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Eight tips for choosing a domain name for your small business

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3 years ago

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GoDaddy

The domain name of a business is often considered a piece of real estate on the internet, or your business home on the web

JOHANNESBURG, South Africa, March 13, 2024/APO Group/ — 

Choosing a domain name for a small business requires careful consideration, as it is often the first thing people see about your business. The domain name of a business is often considered a piece of real estate on the internet, or your business home on the web. It is core to the digital presence of your business.

GoDaddy shares eight tips to help select a domain name that is right for your business and can serve you for years to come.

1. Keep it simple

The first rule of choosing a domain name is to keep it simple. If your domain name has an unusual spelling or is difficult to type, chances are people could mis-spell your domain name and not find you on the internet. Use proper spellings for words, instead for example of using ‘u’ for ‘you’ or ‘c’ for ‘see’.  If you have to explain how to spell your domain name, then it might be too confusing.

2. Shorter is better

Consider aiming for six to fourteen characters to the left of the dot. The fewer characters your domain name has, the easier it will be to type, say and share. There is also less risk of losing visitors who might mistype or misspell it.

This also allows more of the URL address to show up in search engine list results, which can help customer quickly find your website.

3. Add keywords to your domain name

Using keywords that describe your business and the products or services you offer can make it easier to recognize the nature of your business.

For example, if you run a specialized cake business, you might want to register a domain name with the words “specialized” and “cakes” in it, depending on your business name. Try to Include keywords that people might enter when searching for your product or service can help improve your search engine results.

4. Mention your location

You may want to consider including your location in your domain name, by choosing a domain name extension for your location, like a .co.za domain name, shows customers that you are a business located in the country.  This can be important for customers who would like to do business with companies located in their country.

Whether you add your location before or after the dot, customers will be able to find you geographically more easily. They will know quickly they are dealing with someone based locally and supporting a local business.

5. Avoid numbers and hyphens

Numbers and hyphens can easily cause confusion. People who heard your domain spoken might not immediately known if you are using a number, or whether the number is spelled out as a word.

Likewise, if you used a hyphen, customers could forget the hyphen and mistype your URL. Or they would remember the hyphen but put it in the wrong place. Either way, the result is the same, a potential customer lost because they could not find your website.

6. Make it unforgettable

With so many businesses online, there is a lot of competition out there. So having a catchy and memorable domain name is essential. An easy-to-remember custom domain name will help to encourage word-of-mouth advertising and help spread your brand faster. If you cannot get your domain name down to one memorable word, you might want to think about joining two words together.

7. Consider all your domain name options

The internet’s been around for decades, but there’s still a strong bias towards choosing a .com domain name extension. So, if you can, you can try and register a .com domain address.

But if the .com domain name you want isn’t available, there are a variety of industry-specific domain extensions available, such as .co, .net, .org, .online and .news. There are also extensions that can clearly show the nature of the business such as .photography, .shop, .coffee and .club.

8. Safeguard your brand

To help further protect your brand, consider registering your domain name with various domain extensions, as well as misspelled versions of your domain name, if you think that might be helpful. This can help to prevent competitors from registering different versions of your domain name, and then using them to pull traffic away from your website.

Once you have found the perfect domain name(s) for your business, it is important to check that the name is not trademarked or copyrighted by another company. It can also help to check that the domain name you want is available on social media sites, by checking social media networks to make sure the name is not already taken, and helpful to have the same name across your website and social platforms for consistency.

And finally, be sure to keep your domain names current and registered, as you do not want the registrations to lapse.  Providers, like GoDaddy, offer automatic renewals for domain names to help ensure they do not expire.

Take your time and do it right and your domain name will be a proud representation of your business for many years to come.

For more information on how GoDaddy can help your small business: https://apo-opa.co/3ULhfs0

Distributed by APO Group on behalf of GoDaddy.

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Hong Kong outlines strategies for deepening development of the Guangdong-Hong Kong-Macao Greater Bay Area and enhancing green transformation

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September 23, 2026

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HONG KONG SAR – Media OutReach Newswire – 22 September 2026 – Hong Kong’s Chief Executive John Lee announced the First Five-Year Plan for Economic and Social Development of the Hong Kong Special Administrative Region (HKSAR) (2026-2030) and his fifth Policy Address on September 16, rolling out measures to further sharpen Hong Kong’s edge amid global competition, consolidate development of the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) and promote green transformation.

Initiatives aim to support high-quality development of the GBA, align rules and mechanisms within the region, and promote cross-boundary collaboration.

 




 
 

“The HKSAR Government will continue its efforts in fostering synergistic development of the GBA,” said Mr Lee. “We will strengthen co‑operation in technological innovation, promote ‘hard connectivity’ in infrastructure, foster ‘soft connectivity’ by deepening the alignment of rules and mechanisms, and achieve ‘connectivity of hearts’ among residents of the three places.”

The HKSAR Government will continue to actively participate in the development of the various major co-operation platforms, including Qianhai of Shenzhen, Nansha of Guangzhou, Hengqin of Zhuhai and the Hetao Shenzhen-Hong Kong Co-operation Zone, to promote mutual benefits.

In terms of “hard connectivity” the HKSAR Government will support Nansha in its role as a high‑standard gateway for opening up, including encouraging the trade to participate in Nansha’s infrastructure development.

“To promote the co‑ordinated development of rail transit in Guangdong, Hong Kong and Macao, we are pressing ahead with the Northern Link Project and the Hong Kong‑Shenzhen Western Rail Link (Hung Shui Kiu‑Qianhai), with target commissioning in 2034 and 2035 respectively, to fully connect the rail transit networks of Hong Kong and Shenzhen,” Mr Lee said.

Regarding “soft connectivity”, Mr Lee said the HKSAR Government will set up a Task Force to explore ways to advance the alignment of rules and mechanisms within the GBA.

To achieve “Connectivity of Hearts” among residents across the GBA, Hong Kong will strengthen co-operation between its higher education institutions and those in other GBA cities by establishing cross‑disciplinary partnerships, facilitating scientific research, knowledge transfer, and commercialisation, with a view to promoting high‑level research.

Hong Kong’s Secretary for Constitutional and Mainland Affairs, Janice Tse, noted that the First Five-Year Plan clearly states that Hong Kong will participate in the development of the GBA into an international first‑class bay area and a world‑class city cluster with global influence.

“Hong Kong will forge closer alignment and synergy with the nine GBA cities in Guangdong Province and Macao, making full use of our respective advantages to jointly promote the high-quality development of the GBA,” Miss Tse said.

To foster financial development in the GBA, Hong Kong will continue to capitalise on institutional innovation, financial infrastructure upgrading and enhanced regulatory alignment to encourage the orderly flow of financial elements among GBA cities.

The Hong Kong Exchanges and Clearing Limited’s Core Climate, in collaboration with the Guangzhou Power Exchange Centre, is working towards the pilot trading of national renewable‑energy, green electricity certificates in Hong Kong in 2026.

“On connecting the Chinese Mainland and the world, the HKSAR Government will continue to support green technology development through the HK$400 million (aboutUS$51 million) Green Tech Fund, leveraging Hong Kong’s function as a springboard for green technology and assisting national green technologies and products in going global,” said Hong Kong’sSecretary for Environment and Ecology, Tse Chin-wan. “On the development of hydrogen energy, we have participated in drafting national hydrogen energy standards with a view to helping these standards align with international practice.”

To meet the country’s “dual carbon” targets and fulfil Hong Kong’s commitment to achieving carbon neutrality before 2050, the HKSAR Government steered the establishment of a production base for sustainable aviation fuel (SAF) in Dongguan, leveraging the leading position of Hong Kong enterprises in the international SAF industry.

“By combining technology strengths with industrial foundation, Hong Kong and Guangdong will jointly develop a globally influential green industry,” Mr Lee said.

The HKSAR Government will take forward the construction of an SAF blending facility in Hong Kong to build an end‑to‑end SAF value chain and reduce logistics costs to make SAF prices more competitive. The target is to achieve an SAF consumption ratio of 1% to 3% for flights departing from Hong Kong International Airport in 2030.

Hong Kong’s Five-Year Plan promotes the integrated development of culture, sports, and tourism, to develop the GBA into a cultured bay area.

Under the strategic framework of the Agreement on Strengthening of Sports Cooperation and Promotion of Integrated Development, Hong Kong will deepen co-operation, and strive to co‑organise important regional and international single‑sport events. It will also strengthen cultural exchanges, pass on Cantonese opera and the characteristics of Lingnan culture, and promote the sales and cross‑boundary exhibition of Hong Kong publications.
 




 

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Alamein Africa Forum to bring together key political and business leaders

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September 23, 2026

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The forum is to become the continent’s premier gathering where political power meets entrepreneurial prowess, bridging the established engines of African growth with the new sectors defining its future

CAIRO, Egypt, September 22, 2026/APO Group/ –The inaugural Alamein Africa Forum (https://AlameinForum.com/) will take place from October 2-4 in the historic city of Alamein on Egypt’s Mediterranean coast in parallel with the 2026 African Union mid-year summit.

Established in response to a mandate from the African Union, which called for a permanent African Business Forum to convene biennially in Egypt, the inaugural edition will bring together Heads of State and official delegations as well as some key actors in business and finance.
 




 

The forum is to become the continent’s premier gathering where political power meets entrepreneurial prowess, bridging the established engines of African growth with the new sectors defining its future.

The Alamein Africa Forum will serve as a pan-African platform bringing together the private sector, investment and financial institutions

The Presidents of Algeria, Angola, Burundi, Chad, Equatorial Guinea, Ghana, Libya, Senegal, Somalia, and South Africa are expected in Alamein as well as President Al Sisi, President of the Arab Republic of Egypt who is the host of this year’s AU Mid-Year Summit. Business leaders from across the continent have confirmed their participation including Ralph Mupita, MTN; Idrissa Nassa, Coris Bank; Mohamed El Ketani, Attijariwafa Bank; Hichem Eloumi, Groupe Shakira; Wale Tinubu, Oando; and many more. Aliko Dangote, Africa’s biggest industrialist is also expected to attend, with the organisers hoping to set up a Business Advisory Council to help advance private sector priorities and investment throughout the continent.

Bringing together leaders in politics, business and policy from across the continent, the Alamein Africa Forum will provide a unique opportunity to shape Africa’s growth agenda by aligning policy and investment priorities, mobilising partnerships for implementation and strengthening financing and investment pathways. The private sector must become an integral part of Agenda 2063, the AU’s strategic 50 year masterplan to transform the continent.

Co-organised by the Government of Egypt, Afreximbank, the African Union and AUDA-NEPAD, the Forum brings together Africa’s most influential decision-makers in an unprecedented alliance of public and private sector leadership.

Speaking on the imperative of the summit at a joint press conference by the government of Egypt and Afreximbank on Thursday, September 17 2026, Dr. Badr Abdelatty, Minister of Foreign Affairs, International Cooperation, and Expatriates Abroad said (https://apo-opa.co/4ygiQag): “The Alamein Africa Forum will serve as a pan-African platform bringing together the private sector, investment and financial institutions, and representatives of various productive and service sectors, to strengthen direct links between companies and markets and decision making at the highest level.”

Continuing, he noted that the Alamein Africa Forum is part of a series of high-level African events that Egypt will host in early October, stressing that holding the forum reflects Egypt’s commitment to advancing continental economic cooperation

In his own comments, Dr. George Elombi, President and Chairman of the Board of Directors of Afreximbank described (https://apo-opa.co/4ygiQag) the Alamein Africa Forum as a pan-African platform for promoting intra-African trade and investment and connecting the business community and financial institutions with priority projects and investment opportunities in the continent.

Distributed by APO Group on behalf of Alamein Africa Forum.

 




 

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Afreximbank to hold first combined Trade Finance Seminar and Compliance Forum in Gaborone, Botswana

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2 hours ago

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September 23, 2026

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Organised in partnership with the Botswana Investment and Trade Centre (BITC), the combined programme will take place at the Gaborone International Convention Centre in Botswana from 16 to 18 November 2026

CAIRO, Egypt, September 22, 2026/APO Group/ —

  • Landmark joint programme will connect trade finance and compliance expertise to advance intra-African trade.
  • The Compliance Forum will explore how stronger, more coordinated frameworks can deepen African economic integration and facilitate international trade.
  • The Trade Finance Seminar will bring together leading trade finance practitioners to explore solutions that can strengthen regional value chains, close Africa’s trade finance gap and support AfCFTA implementation.

For the first time, Afreximbank (https://www.Afreximbank.com/) will bring together two of its flagship annual knowledge-sharing and capacity-building programmes – the 2026 Afreximbank Trade Finance Seminar and the Afreximbank Compliance Forum, uniting industry leaders, policymakers and experts to strengthen trade finance, compliance and Africa’s economic transformation.

 




  

Organised in partnership with the Botswana Investment and Trade Centre (BITC), the combined programme will take place at the Gaborone International Convention Centre in Botswana from 16 to 18 November 2026.

The joint Trade Finance Seminar and Compliance Forum will bring together Global Africa’s financial, regulatory, and trade communities to exchange knowledge, share perspectives, and explore how stronger trade finance and compliance frameworks can support trade, investment, industrialisation, and economic integration.

The Factoring Workshop on 19 November will extend the discussions to the role of factoring and other alternative trade finance solutions in supporting businesses and expanding access to finance.

Botswana is proud to partner with Afreximbank to host the Compliance Forum, Trade Finance Seminar and Factoring Workshop

The Afreximbank Trade Finance Seminar 2026 (ATFS2026) will be held under the theme “Trade Financing in the AfCFTA Era: Resilient Value Chains, Infrastructure and Market Integration.” It will examine how trade finance can support the implementation of the African Continental Free Trade Area (AfCFTA), strengthen regional value chains, finance trade-enabling infrastructure and accelerate economic integration across the continent.

Mr Haytham El Maayergi, Executive Vice President, Global Trade Bank at Afreximbank, said: “ATFS2026 comes at a critical time for African trade. The AfCFTA is creating a larger and more integrated market, but its success will depend on our ability to finance the trade, value chains and infrastructure that connect African economies. By bringing together trade finance, compliance and market practitioners, we aim to turn that opportunity into more bankable transactions, stronger regional value chains and increased intra-African trade.”

Mr Keletsositse Olebile, Chief Executive Officer of the Botswana Investment and Trade Centre, said:

“This is an important opportunity for Botswana to welcome delegates from across Africa and beyond while showcasing our country’s warmth and hospitality.

“Botswana is proud to partner with Afreximbank to host the Compliance Forum, Trade Finance Seminar and Factoring Workshop. These events will highlight Botswana’s growing role as a regional trade and investment hub, as well as its commitment to advancing economic development and continental cooperation.”

The Afreximbank Compliance Forum 2026 (ACF2026) will be held under the theme “Better Compliance, Better Trade: Leveraging Compliance to Promote African Regulations that Advance Intra-African Economic and Trade Integration.”

Mr Idrissa Diop, Compliance Director at Afreximbank, said: “Compliance must be recognised not simply as a regulatory obligation, but as an essential enabler of trusted, resilient and sustainable trade.

“Through ACF2026, we aim to bring together the institutions shaping Africa’s financial and trade architecture to identify practical ways of aligning compliance standards, managing emerging risks and reducing unnecessary barriers to intra-African trade and business growth.

Further information about ACF2026 and ATFS2026 and registration can be found on the site https://apo-opa.co/4AsLd6p

Distributed by APO Group on behalf of Afreximbank.

 




 

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