The ABH prize competition aims to identify, support, and inspire the next generation of African entrepreneurs who are significantly impacting their communities and the African continent
JOHANNESBURG, South Africa, July 18, 2023/APO Group/ —
APO Group (www.APO-opa.com), the leading pan-African communications consultancy and press release distribution service, announces the selection of VP of Digital, PR and Media Relations, Lynne Krawchuk, and Acting Head of Content, Bonnie Robinson, as judges for the prestigious Africa’s Business Heroes (ABH) prize (www.AfricaBusinessHeroes.org), the Jack Ma Foundation’s flagship philanthropic program in Africa to support entrepreneurs.
The ABH prize competition aims to identify, support, and inspire the next generation of African entrepreneurs who are significantly impacting their communities and the African continent. The Jack Ma Foundation is committed to fostering African entrepreneurship and has brought in some of the continent’s most esteemed businesspeople and leaders to help search for Africa’s Business Heroes.
Serving as a round two judge for the ABH prize competition, Krawchuk brings a wealth of experience and knowledge to the evaluation process. With her extensive experience in PR and digital marketing spanning over 20 years, Krawchuk has established herself as a seasoned professional in the PR and communications industry. At APO Group, she plays a vital role in shaping and implementing effective media relations strategies. Her selection as a judge for the ABH prize competition demonstrates her deep understanding of the African entrepreneurial landscape and her commitment to supporting and recognising outstanding African entrepreneurs.
As a round one judge, Robinson offers strong entrepreneurial experience. She is highly respected and celebrated for her knowledge and insights as a PR professional with more than two decades of experience in the PR and communications industry. With her sound background in integrated strategic communications, brand reputation, and crisis management, Robinson consistently navigates complex challenges and delivers exceptional content, strategies, and results. As a judge for the ABH prize competition, Robinson’s experience contributes to the comprehensive evaluation, mentorship, and recognition of the most deserving entrepreneurs in Africa.
Additionally, both Krawchuk and Robinson have served on numerous adjudication panels in the PR and business industries. Their involvement in evaluating and assessing a variety of award-winning initiatives and campaigns reflects their deep understanding of industry standards and best practices. Through their participation in these judging panels, they have developed a keen eye for identifying excellence and innovation in various sectors.
Commenting on her selection as a judge, Krawchuk says, “It is an honour to be selected as a judge for the ABH prize. This competition represents a powerful platform for entrepreneurs to showcase their innovative ideas and receive support to drive their businesses forward. I am inspired by the passion and resilience of African entrepreneurs, and I look forward to contributing to their growth and success.”
Robinson echoes Krawchuk’s sentiments and adds, “It is a privilege to recognise, support, and mentor innovative African entrepreneurs from all walks of life who drive positive change in their communities. The prize competition is highly inclusive in that it provides equal opportunity for business owners across all 54 African countries who have been operating for three years, a chance to evidence their business strategies, achievements, lessons, and most of all, their distinctive human stories that drove them to become an entrepreneur.”
I am inspired by the passion and resilience of African entrepreneurs, and I look forward to contributing to their growth and success
“I take great pleasure in walking alongside these outstanding business founders who are making a significant impact on Africa, getting to know them, and providing them with guidance to help them thrive,” says Robinson.
The selection of judges for the ABH prize competition is based on rigorous criteria, including business experience, industry knowledge, and commitment to fostering African entrepreneurship. Judges play an instrumental role in mentoring the finalists, providing valuable feedback, guidance, and support. Their involvement in the growth and success of the entrepreneurs makes the ABH judging process unique and ensures a fair and thorough evaluation process.
The ABH finalists are selected based on their demonstration of visionary entrepreneurship, embodying traits such as innovation and creativity, impact on communities and societies, leadership and vision, the potential for growth and scalability, market demand, and financial sustainability.
Effective communication skills are also crucial as finalists are required to present and articulate their business plans to the judges while responding to thought-provoking questions within a specified number of minutes. Their ability to convey their passion, expertise, and unique selling points is essential to impressing the judges and securing their support.
The ABH competition not only empowers entrepreneurs but also captivates audiences with the diversity and ingenuity of the business plans submitted. Each business plan tells a unique story of resilience, creativity, and the drive to make a positive impact in Africa. From innovative tech solutions and beauty and fashion to sustainable agricultural initiatives, the business plans showcased in the competition offer fascinating insights into the entrepreneurial landscape across the continent.
Many of the business plans submitted demonstrate the remarkable depth of talent and the transformative ideas that are emerging from Africa’s entrepreneurial ecosystem.
As part of the initiative, the ABH competition offers an impressive prize fund of US$1.5 million, with each of the top three winners receiving a share. However, the value of the prize goes beyond financial gain. It represents an extraordinary platform where all participants, including the winners and the finalists, benefit from the expertise and insights garnered by the ABH community of business leaders.
The ABH competition has become a significant platform for African entrepreneurs, providing them with the resources, mentorship, and exposure needed to thrive in the business landscape.
APO Group reaffirms its commitment to supporting and promoting African entrepreneurship while showcasing the immense potential and talent that exists on the continent to the rest of the world.
African private sector leaders call for withdrawal from Frontier Energy events that marginalize local talent, championing inclusion, fair contracting and the Alliance model of partnership
JOHANNESBURG, South Africa, April 10, 2026/APO Group/ –The African private sector is raising the alarm over Frontier Energy Network’s policies that systematically exclude African professionals and service providers from meaningful roles in major energy forums. Such exclusionary practices threaten decades of progress in African energy development, including local capacity building, knowledge transfer and economic participation.
Frontier’s approach, framed as a global platform for Africa, is in practice a system that extracts value from the continent while denying Africans the opportunities to lead, participate and benefit. Marginalizing the very people who build, operate and sustain energy projects is not partnership – it is structural exclusion masquerading as opportunity.
African businesses – particularly in Nigeria and Senegal, which drive regional growth – must reassess their participation in platforms that perpetuate these policies. African capital, sponsorship and attendance cannot continue to legitimize forums where local stakeholders are systematically sidelined. Market access must be earned and mutually respected.
Mozambique and Ghana have already set a precedent. In March 2026, Mozambique’s oil and gas industry withdrew from the Africa Energies Summit in London, citing repeated failures by the organizers to improve diversity, transparency and inclusion of Black professionals in leadership, contracting and deal-making roles. In early April 2026, the Ghana Energy Chamber followed suit, formally pulling out of the same summit over discriminatory hiring practices that sidelined African professionals, executives and service providers. These coordinated actions send a clear message: Africa will no longer support platforms that deny its talent the right to lead, contribute and benefit.
Africa will no longer sit quietly while its talent is excluded from opportunities on its own continent
The gold standard for companies to thrive in Africa is robust collaboration with international partners while building local capacity – exemplified by Senegal-based energy services company Alliance Energy. Alliance has advanced African expertise in the sector, notably supporting the launch of the National Institute for Petroleum and Gas in Senegal to train young professionals for leadership roles, while backing diverse energy initiatives across power, solar, gas and wind that strengthen Senegal’s position as a regional energy hub.
This success demonstrates that African companies flourish when local talent, leadership, contracting and workforce development are central to execution, alongside strategic partnerships with the US, UK and Europe. Any entity attempting to operate in Africa without a commitment to hiring or contracting local professionals threatens not only the ecosystem that nurtured companies like Alliance Energy but also the continent’s broader ambition to grow regional capability, ownership and sustainable energy development.
“The message is simple,” says Dr. Ndjuga Dieng, Managing Director of Alliance Energy. “Africa will no longer sit quietly while its talent is excluded from opportunities on its own continent. Nigeria, Senegal and all African nations must follow the lead of Ghana and Mozambique by standing against platforms that discriminate. Protect your people, your companies and your energy future. Inclusion is not optional – it is the foundation of growth.”
African energy markets have historically thrived on collaboration, both within the continent and with international partners. Events such as the Offshore Technology Conference (OTC) and the Invest in African Energy (IAE) Forum exemplify this model, integrating African executives, policymakers and service providers into core programming, deal-making and knowledge transfer.
African stakeholders must prioritize platforms that respect local content, equitable hiring and fair contracting. Strategic withdrawal from exclusionary events is not isolationism – it is a stand for principle, economic logic, and the future of Africa’s energy sector. The continent defines its own trajectory and will engage only with partners that recognize African talent as integral, not optional, to the industry’s future.
The position advanced by Alliance Energy aligns with broader advocacy across the continent, including that of the African Energy Chamber, which has consistently called for stronger local content policies, fair contracting practices and greater inclusion of African professionals across the energy value chain. This alignment underscores a growing consensus among African private sector leaders that sustainable industry growth depends on meaningful participation by local companies and talent, not their exclusion.
Distributed by APO Group on behalf of African Energy Chamber.
As Mauritania’s cultural and economic heart, Nouakchott offers visitors a glimpse into the serene beauty and rich heritage that define this remarkable Northwest African nation
We are proud to have brought Marriott International to Mauritania with the opening of Sheraton Nouakchott, the first internationally operated and branded hotel in the country
NOUAKCHOTT, Mauritania, April 10, 2026/APO Group/ –Sheraton Hotels & Resorts, part of Marriott Bonvoy’s (www.Marriott.com) portfolio of more than 30 hotel brands, recently celebrated the opening of Sheraton Nouakchott Hotel (https://apo-opa.co/4t3YGO4), marking the entry of Marriott International into a new territory, Mauritania. Since opening its doors, Sheraton Nouakchott has, positioned itself as a new hub for business, events and leisure in the Mauritanian capital.
Nouakchott, the capital of Mauritania, is a coastal city where tradition and modernity meet. Nestled between the vast Sahara and the Atlantic Ocean, it serves as a gateway to the country’s breathtaking natural landscapes, from golden dunes and tranquil oases to rugged coastlines and untouched desert plains. As Mauritania’s cultural and economic heart, Nouakchott offers visitors a glimpse into the serene beauty and rich heritage that define this remarkable Northwest African nation.
Ideally located near iconic landmarks such as the Marché Capitale and the National Museum of Mauritania, as well as Nouakchott’s beaches and fishing port — and just a short distance from the desert — Sheraton Nouakchott offers an ideal base from which to discover the destination.
“We are proud to have brought Marriott International to Mauritania with the opening of Sheraton Nouakchott, the first internationally operated and branded hotel in the country. Since welcoming our first guests, the hotel has quickly established itself as a destination for both travellers and the local community. This milestone underscores our commitment to delivering exceptional hospitality experiences in emerging markets, while celebrating the culture and character of each destination,” said Sandra Schulze‑Potgieter, Vice President, Premium, Select & Midscale Brands, Europe, Middle East & Africa, Marriott International.
Local design inspiration
Traditional crafts, from wood carving to metalwork, are woven throughout the hotel’s materials and furnishings, creating spaces that feel both rooted and refined. Every detail tells a story of local artistry, heritage and place, offering guests an immersive experience inspired by Mauritania’s cultural and natural beauty.
Inspired by the legendary landmarks along the Trans‑Saharan trade route, the hotel’s design blends regional heritage with contemporary elegance. The circular ceiling of Feast restaurant draws inspiration from the Richat Structure, also known as the Eye of Africa. Earthy tones and organic materials reference the dramatic landscapes of the Adrar Mountains, while patterns inspired by Chinguetti and Oualata are reinterpreted throughout guest rooms, public spaces and Bene restaurant.
Meeting spaces echo the stone architecture of Tichitt, one of West Africa’s oldest towns and a historic caravan hub.
Guest rooms and suites with local charm
Sheraton Nouakchott features 200 spacious guest rooms and suites, including two Presidential Suites, combining contemporary comfort with subtle local touches. All rooms are equipped with the latest technology and Sheraton signature amenities, including the iconic Sheraton Sleep Experience.
The Sheraton Club offers Marriott Bonvoy Elite members and Club guests an elevated, all‑day experience, with curated food and beverage offerings, premium amenities, enhanced connectivity and a private environment designed for both productivity and relaxation.
Local flavours meet international influence
The hotel features two restaurants, a Lobby Bar and a Pool Bar. Feast, the all‑day dining restaurant, serves locally inspired and international dishes made with seasonal ingredients. Bene offers an immersive Italian dining experience in a warm, inviting setting. The Lobby Bar provides a relaxed meeting point from morning coffee to evening gatherings, while the Pool Bar offers refreshing drinks and light bites by the outdoor pool.
Facilities offering a resort feel in the heart of the city
Despite its central urban location, Sheraton Nouakchott delivers a resort‑like atmosphere, centred around an expansive outdoor pool. Guests can maintain their fitness routines in the fully equipped fitness centre — featuring separate floors for women and men, hammam and sauna — or enjoy the outdoor tennis court. The Sheraton Spa features three treatment rooms, offering a peaceful retreat after a day of exploration or meetings.
Meetings & events curated to perfection
Sheraton Nouakchott offers more than 2,600 square metres of flexible Meetings & Events space, including a Grand Ballroom, a Ballroom and four additional meeting rooms. A signature Sheraton Community Table sits at the heart of the hotel, providing a welcoming space for informal meetings, remote work and collaboration. A dedicated events team ensures seamless delivery from concept to execution.
Gatherings by Sheraton
In line with Sheraton’s global community‑centred approach, Sheraton Nouakchott hosts Gatherings by Sheraton, curated weekly experiences designed around enrichment, renewal and local stories. Guests and locals can take part in Mauritanian mixology sessions using local mint tea and fruits, or storytelling evenings inspired by Saharan traditions.
Distributed by APO Group on behalf of Marriott International, Inc..
The African Energy Chamber welcomes Perenco Cameroon and Perenco Gabon’s partnership with UCAC-ICAM to launch an Industry 4.0 lab, advancing local skills development and strengthening Africa’s industrial future
JOHANNESBURG, South Africa, April 9, 2026/APO Group/ –A new partnership between Perenco Cameroon, Perenco Gabon and the UCAC-ICAM Institute in Douala to establish an Industry 4.0 laboratory marks a significant step toward aligning academic training with the evolving needs of the energy and industrial sectors. The facility will give students access to advanced automation, digital simulation and smart production technologies, helping close the gap between academic learning and the practical, industry-ready skills required across Central Africa’s industrial landscape.
As the voice of Africa’s energy sector, the African Energy Chamber (AEC) welcomes the initiative as a scalable model for local content development. By equipping students with Industry 4.0 capabilities, the laboratory directly supports the Chamber’s mandate to ensure greater in-country value creation and workforce participation across Africa’s energy value chain. The initiative also addresses critical skills shortages, enabling operators to increasingly rely on locally trained talent.
Developing local skills is fundamental to building a competitive and sustainable energy sector in Africa
The partnership underscores Perenco’s long-term commitment to sustainable development and capacity building in Cameroon and Gabon. Designed as a mini-factory, the UCAC-ICAM laboratory enables students to engage with real-world industrial tools and processes. This hands-on approach will support the development of engineers and technicians capable of contributing to key projects, including operations in the Rio del Rey Basin and infrastructure developments such as the Cap Lopez LNG terminal in Gabon.
Students across multiple disciplines will benefit from hands-on exposure to the lab’s advanced technologies. General Engineering students will train using robotic systems and virtual reality simulations, while Computer Science Engineering students will focus on industrial IoT and smart technologies. Process Engineering students will gain experience in automated production systems, and Petroleum program students will develop expertise in energy systems and instrumentation control. Graduates from UCAC-ICAM are being actively recruited by leading companies operating in Douala, reflecting growing demand for locally trained, industry-ready talent.
“Developing local skills is fundamental to building a competitive and sustainable energy sector in Africa,” says NJ Ayuk, Executive Chairman of the AEC. “This partnership demonstrates how industry and academia can work together to create a highly skilled workforce that will drive Africa’s industrialization and energy future. It is exactly the type of initiative needed to ensure Africans play a leading role in developing the continent’s resources.”
The UCAC-ICAM laboratory represents a strategic investment in Africa’s industrial and energy future. By strengthening local capacity, advancing technology adoption and supporting independent operators, the initiative aligns with the AEC’s broader vision of a self-sufficient and globally competitive African energy sector.
Distributed by APO Group on behalf of African Energy Chamber.
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