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Eight tips for choosing a domain name for your small business

Published

2 years ago

on

GoDaddy

The domain name of a business is often considered a piece of real estate on the internet, or your business home on the web

JOHANNESBURG, South Africa, March 13, 2024/APO Group/ — 

Choosing a domain name for a small business requires careful consideration, as it is often the first thing people see about your business. The domain name of a business is often considered a piece of real estate on the internet, or your business home on the web. It is core to the digital presence of your business.

GoDaddy shares eight tips to help select a domain name that is right for your business and can serve you for years to come.

1. Keep it simple

The first rule of choosing a domain name is to keep it simple. If your domain name has an unusual spelling or is difficult to type, chances are people could mis-spell your domain name and not find you on the internet. Use proper spellings for words, instead for example of using ‘u’ for ‘you’ or ‘c’ for ‘see’.  If you have to explain how to spell your domain name, then it might be too confusing.

2. Shorter is better

Consider aiming for six to fourteen characters to the left of the dot. The fewer characters your domain name has, the easier it will be to type, say and share. There is also less risk of losing visitors who might mistype or misspell it.

This also allows more of the URL address to show up in search engine list results, which can help customer quickly find your website.

3. Add keywords to your domain name

Using keywords that describe your business and the products or services you offer can make it easier to recognize the nature of your business.

For example, if you run a specialized cake business, you might want to register a domain name with the words “specialized” and “cakes” in it, depending on your business name. Try to Include keywords that people might enter when searching for your product or service can help improve your search engine results.

4. Mention your location

You may want to consider including your location in your domain name, by choosing a domain name extension for your location, like a .co.za domain name, shows customers that you are a business located in the country.  This can be important for customers who would like to do business with companies located in their country.

Whether you add your location before or after the dot, customers will be able to find you geographically more easily. They will know quickly they are dealing with someone based locally and supporting a local business.

5. Avoid numbers and hyphens

Numbers and hyphens can easily cause confusion. People who heard your domain spoken might not immediately known if you are using a number, or whether the number is spelled out as a word.

Likewise, if you used a hyphen, customers could forget the hyphen and mistype your URL. Or they would remember the hyphen but put it in the wrong place. Either way, the result is the same, a potential customer lost because they could not find your website.

6. Make it unforgettable

With so many businesses online, there is a lot of competition out there. So having a catchy and memorable domain name is essential. An easy-to-remember custom domain name will help to encourage word-of-mouth advertising and help spread your brand faster. If you cannot get your domain name down to one memorable word, you might want to think about joining two words together.

7. Consider all your domain name options

The internet’s been around for decades, but there’s still a strong bias towards choosing a .com domain name extension. So, if you can, you can try and register a .com domain address.

But if the .com domain name you want isn’t available, there are a variety of industry-specific domain extensions available, such as .co, .net, .org, .online and .news. There are also extensions that can clearly show the nature of the business such as .photography, .shop, .coffee and .club.

8. Safeguard your brand

To help further protect your brand, consider registering your domain name with various domain extensions, as well as misspelled versions of your domain name, if you think that might be helpful. This can help to prevent competitors from registering different versions of your domain name, and then using them to pull traffic away from your website.

Once you have found the perfect domain name(s) for your business, it is important to check that the name is not trademarked or copyrighted by another company. It can also help to check that the domain name you want is available on social media sites, by checking social media networks to make sure the name is not already taken, and helpful to have the same name across your website and social platforms for consistency.

And finally, be sure to keep your domain names current and registered, as you do not want the registrations to lapse.  Providers, like GoDaddy, offer automatic renewals for domain names to help ensure they do not expire.

Take your time and do it right and your domain name will be a proud representation of your business for many years to come.

For more information on how GoDaddy can help your small business: https://apo-opa.co/3ULhfs0

Distributed by APO Group on behalf of GoDaddy.

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First WATT Renewable Limited and MTN Nigeria Launch Renewable Energy Infrastructure Programme for Critical Operations and Electric Vehicle (EV) Charging Sites

Published

10 hours ago

on

June 15, 2026

By

WATT Renewable Limited

The programme is expected to support the avoidance of an estimated 25,000 tonnes of carbon dioxide equivalent emissions (tCO ₂e) over five years, subject to operational performance and final emissions calculations

LAGOS, Nigeria, June 15, 2026/APO Group/ –First WATT Renewable Limited (www.WATTRenewables.com) and MTN Nigeria have announced a strategic renewable energy infrastructure partnership designed to reduce diesel dependence, improve operational resilience at MTN’s critical facilities and supply renewable energy systems to power electric vehicle charging infrastructure across selected MTN locations in Nigeria.

 

The programme comprises two major project components. The first is an Energy- as- a- Service deployment that will provide approximately 34 MWp of solar photovoltaic as a generation capacity and 40 MWh of battery energy storage across selected MTN facilities nationwide. These sites include data centres, switch facilities, cable landing stations, customer service centres and other network critical locations.

The second is the supply of renewable energy infrastructure to power 60 kW EV charging stations across eight MTN facilities located at Ikoyi, Matori, Ojota, Abuja, Port Harcourt, Asaba, Kano and Ibadan

Together, both components are designed to reduce dependence on diesel-based systems, lower operating emissions, support operational uptime, strengthen business continuity, and increase the contribution of renewable energy across MTN’s operational sites, including selected EV charging locations.

As digital demand continues to grow, reliable energy infrastructure remains critical to the performance of telecommunications networks and the wider digital economy. This partnership will support MTN Nigeria’s efforts to strengthen the resilience of critical operations while increasing the use of renewable energy across selected facilities.

This programme helps address one of the key requirements for wider EV adoption: reliable and cleaner energy supply

Based on current project assumptions, the programme is expected to support the avoidance of an estimated 25,000 tonnes of carbon dioxide equivalent emissions (tCO ₂e) over five years, subject to operational performance and final emissions calculations.

Commenting on the partnership, Oluwole Eweje, Chief Executive Officer of WATT Renewable Corporation, said:

“This partnership is a defining milestone for First WATT and an important step in strengthening the energy infrastructure that supports Nigeria’s digital economy. By deploying solar photovoltaic generation and battery energy storage across selected MTN facilities, we are helping to improve energy reliability at critical locations where uptime is essential.

“The EV charging component also demonstrates how renewable energy infrastructure can support Nigeria’s transition to lower-carbon mobility. By providing renewable power systems for EV charging sites, this programme helps address one of the key requirements for wider EV adoption: reliable and cleaner energy supply.”

Speaking on the initiative, Tobechukwu Okigbo, Chief Corporate Services and Sustainability Officer at MTN Nigeria, said:

“As Nigeria’s energy and mobility landscape evolves, renewable energy will play an important role in building cleaner and more reliable infrastructure. This partnership supports our efforts to reduce diesel dependence, improve operational efficiency, and strengthen the resilience of the systems that power connectivity.

“It is also aligned with Project Zero, under our Doing for Planet sustainability pillar, through which we are focused on reducing greenhouse gas emissions, improving energy efficiency, and increasing the use of renewable energy across our operations.”

Distributed by APO Group on behalf of WATT Renewable Corporation.

 

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Business

RusselSmith Formally Transitions to Arridex

Published

14 hours ago

on

June 15, 2026

By

Nigeria

The change reflects the significant expansion of the organisation’s capabilities and the breadth of industries it now serves

LAGOS, Nigeria, June 12, 2026/APO Group/ –Arridex (www.Arridex.com), formerly RusselSmith, recently announced its formal change of name, registered with the Corporate Affairs Commission of Nigeria. The change reflects the significant expansion of the organisation’s capabilities and the breadth of industries it now serves, which extend well beyond the oil and gas services with which it began operations in the early 2000s.

 

Founded as an asset integrity company serving Nigeria’s oil and gas sector, the organisation has grown into a multi-sector industrial technology group operating across oil and gas, maritime, aerospace, defence, construction, and manufacturing. Its subsidiaries cover engineering and construction delivery, autonomous systems development, and advanced technology products, in addition to its industrial additive manufacturing and asset integrity operations.

Arridex is the name of the company built over two decades and raised intentionally to enable industrial resilience in Africa

The organisation holds Pioneer Status in additive manufacturing, granted by the Nigerian Investment Promotion Commission (NIPC), and is the first company qualified by the Nigerian Upstream Petroleum Regulatory Commission (NUPRC) for additive manufacturing deployment in the oil and gas sector. Both represent formal recognition of Arridex’s capabilities and its role in building indigenous industrial capacity at scale. With more than twenty years of continuous delivery, Arridex holds certification to ISO 9001:2015 and ISO 45001:2018, underpinning an integrated management system that governs its operations across all sectors, and has recorded zero lost time incidents across over seven million man hours of operations.

The name change coincides with a significant operational milestone. The Arridex Omnifactory, West Africa’s first multi-technology industrial additive manufacturing facility, has been commissioned in Lagos. The Omnifactory integrates multiple additive manufacturing technologies including Laser Powder Bed Fusion (L-PBF), Cold Spray, Fused Filament Fabrication (FFF), and Selective Laser Sintering (SLS) under one roof, enabling on-demand production of industrial components, spares, and improved part designs for critical industries. The Omnifactory’s large-format additive manufacturing capabilities also enable the production of large-scale structures, including full-size marine components. Its commissioning is the clearest measure of the distance that Arridex has travelled from its origins.

Africa’s critical industries have for decades depended on components and specialist expertise imported from outside the continent, with supply chains that routinely extend across multiple jurisdictions and lead times that affect operational continuity for asset owners when dealing with legacy parts. The Omnifactory manufactures industrial components and parts on demand in Lagos, helping to build operational resilience in critical industries.

Kayode Adeleke, Group Chief Executive Officer of Arridex, said: “The name RusselSmith defined what we were at the start. Arridex defines what we have built. The dependency of African industry on fragile supply chains is a structural problem that this continent has accepted for too long. The Omnifactory is a concrete answer to the challenge of manufacturing sovereignty. Arridex is the name of the company built over two decades and raised intentionally to enable industrial resilience in Africa.”

Arridex is a Designated Strategic Partner of the Commonwealth Enterprise and Investment Council (CWEIC) and serves clients across Nigeria and the wider African region. The organisation has a joint venture partnership with the Defence Industries Corporation of Nigeria (DICON) for military-grade additive manufacturing, is a member of the Manufacturers Association of Nigeria (MAN) and is also a member of the Defence Industries Association of Nigeria (DIAN). With the Omnifactory commissioning in June 2026, Arridex enters its next phase of operations under a name that reflects the full scope of what it has built.

Distributed by APO Group on behalf of Arridex.

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New Quality, Shared Future – Beijing CBD Extends a Global Invitation for Cooperation

Published

14 hours ago

on

June 15, 2026

By

Beijing

If there are only three days to understand China’s economic development, Beijing CBD is a good place to start.
BEIJING, CHINA – Media OutReach Newswire – 12 June 2026 – In mid-June this year, 2026 Beijing CBD Forum Annual Conference will be held as scheduled. Nearly ten thousand participants from five continents will gather here, with international speakers accounting for more than 50% of the lineup. Yet the Forum is but a window; the true landscape worth the world’s attention lies just outside – the central business district itself.

“International Density” on Seven Square Kilometers

In the core area of Beijing CBD – a mere seven square kilometers – nearly 16,000 foreign-funded institutions and 125 regional headquarters of multinational corporations (MNCs) are located. This represents half of all MNC headquarters resources in Beijing.

This is no coincidence. The district is one of China’s most internationally oriented, service-rich, and mature international business zones. From law firms and consultancies to financial institutions, the world’s top professional services firms have formed a complete ecosystem here.

What makes the area even more valuable for overseas companies and organizations is that policies here are not just written on paper – they are embedded in actual processes.

From pilot schemes on cross-border data flows, to facilitated access for foreign financial institutions, to one‑stop service desks for international talent – Beijing CBD has long served as a pilot zone for institutional opening‑up. Foreign enterprises find that issues they encounter here tend to be addressed and resolved more quickly.

During this year’s Beijing CBD Forum annual conference, the Ambassadors’ Roundtable Dialogue will establish a regular communication mechanism, and the “International Delegations’ China Tour” will allow overseas business representatives and zone managers to conduct in‑depth site visits and exchange experiences. What is even more noteworthy, however, is that such exchanges are not confined to the Forum – they continue year-round here.

Beijing CBD: A Sincere and Pragmatic Invitation

Artificial intelligence, the digital economy, green technologies – these areas, known as “new quality productive forces,” are not empty buzzwords here. The Forum includes dedicated sessions on technological innovation, financial opening‑up, law-business integration, cultural industries, and international consumption. Yet what truly deserves the attention of potential international partners is the industrial foundation behind these topics.

Beijing CBD is home to the densest concentration of foreign financial institutions and cross‑border capital in China. A large number of tech companies are engaged in cross‑sector collaboration with traditional industries here. High‑end professional services – international law, arbitration, compliance – are highly concentrated, providing support for both inbound and outbound business activities. Moreover, as the starting area of the city’s international demonstration zone for law-business integration, the district continues to focus on strengthening the rule of law in commercial affairs, improving its legal services framework, enhancing the resolution of international commercial disputes, and fostering a stable, transparent, predictable, and internationally competitive business environment. In the future, Beijing CBD will build a one‑stop legal and commercial service platform that integrates legal, auditing, intellectual property and other professional resources to precisely serve companies going global and managing cross‑border operations.

Here, you will find that its vitality derives mainly from genuine business judgments about market opportunities. For enterprises, the cooperation logic here is predictable, commercial, and sustainable.

Beijing CBD is not merely a striking poster – it is a real‑world district where hundreds of thousands of business people move every day, thousands of foreign‑funded institutions operate, and countless cross‑border transactions take place.

If you are looking for a stable gateway to the Chinese market, or a high-level hub to connect global resources with local applications, it deserves your consideration.

The Forum’s 2026 annual conference lasts only three days. But Beijing CBD is open all year round.

 

 

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