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Gold, Silver and Bronze winners announced for the WARC Awards 2024 Asia-Pacific

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WARC Awards

7 Gold, 11 Silver and 15 Bronze awarded across 10 markets for 12 categories

Local and global brands honoured including Dove, McDonald’s, Paytm, Samsung, and leading agencies from across APAC represented

22 May 2024 –  The Gold, Silver and Bronze winners are announced for the WARC Awards 2024 – Asia Pacific. Now in their fourth year, the awards, in association with LIONS, honour marketing and strategic effectiveness.

7 Gold, 11 Silver and 15 Bronze accolades have been awarded for Asia-Pacific. Campaigns for both global and local brands, and for a diverse range of product categories covering CPG, finance and travel are represented showcasing how marketers are driving growth across different sectors.

India has won the most awards (11), followed by Australia (7), New Zealand (4), Singapore (3), Greater China (2), Hong Kong SAR (2), Philippines (1), Taiwan (1), Thailand (1) and Vietnam (1).

The three APAC jury panels followed a rigorous judging process using the Creative Effectiveness and the B2B Effectiveness Ladders, unique tools providing a consistent approach and global language to benchmark effectiveness.

The Gold, Silver and Bronze winners are:

Brand Purpose category:

Gold

  • An envelope that sealed the fate of women · Ujjivan Small Finance Bank · McCann Worldgroup, Gurugram · India

Silver

  • Brand Purpose · LEAD School · TBWA/India, Mumbai · India

Bronze

  • Dove’s journey from good to loved · Dove · Ogilvy, Mumbai · India

Business-to-Business category

Bronze

  • Making money talk · Paytm · McCann Worldgroup, Gurugram · India

Channel integration category

Bronze

  • Saudi tourism invites Chinese travellers to Lai Bai! · Saudi Tourism Authority · PHD Media MENA, Glodow and Nead Communications, San Francisco · Greater China
  • Reviving the lost colours of West Bengal · Sunlight · Mindshare, Mumbai · India

Channel Pioneer category

Gold

  • Samsung iTest – Comparing apples with androids · Samsung Galaxy · DDB Auckland / Tribal Aotearoa, Auckland · New Zealand

Silver

  • Doing nothing makes you unmissable · Cadbury 5 Star · Ogilvy, Mumbai · India

Jury chair, Sindhuja Rai, CEO, Wavemaker, APAC, said: “Something which was seen as innovative a few years back is now business as usual, showing a maturity within the market. There were cases that showed really strong, inspiring and clever use of technology, but being anchored and rooted in the heart of the brand and the business, rather than being a novelty.”

Cultural Impact category

Gold

  • Changing the education system to keep girls in school · Whisper (feminine hygiene) · Leo Burnett, Mumbai · India

Silver

  • #LetHerGrow · Dove · Edelman, Bangkok · Thailand
  • Can a cookie help India win the World Cup? · Oreo · Leo Burnett, Mumbai · India

Bronze

  • Correct the internet · Team Heroine · DDB, Auckland · New Zealand

Customer Experience category

Silver

  • Re:Store · KFC · Dentsu Creative, Shanghai · Greater China

Bronze

  • Rebuilding a more wonderful airline experience · Virgin Australia · Special, Sydney / PHD Sydney · Australia

Commenting on the Bronze winner, jury chair Dean Chadwick, Chief Marketing Officer, MYOB, said: “The Virgin case study was not a one and done campaign. The brand is committed to the middle seat lottery for a number of years. So you can see the net effect of that as a consumer because the brand is there for the long haul.”

Instant Impact category

Gold

  • Trapped · Income Insurance · Bartle Bogle Hegarty, Singapore · Singapore

Silver

  • Making the best call in home loans – How ANZ mobilised a thousand staff, redefined value and reversed a year of share decline in one month · ANZ · TBWA/New Zealand, Auckland · New Zealand
  • Spotify becomes the undisputed leader in IPL · Spotify · Leo Burnett, Mumbai · India

Bronze

  • How un-Australia delivered new records for Australian lamb · Australian Lamb · The Monkeys, part of Accenture song, Sydney / One Green Bean, Sydney · Australia
  • McDonald’s coffee retirement · McCafé · DDB Group, Hong Kong · Hong Kong (SAR)

Long-term Growth category

Gold

  • Brewing coffee culture in tea-drinking India · Nescafé · McCann, Gurugram · India

Silver

  • Beertime is playtime · Bar Beer · Ogilvy, Taipei City · Taiwan, China
  • Industry SuperFunds · Industry SuperFunds · Shannon Company, Melbourne · Australia

Bronze

  • How little moments made big bickies for Arnott’s · Arnott’s Biscuits · Saatchi & Saatchi, Sydney · Australia

Partnerships & Sponsorships category

Bronze

  • Domex X Petron partnership · Domex · Mindshare, Taguig · Philippines

Path-to-Purchase category

Bronze

  • Instant shoppable ads – A Moët & Chandon X News Corp Australia commerce partnership powered by Vudoo · Moët & Chandon · Vudoo, Melbourne · Australia

Strategic Thinking category (new)

Gold

  • How can a country exist without land? · Government of Tuvalu · The Monkeys, part of Accenture song, Sydney · Australia

Silver

  • You’re cooked · Fire and Emergency New Zealand · Motion Sickness, Auckland · New Zealand
  • Singapore’s favourite side trip · Gojek · Forsman & Bodenfors, Singapore · Singapore

Bronze

  • We see you care · Agency for Integrated Care · The Secret Little Agency, Singapore · Singapore
  • McDiploma · McDonald’s · DDB Hong Kong SAR · Hong Kong SAR
  • Cadbury 5 star presents – The mush detector · Cadbury 5 Star · Ogilvy Mumbai / Wavemaker Mumbai · India

Commenting on the winning work, jury chair Bhaskar Choudhuri, Chief Marketing Officer, Lenovo, APAC, said: “The overwhelming majority of the issues that the case studies were trying to solve were not marketing or advertising problems, but business problems related to brand growth, market share or category stagnation.”

Use of Data category

Gold

  • Democratising technology to help farmers fight climate change · Lay’s · Leo Burnett, Mumbai, India

Bronze

  • Tết 2022 – The safe ticket home · Lifebuoy · Mindshare, Ho Chi Minh City / Creativehunts, Ho Chi Minh City · Vietnam

The Gold winners will automatically progress to compete at a Global level where a super-jury made up of all the regional jury chairs – Asia-Pacific, Europe, Latin America, Middle East & Africa, North America – will award the coveted WARC Grands Prix, the ultimate recognition for marketing success. The Grands Prix will be revealed on 13 June via the Effectiveness Show part one. The Effectiveness Show part two will include interviews and insights from the Grand Prix winners.

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How the Product Leadership Accelerator (PLA) is Re-Engineering African Enterprises for a Digital-First Economy

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Leadership

As Africa looks to technology for the next wave of economic evolution, the PLA stands at the center of that journey, turning the SVPG Product Operating Model into a reality for the continent’s most innovative and ambitious enterprises

LAGOS, Nigeria, May 20, 2026/APO Group/ –As the global community celebrates World Product Day, a profound shift is taking place across Africa’s enterprise landscape. The Product Leadership Accelerator (PLA), www.AfricaPLA.com, an initiative of the Innovate Africa Foundation, is officially setting a new gold standard for how value is created and scaled, in Africa, by transforming African enterprises from traditional service providers into high-velocity, “product-led” engines of growth.

 

The PLA is bridging the gap between legacy business models and the modern Product Operating Model. This methodology, practiced by global companies like Apple, Netflix and Amazon, is now being localized, through the PLA, to ensure African enterprises and startups alike solve the continent’s toughest challenges through relentless innovation and de-risked execution.

Building a Pan-African Product Management Talent Pipeline

The PLA is currently powering its 2026 Accelerator Program, a rigorous 12-week program featuring 48 product managers from 13 African countries, including Nigeria, Egypt, Ghana, South Africa, and Kenya. In a significant move for gender equity in tech, the cohort maintains a female representation of about 54%, ensuring the future of African product leadership is as diverse as the markets it serves.

As the fellows tackle real-world problem statements across diverse industries during the 12 week accelerator program, they are mentored by an elite roster of practitioners who have built products at enterprises such as Interswitch, Netflix, Amazon, Microsoft, Paystack, and mPesa. They also receive strategic, high-level guidance from global product legends Marty Cagan and SVPG Partner Christian Idiodi.

“Building in Africa requires a distinct level of empathy, adaptability, and mastery of the product operating model,” explains Nkem Nweke, Lead at the PLA. “We empower leaders and enterprises to harness tools like AI while offering them strategic product management advisory. Our goal is to support companies in adopting a product-led culture which drives sustainable economic growth. By mitigating risks before investing significant capital or public resources, we help both enterprises and startups create solutions that truly meet market and consumer needs.”

Enterprise Transformation and Proven Outcomes

Our goal is to raise product leaders who are deeply versed in the mechanics of discovery and delivery

The impact of the PLA extends deep into the corporate sector through its specialized Product Management Advisory. Organizations reliant on technology spanning telecoms, FMCG, commerce, retail, finance, and government, are increasingly seeking to leverage the PLA’s expertise to shift their product teams from traditional project-based approaches to outcome-driven product cultures that drive growth.

The effectiveness of the PLA’s approach is best seen through its corporate partnerships. Afrinvest, a leading financial institution, serves as a primary example of how the PLA’s advisory services drive immediate corporate value.

“The PLA didn’t just upskill one individual; it has been a game-changer for our internal innovation culture, sparking a ripple effect of outcome-driven progress throughout our entire product department. “says Victor Ndukauba, Deputy MD, West Africa Afrinvest. “Seeing the speed at which our team can now identify and solve real consumer problems is why we’ve increased our participation this year.”

This sentiment is echoed by partners like Insight7, One Cluster and Agile Product Management, who view the PLA as the engine room for the continent’s digital maturity.

Central to this transformation is integrating tools like Artificial Intelligence (AI), enabling product managers to achieve world-class standards, driving efficiency, and ensuring African businesses set the pace for global innovation.

De-Risking African-Built Solutions

For founders, the stakes have never been higher. “Our goal is to raise product leaders who are deeply versed in the mechanics of discovery and delivery, ” notes Osa Awani, Head of Program at the PLA. “We see the shift happening in real-time as our fellows move from theoretical knowledge to building solutions that address market friction with surgical precision.” When founders and Product Managers master the product operating model, they stop guessing; and with a commitment to solving real problems, African product leaders will not only compete globally they will lead.”

Impact by the Numbers

  • 13 Countries: Active representation in the 2026 cohort, including Nigeria, South Africa, Ghana, Egypt, Kenya, Rwanda, Zimbabwe, Cameroun, Egypt and more.
  • 54%+ Female Representation: Leading the charge in inclusive tech leadership.
  • Scores of Scholarships: The Innovate Africa Foundation has provided scholarships to dozens of African product managers to attend prestigious SVPG Masterclasses, resulting in career promotions, career pivots to executive leadership, and the launch of new tech ventures.
  • 3-City Product Tour: Recently concluded engagements with product leaders across Lagos, Nairobi, and Cape Town.

A Future Defined by Innovation

Founded by Christian Idiodi, (partner at the globally renowned Silicon Valley Product Group),  the PLA is rooted in the belief that the intersection of world-class tools such as Artificial Intelligence (AI) and strategic product management is essential to mastering the craft of creating exceptional products for Africa; thereby unlocking Africa’s economic potential. By offering cutting-edge tools, a robust network, and the innovative mindset of the world’s most successful organizations, the PLA ensures Africa’s challenges are addressed with future-ready, world-class solutions.

Distributed by APO Group on behalf of Product Leadership Accelerator (PLA).

 

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Congo’s Minister Onanga to Fast-Track Deals, Drive Local Content and Expand Floating Liquefied Natural Gas (FLNG) in New Investment Push

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Congo

High-level talks between the Republic of Congo’s Minister of Hydrocarbons Stev Simplice Onanga and the African Energy Chamber focused on accelerating deal flow, strengthening local content and SNPC, and advancing FLNG expansion to position the country as a regional gas hub

BRAZZAVILLE, Republic of the Congo, May 20, 2026/APO Group/ –The African Energy Chamber (AEC) (www.AfricanEnergyChamber.org) has reinforced its strategic partnership with the Republic of Congo following a high-level meeting between Executive Chairman NJ Ayuk and newly appointed Minister of Hydrocarbons Stev Simplice Onanga in Brazzaville this week, setting the stage for a renewed push to accelerate investment, strengthen local capacity and expand the country’s LNG footprint.

 

Held shortly after Minister Onanga’s appointment, the meeting underscored a shared commitment to faster, more efficient deal-making across Congo’s oil and gas sector. Both sides emphasized that reducing delays in project approvals and execution will be critical to maintaining Congo’s competitiveness and attracting new capital into upstream and gas development.

 

A key focus of discussions was the development of a stronger local industry. Minister Onanga outlined a clear ambition to see Congolese companies grow beyond traditional service roles to become operators, license holders and regional players capable of competing across African markets. This includes building companies that not only support domestic projects, but can also export expertise and services beyond Congo.

 

The AEC welcomed this vision, committing to work closely with the Ministry to help develop a new generation of competitive Congolese firms. This effort will focus on strengthening technical capacity, expanding access to opportunities in field development and drilling, and ensuring local companies are positioned to participate more meaningfully across the value chain.

 

In parallel, Minister Onanga called for enhanced collaboration to strengthen Société Nationale des Pétroles du Congo (SNPC), with the goal of transforming it into one of Africa’s leading national oil companies. The vision is for SNPC to evolve beyond its current partnership model with international oil companies to take on a more operational role – managing assets, leading projects and driving exploration and production both domestically and, over time, internationally.

 

“Congo is focused on building a stronger national energy ecosystem from the ground up,” said Ayuk. “We agreed with the Minister on the need to develop Congolese companies into competitive players that can scale beyond borders. Strengthening SNPC is central to this, so it becomes a more active operator, managing and developing assets. This is about building long-term capacity in-country and positioning Congo as a leading force in African energy.”

With Minister Onanga, we’re seeing a real commitment to getting things done – moving deals faster, empowering Congolese companies and scaling LNG

 

Beyond local industry development, the meeting reinforced Congo’s broader ambition to strengthen its position within Africa’s energy landscape. Minister Onanga highlighted his intention to align national strategy with continental priorities, drawing on his experience as former Chair of the African Petroleum Producers’ Organization (APPO) Board of Governors. Continued engagement with institutions such as APPO and OPEC will remain central to this approach.

 

Gas development – particularly floating LNG (FLNG) – emerged as another key pillar of the discussion. Congo has already made significant progress through projects such as Eni’s Congo LNG development, where the 0.6 mtpa Tango FLNG and the upcoming Nguya FLNG facility are expected to increase the country’s LNG export capacity to around 3 mtpa.

 

Building on this momentum, discussions pointed to the potential for additional FLNG developments. With ongoing conversations around new projects and favorable conditions aligning, a future FLNG expansion could further scale production and reshape Congo’s role in the regional gas market. Expanding capacity would not only strengthen export revenues, but also support domestic gas utilization and industrial growth.

 

“With Minister Onanga, we’re seeing a real commitment to getting things done – moving deals faster, empowering Congolese companies and scaling LNG,” added Ayuk. “The stars are aligning for Congo to lead the continent in floating LNG. If this momentum continues, there’s no doubt the country can position itself as one of Africa’s leading gas hubs.”

 

With a renewed focus on fast-tracked investment, local industry development and LNG expansion, the AEC’s engagement with Congo signals a more execution-driven phase for the country’s energy sector – one aimed at building in-country value, strengthening regional influence and delivering long-term growth.

 

 

Distributed by APO Group on behalf of African Energy Chamber.

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PayPal Brings PayPal USD to Users Across 70 Markets Worldwide and Expands Access in Africa

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PayPal

Now accessible to millions of PayPal consumers and merchants, PayPal USD helps provide stable purchasing power and enable lower-cost global commerce

SAN JOSÉ, United States of America, May 20, 2026/APO Group/ –PayPal (www.PayPal.com) today announced it is making PayPal USD (PYUSD) available in 70 markets worldwide in the PayPal account. This dollar-backed stablecoin enables users to send funds globally, with faster settlement and lower cost than traditional payment methods.

As global commerce becomes increasingly digital, individuals and businesses are looking for faster and more seamless ways to transact across borders. Stablecoins like PYUSD help power an inclusive, fast, lower-cost, global commerce system.

“Consumers and businesses around the world are looking for faster, more seamless ways to transact globally and the current system still charges too much, takes too long, and settles on timelines that were designed for a different era,” said May Zabaneh, Senior Vice President and General Manager of Crypto, PayPal. “We are working to change that. Enabling PYUSD in users’ accounts across 70 markets gives people faster access to their funds, lower-cost ways to send money across borders, and a more direct path to participating in the global economy, and that is what drives commerce forward for everyone.”

“Bringing PYUSD to Africa is about delivering tangible value to the people and businesses driving growth in these dynamic markets,” said Otto Williams, Senior Vice President and General Manager of the Middle East and Africa, PayPal. “Consumers gain a flexible, stable way to move funds faster, while businesses can streamline cross-border payments, improve settlement times, and unlock new opportunities for growth. By increasing access to a regulated, USD-backed digital currency, we’re breaking down barriers and helping reduce friction in global commerce across the region.”

Users in newly supported markets can buy, hold, send, and receive PYUSD directly from their PayPal account.¹ Additionally, eligible users can earn rewards on their PYUSD holdings,² can i transfer funds to friends and family, whether on PayPal or to third-party digital wallets, and convert PYUSD to local currency when withdrawing funds³ for everyday spending.

Businesses that accept PYUSD can use proceeds in minutes rather than days or weeks, improving liquidity and reducing reliance on traditional settlement cycles. Faster access to funds can help businesses manage working capital, support cross-border operations, and participate in global commerce.

Bringing PYUSD to Africa is about delivering tangible value to the people and businesses driving growth in these dynamic markets

Following the launch of PYUSD in the United States in 2023, this expansion is another critical step in creating the liquidity, utility, and ubiquity of PYUSD necessary to create a more inclusive, global commerce ecosystem. By making it available in more places through PayPal, PYUSD helps consumers send funds internationally at a lower cost, while enabling businesses to settle faster, reduce foreign payment fees, and access proceeds more quickly.

PYUSD is now broadly available across multiple global regions, including Africa, Asia-Pacific, Europe, Latin America, The Middle East, and North America.

For more information about PYUSD, please visit https://apo-opa.co/49g0TOy

 


1. User experience may vary based on local regulations and PayPal experience.

2. Rewards are not available to Singapore or United Kingdom-based users. Rewards rate will be determined at all times in PayPal’s sole discretion, is not guaranteed, and is subject to change. Terms Apply (https://apo-opa.co/3RctVZh).

3. Terms and conditions apply (https://apo-opa.co/3RctVZh)

 

Distributed by APO Group on behalf of PayPal USD (PYUSD).

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