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Empower and Elevate: Canon Central and North Africa Announce the ‘Women in Sales’ Programme

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Canon

The women-only initiative was rolled out during International Women’s Month last year in 2022, with the objective to identify 10 fresh-graduate women and provide them with skill-enhancing opportunities

DUBAI, United Arab Emirates, March 9, 2023/APO Group/ — 

In alignment with the company’s core philosophy of ‘Kyosei’, meaning living and working together for the common good, Canon (Canon-CNA.com) will continue its ‘Women in Sales’ programme for the second year in a row, in its endeavor to empower young women; The initiative reinforces Canon’s commitment to gender-equality, emphasizing an enhanced need for female representation in sales through its year-long programme, centering internship and mentorship opportunities for young women in Central and North Africa.

Canon Central and North Africa announced the second-year continuation of its ‘Women in Sales’ programme, aligned to address the growing need for women representation in sales management by empowering them through dedicated internship and mentorship opportunities designed to advance their skills and knowledge.

The women-only initiative was rolled out during International Women’s Month last year in 2022, with the objective to identify 10 fresh-graduate women and provide them with skill-enhancing opportunities such as trainings with mentors and blended/experiential learnings from across various regions in Central and North Africa. The selected participants were offered a year-long holistic training with the opportunity to be employed full-time by Canon. As a successful outcome of the programme, 7 out of 10 women were offered full-time employment at Canon while various others were supported in embarking on their career journey in sales. Out of the seven women who went on to pursue full-time roles with Canon, three were chosen from Turkey, two from Saudi Arabia, one from Kenya, and one from UAE.

Key to Progress – Equal Amplification of Opportunities 

As an extension of Canon’s overarching guiding principle of ‘Kyosei’, meaning living and working together for the common good, the 2023 ‘Women in Sales’ programme will focus primarily on gender-inclusivity and amplification of equal opportunities for men and women alike. Given the lack of female-led roles in Sales across the industry, the initiative will drive progressive opportunities for women allowing them to hone their skills. The 2023 programme will again invite young, fresh-graduate women to engage and learn, however with an augmented goal of targeting 17 full-time positions across Turkey, Saudi Arabia, UAE, Morocco, Kenya, Egypt, and Ivory Coast.

“Women empowerment has always been a priority for Canon, and it is reflected through our various endeavors that are designed with the intent to support this cause. The overwhelming response received during last year convinced us that we need to continue this progressive path of empowerment and inclusivity. We are delighted to see that we exceeded our initial goal of converting 50% of the selected women into full-time employees, which proves that more women need to come forward and be supported in their sales careers. Celebrating the success of last year, we are now setting our eyes on 2023 with heightened goals,” says Veronica Juul-Nyholm, HR Director, Canon Middle East, Central North Africa, and Turkey.

Women empowerment has always been a priority for Canon, and it is reflected through our various endeavors that are designed with the intent to support this cause

Educate, Empower, and Excel

The launch of the ‘Women in Sales’ initiative was lauded by the managing director of the company and has also been awarded for its people-centric approach in alignment with the company’s core beliefs. Beginning in February 2022, 10 women participants namely Rahaf Alharbi, Ruba Moafa, and Fatima Alamer from Riyadh – Saudi Arabia, Sila Uçar, Billur Konukçu, and Senab Bayram from Istanbul – Turkey, Ajuma Gabriel from Lagos – Nigeria, Hind Abdoudaime from Casablanca – Morocco, Scholarstica Ochieng from Nairobi – Kenya, and Shahnaz Bhandari from Dubai – UAE, were invited to become part of the ‘Women in Sales’ programme. The first phase of the programme focused on education, the second on the execution aspect of learning followed by certification and onboarding of successful participants as permanent Canon employees.

“Canon’s commitment to the environment, education, and empowerment is clearly reflected in its internal and external initiatives. From my experience as a trainee, I feel the ‘Women in Sales’ programme is very cleverly and objectively designed to give interns the opportunity to become full-time employees – the growth is supported from every direction during the training phase so they can be confident when it’s time for a transition into full-time roles. I feel privileged to have received this chance to learn and grow under a company like Canon, remarked Ajuma Gabriel, who joined the Women in Sales programme from Nigeria as a Sales Trainee at Canon.

A Stepping-Stone for Success

Announcing the continuation of its ‘Women in Sales’ programme for 2023, Canon envisions celebrating this International Women’s Day by providing women with a platform that acts as a stepping-stone for success in their sales careers. Last year’s 12-month programme was divided into two parts, the training programme, and the on-the-job experience. Each participant was also assigned a mentor to ensure support and guidance for every woman that participated in the programme.

Selected participants from the programme also received an opportunity to be part of meet and greets, as well as conferences in Dubai to align with the company’s greater women in sales objective. The women participants were also recognized by fellow company leaders and colleagues for their contribution towards different company events, such as during their diversity, equity, and inclusion presentation during the Human Resources Learning and Development Conference. The 2022 ‘Women in Sales’ programme culminated in a graduation ceremony that honored the efforts of all participants in the presence of Canon’s senior leadership team.

“It was always a dream for me to work for a global organization like Canon with a fast-paced environment that is full of opportunities and challenges to grow, learn, and excel. And receiving this opportunity to first learn as an intern and then work as a full-time employee was really a dream come true for me. My role at Canon today allows me to work with an international team as big as 46 people, and that’s how great it gets! I am amazed at how far I have come from being an intern to an employee working on such big projects now; I am very thankful to Canon for it,” said Scholarstica Ochieng from Nairobi, Kenya, previous participant and now, Sales Support Supervisor at Canon.

Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

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Creative Africa Nexus (CANEX) WKND 2026 opens in Lagos, bringing together leading African and diaspora creatives, investors and policymakers

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The four-day gathering will convene leading voices from film, music, fashion, sport, publishing, gastronomy and business to advance trade, investment and commercial opportunities across Africa’s creative economy

LAGOS, Nigeria, November 5, 2026/APO Group/ –Creative Africa Nexus (CANEX) WKND 2026 has opened today in Lagos, bringing together leading creatives, investors, policymakers, business leaders and cultural figures from across Africa and the diaspora for four days of conversations, deal-making, performances, exhibitions and industry-focused sessions.

 




  

Hosted by the Federal Government of Nigeria and organised by African Export-Import Bank (Afreximbank) through its Creative Africa Nexus (CANEX) programme, this year’s event runs from 5 to 8 November under the theme “One People, United in Culture, Creating for the World.”

The 2026 programme spans film and television, music, fashion, sport, literature and publishing, gastronomy and visual arts, with a strong focus on finance, intellectual property, technology, skills, investment and market access.

Across the four-day programme, CANEX WKND will provide platforms for deal-making, industry dialogue and sector-specific engagement, including the CANEX Deal Room, with the aim of turning creative talent and ideas into stronger businesses, partnerships and commercial opportunities.

That ambition reflects the evolution of Afreximbank’s commitment to Africa’s creative and cultural industries in 2020, subsequently doubling this to US$1 billion before quadrupling the original commitment financing available to US$2 billion.

The expansion reflects Afreximbank’s wider objective of helping African creators and creative businesses build scalable enterprises, strengthen ownership of intellectual property and retain more of the economic value generated by African culture and creativity.

The opening ceremony is expected to feature addresses by Ministers of Culture and Creative Industries across 11 African countries, Dr George Elombi, President and Chairman of the Board of Directors of Afreximbank, H.E. Dr Olajumoke Omoniyi Oduwole, Nigeria’s Minister of Industry, Trade and Investment, H.E. Wamkele Mene, Secretary-General of the African Continental Free Trade Area Secretariat, and H.E. Babajide Sanwo-Olu, Governor of Lagos State among other dignitaries.

The programme will bring together some of Africa and the diaspora’s most influential cultural and industry figures. Participants include Nobel Laureate, writer and playwright Professor Wole Soyinka; Emmy Award-winning actor Uzo Aduba; filmmaker and actor Funke Akindele; actors Richard Mofe-Damijo and Thuso Mbedu; former professional footballers Didier Drogba and Jay-Jay Okocha; alongside leading figures from Africa’s music, film, fashion, sport and creative business sectors.

The event will also include performances and appearances from musicians and entertainers such as Davido, Fally Ipupa, Flavour, Libianca and Charlotte Dipanda, reflecting CANEX WKND’s combination of industry engagement with live cultural programming.

Beyond the headline names, the programme places a strong emphasis on the business of Africa’s creative economy.

On 6 November, a high-level conversation titled “One Market, One Culture: Building the Creative Economy of Global Africa” will examine the steps required to convert the growing global influence of African culture into stronger creative businesses, exports and investment. Speakers include Professor Wole Soyinka; ministers responsible for culture and the arts from Côte d’Ivoire, South Africa and Rwanda; International Finance Corporation representatives; and from Afreximbank.

Financing will also be central to the programme. The Creative Economy Finance Summit, presented by Afreximbank in partnership with the Creative Economy Practice at Co-Creation Hub, will bring financial institutions and investors together to examine how creative-economy transactions can be structured, financed and de-risked.

CANEX Creations Inc. will lead discussions on unlocking investment in African intellectual property, while the CANEX Deal Room and Creative Pitch Sessions will connect creative entrepreneurs directly with financiers and investors considering opportunities across film and television, music, fashion, sport, publishing, gastronomy, visual arts and creative infrastructure. Technology and the changing economics of creative production will feature prominently. Sessions will examine artificial intelligence, authorship and intellectual property; the use of technology to reshape creative businesses; and how African creators can use digital tools to develop globally competitive products.

The CANEX CreaThon, delivered with pan-African technology company Gebeya, will bring creators, developers and innovators together around projects in music, video and gaming, supported by African-built digital tools, mentorship, computing resources and a US$50,000 prize pool. Film and television programming will explore both storytelling and the commercial infrastructure required to take African content to wider audiences. Sessions include “Stories Without Borders: Africa, Hollywood & the Global Diaspora”, featuring former Afreximbank President Professor Benedict Oramah, and “Made in Africa, Watched in Africa”, which will examine research into film distribution, audiences and financing across Egypt, Kenya, Nigeria, Rwanda, Senegal and South Africa.

Sport will form another major strand of CANEX WKND 2026. Discussions will examine athlete development, management, commercialisation and the links between sport and the broader creative economy. Didier Drogba and Jay-Jay Okocha are scheduled to participate in “When Giants Speak: The Business of the Game,” while the weekend will conclude with a Legends Football Match at Onikan Stadium on 8 November. Fashion programming will include masterclasses on building profitable African brands, textile value chains, market access and intellectual property, alongside the CANEX Fashion Show and Awards Night.

In gastronomy, the CANEX Junior Chefs Competition, Africa Jollof Wars Competition and a series of live demonstrations and conversations will explore how African food, ingredients and culinary traditions can become stronger commercial propositions across domestic, continental and global markets. Publishing and literature will feature through the CANEX Book Factory, Book Fair, writers’ workshops, manuscript pitching and the CANEX Prize for Publishing, while visual arts programming will combine exhibitions, collector engagement and practical sessions for artists navigating Africa’s growing art ecosystem.

On 7 November, CANEX WKND 2026 will host a major concert bringing together artists from across Africa and the diaspora, before the programme continues into its final day on 8 November with cultural excursions, gastronomy activities, the CANEX Music Factory Songwriting Camp and the Legends Football Game.

Distributed by APO Group on behalf of Afreximbank.

 




 

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Coca-Cola system invests USD 1.22 million to strengthen water security in Namibia

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Coca-Cola

The initiative represents a nearly USD 25 million investment focused on helping address critical water-related challenges across 20 African countries by 2030

WINDHOEK, Namibia, November 5, 2026/APO Group/ –As Namibia continues to face recurring droughts and growing water demand, the country’s water resources are under increasing pressure. Windhoek is situated in one of the most water-stressed regions in sub-Saharan Africa, where low and unpredictable rainfall, combined with high evaporation rates, continues to challenge water availability and long-term water security.[1]

 




  

To help address these shared water challenges, the Coca-Cola system is investing USD 1.22 million in the //Gam-i Swakop Basin Resilience Project, designed to help strengthen water security and support ecosystem restoration in the Swakop River Basin, a vital water source for the city of Windhoek and surrounding communities.

The //Gam-i Swakop Basin Resilience Project aims to support improved water availability and help strengthen the resilience of the Swakop River Basin through nature-based solutions that support sustainable water resource management across the catchment area.

Implemented in collaboration with the Global Water Challenge (GWC) and World Wildlife Fund (WWF) Namibia, the project includes the construction of two sand storage dams, restoration of 235 hectares of land through the clearing of invasive alien plants, and the planting of 750 trees in river buffer zones and environmentally degraded areas within Windhoek’s informal settlements. In addition, two boreholes will be drilled to support groundwater recharge in the Windhoek aquifer, and a water resilience action plan has been developed.

Through the Africa Water Stewardship Initiative, the system aims to help protect important watersheds and to improve access to water and sanitation in local communities

This work forms part of the Coca-Cola system’s Africa Water Stewardship Initiative, launched in 2024. The initiative represents a nearly USD 25 million investment focused on helping address critical water-related challenges across 20 African countries by 2030.

“Because water challenges are local, our approach to water security is focused on local action and collaboration,” said Alfred Olajide, Vice President of East and Central Africa Operations at Coca‑Cola. “The Coca‑Cola system remains focused on helping to promote water stewardship, increasing water use efficiency, and treating and returning safe water to communities.”

Henry Friedrich, General Manager of Coca-Cola Namibia Bottling Company (CCNBC) added: “As part of the Coca-Cola Beverages Africa group, we have a responsibility to assist those who face water scarcity and to help protect local water resources where we operate, especially in places with the biggest challenges. Through the Africa Water Stewardship Initiative, the system aims to help protect important watersheds and to improve access to water and sanitation in local communities.”

WWF Namibia Country Director, Dr Juliane Zeidler, said: “Water is one of Namibia’s most precious and increasingly vulnerable resources. This project is an opportunity to demonstrate how investing in healthy ecosystems can deliver tangible benefits for people, while also helping communities become more resilient to future climate pressures. We hope the lessons and partnerships developed through this initiative can inform similar approaches elsewhere in the country.”

“Collaboration is essential to addressing shared water challenges effectively. Coca-Cola and its authorised bottlers continue to work with governments, businesses, and civil society organisations to design and implement strategic interventions,” concluded Olajide.


Distributed by APO Group on behalf of Coca-Cola Beverages Africa.

 

 




 

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‘Power, Protect, Purchase’: Africa Made It unveils blueprint to capture USD 34B in GDP and accelerate African industrial sovereignty

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Africa

Africa Practice research shows that Africa exports up to 98% of its raw cotton overseas and captures only 2% of its total value while incurring a USD 35 billion annual trade deficit

African culture, design, and storytelling influence global fashion, music, and media like never before

LAGOS, Nigeria, November 5, 2026/APO Group/ –Africa Made It (https://AfricaMadeIt.co/), the continental movement driving Africa’s industrial sovereignty, today officially launched its campaign, “Power, Protect and Purchase,” at the CANEX weekend in Lagos, Nigeria. Aimed at unlocking USD 34 billion in annual GDP contribution through a structural transition from unprocessed raw cotton exports to end-to-end local garment processing, the initiative seeks to turn Africa’s vast natural wealth into sovereign, self-sustaining economic power.

 




  

Africa Made It is driven by a consortium of leading pan-African organisations, advocacy groups, and media organisations who are positioning Africa as a global investment hub. Its flagship campaign, spotlighting the fibre-to-fashion value chain, presents a clear roadmap for continental industrialisation: securing competitive energy power for local industrial mills, enacting policy measures to protect emerging domestic manufacturers from unfair foreign imports, and rallying African consumers to purchase locally manufactured apparel. Together, these three pillars ensure that value created from African resources remains on African soil.

 

Africa Practice research shows that Africa exports up to 98% of its raw cotton overseas and captures only 2% of its total value while incurring a USD 35 billion annual trade deficit.  Building the continent’s domestic processing capacity in spinning, weaving, and sewing locally produced cotton will sustain nearly two million permanent industrial jobs and inject approximately USD 33 billion directly into domestic household incomes every year, in addition to a recurring contribution of USD 34 billion to the continent’s GDP.

 

While these figures reveal the immense macro-economic potential of the value chain, the true heart of this transformation lies in its human impact. Industrial wages and local lint purchases leading to increased capital circulation in rural communities can drive community micro-economic vitality and contribute to rural poverty reduction. Additionally, formal employment opportunities can expand drastically for women, as they currently make up between 70-90% of garment factory workers on the continent.

 

Realising this vision and changing the lives of millions of people requires a deliberate combination of targeted investments, supportive trade policies, and consumer mobilisation. A USD 1.8 billion capital allocation toward critical structural enablers for garment transformation is the foundation for bridging Africa’s missing middle in the fibre-to-fashion value chain.

 

Marie Wilke, editor-in-chief of the Africa Made It magazine, said, “African culture, design, and storytelling influence global fashion, music, and media like never before. Yet, without domestic manufacturing infrastructure, Africa’s creative authority yields very little economic return. Linking raw cotton harvest directly to local processing ensures that the intellectual property, commercial margins, and industrial jobs remain on the continent. It is time to wear our power.”

 

To learn more about the potential of Africa’s fibre to fashion value chain, watch the campaign video (https://apo-opa.co/4BKAIvY) or read the Africa Made it (https://apo-opa.co/4zvA5VF)magazine (https://apo-opa.co/4zvA5VF). Access the campaign website and resources in English (https://apo-opa.co/4zvA5VF) and French (https://apo-opa.co/4zrK8e2).

Distributed by APO Group on behalf of Africa Made It.

 

 




 

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