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CSquared Celebrates Connecting Africa through 5 Remarkable Years of Success

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CSquared

This week the Management team of CSquared Group celebrates the company’s 5th Anniversary whilst in Cape Town, South Africa

CAPE TOWN, South Africa, November 7, 2022/APO Group/ — 

In Togo, Société d’Infrastructures Numériques (SIN) and Csquared (https://www.CSquared.com/) formed a joint venture (http://bit.ly/3FOSsfb) in a major digital infrastructure transformation initiative that lands Google’s Equiano Cable in Togo. In Liberia, CSquared and USAID enter into a new partnership to construct an open access fiber backbone connecting Liberia, Ivory Coast & Guinea. In the Democratic Republic of Congo (DRC), CSquared now operates 100km of fiber in Kinshasa with Africell as anchor customer. An MoU with Société Congolaises des Postes et Télécommunications (SCPT) will land the country’s 2nd Submarine cable and enhance the National fiber backbone network. CSquared embarks on building its West Africa terrestrial backbone, starting with a partnership with the Ghana Grid Company Limited (GRIDCo) (http://bit.ly/3Teq4WH) connecting major cities within Ghana and neighbouring countries. Across Africa, our Cloud Services team is connecting customers to the public cloud providers via leading data centers (PAIX, iColo, Raxio, ADC, Terraco, MainOne, ONIX), providing simplified & tailored access to multi-cloud services.

This week the Management team of CSquared Group celebrates the company’s 5th Anniversary whilst in Cape Town, South Africa attending AfricaCom (http://bit.ly/3f22ajn) – Africa’s leading digital infrastructure gathering that brings together decision makers across the communications technology ecosystem focused on connecting the next billion people on the continent by inclusive, sustainable growth through tech investments.

Commenting on the Anniversary and the company’s achievements Lanre Kolade, CSquared Group Chief Executive Officer shared “It is not just a company anniversary but a family anniversary that has defied all odds to grow stronger and achieve great things together. I am so grateful to my team, our customers and partners, for their support and trust have been the biggest driver towards our continued growth. For emerging markets to fast track their development, communication is key, and the foundation of reliable communication is broadband infrastructure. Countries are now moving towards e-governance, e-health, e-education and those pillars cannot be achieved without the required infrastructure. That’s the gap CSquared aims to fill, ensuring that all African countries have sufficient broadband infrastructure. Our approach ensures that everyone, both the private and the public sector benefits from the infrastructure that is rolled out by CSquared.”

This year the African Development Bank (AfDB) estimated Africa’s infrastructure financing needs to be as much as $170 billion a year by 2025, with an estimated gap of about $100 billion a year. CSquared and its investors Google, Mitsui & Co (Japan), Convergence Partners (South Africa) and the International Finance Corporation (IFC, World Bank Group) play a critical role in supporting Africa achieve its ambitious digital needs.

A great deal has been achieved since 2017 when CSquared, originally a pilot project [Project Link (https://bit.ly/3ta4ZSR)] in Google, became an independent company with existing operations in Uganda and Ghana.

Fast forward 5 remarkable years of success:

TOGO

In March 2022, in the sunny city of Lomé, Togo, CSquared and Société d’Infrastructures Numériques (SIN), a public telecommunications asset company, announced a strategic partnership to create a joint venture (JV) – CSquared Woezon. CSquared Woezon is a Togolese company with a minority public shareholding, 56% owned by CSquared and 44% owned by SIN. The entity is in charge of maintaining and operating Cable Landing Station for Equiano, Google’s subsea internet cable running from Portugal to South Africa with Togo as its first landing in Africa; as well as the existing Lomé metropolitan optical fiber network [e-Gouv]; and the national fiber backbone network [Communauté Electrique du Bénin (CEB)].

This JV demonstrates the company’s commitment and unique ability to partner with African Governments to achieve their national digital development goals. Public Private Partnerships hold the key to upgrading broadband infrastructure to next generation networks and driving the future advancement of ICT in emerging markets.

It is not just a company anniversary but a family anniversary that has defied all odds to grow stronger and achieve great things together

LIBERIA

CSquared is excited to announce today a new partnership with the U.S. Agency for International Development (USAID) to establish a 350 km national fiber backbone in Liberia, extending from  the nation’s capital city, Monrovia to the Ivory Coast and Guinea borders, crossing more than 13 cities, and enabling the country’s Internet service providers (ISPs) and mobile network operators (MNOs) to reach over one million Liberians and 50+  businesses and social institutions. The backbone will also provide Liberia with critical redundancy to the Africa Coast to Europe (ACE) submarine cable, currently the nation’s single source for international bandwidth and will become part of CSquared’s West Africa backbone carrying traffic from Liberia through to Nigeria.

This follows CSquared’s hugely successful partnership in 2017 with the Government of Liberia and USAID to bring best-in-class, reliable broadband infrastructure to Monrovia and its environs. The new partnership falls under USAID’s Digital Invest program, part of the U.S. Government’s Digital Connectivity and Cybersecurity Partnership and a flagship project of the Partnership for Global Infrastructure and Investment announced by President Biden in June 2022. These interventions are crucial to helping USAID fulfill its mission to help Liberia end extreme poverty and build resilient democratic institutions and to build open, inclusive, and secure digital ecosystems.

Democratic Republic of Congo

The company’s focus has also shifted to include Africa’s 2nd largest country by land mass, DRC, where at a recent World Bank connectivity conference held in Kinshasa, it was estimated that between 8 to 9 billion US Dollars will be needed to fully fiberise the DRC. CSquared with its development partners intends to significantly participate in this funding opportunity. In October, CSquared kicked off this commitment with the signing of two major deals.

The first was an MoU with SCPT (Société Congolaises des Postes et Télécommunications), enabling the Government’s goal of driving the country’s digital transformation by leveraging government assets through Public Private Partnerships. Our Accord Cadre will initially have 3 key components: to facilitate the landing of a 2nd Submarine Cable in DRC similar to our successful collaboration with Google and the Government of Togo landing Equiano in Lomé, Togo; the construction of a second Cable Landing Station [CLS] to connect to the Equiano Cable; and to expand and upgrade the National Fiber backbone network.

The second was with Africell, CSquared’s first anchor customer in DRC. Africell is a fast-growing mobile network operator with a pan-African footprint. Providing fast and reliable mobile network coverage and related technology services to over 16 million subscribers with a mission to make a positive everyday difference to customers, Africell and CSquared partner to impact lives through the provision of affordable, accessible and good quality telecoms products and services.

CLOUD

In the cloud connectivity and data center ecosystem, CSquared is a forward-thinking enabler. As an open-access network provider, CSquared has partnered with carrier-neutral data centers to make reliable connectivity available on demand to all ISPs and MNOs, who access large amounts of critical data in these data centers and the public cloud. These providers can then focus on delivering quality services to their end users while benefiting from our open access network, providing wide and seamless coverage to data centers and hosting facilities across the continent. A data center located PoP caters for layering Cloud offerings to provide simplified and tailored access, migration & consumption of multi-cloud services to businesses cost effectively to drive digital transformation across Africa.

Africa is undergoing impressive urban growth and is envisioned to reach a population of 2.4 billion people within the next few decades, favouring cities over rural areas. By 2030, it is expected that 6 of the world’s 41 megacities will be African. The urbanization process undoubtedly has the power to transform an economy. However, it also comes with a set of challenges such as the need for mobility and access to urban services, access to clean water and sanitation, public health, safety issues as well as policy-related matters.

Lanre Kolade remains enthusiastic about the company’s future and its role in directly tackling this challenge because as he states “If there is one thing CSquared has proven over the past 5 years, it is that we build broadband-enabling infrastructure for the future that guarantees a better, safer, faster customer experience, democratizing connectivity and achieving #InternetForAll. Get ready Africa, the future is promising and exciting.”

Distributed by APO Group on behalf of CSquared.

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Global advertising spend surges 11.9% to $1.34trn this year despite consumer caution

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October 8, 2026

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WARC

Social media is expected to record the strongest growth up 21.3% to $394.6bn
VOD (15.1%), retail media (14.3%), search (14.2%) and digital OOH (13.7%) are all set for double-digit increases
Technology and electronics (20.7%), travel and transport (19.3%) and automotive (17.8%) to be fastest growing product categories
Ad spend growth in 2027 expected to moderate (8.4%) to $1.46trn

WARC Media Global Ad Spend Forecast Q3 2026 update

8 October 2026 – Global ad spend is forecast to grow 11.9% to $1.34trn in 2026, according to the latest data from WARC Media. This comes on the back of strong 10.0% growth in 2024 and 2025.

 




 
 

Advertising investment continues to grow despite consumer pressure and geopolitical uncertainty, fueled by significant corporate AI investment and major events including the Olympics, FIFA World Cup, and US mid-term elections. While the economy has remained resilient to date, further escalations of global tensions pose potential downside risks.

Suzy Young, Head of WARC Media Data, says: “These are unusual times for advertising. Investment is accelerating even as many consumers face cost-of-living pressures and become more cautious with spending. This apparent contradiction reflects an increasingly uneven economy, where growth – particularly from the AI boom – is benefiting some companies, sectors and consumers more than others.”

Performance priority

Social media, search and retail media are three of the biggest channels for ad investment. Altogether they are expected to account for 66.4% of total global ad spend in 2026, rising to 70.0% in 2028.

Social media is set to register the strongest growth in ad spend this year, up 21.3% to $394.6bn, and is on course to exceed $500bn in 2028. Video on-demand (15.1% to $48.4bn), retail media (14.3% to $202.1bn), search (14.2% to $295.7bn) and digital OOH (13.7% to $21.7bn) will also see double-digit increases this year. Performance channels, which can adapt quickly to changing conditions, continue to benefit as uncertainty becomes the new norm.

Technology and electronics is forecast to be the fastest growing product category this year, rising 20.7% compared with 2025, followed by travel and transport (19.3%) and automotive (17.8%). Social media is expected to account for 40.2% of all tech and electronics spend in 2026.

2027 and 2028 ad spend outlook

Ad spend growth is expected to moderate in 2027, rising 8.4% to $1.46trn, reflecting tougher comparables and a normalisation from the exceptionally strong growth seen in recent years.

In 2028, ad spend will increase by a further 7.9% to $1.57trn – putting the market on course to be 2.3 times larger than it was a decade ago in 2019.

New AI destinations emerge

AI is driving advertising growth from multiple angles. New tech businesses are investing to acquire customers and build brands, while established companies spend heavily to compete in an increasingly crowded market. Simultaneously, AI tools are enhancing targeting, asset creation, and campaign optimisation – boosting ROI and fueling further investment.

AI is also opening new destinations for advertising. As generative search and AI assistants become gateways to product discovery and purchasing, ad dollars will follow – fundamentally reshaping where consumers encounter brands and where advertisers invest.

AI fuels ad triopoly

Alphabet, Amazon and Meta are set to take a combined market share of 59.7% of global ad spend (excluding China) this year – equivalent to $659.6bn. This is predicted to rise to 61.5%, or $804.1bn, in 2028.

Ad spend signals opportunity

Ad spend per capita vries dramatically across global markets. Developed economies like the US ($1395 per capita forecast for 2026), UK ($935), Austria ($850), and Switzerland ($825) show significantly higher advertising intensity, while China ($170), Brazil ($110), and India ($13) combine lower per-capita spending with massive consumer populations – highlighting substantial growth potential as these emerging markets mature.

WARC Media subscribers can read WARC’s global ad spend Q3 2026 update report in full.
 




 

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Investors Back Platinum Credit Uganda: First Tranche Subscribed Nearly 2.5 Times

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October 8, 2026

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The tranche is the first issuance under a UGX 70 billion Medium Term Note programme approved by the Capital Markets Authority (CMA)

KAMPALA, Uganda, October 7, 2026/APO Group/ –Platinum Credit Uganda this week listed its Medium Term Notes on the Uganda Securities Exchange (USE), after investors bid for almost two and a half times the amount on offer in the first tranche.

 




  

Download document: https://apo-opa.co/4rUcD15

Ugandan investors have given Platinum Uganda a strong vote of confidence

The first tranche of the private placement, with a base quantum of UGX 20 billion with a greenshoe option of UGX 10 billion, closed at a subscription rate of 246%, with investors applying for more than UGX 49 billion. Given the strong demand, Platinum Credit exercised the greenshoe option, and UGX 30 billion of notes was accepted. The tranche is the first issuance under a UGX 70 billion Medium Term Note programme approved by the Capital Markets Authority (CMA). The programme also includes a greenshoe option of UGX 30 billion, which takes the full programme to UGX 100 billion.

Investors could choose between three-, five- and eight-year notes, with interest paid quarterly. The notes were issued on 30 September 2026.

The company plans to use the new funding to grow its lending to the individuals and micro, small and medium enterprises (MSMEs) it already serves. At the end of 2025, Platinum Credit Uganda had over 30,000 active clients across Uganda. In the same year, small and medium businesses received more than UGX 71 billion in loans, helping them keep their cash flow steady and their operations running. In 2026, the company aims to put a further UGX 10 billion into Ugandan small businesses, prioritising those led by women and young people, and to expand its lending to smallholder dairy farmers.

Albert Abaasa, Managing Director of Platinum Credit Uganda, said: “We invited bids for UGX 20 billion and investors offered us nearly UGX 50 billion, which allowed us to exercise our greenshoe option and raise UGX 30 billion. That is a clear sign of trust in how we run this business and in where we are taking it. These funds will help us reach more customers across Uganda, and listing on the USE gives investors an opportunity to back a business that is expanding access to finance.”

Brett Sievwright, Chief Executive Officer of Platcorp Group, said: “Ugandan investors have given Platinum Uganda a strong vote of confidence. Raising long-term funding locally, in shillings, means the business can lend in the same currency its customers trade in. The strength of demand shows clear investor confidence in Platinum Uganda’s growth story. We thank the Capital Markets Authority, the Uganda Securities Exchange and our partners for their work in bringing these notes to market.”

Distributed by APO Group on behalf of Platcorp Group.

 

 




 

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All Roads Lead to Namibia: The 7th Canada-Africa Business Conference Returns to Windhoek, 2–4 February 2027

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October 8, 2026

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Ateau Zola

The Conference is anticipated to be the largest event the Chamber has convened on the African continent in its 33-year history

TORONTO, Canada, October 7, 2026/APO Group/ –The Canada-Africa Chamber of Business (www.CanadaAfrica.ca) is pleased to announce that the 7th Canada-Africa Business Conference will take place in Windhoek, Namibia, from 2–4 February 2027, under the headline sponsorship of B2Gold. The program opens with a site visit to B2Gold’s Otjikoto operations on 2–3 February, followed by a full conference day on Thursday, 4 February — in the days immediately preceding the Investing in African Mining Indaba in Cape Town. The Conference is anticipated to be the largest event the Chamber has convened on the African continent in its 33-year history.

 




  

During Africa Accelerating 2026, held in Toronto, a point was made that echoed throughout the program: all roads lead to Namibia for the next Canada-Africa Business Conference. “We are so delighted to be returning to Windhoek, and to be doing so with partners who continue to demonstrate what Canada-Africa collaboration can achieve,” said Garreth Bloor, President of The Canada-Africa Chamber of Business.

“Last year we welcomed over 50 Canadian company representatives among the hundreds of delegates – we’ve now doubled capacity for the next event, based on demand,” explained Bloor during the Africa Accelerating conference underway in Toronto this year.

Otjikoto has shown what is possible when a Canadian company and a Namibian community build together over the long term, in a country that is a gateway to the African continent

In remarks to the previous Canada-Africa Business Conference in Windhoek, the Prime Minister of Canada, the Right Honourable Mark Carney, recognized the Chamber “for convening leaders from across Canada and Africa” — commending its role in advancing investment, trade and partnership, and in connecting businesses and institutions to drive practical collaboration and shared growth.

“B2Gold is proud to support the Chamber’s largest event on African soil in its 33-year history, and proud that it is taking place in Namibia,” said John Roos, Managing Director of B2Gold Namibia. “Otjikoto has shown what is possible when a Canadian company and a Namibian community build together over the long term, in a country that is a gateway to the African continent. Welcoming business leaders to the mining operations, and to the investments in other sectors that have grown up around them, alongside the launch of the B2Gold Foundation in Windhoek, is our way of inviting others to see that partnership for themselves — and to consider what they might build here.”

Africa Accelerating, the Chamber’s flagship conference taking place in Canada this week, also featured a keynote address by Neil Reeder, Vice President, Government Relations at B2Gold, underscoring how vital B2Gold’s work is as a model for Canada-Africa trade and investment — and for deeper engagement between Canada and African markets.

Individuals who wish to find out more may visit the conference page here (https://apo-opa.co/4zjUsEH).

Registrants who wish to indicate their interest in joining the event may do so here (https://apo-opa.co/4hwRBlL).

Distributed by APO Group on behalf of The Canada-Africa Chamber of Business.

 




 

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