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Gold, Silver and Bronze winners announced for the WARC Awards 2024 Asia-Pacific

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WARC Awards

7 Gold, 11 Silver and 15 Bronze awarded across 10 markets for 12 categories

Local and global brands honoured including Dove, McDonald’s, Paytm, Samsung, and leading agencies from across APAC represented

22 May 2024 –  The Gold, Silver and Bronze winners are announced for the WARC Awards 2024 – Asia Pacific. Now in their fourth year, the awards, in association with LIONS, honour marketing and strategic effectiveness.

7 Gold, 11 Silver and 15 Bronze accolades have been awarded for Asia-Pacific. Campaigns for both global and local brands, and for a diverse range of product categories covering CPG, finance and travel are represented showcasing how marketers are driving growth across different sectors.

India has won the most awards (11), followed by Australia (7), New Zealand (4), Singapore (3), Greater China (2), Hong Kong SAR (2), Philippines (1), Taiwan (1), Thailand (1) and Vietnam (1).

The three APAC jury panels followed a rigorous judging process using the Creative Effectiveness and the B2B Effectiveness Ladders, unique tools providing a consistent approach and global language to benchmark effectiveness.

The Gold, Silver and Bronze winners are:

Brand Purpose category:

Gold

  • An envelope that sealed the fate of women · Ujjivan Small Finance Bank · McCann Worldgroup, Gurugram · India

Silver

  • Brand Purpose · LEAD School · TBWA/India, Mumbai · India

Bronze

  • Dove’s journey from good to loved · Dove · Ogilvy, Mumbai · India

Business-to-Business category

Bronze

  • Making money talk · Paytm · McCann Worldgroup, Gurugram · India

Channel integration category

Bronze

  • Saudi tourism invites Chinese travellers to Lai Bai! · Saudi Tourism Authority · PHD Media MENA, Glodow and Nead Communications, San Francisco · Greater China
  • Reviving the lost colours of West Bengal · Sunlight · Mindshare, Mumbai · India

Channel Pioneer category

Gold

  • Samsung iTest – Comparing apples with androids · Samsung Galaxy · DDB Auckland / Tribal Aotearoa, Auckland · New Zealand

Silver

  • Doing nothing makes you unmissable · Cadbury 5 Star · Ogilvy, Mumbai · India

Jury chair, Sindhuja Rai, CEO, Wavemaker, APAC, said: “Something which was seen as innovative a few years back is now business as usual, showing a maturity within the market. There were cases that showed really strong, inspiring and clever use of technology, but being anchored and rooted in the heart of the brand and the business, rather than being a novelty.”

Cultural Impact category

Gold

  • Changing the education system to keep girls in school · Whisper (feminine hygiene) · Leo Burnett, Mumbai · India

Silver

  • #LetHerGrow · Dove · Edelman, Bangkok · Thailand
  • Can a cookie help India win the World Cup? · Oreo · Leo Burnett, Mumbai · India

Bronze

  • Correct the internet · Team Heroine · DDB, Auckland · New Zealand

Customer Experience category

Silver

  • Re:Store · KFC · Dentsu Creative, Shanghai · Greater China

Bronze

  • Rebuilding a more wonderful airline experience · Virgin Australia · Special, Sydney / PHD Sydney · Australia

Commenting on the Bronze winner, jury chair Dean Chadwick, Chief Marketing Officer, MYOB, said: “The Virgin case study was not a one and done campaign. The brand is committed to the middle seat lottery for a number of years. So you can see the net effect of that as a consumer because the brand is there for the long haul.”

Instant Impact category

Gold

  • Trapped · Income Insurance · Bartle Bogle Hegarty, Singapore · Singapore

Silver

  • Making the best call in home loans – How ANZ mobilised a thousand staff, redefined value and reversed a year of share decline in one month · ANZ · TBWA/New Zealand, Auckland · New Zealand
  • Spotify becomes the undisputed leader in IPL · Spotify · Leo Burnett, Mumbai · India

Bronze

  • How un-Australia delivered new records for Australian lamb · Australian Lamb · The Monkeys, part of Accenture song, Sydney / One Green Bean, Sydney · Australia
  • McDonald’s coffee retirement · McCafé · DDB Group, Hong Kong · Hong Kong (SAR)

Long-term Growth category

Gold

  • Brewing coffee culture in tea-drinking India · Nescafé · McCann, Gurugram · India

Silver

  • Beertime is playtime · Bar Beer · Ogilvy, Taipei City · Taiwan, China
  • Industry SuperFunds · Industry SuperFunds · Shannon Company, Melbourne · Australia

Bronze

  • How little moments made big bickies for Arnott’s · Arnott’s Biscuits · Saatchi & Saatchi, Sydney · Australia

Partnerships & Sponsorships category

Bronze

  • Domex X Petron partnership · Domex · Mindshare, Taguig · Philippines

Path-to-Purchase category

Bronze

  • Instant shoppable ads – A Moët & Chandon X News Corp Australia commerce partnership powered by Vudoo · Moët & Chandon · Vudoo, Melbourne · Australia

Strategic Thinking category (new)

Gold

  • How can a country exist without land? · Government of Tuvalu · The Monkeys, part of Accenture song, Sydney · Australia

Silver

  • You’re cooked · Fire and Emergency New Zealand · Motion Sickness, Auckland · New Zealand
  • Singapore’s favourite side trip · Gojek · Forsman & Bodenfors, Singapore · Singapore

Bronze

  • We see you care · Agency for Integrated Care · The Secret Little Agency, Singapore · Singapore
  • McDiploma · McDonald’s · DDB Hong Kong SAR · Hong Kong SAR
  • Cadbury 5 star presents – The mush detector · Cadbury 5 Star · Ogilvy Mumbai / Wavemaker Mumbai · India

Commenting on the winning work, jury chair Bhaskar Choudhuri, Chief Marketing Officer, Lenovo, APAC, said: “The overwhelming majority of the issues that the case studies were trying to solve were not marketing or advertising problems, but business problems related to brand growth, market share or category stagnation.”

Use of Data category

Gold

  • Democratising technology to help farmers fight climate change · Lay’s · Leo Burnett, Mumbai, India

Bronze

  • Tết 2022 – The safe ticket home · Lifebuoy · Mindshare, Ho Chi Minh City / Creativehunts, Ho Chi Minh City · Vietnam

The Gold winners will automatically progress to compete at a Global level where a super-jury made up of all the regional jury chairs – Asia-Pacific, Europe, Latin America, Middle East & Africa, North America – will award the coveted WARC Grands Prix, the ultimate recognition for marketing success. The Grands Prix will be revealed on 13 June via the Effectiveness Show part one. The Effectiveness Show part two will include interviews and insights from the Grand Prix winners.

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RIOT Network and MediaTek collaboration expands digital access in South Africa through innovative, community-driven Wi-Fi solutions

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RIOT Network aims to make fast, unlimited Wi-Fi services accessible for people in townships and underserved communities

JOHANNESBURG, South Africa, November 22, 2024/APO Group/ — 

MediaTek (www.MediaTek.com), a global fabless semiconductor company powering nearly 2 billion connected devices a year, and RIOT Network (https://RIOT.Network), a community mobile broadband provider in South Africa, have announced the successful integration of Mediatek’s Filogic 830 (https://apo-opa.co/3CIbkNl) chipset into RIOT’s second-generation CROWDNet Core Nodes.

The successful deployment of the CROWDNet nodes has enabled RIOT Network to achieve its aim of offering uncapped internet at an affordable price of R99 per month, and to do so profitably. To date, RIOT Network, in partnership with Sonke Telecommunications, has leveraged the nodes to connect more than 800 households and 5000 users in Olievenhoutbosch to uncapped Wi-Fi services.

RIOT Network aims to make fast, unlimited Wi-Fi services accessible for people in townships and underserved communities. Its CROWDNet Nodes, enable an innovative model for deploying user-operated network infrastructure. Community members serve as operators of some of the core network devices to earn a share of the fee from neighbours who use the service.

With each new connection, RIOT Network is highlighting the role of innovative fixed-wireless solutions in extending broadband access and improving digital inclusivity

CROWDNet powered by MediaTek Filogic 830 brings affordable, last-kilometre broadband to communities where it is not commercially viable to deploy towers or fibre. The MediaTek Filogic 830 is a high-performance SoC for routers, repeaters, access points and mesh networking devices. The SoC enables device makers to build-in powerful applications based on an energy-efficient, Wi-Fi 6-ready platform.

“The Mediatek’s Filogic 830 chipset delivers a unique balance of high performance and cost-efficiency, allowing us to keep operational costs low while maximising network reliability and speed,” said Jarryd Bekker, CEO at RIOT Network. “This combination of affordability and sustainable business growth is pivotal to our vision of expanding digital access in underserved communities. Our work in Olievenhoutbosch near Centurion demonstrates the power of reliable, affordable internet, creating new opportunities for economic and social engagement.”

“With each new connection, RIOT Network is highlighting the role of innovative fixed-wireless solutions in extending broadband access and improving digital inclusivity,” said Rami Osman (https://apo-opa.co/4ghZBUn), Director for Business Development, MediaTek Middle East and Africa. “We look forward to supporting RIOT in building a future where high-quality internet is accessible and impactful for all.”

Distributed by APO Group on behalf of MediaTek Inc

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African Energy Chamber (AEC) Endorses Inaugural Congo Energy & Investment Forum, Catalyzing Growth in the Republic of Congo’s Energy Sector

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The African Energy Chamber proudly supports the inaugural Congo Energy & Investment Forum, scheduled for March 25-26, 2025 in Brazzaville

BRAZZAVILLE, Republic of the Congo, November 21, 2024/APO Group/ — 

The African Energy Chamber (AEC), as the voice of Africa’s energy sector, proudly supports the inaugural Congo Energy & Investment Forum (CEIF), set to take place in Brazzaville on March 25-26, 2025. Unveiled during African Energy Week: Invest in African Energies in Cape Town by the Republic of Congo’s Ministry of Hydrocarbons, this milestone event signals the nation’s commitment to strengthening its role as a key energy player on the continent, while showcasing a range of investment opportunities. 

Under the leadership of Hydrocarbons Minister Bruno Jean-Richard Itoua, the Republic of Congo has emerged as sub-Saharan Africa’s fourth-largest oil producer, with anticipated production of 280,000 barrels per day (BPD) by the end of 2024 and ambitions to reach 500,000 BPD within three to five years. Building on this momentum, the CEIF will highlight innovative projects and foster strategic partnerships that enhance investment, drive economic growth and position the Congo as a leader in Africa’s energy expansion.

Meanwhile, Société Nationale des Pétroles du Congo (SNPC), led by CEO Maixent Raoul Ominga, is spearheading the Congo’s energy growth. SNPC holds a majority stake in the Mengo Kundji Bindi II permit, with 2.5 billion barrels of estimated oil potential. The company is developing the site through 13 wells, 3D seismic data acquisition, and the construction of six production platforms. 

We are honored to secure the Chamber’s endorsement for this pivotal forum

With the Chamber’s official support, the CEIF is set to attract government leaders, C-suite executives from major IOCs and energy experts, who will offer critical insights into Congo’s oil, gas and energy sector developments. The country is overhauling its gas sector to unlock 10 trillion cubic feet of resources through a comprehensive Gas Master Plan and new Gas Code that introduces favorable fiscal terms and enables small-scale project development, as well as large-scale, integrated gas megaprojects like Eni’s Congo LNG and Wing Wah’s Bango Kayo. 

“The Congo Energy & Investment Forum marks a major milestone for the country, amplifying its strategic energy initiatives and showing industry stakeholders that it is serious about advancing its energy sector. We look forward to supporting this forum, which promises to connect investors, drive impactful partnerships and elevate the Congo’s position within Africa’s energy sector,” says NJ Ayuk, Executive Chairman of the AEC.  

“We are honored to secure the Chamber’s endorsement for this pivotal forum, which, through its vast network and influence, will help attract key stakeholders and decision-makers to the event. Together, we aim to highlight the immense potential of the Congo’s energy sector, foster strategic partnerships and drive transformative investments that contribute to sustainable growth across the industry,” notes James Chester, CEO of Energy Capital & Power, organizers of the CEIF.   

This premier forum provides a unique platform for connecting local and international investors with high-impact opportunities across a diversified range of energy projects, paving the way for collaborations that drive growth and transformation. The AEC’s endorsement underscores its commitment to fostering strategic partnerships, sustainable investment and regional cooperation, aligning with its broader mission to make energy poverty history across the continent by 2030.  

As the energy industry continues to serve as a critical pillar of the Congolese economy and a catalyst for sustainable development, the AEC remains dedicated to supporting initiatives like CEIF that foster progress, investment and partnerships across the African energy landscape. 

For more information, please visit www.CongoEnergyInvestment.com

Distributed by APO Group on behalf of Energy Capital & Power.

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Any Successful African Energy Policy at Conference of the Parties (COP) or Anywhere Must Have Oil and Gas at its Core (By NJ Ayuk)

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Africa will need global financial systems, including multilateral development banks, to play a significant role in financing our energy growth which must include fossil fuels

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JOHANNESBURG, South Africa, November 21, 2024/APO Group/ — 

By NJ Ayuk, Executive Chairman of the African Energy Chamber (www.EnergyChamber.org).

I believe the ultimate responsibility for getting there is ours and no one else’s. Yes, we need partners to walk alongside us, but the success of our energy movement rests on African shoulders.

To begin with, I would love to see African energy stakeholders speaking in a unified voice about African energy industry goals.

This will be particularly important in COP29 in Baku. It is imperative that African leaders present a unified voice and strategy for African energy transitions. We must make Africa’s unique needs and circumstances clear and explain the critical role that oil and gas will play in helping Africa achieve net-zero emissions in coming decades.

I would encourage African leaders to talk about the need for financing, as well, to make it possible for us to adopt renewable energy sources and set up the necessary infrastructure. Africa will need global financial systems, including multilateral development banks, to play a significant role in financing our energy growth which must include fossil fuels.

Africa’s governments have a role to play in a successful African energy movement as well.

Because Africa’s energy industry still can benefit greatly from the presence of international oil companies, our government leaders need to approve contracts with oil and gas companies promptly instead of allowing red tape to delay projects after discoveries are made.

And, they need to offer the kinds of fiscal policies that allow oil companies to operate profitably in Africa. In turn, that will help those companies generate revenue, create jobs and business opportunities, and foster capacity building.

I also would encourage governments and civil societies to reward companies that exemplify positive behavior. Let’s incentivize the kind of activities we want, from creating good jobs and training opportunities to sharing knowledge.

I would love to see African energy stakeholders speaking in a unified voice about African energy industry goals

And there’s more.

We in Africa must work together to create more opportunities for women to build careers in the oil and gas industry at all levels. Our energy industry can’t reach its potential to do good when half of our population is left out. Our progress on behalf of women has not been great—We need to do better, and we need to act quickly.

How the world can support

Now, I mean it when I say Africans are responsible for building the future they want. But, I would love to see Western governments, businesses, financial institutions, and organizations support our efforts.

How? They can avoid demonizing the oil and gas industry. We see it constantly, in the media, in policy and investment decisions, and in calls for Africa to leave our fossil fuels in the ground. Actions like these, even as Western leaders have pushed OPEC to produce oil, are not fair, and they’re not helpful.

I also would respectfully ask financial institutions to resume financing for African oil and gas projects and stop attempting to block projects like the East African Crude Oil pipeline or Mozambique’s LNG projects.

Please understand that with the war in Ukraine, the energy crisis in Europe, and the energy poverty facing our continent, our countries, like many others, are simply choosing the paths they believe are most likely to help their people.

You know, people for years have accused me of loving oil and gas companies more than Africa. The opposite is true. In my frequent travels around the continent, I’ve observed far too many young people with little in the way of opportunities.

I know our young people have aspirations for a better future. I know they have big dreams. And, I know that future is nearly within their grasp.

A thriving, strategically managed energy industry can make it possible for many of these young people, whether it leads to good jobs or it fosters the kind of economic growth that creates jobs in other fields. Even if we only get the lights on in their communities, we’ll be giving our young people hope and improving their chances of realizing their goals.

This is what drives me, the idea that with our ongoing efforts and determination, our young people can realize meaningful opportunities. I encourage each of you to work with us at the African Energy Chamber, in a spirit of cooperation and mutual respect. Together, we can build the kind of African energy movement that our continent, our communities, and our young people need and deserve.

Distributed by APO Group on behalf of African Energy Chamber.

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