An online portal to simplify the establishment of businesses, step-by-step guides for new entrepreneurs, business acceleration programmes and start-up grants for 90 young Libyan entrepreneurs, and a new link between the private sector and Libyan universities are among EU4PSL’s most important achievements since 2019. “E-NABLE”, a €5 million EU-funded follow-up programme, will continue to support private sector diversification, digitalization and financial solutions for businesses in Libya
TRIPOLI, Libya, December 8, 2022/APO Group/ —
The European Union’s (bit.ly/3uCHRgC) EU4PSL project in support of private sector development in Libya presented its results in Tripoli. Over the past three years, the project contributed to a better business environment, and new job opportunities across Libya, in particular for the youth and women. In a closing ceremony in Tripoli, the EU and its EU4PSL implementing partner Expertise France (ExpertiseFrance.fr), presented key results to key stakeholders and beneficiaries.
“Today, we celebrate the conclusion of the European program to support the private sector in Libya, and we all know that Libya has progressed towards economic development through its private sector. I thank the European Union Delegation, Expertise France and the Libyan experts in all sectors for their contribution to reaching the program’s goals. I stress the keenness and desire of the Ministry of Economy and Trade to continue working together for economic recovery, diversification and the development of Libyan competencies,” said Mohammed Al-Huweij, Minister of Economy and Trade in Libya.
“The private sector is a crucial driver for innovation, new jobs and economic growth in Libya. This is why it is important to create an enabling business environment, encourage entrepreneurship and ensure favourable conditions for innovation, investment and trade. In Libya, the private sector needs new skills, instruments and opportunities to turn ideas into successful business ventures. With EU4PSL we were able to create new platforms to simplify access to economic institutions and to boost start-ups and young entrepreneurs,” said Francesca Cuccia, Programme Manager at the EU Delegation to Libya. “The EU will continue its support to Libya’s private sector also in the future.”
“EU4PSL, is for us a flagship project that shows the relevance of supporting the development of the private sector in Libya. All the great achievements underline the full engagement of all the implicated Libyan stakeholders participating to a more efficient and supportive business environment, key for the private sector harmonious development” said Julien Schmitt, Country representative and programs director at Expertise France in Libya. “On behalf of Expertise France, we are very honoured for the trust of our national and international partners and we want to reaffirm once again our commitment to continue to support the economic development of Libya.”
Better institutional services and easy access to support for businesses
EU4PSL worked with the Ministry of Economy and Trade, chambers of commerce and other economic institutions to help create a supportive business environment in Libya.
A new online portal called eJraat (ejraat.gov.ly) simplifies business creation procedures and provides a step-by-step guide to administrative procedures and was launched in partnership with the United Nations Conference on Trade and Development (UNCTAD) (UNCTAD.org). The involved stakeholders are now taking it a step further by working with the General Commercial Registry on creating a single online window for business registration and other business services.
In partnership with the International Trade Centre (ITC), (InTraCen.org) Libya was integrated in the Euromed Trade Help Desk (bit.ly/3iPCc4d) portal for facilitating trade and investment in the EU and the Mediterranean region.
EU4PSL worked with the Chambers of Commerce and General Union of Chambers of Commerce to develop their advisory and advocacy functions. A large national survey (bit.ly/3FziC4S) identified the profiles and needs of Libyan enterprises in terms of business knowledge and support services, along with operational recommendations to help the government and international donors better shape their economic support to Libya.
The first Chambers of Commerce White Book lists the top common reform priorities identified by Libyan enterprises owners and managers with concrete proposals for improvement.
With EU4PSL we were able to create new platforms to simplify access to economic institutions and to boost start-ups and young entrepreneurs
Economic empowerment of women and youth
In partnership with local CSOs, EU4PSL held three national women entrepreneurs contests in which €120,000 of grants were disbursed to 36 winners; more than 90 jobs were created as a result of the development of the winning businesses.
The involved CSOs have also teamed up with universities to organise entrepreneurship training boot camps that were delivered to 360 of their students. Top innovative ideas were then selected to participate in 3 national student contests receiving significant financial awards from local sponsors.
A 6-month business acceleration program called Boost it mentored 19 emerging start-ups from 6 different Libyan cities. The participating start-ups received €153,000 in financial support. 84.6 % of them reported an increase in their revenue.
Improved access to finance for MSMEs and start-ups
EU4PSL worked with the Central Bank of Libya and several other financial institutions to support Libyan MSMEs to access finance.
With the support of the leading financial institution Adie France (Adie.org), two microfinance circulars were published by the Central Bank of Libya demanding banks to dedicate 10% of their portfolio to SMEs and adapt their services to meet the needs of micro and small enterprises, thus creating new fund-raising vehicles for business owners.
Six units dedicated to SMEs support were established within Libyan banks and Tadawul Group (bit.ly/3W1CoeR) supported to establish a Venture Capital fund to provide means of financing and investment for the start-up eco-system in Libya.
Entrepreneurship streamlined within education curricula
EU4PSL, together with Lyon 3 university (bit.ly/3Y4Dmc2), developed an accredited entrepreneurship module that is now being taught at 9 Libyan universities. The delivery of this module was made possible by training and coaching 44 professors across the country with the support of the South Mediterranean University (SMU) (SMU.tn) in Tunis.
Entrepreneurship and Innovation units were also created within 11 universities. The staff of these units were coached on how to run practical incubation programmes to support undergraduate students to upgrade their skills and begin their careers. Eight Junior initiatives (Juniorenterprises.org) were created inside partner universities promoting entrepreneurial skills among students and closing the gap between their academic studies and the labour market.
EU4PSL has also initiated work with the Ministry of Higher Education and Scientific Research on a national roadmap for supporting entrepreneurship within higher educational institutions and bridging the gap between graduates and the labour market in collaboration with the Mediterranean Universities Union (UNIMED) (UNI-MED.net).
After the successful completion of the EU4PSL (2019-2022) and its preceding project, SLEISDE (2016 -2020), the European Union will continue to support private sector and economic development in Libya through the E-NABLE (E-NABLE.ly) project (2022-2025), implemented by Expertise France. E-NABLE will focus on economic diversity, sustainability, and digital governance in Libya.
Distributed by APO Group on behalf of Expertise France.
African private sector leaders call for withdrawal from Frontier Energy events that marginalize local talent, championing inclusion, fair contracting and the Alliance model of partnership
JOHANNESBURG, South Africa, April 10, 2026/APO Group/ –The African private sector is raising the alarm over Frontier Energy Network’s policies that systematically exclude African professionals and service providers from meaningful roles in major energy forums. Such exclusionary practices threaten decades of progress in African energy development, including local capacity building, knowledge transfer and economic participation.
Frontier’s approach, framed as a global platform for Africa, is in practice a system that extracts value from the continent while denying Africans the opportunities to lead, participate and benefit. Marginalizing the very people who build, operate and sustain energy projects is not partnership – it is structural exclusion masquerading as opportunity.
African businesses – particularly in Nigeria and Senegal, which drive regional growth – must reassess their participation in platforms that perpetuate these policies. African capital, sponsorship and attendance cannot continue to legitimize forums where local stakeholders are systematically sidelined. Market access must be earned and mutually respected.
Mozambique and Ghana have already set a precedent. In March 2026, Mozambique’s oil and gas industry withdrew from the Africa Energies Summit in London, citing repeated failures by the organizers to improve diversity, transparency and inclusion of Black professionals in leadership, contracting and deal-making roles. In early April 2026, the Ghana Energy Chamber followed suit, formally pulling out of the same summit over discriminatory hiring practices that sidelined African professionals, executives and service providers. These coordinated actions send a clear message: Africa will no longer support platforms that deny its talent the right to lead, contribute and benefit.
Africa will no longer sit quietly while its talent is excluded from opportunities on its own continent
The gold standard for companies to thrive in Africa is robust collaboration with international partners while building local capacity – exemplified by Senegal-based energy services company Alliance Energy. Alliance has advanced African expertise in the sector, notably supporting the launch of the National Institute for Petroleum and Gas in Senegal to train young professionals for leadership roles, while backing diverse energy initiatives across power, solar, gas and wind that strengthen Senegal’s position as a regional energy hub.
This success demonstrates that African companies flourish when local talent, leadership, contracting and workforce development are central to execution, alongside strategic partnerships with the US, UK and Europe. Any entity attempting to operate in Africa without a commitment to hiring or contracting local professionals threatens not only the ecosystem that nurtured companies like Alliance Energy but also the continent’s broader ambition to grow regional capability, ownership and sustainable energy development.
“The message is simple,” says Dr. Ndjuga Dieng, Managing Director of Alliance Energy. “Africa will no longer sit quietly while its talent is excluded from opportunities on its own continent. Nigeria, Senegal and all African nations must follow the lead of Ghana and Mozambique by standing against platforms that discriminate. Protect your people, your companies and your energy future. Inclusion is not optional – it is the foundation of growth.”
African energy markets have historically thrived on collaboration, both within the continent and with international partners. Events such as the Offshore Technology Conference (OTC) and the Invest in African Energy (IAE) Forum exemplify this model, integrating African executives, policymakers and service providers into core programming, deal-making and knowledge transfer.
African stakeholders must prioritize platforms that respect local content, equitable hiring and fair contracting. Strategic withdrawal from exclusionary events is not isolationism – it is a stand for principle, economic logic, and the future of Africa’s energy sector. The continent defines its own trajectory and will engage only with partners that recognize African talent as integral, not optional, to the industry’s future.
The position advanced by Alliance Energy aligns with broader advocacy across the continent, including that of the African Energy Chamber, which has consistently called for stronger local content policies, fair contracting practices and greater inclusion of African professionals across the energy value chain. This alignment underscores a growing consensus among African private sector leaders that sustainable industry growth depends on meaningful participation by local companies and talent, not their exclusion.
Distributed by APO Group on behalf of African Energy Chamber.
As Mauritania’s cultural and economic heart, Nouakchott offers visitors a glimpse into the serene beauty and rich heritage that define this remarkable Northwest African nation
We are proud to have brought Marriott International to Mauritania with the opening of Sheraton Nouakchott, the first internationally operated and branded hotel in the country
NOUAKCHOTT, Mauritania, April 10, 2026/APO Group/ –Sheraton Hotels & Resorts, part of Marriott Bonvoy’s (www.Marriott.com) portfolio of more than 30 hotel brands, recently celebrated the opening of Sheraton Nouakchott Hotel (https://apo-opa.co/4t3YGO4), marking the entry of Marriott International into a new territory, Mauritania. Since opening its doors, Sheraton Nouakchott has, positioned itself as a new hub for business, events and leisure in the Mauritanian capital.
Nouakchott, the capital of Mauritania, is a coastal city where tradition and modernity meet. Nestled between the vast Sahara and the Atlantic Ocean, it serves as a gateway to the country’s breathtaking natural landscapes, from golden dunes and tranquil oases to rugged coastlines and untouched desert plains. As Mauritania’s cultural and economic heart, Nouakchott offers visitors a glimpse into the serene beauty and rich heritage that define this remarkable Northwest African nation.
Ideally located near iconic landmarks such as the Marché Capitale and the National Museum of Mauritania, as well as Nouakchott’s beaches and fishing port — and just a short distance from the desert — Sheraton Nouakchott offers an ideal base from which to discover the destination.
“We are proud to have brought Marriott International to Mauritania with the opening of Sheraton Nouakchott, the first internationally operated and branded hotel in the country. Since welcoming our first guests, the hotel has quickly established itself as a destination for both travellers and the local community. This milestone underscores our commitment to delivering exceptional hospitality experiences in emerging markets, while celebrating the culture and character of each destination,” said Sandra Schulze‑Potgieter, Vice President, Premium, Select & Midscale Brands, Europe, Middle East & Africa, Marriott International.
Local design inspiration
Traditional crafts, from wood carving to metalwork, are woven throughout the hotel’s materials and furnishings, creating spaces that feel both rooted and refined. Every detail tells a story of local artistry, heritage and place, offering guests an immersive experience inspired by Mauritania’s cultural and natural beauty.
Inspired by the legendary landmarks along the Trans‑Saharan trade route, the hotel’s design blends regional heritage with contemporary elegance. The circular ceiling of Feast restaurant draws inspiration from the Richat Structure, also known as the Eye of Africa. Earthy tones and organic materials reference the dramatic landscapes of the Adrar Mountains, while patterns inspired by Chinguetti and Oualata are reinterpreted throughout guest rooms, public spaces and Bene restaurant.
Meeting spaces echo the stone architecture of Tichitt, one of West Africa’s oldest towns and a historic caravan hub.
Guest rooms and suites with local charm
Sheraton Nouakchott features 200 spacious guest rooms and suites, including two Presidential Suites, combining contemporary comfort with subtle local touches. All rooms are equipped with the latest technology and Sheraton signature amenities, including the iconic Sheraton Sleep Experience.
The Sheraton Club offers Marriott Bonvoy Elite members and Club guests an elevated, all‑day experience, with curated food and beverage offerings, premium amenities, enhanced connectivity and a private environment designed for both productivity and relaxation.
Local flavours meet international influence
The hotel features two restaurants, a Lobby Bar and a Pool Bar. Feast, the all‑day dining restaurant, serves locally inspired and international dishes made with seasonal ingredients. Bene offers an immersive Italian dining experience in a warm, inviting setting. The Lobby Bar provides a relaxed meeting point from morning coffee to evening gatherings, while the Pool Bar offers refreshing drinks and light bites by the outdoor pool.
Facilities offering a resort feel in the heart of the city
Despite its central urban location, Sheraton Nouakchott delivers a resort‑like atmosphere, centred around an expansive outdoor pool. Guests can maintain their fitness routines in the fully equipped fitness centre — featuring separate floors for women and men, hammam and sauna — or enjoy the outdoor tennis court. The Sheraton Spa features three treatment rooms, offering a peaceful retreat after a day of exploration or meetings.
Meetings & events curated to perfection
Sheraton Nouakchott offers more than 2,600 square metres of flexible Meetings & Events space, including a Grand Ballroom, a Ballroom and four additional meeting rooms. A signature Sheraton Community Table sits at the heart of the hotel, providing a welcoming space for informal meetings, remote work and collaboration. A dedicated events team ensures seamless delivery from concept to execution.
Gatherings by Sheraton
In line with Sheraton’s global community‑centred approach, Sheraton Nouakchott hosts Gatherings by Sheraton, curated weekly experiences designed around enrichment, renewal and local stories. Guests and locals can take part in Mauritanian mixology sessions using local mint tea and fruits, or storytelling evenings inspired by Saharan traditions.
Distributed by APO Group on behalf of Marriott International, Inc..
The African Energy Chamber welcomes Perenco Cameroon and Perenco Gabon’s partnership with UCAC-ICAM to launch an Industry 4.0 lab, advancing local skills development and strengthening Africa’s industrial future
JOHANNESBURG, South Africa, April 9, 2026/APO Group/ –A new partnership between Perenco Cameroon, Perenco Gabon and the UCAC-ICAM Institute in Douala to establish an Industry 4.0 laboratory marks a significant step toward aligning academic training with the evolving needs of the energy and industrial sectors. The facility will give students access to advanced automation, digital simulation and smart production technologies, helping close the gap between academic learning and the practical, industry-ready skills required across Central Africa’s industrial landscape.
As the voice of Africa’s energy sector, the African Energy Chamber (AEC) welcomes the initiative as a scalable model for local content development. By equipping students with Industry 4.0 capabilities, the laboratory directly supports the Chamber’s mandate to ensure greater in-country value creation and workforce participation across Africa’s energy value chain. The initiative also addresses critical skills shortages, enabling operators to increasingly rely on locally trained talent.
Developing local skills is fundamental to building a competitive and sustainable energy sector in Africa
The partnership underscores Perenco’s long-term commitment to sustainable development and capacity building in Cameroon and Gabon. Designed as a mini-factory, the UCAC-ICAM laboratory enables students to engage with real-world industrial tools and processes. This hands-on approach will support the development of engineers and technicians capable of contributing to key projects, including operations in the Rio del Rey Basin and infrastructure developments such as the Cap Lopez LNG terminal in Gabon.
Students across multiple disciplines will benefit from hands-on exposure to the lab’s advanced technologies. General Engineering students will train using robotic systems and virtual reality simulations, while Computer Science Engineering students will focus on industrial IoT and smart technologies. Process Engineering students will gain experience in automated production systems, and Petroleum program students will develop expertise in energy systems and instrumentation control. Graduates from UCAC-ICAM are being actively recruited by leading companies operating in Douala, reflecting growing demand for locally trained, industry-ready talent.
“Developing local skills is fundamental to building a competitive and sustainable energy sector in Africa,” says NJ Ayuk, Executive Chairman of the AEC. “This partnership demonstrates how industry and academia can work together to create a highly skilled workforce that will drive Africa’s industrialization and energy future. It is exactly the type of initiative needed to ensure Africans play a leading role in developing the continent’s resources.”
The UCAC-ICAM laboratory represents a strategic investment in Africa’s industrial and energy future. By strengthening local capacity, advancing technology adoption and supporting independent operators, the initiative aligns with the AEC’s broader vision of a self-sufficient and globally competitive African energy sector.
Distributed by APO Group on behalf of African Energy Chamber.
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