APO Group was named Best PR Agency Africa 2025, Leading Communication Consultancy Africa 2025, and Leading Press Release Distribution Platform Africa 2025. These accolades mark another milestone for APO Group, solidifying its position as the leader in public relations and communications services across Africa.

Brands Review Magazine acknowledges outstanding businesses and industry leaders globally, highlighting organisations that excel in their respective fields. APO Group’s achievements in 2025 build on a track record of excellence, having previously received multiple accolades, including the SABRE Awards for Africa, a Global Double Award Win at the 2023 World Business Outlook Awards, and recognition at the Middle East & North Africa Stevie Awards, where its Vice President of Public Relations, Rania El Rafie, was awarded a Bronze Stevie® Award in the ‘Most Innovative Woman of the Year 2025 category.

Commenting on the awards, Bas Wijne, CEO of APO Group, said: “These awards confirm our commitment to providing exceptional media relations and communication services across Africa. They strengthen APO Group’s position as a trusted leader in the African communications sector, highlighting our unwavering commitment to quality and excellence.”

“We are honoured to be recognised by Brands Review Magazine and remain committed to delivering exceptional services to our clients across Africa.”

For over 15 years, APO Group has been at the forefront of strategic public relations and media engagement in Africa, helping clients enhance their brand visibility, build credibility, and connect with key audiences. Originally established as a press release distribution service, the company has evolved into a leading Pan-African communications consultancy, delivering impactful campaigns that shape narratives across the continent.

APO Group remains committed to setting new industry standards and driving meaningful engagement for businesses, institutions, and stakeholders across Africa.

The portal is a regional knowledge and data platform providing access to reliable development data from various credible sources. The upgraded version will include tools powered by artificial intelligence tools, user-friendly dashboards and predictive analytics, offering valuable insights into economic trends, global benchmarks, and SDG indicators.

“This collaboration with the Arab Fund, representing ACG institutions, marks a pivotal step in strengthening data-driven, evidence-based decision-making across the Arab region. By enhancing data dissemination and accessibility, we empower policymakers and researchers with the insights needed to address critical challenges in economic development, public health, unemployment, climate resilience, and other key areas aligned with the Sustainable Development Goals,” said Rola Dashti, Under-Secretary-General and Executive Secretary of UN-ESCWA.

The Arab Development Portal (https://apo-opa.co/4h645gR) was established by the Arab Coordination Group (ACG) (https://apo-opa.co/41ouIJ4), an alliance of 10 Arab development institutions including the Arab Fund.

“Partnership is at the core of our new strategy to maximize our impact on social and economic development across member countries,” said Bader Alsaad, Arab Fund’s Director General and Chairman of the Board of Directors. “Together with UN-ESCWA we will use our expertise and resources to create a data-driven approach that helps policymakers make informed decisions.”

The three-year partnership will include hands-on workshops, the creation of knowledge sharing resources, and the development of innovative strategies to improve development indicators. It will also strengthen connection between the portal and its sources and will offer specialized training on AI tools to boost skills in data management and analysis.

One of our key sectors of focus will be around exploring opportunities in both traditional and innovative energy solutions; our delegates will hear about how they can help enhance energy security and efficiency through strategic partnerships and technological advancements.  As Kenya leads East Africa in renewable energy production, Scottish companies specialising in wind, solar, geothermal and tidal energy will have the chance to find out more about the opportunities in country.

Building on the strong educational links between Scotland and Africa, the delegation will explore opportunities around vocational training, skills development, and university partnerships to empower the next generation

With Kenya’s extensive coastline and rich marine resources, the maritime and blue economy sectors offer vast potential. Our mission will explore sustainable practices in aquaculture, fisheries, marine transport and port logistics and infrastructure to boost economic growth while preserving marine ecosystems.

Seona Shand, Chief Operating Officer at SABA, said: “SABA’S trade mission to Kenya will feature a comprehensive and engaging programme designed to maximise the benefits for our participants.  We’ll be hosting B2B meetings, round tables, site visits, networking and receptions providing supreme opportunities for them to win new business.”

Scottish businesses should be interested in the Kenyan market – one of Africa’s fastest growing economies with a diverse and resilient economic base, as the largest economy in East Africa it serves as a gateway to a regional market of over 450 million people.

The country is a leader in renewable energy, with over 90% of its electricity coming from renewable sources such as geothermal, wind and solar power.  In addition, its growing youth population places high demand on quality education and skills development.  With Scotland’s globally respected higher education institutions and training providers, opportunities are abundant for leveraging talent in a pool primed for innovation.

Frazer Lang, Chief Executive at SABA, added: “We are pleased to be organising this trade mission to Kenya, a country with immense potential and a shared vision for sustainable growth. This mission represents a significant step towards strengthening our economic ties and exploring new avenues for collaboration.  Scottish businesses can not only drive their international growth but contribute to transformative changes in one of Africa’s most vibrant markets.  Our thanks go to the Scottish Government for supporting SABA to help Scottish businesses in this market.”

Any Kenyan businesses interested in meeting with the Scottish delegation from the aforementioned sectors are encouraged to get directly in touch with the team from SABA, along with those interested in sponsoring or partnering with SABA.

For more information, click here (https://apo-opa.co/3X7L9qC).