferdaous, Ambassador of Morocco to Côte d’IvoireOlivia Yacé (Miss Côte d’Ivoire 2021 and Miss World Africa 2022) and several ambassadors from the diplomatic service.

Speaking at the launch ceremony, Mr Abdoulaye Diaw, Orun Managing Director, explained: “What we are building here goes beyond a single project: it is a movement that puts people, creativity and commitment at the heart of our development. In Bouaké and beyond, we are laying the foundations for an ecosystem where talent, know-how and innovation come together to create sustainable value. But such a village can never be built alone: it calls for collective mobilization.

In her speech as Orun’s Ambassador for the programme, Olivia Yacé stated: “We need to support cultural industries with ambition, not as a secondary sector, but as an engine for growth and job creation. With an ecosystem where designers, craftsmen and technologies can truly meet, Orun is opening a new path of an African creativity rooted in its heritage while also projecting itself into the future.”

In his speech, Mr Othman El Ferdaous, Ambassador of the Kingdom of Morocco, recalled his country’s exemplary leadership in valuing cultural heritage: “Today, the challenge for the continent is to strengthen its autonomy in creating and financing the cultural and creative industries, so as to no longer depend on external validation circuits. The border between crafts and industry is blurred, as exemplified by initiatives such as the Orun Innovation Village or the MASA.  This trend is fully in line with the current trajectory of Côte d’Ivoire’s cultural policy.”

The ceremony on 17 April was preceded by a high-level panel, dedicated to the structuring challenges faced by the value chains of the CCIs, which brought together leading institutional and financial figures, including Mr Paul-Harry Aithnard, Managing Director of Ecobank Côte d’Ivoire and Regional Executive Director for the WAEMU, Mr Jean-Arsène Yerima, Regional Director, French-speaking West Africa, Afreximbank, and Mr Omar Diop, UNESCO Representative in Côte d’Ivoire.  In addition, Mr Amine Tajeddine, UM6P representative, also took the floor to share the R&D work that the university is undertaking to modernise various crafts, including tapestry.

The event ended with the unveiling of the United States of Africa football jersey that Orun is launching for the FIFA World Cup 2026, as a symbol of continental unity in support of African teams.

ISO 20121-based and B. Corp-certified sustainable commitment

The Innovation Village is ISO 20121 certified, the same standard as for the Paris 2024 Olympic Games and the 2022 World Cup in Qatar.  This illustrates Orun’s commitment to apply a sustainable and holistic approach, aligned with international standards, and to build a sustainable economic model rooted in culture.

From 13 to 18 April, the Innovation Village offered an experience marked by various interactive and educational activities, combining immersive technology, heritage, arts and culture, embodying a continent where youth, creativity and innovation shape the future.

Distributed by APO Group on behalf of ORUN, part of African Currency Network (ACN).

Business

Hong Kong rises to No.2 globally in competitiveness

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Hong Kong

HONG KONG SAR – Media OutReach Newswire – 18 June 2026 – Hong Kong jumped one place to become the world’s second most competitive economy, according to the 2026 World Competitiveness Ranking published today (June 18) by the Swiss-based International Institute for Management Development (IMD). It is Hong Kong’s highest ranking since 2019, and builds on three consecutive years of improvement.

Welcoming the report, a spokesperson for the Hong Kong Special Administrative Region (HKSAR) Government said, “The World Competitiveness Yearbook (WCY) 2026 reaffirms Hong Kong as one of the most competitive economies in the world, and notes that Hong Kong’s rise to second sustains the strong upward trajectory from 2024 and 2025.”
In announcing the results, the IMD noted that, amid rising geopolitical tensions, competitive advantage hinges on credible institutions, predictable rules, enforceable commitments and public trust.

According to WCY 2026, Hong Kong’s rise reflects sustained performance across the four competitiveness factors measured. Among these factors, Hong Kong ranks second in “Government efficiency” and third in “Business efficiency”. “Infrastructure” and “Economic performance” rank eighth and 11th respectively.

As regards the various competitiveness sub-factors, Hong Kong tops the rankings in “Tax policy” and “Business legislation”, ranks second in “Finance”, third in “International trade”, “International investment”, “Management practices” and “Education”, and fourth in “Public finance” and “Basic infrastructure”.

“In the competitiveness factor ‘Government efficiency’, Hong Kong continues to rank second globally, reflecting the HKSAR Government’s ongoing efforts to promote free and open, stable, predictable and business-friendly economic policies, as well as the international community’s trust in Hong Kong’s legal and regulatory environment,” the spokesperson said.

“Hong Kong’s ‘Business efficiency’ is ranked third globally, reflecting the strong support for industry development rendered by our robust financial ecosystem, as well as the seamless alignment of the city’s business practices and environment with international best standards.”

Amid rapidly evolving geopolitical dynamics, Hong Kong, with its close connectivity to both the Chinese Mainland and the world under the “one country, two systems” principle, and its sound institutions, open markets and sustained investments in innovation, has become a “value hub” that offers both security and growth opportunities.

In fact, Hong Kong continues to excel in various international rankings including those for economy, finance, and talent. The International Monetary Fund has also given positive recognition to Hong Kong in recent months, and major credit rating agencies have successively reaffirmed Hong Kong’s credit ratings and ‘stable’ outlook.

“All these echo the WCY 2026 results,” the spokesperson said.

Currently, Hong Kong is formulating at full speed its first Five-Year Plan, to proactively align with the National 15th Five-Year Plan.

“With the staunch support of our country, the HKSAR Government will work together with all sectors of society to strengthen our role and function as a ‘super connector’ and ‘super value-adder’, with a view to better integrating into and serving the overall national development, achieving our own high-quality development, creating more new room for development for our people and businesses, as well as opening up new opportunities for global investors and enterprises,” the spokesperson said.

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2026 Hainan Cultural and Tourism Promotion Events Held in Hong Kong

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HONG KONG SAR – Media OutReach Newswire – 18 June 2026 – On June 16, the 2026 Hainan Cultural and Tourism Promotion Events, under the theme of “Sunny Hainan · Heart’s Desire,” were held in Hong Kong. Leaders from Hong Kong’s cultural and tourism authorities, heads of industry associations, and representatives of key cultural and tourism enterprises from home and abroad gathered to explore new opportunities for cooperation and draw up a blueprint for the industry’s future.

Liu Xiaoming, Governor of the People’s Government of Hainan Province, and Cheuk Wing-hing, Deputy Chief Secretary for Administration of the Government of the Hong Kong Special Administrative Region, attended the events and delivered speeches. During the promotional session, Chen Tiejun, Director of the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province, unveiled the “Top Ten Calling Cards of Hainan Tourism,” which received enthusiastic responses and positive feedback from various sectors in Hong Kong. Attendees from Hong Kong unanimously agreed that Hong Kong and Hainan boast highly complementary cultural and tourism resources and immense potential for cooperation.

Since the launch of special customs operations of the Hainan Free Trade Port, its distinctive opening-up advantages, such as “zero tariffs, low tax rates, a simplified tax system” and “tariff exemption for value-added processing,” have become increasingly prominent. These policies have continuously made Hainan more attractive to businesses and opened up broader opportunities for Hong Kong investors and entrepreneurs.

On the same day, at the “Invest in the Free Trade Port, Share New Opportunities” Symposium for Hong Kong Enterprises held in Hong Kong, four cooperation agreements were formally signed, covering high-end commerce, cultural and tourism integration, and regional industrial coordination. Hong Kong business representatives expressed strong interest in deepening their presence in Hainan.

Hainan and Hong Kong share a long history of cooperation, and in recent years, a steady stream of favorable policies has been introduced. Since the signing of the Hainan-Hong Kong Memorandum of Cooperation in March 2025, bilateral cooperation has accelerated across the board. In 2025, goods trade between the two sides reached RMB 9.35 billion, increasing by more than two times from 2020. A total of 793 new Hong Kong-funded enterprises were established in Hainan, a year-on-year increase of 21.5%. Hainan has also issued offshore RMB bonds in Hong Kong for four consecutive years, with a cumulative total of RMB 18 billion. Currently, an average of four direct flights operate daily between Hong Kong and Hainan, with the fastest travel time under two hours, facilitating the rapid emergence of the “Hainan-Hong Kong Living Circle.”

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Business

Hong Kong universities scale global heights, cementing education hub status

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Hong Kong

HONG KONG SAR – Media OutReach Newswire – 19 June 2026 – Hong Kong universities continue to excel on the international stage with five institutions ranked among the world’s top 100 and, for the first time, two in the top 20 of the 2027 World University Rankings published by Quacquarelli Symonds (QS) on June 18.

A spokesman for Hong Kong’s Education Bureau (EDB) said that with the Hong Kong Special Administrative Region (HKSAR) Government’s full commitment to developing Hong Kong into an education hub, coupled with the support of a series of policy measures, the city’s higher education system has again excelled.

Announcing the results, QS said in a press release that Hong Kong “emerges as Asia’s most improved higher education system for the second consecutive year, and the second most improved globally among systems with three or more ranked universities”.

The University of Hong Kong (HKU) maintained its position at 11th in the world; The Chinese University of Hong Kong (CUHK) rose 14 places to 18th; The Hong Kong University of Science and Technology rose 11 places to 33rd; and The Hong Kong Polytechnic University climbed four places to 50th, entering the world’s top 50 for the first time. Also among the top 100 is City University of Hong Kong, which improved 11 places to 52nd.

In the latest Best Global Universities Rankings published by the U.S. News & World Report just days ago, multiple Hong Kong universities also demonstrated exceptional international competitiveness, with 20 subjects placing in the global top 10. Notably, CUHK, HKU, and The Education University of Hong Kong swept the global top three spots for the Best Global Universities for “Education and Educational Research”, underscoring the city’s prowess in cultivating talents and conducting academic research.

“These achievements fully affirm the effectiveness of the HKSAR Government’s steadfast investment in education and its full support through the University Grants Committee (UGC) for institutions to continuously innovate, optimise, expand capacity, and enhance quality. The significant year-on-year rise in the overall rankings of our institutions further validates Hong Kong’s strong appeal as a premier hub for international high-end talent,” the EDB spokesman said.

“The stellar performance of UGC-funded universities in the international rankings is by no means accidental. On one hand, it relies on the tireless efforts of all institutions to actively recruit world-class scholars and invest in infrastructure. On the other hand, the HKSAR Government’s stable resource investment, clear and supportive policy guidance, as well as the rigorous quality assurance implemented through the University Accountability Agreements, are also of paramount importance.”

The Government will continue to promote the internationalisation and diversification of post-secondary education, which aims to not only enhance Hong Kong’s development momentum but also make proactive contributions to the nation’s development, the spokesman said.

The strength demonstrated by Hong Kong’s higher education system aligns perfectly with the strategic goals set out in the National 15th Five-Year Plan to build a leading nation in education, technology, and talent.

To support the post-secondary education sector to grow bigger and stronger, the Government has raised the admission ceiling for non-local students in taught programmes at funded post-secondary institutions to 50 per cent, and increased the over-enrolment ceiling for self-financing places in funded research postgraduate programmes to 120 per cent, among other measures.

Meanwhile, the Government is promoting the “Study in Hong Kong” brand. The Task Force on Study in Hong Kong, in collaboration with major institutions, is stepping up promotion of Hong Kong’s excellent academic, research, and international collaboration resources on the Chinese Mainland and overseas. It also aims to attract outstanding talent from all over the world through initiatives such as expanding the Belt and Road Scholarship.

 

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