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GoDaddy: Boost Your Business at the New Year with Digital Tools to Help Drive E-Commerce Growth and Marketing Success

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These tools allow entrepreneurs to focus on engaging with their customers and growing their business, while GoDaddy supports the technical aspects of presenting their digital presence

JOHANNESBURG, South Africa, January 28, 2025/APO Group/ — 

As the new year gets started, small businesses owners are gearing up for the year to come. To help businesses get started early on to drive their sales growth throughout the year, GoDaddy (www.GoDaddy.com) offers a suite of AI-powered tools designed to help small businesses get found online, streamline e-commerce, optimize marketing strategies, and boost customer engagement in a competitive market.

A New Year, A New Opportunity

As 2025 gets started, businesses have an opportunity to prepare themselves to make the most of digital opportunities to help their business grow. Small business owners are shown to be more open to using artificial intelligence where they believe it will help impact their businesses. GoDaddy’s Entrepreneurship survey global results showed that 68% said they will use artificial intelligence in marketing and 55% said they would use it in business planning and strategy. GoDaddy Airo™ (https://apo-opa.co/40OtuGN), an AI-powered experience, is designed to save small business owners time in establishing their online presence and attract new customers by realizing the benefits of using AI technologies to help their business be more efficient and drive growth.

Build a Strong Digital Presence for 2025

As businesses transition into the new year, setting a solid digital strategy is crucial. Having a professional website tailored for a business can help to raise business visibility and online reach as more people go online first to check where to eat, where to shop and where to visit. With GoDaddy Airo’s customizable experience included with any new domain purchase, along with a new domain, a business can then instantly build a website, logo and more.

With increased interest in building websites and selling online, it’s important for businesses to recognize their specific customer needs

Additionally, GoDaddy’s digital marketing tool (https://apo-opa.co/4hcxRRM) allows businesses to create personalized, targeted marketing campaigns. Businesses can engage with customers by offering exclusive discounts, promoting limited time offers, and creating festive promotions to help drive new customer conversions.

GoDaddy’s SEO tools help businesses optimize their websites for local search, ensuring that they rank higher on search engines and attract more potential customers. These tools can help businesses directly connect with their target audience and integrate with driving sales via social channels, which when integrated together with a website, strengthens a business’ overall digital presence.

Tailored Promotion Strategies for Businesses

Holiday seasons are often a key period for businesses to connect with customers to help drive sales and build revenue. GoDaddy’s tools are designed to help local businesses tap into the full potential of shopping seasons during the year, including peak shopping times. GoDaddy Websites + Marketing with online store makes it easy for businesses to set up an online store as a part of their website with localized payment options, multi-currency support, and a user-friendly design. This enables businesses to cater to diverse audiences and meet their customers’ needs throughout the year and especially during busy festive periods.

“With increased interest in building websites and selling online, it’s important for businesses to recognize their specific customer needs,” says Selina Bieber, Vice President for International Markets at GoDaddy. “The GoDaddy Airo AI-powered experience, helps small businesses get online quickly with a professional website and integrates with social media platforms, helping small business owners create a digital presence without spending hours working on it,” she adds.

Leverage Data with Analytics to Drive Results

Understanding customer behavior and trends can be key to successful customer engagement strategies. GoDaddy’s website analytics offer valuable insights, helping businesses track user activity, measuring campaign performance, and adjust strategies in real-time. By using these insights, business owners can optimize their websites and promotional offers to better cater to their audience’s needs.

With GoDaddy’s digital tools and solutions, businesses can build a robust digital presence while also gain efficiencies by streamlining their operations by automating invoicing, managing inventory, and offering a mobile-friendly shopping experience. These tools allow entrepreneurs to focus on engaging with their customers and growing their business, while GoDaddy supports the technical aspects of presenting their digital presence. 

Distributed by APO Group on behalf of GoDaddy.

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Congo Energy & Investment Forum to Feature Deal Room, Hosted by Premier Invest

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The inaugural Congo Energy & Investment Forum – set for 24-26 March in Brazzaville – will feature a specialized Deal Room Session, offering opportunities within the Congolese energy sector

BRAZZAVILLE, Republic of the Congo, March 10, 2025/APO Group/ –Premier Invest – a global investment conglomerate – will host a deal room at the inaugural Congo Energy & Investment Forum (CEIF), taking place from 24-26 March in Brazzaville.

The Deal Room is a platform for project sponsors, developers and promoters to showcase six significant upstream oil and gas transactions in Africa to potential investors and lenders. Rene Awambeng, Founder and Managing Partner of Premier Invest, will initiate the agenda and each presentation will be followed by a networking session, allowing delegates to engage in one-on-one discussions and explore potential partnerships.

By showcasing key upstream oil and gas projects, the aim is to foster collaboration, share knowledge and highlight the immense potential for investment across Africa

With aims to highlight opportunities in the upstream oil and gas sector in Africa, the session will facilitate knowledge sharing and market insights within the continent’s energy industry while promoting collaboration and partnerships. Major players in the industry will provide case studies of potential projects in Africa as policymakers and government officials showcase regulatory frameworks that support increased investment.

Legal and financial advisors are set to present financing options and strategies for energy projects in Congo and across Africa, offering delegates high-quality insights into market trends, fiscal developments and investment risks. Furthermore, the session stands to showcase a strong slate of successful projects and best practices in upstream oil and gas transactions throughout the continent.

The Deal Room Session at CEIF 2025 is a pivotal opportunity to connect investors, developers and policymakers, driving meaningful discussions and partnerships within the African energy sector. By showcasing key upstream oil and gas projects, the aim is to foster collaboration, share knowledge and highlight the immense potential for investment across Africa. This session underscores a commitment to accelerating energy infrastructure development and creating lasting, impactful relationships in the industry,” states Sandra Jeque, Events and Project Director at Energy Capital & Power.

With an intensified focus on deal-making, CEIF 2025 seeks to connect capital to projects, drive collaboration and catalyze a new era of industry expansion in Africa. Furthermore, the session is set to capitalize on the upcoming launch of Congo’s 2025 oil and gas licensing round, the launch of the country’s Gas Master Plan and new Gas Code, as well as a strategy to double oil production to 500,000 barrels per day by 2027.

The inaugural Congo Energy & Investment Forum, set for March 24-26, 2025, in Brazzaville, under the patronage of President Denis Sassou Nguesso and supported by the Ministry of Hydrocarbons and Société Nationale des Pétroles du Congo, will bring together international investors and stakeholders to explore national and regional energy and infrastructure opportunities. The event will explore the latest gas-to-power projects and provide updates on ongoing expansions across the country. 

Distributed by APO Group on behalf of Energy Capital & Power.

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OPPO Awards Media OutReach Newswire “Partner of the Year 2024” for Excellence in Global Press Release Distribution Services

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HONG KONG SAR – Media OutReach Newswire – 10 March 2025 – Media OutReach Newswire, Asia Pacific’s first global newswire, has been honoured with OPPO’s prestigious ‘Partner of the Year’ award for the second time, following its exemplary performance in OPPO’s rigorous annual vendor evaluation system. Media OutReach Newswire achieved an exceptional rating exceeding 90% in OPPO’s evaluation matrix—an A-tier classification that OPPO’s Global Procurement team characterises as ‘extremely difficult to achieve.’ This distinguished OPPO award further solidifies Media OutReach Newswire’s position as a trusted global press release distribution partner. In their formal commendation accompanying the award, OPPO acknowledged the partnership’s strategic value, stating: “You have demonstrated a deep understanding of client requirements and consistently delivered outstanding results.”

Since 2019, Media OutReach Newswire has been a trusted newswire partner of OPPO, the world’s leading smart device brand known for combining aesthetic excellence with innovative technology. Media OutReach Newswire has supported OPPO by distributing the company’s press releases across Asia Pacific, Southeast Asia, the USA & Canada, the Middle East, Africa, Europe & the UK, and Latin America.

“Being recognised as the ‘OPPO Partner of the Year’ for the second time is a proud moment for Media OutReach Newswire and a testament to the excellence of our distribution network and customer services,” said Jennifer Kok, Founder and CEO of Media OutReach Newswire. “This award reflects our deep understanding of clients’ needs and our commitment to delivering results that exceed expectations globally. It highlights our expertise in connecting OPPO’s press releases with journalists, securing guaranteed news postings on high-quality media outlets globally, and providing post-release reports with data insights and PR Campaign Intelligence. Our continuous investment in press release distribution network ensures OPPO’s PR and marketing teams achieve impactful results in their global communications campaigns. Media OutReach Newswire is the trusted partner for corporations and governments looking to elevate their global brand trust and recognition.”

Through its comprehensive database of more than 200,000 journalists and editors over 500 trade categories, Media OutReach Newswire ensured OPPO’s press releases reached both general news (newspapers) and targeted trade media such as telecommunications & mobile, general technology, business, finance, ESG, retail and lifestyle which are key to OPPO’s business communications. By delivering OPPO’s press release directly to the inbox of targeted journalists and editors, Media OutReach Newswire’s press release distribution service has generated write-ups from trade media such as Gadgets 360, GMSArena, Phone Arena, Hardware Zone, Tech Edition as well as from tier one media outlets like CNBC, Forbes and South China Morning Post.

Media OutReach Newswire offers a Total Communications Solution that addresses the full requirements of PR and IR professionals, which includes a comprehensive global network of editors and journalists, guaranteed online news postings on quality and real media, and multiformat ready to use post release report with data insights and pioneering PR Campaign Intelligence to facilitate C-Suite’s reporting.

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Ecobank Côte d’Ivoire Launches West Africa’s First Gender Bond to Accelerate Financial Inclusion for Women Entrepreneurs

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This five-year bond provides an attractive annual interest rate of 6.5% with a two-year capital repayment grace period

ABIDJAN, Ivory Coast, March 8, 2025/APO Group/ –Ecobank Côte d’Ivoire, a subsidiary of Ecobank Transnational Incorporated (www.Ecobank.com), the leading Pan African Bank, takes a major step forward in its commitment to financial inclusion with the launch of the first Gender Bond in West Africa. This groundbreaking bond issuance, amounting to XOF 10 billion, aims to mobilize funding for women-owned and women-led businesses, reducing financing inequalities and fostering inclusive economic growth.

Named “Ellever Gender Bond 6.5% 2024-2029,” this bond has been structured and arranged by EDC Investissement Corporation (EIC), Ecobank’s Brokerage and Asset Management subsidiary. It marks Ecobank Côte d’Ivoire’s second bond issuance after its initial fundraising in 2013. Aligned with international sustainable finance standards, the Gender Bond has received an independent second-party opinion from Morningstar Sustainalytics, ensuring compliance with global best practices in responsible investment.

Since its inception, the ELLEVER program has made a tangible impact on women entrepreneurship. In 2024, over 3,465 businesses registered, benefiting from XOF 13.25 billion in disbursed loans. However, access to financing remains a significant challenge for women entrepreneurs in West Africa, where less than 20% of women-led SMEs have access to adequate funding. Globally, Gender Bonds represented only USD 14.5 billion, accounting for just 1.5% of the sustainable bond market in 2023, underscoring the need to expand such initiatives.

We have structured this bond to be attractive to investors while delivering a strong impact on women’s empowerment in Côte d’Ivoire

According to Paul-Harry Aithnard, Managing Director of Ecobank Côte d’Ivoire, women’s financial inclusion is a major economic priority. “This Gender Bond provides a tangible solution to the challenges faced by women entrepreneurs in West Africa. Today, women-led businesses are recognized for their resilience and performance, yet they remain significantly underfunded. Through this issuance, we reaffirm our commitment to building an ecosystem where women have full access to the financial resources they need to grow and succeed. This is a powerful tool to transform access to financing and sustainably accelerate the growth of women-led businesses.”

The “Ellever Gender Bond 6.5% 2024-2029” offers investors and the public a unique opportunity to combine profitability with social impact. This five-year bond provides an attractive annual interest rate of 6.5% with a two-year capital repayment grace period. The total issuance of XOF 10 billion consists of one million securities with a nominal value of XOF 10,000 each.

All funds raised will be fully allocated to strengthening the ELLEVER program, financing initiatives led by women, and providing them with tailored financial and technical support. Roseline Abé, Chief Executive Officer of EDC Investissement Corporation, highlights the significance of this initiative: “We have structured this bond to be attractive to investors while delivering a strong impact on women’s empowerment in Côte d’Ivoire. This is a unique opportunity to combine financial performance with social inclusion.”

With this Gender Bond, Ecobank Côte d’Ivoire cements its leadership in sustainable finance and paves the way for greater economic inclusion. The bank’s ambition goes beyond this issuance, as it envisions a long-term strategy to promote innovative and inclusive financial instruments.

Paul-Harry Aithnard concludes: “This issuance is just the beginning. We will continue to develop tailored solutions to enhance women’s participation in the economy and encourage other financial institutions to follow this path.”

Through this initiative, Ecobank Côte d’Ivoire is transforming access to finance and reaffirming its commitment to inclusive and sustainable development.

Distributed by APO Group on behalf of Ecobank Transnational Incorporated.

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