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Eight tips for choosing a domain name for your small business

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GoDaddy

The domain name of a business is often considered a piece of real estate on the internet, or your business home on the web

JOHANNESBURG, South Africa, March 13, 2024/APO Group/ — 

Choosing a domain name for a small business requires careful consideration, as it is often the first thing people see about your business. The domain name of a business is often considered a piece of real estate on the internet, or your business home on the web. It is core to the digital presence of your business.

GoDaddy shares eight tips to help select a domain name that is right for your business and can serve you for years to come.

1. Keep it simple

The first rule of choosing a domain name is to keep it simple. If your domain name has an unusual spelling or is difficult to type, chances are people could mis-spell your domain name and not find you on the internet. Use proper spellings for words, instead for example of using ‘u’ for ‘you’ or ‘c’ for ‘see’.  If you have to explain how to spell your domain name, then it might be too confusing.

2. Shorter is better

Consider aiming for six to fourteen characters to the left of the dot. The fewer characters your domain name has, the easier it will be to type, say and share. There is also less risk of losing visitors who might mistype or misspell it.

This also allows more of the URL address to show up in search engine list results, which can help customer quickly find your website.

3. Add keywords to your domain name

Using keywords that describe your business and the products or services you offer can make it easier to recognize the nature of your business.

For example, if you run a specialized cake business, you might want to register a domain name with the words “specialized” and “cakes” in it, depending on your business name. Try to Include keywords that people might enter when searching for your product or service can help improve your search engine results.

4. Mention your location

You may want to consider including your location in your domain name, by choosing a domain name extension for your location, like a .co.za domain name, shows customers that you are a business located in the country.  This can be important for customers who would like to do business with companies located in their country.

Whether you add your location before or after the dot, customers will be able to find you geographically more easily. They will know quickly they are dealing with someone based locally and supporting a local business.

5. Avoid numbers and hyphens

Numbers and hyphens can easily cause confusion. People who heard your domain spoken might not immediately known if you are using a number, or whether the number is spelled out as a word.

Likewise, if you used a hyphen, customers could forget the hyphen and mistype your URL. Or they would remember the hyphen but put it in the wrong place. Either way, the result is the same, a potential customer lost because they could not find your website.

6. Make it unforgettable

With so many businesses online, there is a lot of competition out there. So having a catchy and memorable domain name is essential. An easy-to-remember custom domain name will help to encourage word-of-mouth advertising and help spread your brand faster. If you cannot get your domain name down to one memorable word, you might want to think about joining two words together.

7. Consider all your domain name options

The internet’s been around for decades, but there’s still a strong bias towards choosing a .com domain name extension. So, if you can, you can try and register a .com domain address.

But if the .com domain name you want isn’t available, there are a variety of industry-specific domain extensions available, such as .co, .net, .org.online and .news. There are also extensions that can clearly show the nature of the business such as .photography, .shop, .coffee and .club.

8. Safeguard your brand

To help further protect your brand, consider registering your domain name with various domain extensions, as well as misspelled versions of your domain name, if you think that might be helpful. This can help to prevent competitors from registering different versions of your domain name, and then using them to pull traffic away from your website.

Once you have found the perfect domain name(s) for your business, it is important to check that the name is not trademarked or copyrighted by another company. It can also help to check that the domain name you want is available on social media sites, by checking social media networks to make sure the name is not already taken, and helpful to have the same name across your website and social platforms for consistency.

And finally, be sure to keep your domain names current and registered, as you do not want the registrations to lapse.  Providers, like GoDaddy, offer automatic renewals for domain names to help ensure they do not expire.

Take your time and do it right and your domain name will be a proud representation of your business for many years to come.

For more information on how GoDaddy can help your small business: https://apo-opa.co/3ULhfs0

Distributed by APO Group on behalf of GoDaddy.

Business

Century Group Joins African Energy Week (AEW) 2026 as Floating Production Storage and Offloading (FPSO) Partner, Showcasing Regional Offshore Expansion

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African Energy Chamber

The Nigerian FPSO operator will highlight its fleet capabilities, regional expansion plans and investment partnerships at African Energy Week 2026

JOHANNESBURG, South Africa, April 10, 2026/APO Group/ –Century Group has been confirmed as an Energy Infrastructure and FPSO Partner at African Energy Week (AEW) 2026 in Cape Town, reflecting its growing footprint as one of Nigeria’s leading indigenous offshore operators. The company’s participation underscores its expanding operational capacity, fleet strength and role in driving local content and infrastructure solutions across Africa.
 




 

Century Group’s operational strategy is evolving beyond traditional service provision toward asset ownership, infrastructure management and regional expansion. In October 2025, the company confirmed it is in ongoing discussions with South African partners about potential oil and gas infrastructure projects, highlighting its interest in deploying FPSO and midstream solutions into new regional markets.

This partnership highlights how African-led solutions are increasingly shaping the continent’s energy landscape

At AEW 2026, Century Group will showcase how indigenous operators can support offshore production stability, build local capacity and forge strategic investment partnerships. Its asset portfolio and regional collaborations reflect Nigeria’s evolving offshore landscape, where local operators are increasingly ensuring production continuity, reducing bottlenecks and connecting domestic output to export markets – capabilities central to discussions at AEW’s upstream and infrastructure sessions.

“At AEW 2026, Century Group will showcase not only its fleet capabilities but also its strategic vision for offshore infrastructure development,” said NJ Ayuk, Executive Chairman of the African Energy Chamber. “This partnership highlights how African-led solutions are increasingly shaping the continent’s energy landscape and how indigenous operators can bridge technical execution with regional growth opportunities.”

The company’s broader engagement in continental energy dialogues further underscores its strategic outlook. Century Group executives have advocated for deeper Africa‑Gulf partnerships, identifying Africa’s youthful demographics and growing energy demand as opportunities for joint investment and capability development in global energy markets.

These developments align with a wider shift in Nigeria’s energy ecosystem, where local capacity and policy reforms are boosting indigenous participation, enhancing competitiveness and unlocking private capital. Century Group’s trajectory – from managing FPSO/FSO infrastructure to cross-border expansion and strategic partnerships – reinforces its value as an FPSO partner for AEW and as a leader in Africa’s offshore energy sector.

Distributed by APO Group on behalf of African Energy Chamber.

 




 

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Business

ES-KO Secures Five-Year Catering & Facilities Management Contract Renewal with TotalEnergies EP Congo

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The contract renewal has generated strong momentum, reinforcing alignment, confidence, and renewed energy as ES-KO moves forward into this next chapter alongside TotalEnergies EP Congo

POINTE-NOIRE, Congo (Republic of the), April 10, 2026/APO Group/ –In mid-March, ES-KO (www.ES-KO.com) marked an important milestone in Congo with the renewal of its catering and housekeeping contract with TotalEnergies EP Congo for an additional five years. Awarded following a full tendering process, the renewal affirms ES-KO’s competitiveness, reliability, and operational excellence.
 




 
Download Brochure: https://apo-opa.co/4spz8K0

During the on-site visit, Beatrice Falsetti, ES-KO Operations Manager, and Olivier Guigon, ES-KO Congo General Manager, met with TotalEnergies EP Congo representatives to officially launch this new phase of collaboration. Discussions focused on future priorities, including continuous operational improvement, service quality, and initiatives to further strengthen coordination across sites.

The visit also included a trip offshore to Likouf, one of TotalEnergies EP Congo’s key production sites. Located 75 km off the coast of the Republic of Congo, Likouf is a massive floating production unit (FPU), roughly the size of two football fields and weighing around 80,000 tonnes. Operating 24/7, it is a fully self-contained industrial and living environment.

Likouf is also notable for being the first fully electric FPU, designed to significantly reduce its environmental footprint. Its “all-electric” system provides the power required for operations while minimizing gas combustion, supporting more sustainable offshore production.

Operating in such a remote and high-tech environment presents unique logistical and operational challenges—from complex supply chain coordination to maintaining consistent service standards at sea. Personnel typically live on the platform for rotations of up to one month, making daily life onboard highly structured and repetitive. In this context, ES-KO’s catering and facilities management services play a key role in supporting well-being and morale, bringing comfort, variety, and moments of relief that help break the routine.

Back onshore, ES-KO management gathered at the office to share the news with in-house teams and personally congratulate them on their efforts and contribution to this achievement. The contract renewal has generated strong momentum, reinforcing alignment, confidence, and renewed energy as ES-KO moves forward into this next chapter alongside TotalEnergies EP Congo.

Earlier in February, ES-KO was awarded an HSSE Trophy by TotalEnergies EP Congo in recognition of its strong 2025 performance in health, safety, security, and environmental practices.

Distributed by APO Group on behalf of ES-KO.

 




 

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Ascott expands in Nairobi with new Citadines signing, reinforcing the city’s position as a regional hub

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Ascott

The signing reinforces Ascott’s commitment to expanding in high-potential urban markets and builds on its existing footprint in Kenya, where it currently operates Somerset Westview Nairobi, with additional properties in the pipeline

NAIROBI, Kenya, April 11, 2026/APO Group/ –The Ascott Limited (www.DiscoverASR.com), the wholly owned lodging business unit of Capital and Investment (CLI), has announced the signing of Citadines Westview Nairobi, a 160-key hotel located in the capital’s established Kilimani district. The new property will complement the existing 162-key Somerset Westview Nairobi serviced apartments, forming a strategic dual-brand offering that enhances Ascott’s ability to serve both short- and extended-stay demand across a broader range of traveller segments. Scheduled to open in the first quarter of 2028, Citadines Westview Nairobi is designed to cater to a growing mix of both corporate and leisure travellers as well as the meeting and conferences demand.

 




  

 

Reinforcing Nairobi’s Role as a Regional Business Hub
Nairobi continues to strengthen its position as a key regional business and investment hub, supported by growing corporate activity, infrastructure development and increasing international connectivity. This is driving sustained demand for high-quality, flexible accommodation that caters to both short-term and extended stays. The signing reinforces Ascott’s commitment to expanding in high-potential urban markets and builds on its existing footprint in Kenya, where it currently operates Somerset Westview Nairobi, with additional properties in the pipeline.

Nairobi is one of Africa’s most important commercial and lifestyle hubs, with strong fundamentals supporting continued growth in hospitality demand

Part of Ascott’s Broader Africa Growth Strategy
The Nairobi signing forms part of Ascott’s broader expansion across Africa, where the company has secured 10 signings over the past year. Once fully operational, these will expand its portfolio from two properties today to 23 properties with over 2,800 units across 10 cities in eight countries by 2028. In addition to Kenya, Ascott is growing its presence in key markets including Morocco, Nigeria and Ethiopia, where two properties are slated to open in Addis Ababa’s Bole district, further strengthening its footprint in East Africa.

Vincent Miccolis, Managing Director for Middle East, Africa and Türkiye, The Ascott Limited, said:
“Nairobi is one of Africa’s most important commercial and lifestyle hubs, with strong fundamentals supporting continued growth in hospitality demand. This signing reinforces our commitment to the Kenyan market and reflects our focus on expanding in cities where we see sustained demand from both business and leisure travellers. We are honoured to further strengthen our partnership with Britam on this development, bringing together strong institutional investment and Ascott’s global operating expertise. By introducing Citadines alongside Somerset, we are able to offer a broader range of accommodation options that cater to different guest segments, while maintaining the quality and flexibility that define our brands.”

Ambrose Dabani – CEO & Principal Officer Britam Holdings PLC, said: “This investment reflects our long-term confidence in Nairobi as a key economic and commercial hub in the region. We are focused on high-quality, resilient assets that deliver sustainable value over time. Partnering with Ascott allows us to combine strong real estate fundamentals with an experienced global operator, ensuring the development is well positioned to meet evolving demand for professionally managed accommodation in the market.”

Designed for Modern Urban Living
Citadines Westview Nairobi will offer a mix of well-balanced hotel rooms, studios and one-bedroom apartments, supported by a comprehensive range of amenities including food and beverage outlets, meeting and conferencing facilities, a swimming pool, and a fully equipped gymnasium. The F&B offering will complement the Somerset Westview Nairobi’s Jabu rooftop bar and La Mascotte restaurant, contributing to a more vibrant and integrated lifestyle destination within the development. Strategically located  adjacent to Somerset Westview Nairobi in the prime Kilimani district, the property offers seamless access to Nairobi’s key business hubs and lifestyle destinations, providing guests with the flexibility and convenience for a comfortable stay, whether travelling for business or leisure, on short or extended stays.

Distributed by APO Group on behalf of The Ascott Limited.

 

 




 

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