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APO Group Celebrates Africa Day with a Bold Reminder: We’ve Been Leading Strategic Communications across the Continent for Almost Two Decades

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Africa Day

Africa Day is here, bringing with it the flood of inspirational quotes, curated pan-African playlists, and the sudden resurgence of brands eager to celebrate the continent, if only for a day.

But for some of us, Africa is not a campaign. It’s not a market. It’s home.

At APO Group, we don’t just “show up” for Africa Day. We’ve been here, every day, for almost two decades, amplifying African stories, building brands and reputations, and connecting the continent to the world.

Africa is not a monolith. It is 54 nations, over 2,000 languages, and countless nuances that demand deep respect. Understanding it takes commitment.  And APO Group, the leading, award-winning pan-African media relations and communications consultancy, has it.

APO Group has helped thousands of African CEOs land global coverage, launch pan-African unicorns, and turn local brands into international headlines. This Africa Day, we’re not launching a campaign. We’re just reminding everyone that if you want to do communications in Africa, it helps to know Africa.

At a time when global PR firms headquartered in the USA are announcing their new Africa-focused teams — complete with four pins on a map and a flurry of buzzwords — APO Group is celebrating the one thing no one can copy overnight: authentic, home-grown, on-the-ground experience.

From Dakar to Dar es Salaam, Cairo to Cape, APO Group’s pan-African team has been delivering real impact across the continent; not just in press releases, but in powerful results. With expert consultants in every region, local insights and expertise, and a reputation built on trust, APO Group is more than a communications consultancy.  It is Africa’s most established strategic communications powerhouse.

While others are hiring team members for Africa, our people are already embedded in the culture, language, and industries that drive the continent forward

“Africa Day is a reminder of what makes this continent extraordinary – its people, its voices and its unstoppable momentum”, said Rania El Rafie, Vice President of Public Relations and Strategic Communications at APO Group. “Africa is more than a continent to us — it’s our home, our expertise, and our commitment.” “While others are hiring team members for Africa, our people are already embedded in the culture, language, and industries that drive the continent forward.”

With clients spanning multinational corporations, African companies and organisations, public sector institutions, NGOs, and other stakeholders, APO Group has earned its reputation as the leading communications partner of choice for organisations serious about Africa. What sets us apart is our remarkable performance:

  • A network that spans all 54 African countries, with local experts in every region;
  • Strategic guidance grounded in local insight;
  • A legacy of hundreds of successful campaigns, from strategic communications to crisis response;
  • Longstanding media partnerships that foster transparency, credibility, and positive storytelling.

 

“We believe great communication in Africa starts with listening, not just broadcasting. And it takes consistency, not just campaigns,” said Laila Bastati, Chief Commercial Officer at APO Group. “This is why we’ve built trust with stakeholders from all over, by showing up year after year, and delivering every time.” While others are just mapping out how to enter Africa’s fast-moving markets, APO Group is already there — co-creating growth stories with African businesses, institutions, and communities.

“For us, Africa isn’t a new frontier — it’s the centre of everything we do,” added Bastati. “Our track record speaks for itself. This Africa Day, we’re building on a legacy.”

APO Group is reflecting on a proven track record and preparing for the next decade of growth and storytelling that elevates Africa on the global stage.

“This Africa Day, we’re not launching — we’re reaffirming,” said Bastati. “Reaffirming our commitment to the continent, to our clients, and to the people and stories that shape Africa’s future.”

Work with the team that’s already there!

Happy Africa Day. From Africa’s strategic communications leader.

Distributed by APO Group on behalf of APO Group

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As global power structures shift, Invest Africa convenes The Africa Debate 2026 to redefine partnership in a changing world

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Debate

The Africa Debate 2026 will provide a platform for this essential, era-defining discussion, convening leaders to explore how Africa and its partners can build more balanced, resilient and sustainable models of cooperation

LONDON, United Kingdom, February 5, 2026/APO Group/ –As African economies assert greater agency in a rapidly evolving global order, Invest Africa (www.InvestAfrica.com) is delighted to announce The Africa Debate 2026, its flagship investment forum, taking place at the historic Guildhall in London on 3 June 2026.

Now in its 12th year, The Africa Debate has established itself as London’s premier platform for African investment dialogue since launching in 2014, convening over 800 global decision-makers annually to shape the future of trade, finance, investment, and development across the continent.

Under the theme “Redefining Partnership: Navigating a World in Transition”, this year’s forum will focus on Africa’s response to global economic realignment with greater agency, ambition and economic sovereignty.

The Africa Debate puts Africa’s priorities at the centre of the conversation, moving beyond traditional narratives to focus on ownership, resilience and long-term value creation.

“Volatility is not new to Africa. What is changing is the opportunity to respond with greater agency and ambition,” says Invest Africa CEO Chantelé Carrington.

“This year’s edition of The Africa Debate asks how we strengthen economic sovereignty — from access to capital and investment to financial and industrial policy — so African economies can take greater ownership of their growth. Success will be defined by how effectively we turn disruption into leverage and partnership into shared value.”

The Africa Debate 2026 will provide a platform for this essential, era-defining discussion, convening leaders to explore how Africa and its partners can build more balanced, resilient and sustainable models of cooperation.

Key challenges driving the debate

Core focus areas for this year’s edition of The Africa Debate include:

This year’s edition of The Africa Debate asks how we strengthen economic sovereignty — from access to capital and investment to financial and industrial policy

Global Realignment & New Partnerships

How shifting geopolitical and economic power structures are reshaping Africa’s global partnerships, trade dynamics and investment landscape.

Financing Africa’s Future

The growing need to reform the global financial architecture, new approaches to development finance, as well as the strengthening of market access and financial resilience of African economies in a changing global system.

Strategic Value Chains

Moving beyond primary exports to build local value chains in critical minerals for the green economy. Also addressing Africa’s energy access gap and mobilising investment in renewable and transitional energy systems.

Digital Transformation & Technology

Unlocking growth in fintech, AI and digital infrastructure to drive productivity, inclusion, and the next phase of Africa’s economic transformation.

The Africa Debate 2026 offers a unique platform for high-level dialogue, deal-making, and strategic engagement. Attendees will gain actionable insights from leading policymakers, investors and business leaders shaping Africa’s economic future, while building strategic partnerships that define the continent’s next growth phase.

Registration is now open (http://apo-opa.co/46b19gj).

Distributed by APO Group on behalf of Invest Africa.

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Zion Adeoye terminated as Chief Executive Officer (CEO) of CLG due to serious personal and professional conduct violations

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CLG

After a thorough internal and external investigation, along with a disciplinary hearing chaired by Sbongiseni Dube, CLG (https://CLGglobal.com) has made the decision to terminate Zion Adeoye due to serious personal and professional conduct violations. This process adhered to the Code of Good Practice of the Labour Relations Act, ensuring fairness, transparency, and compliance with South African law.

Mr. Adeoye has been held accountable for several serious offenses, including:

  • Making malicious and defamatory statements against colleagues
  • Extortion
  • Intimidation
  • Fraud
  • Misuse of company funds
  • Theft and misappropriation of funds
  • Breach of fiduciary duty
  • Mismanagement

His actions are in direct contradiction to our firm’s core values. We do not approve of attorneys spending time in a Gentleman’s Club. CLG deeply regrets the impact this situation has had on our colleagues and continues to provide full support to those affected.

We want to express our gratitude to those who spoke up and to reassure everyone at the firm of our unwavering commitment to maintaining a respectful workplace. Misconduct of any kind is unacceptable and will be addressed decisively.

We recognize the seriousness of this matter and have referred it to the appropriate law enforcement, regulatory, and legal authorities in Nigeria, Mauritius, and South Africa. We kindly ask that the privacy of the third party involved be respected.

Distributed by APO Group on behalf of CLG.

 

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The International Islamic Trade Finance Corporation (ITFC) Strengthens Partnership with the Republic of Djibouti through US$35 Million Financing Facility

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ITFC

This facility forms part of the US$600 million, three-year Framework Agreement signed in May 2023 between ITFC and the Republic of Djibouti, reflecting the strong and growing partnership between both parties

JEDDAH, Saudi Arabia, February 5, 2026/APO Group/ –The International Islamic Trade Finance Corporation (ITFC) (https://www.ITFC-IDB.org), a member of the Islamic Development Bank (IsDB) Group, has signed a US$35 million sovereign financing facility with the Republic of Djibouti to support the development of the country’s bunkering services sector and strengthen its position as a strategic regional maritime and trade hub.

The facility was signed at the ITFC Headquarters in Jeddah by Eng. Adeeb Yousuf Al-Aama, Chief Executive Officer of ITFC, and H.E. Ilyas Moussa Dawaleh, Minister of Economy and Finance in charge of Industry of the Republic of Djibouti.

The financing facility is expected to contribute to Djibouti’s economic growth and revenue diversification by reinforcing the competitiveness and attractiveness of the Djibouti Port as a “one-stop port” offering comprehensive vessel-related services. With Red Sea Bunkering (RSB) as the Executing Agency, the facility will support the procurement of refined petroleum products, thus boosting RSB’s bunkering operations, enhancing revenue diversification, and consolidating Djibouti’s role as a key logistics and trading hub in the Horn of Africa and the wider region.

We look forward to deepening this partnership, creating new opportunities, and leveraging collaborative programs to advance key sectors and drive sustainable economic growth

Commenting on the signing, Eng. Adeeb Yousuf Al-Aama, CEO of ITFC, stated:

“This financing reflects ITFC’s continued commitment to supporting Djibouti’s strategic development priorities, particularly in strengthening energy security, port competitiveness, and trade facilitation. We are proud to deepen our partnership with the Republic of Djibouti and contribute to sustainable economic growth and regional integration.”

H.E. Ilyas Moussa Dawaleh, Minister of Economy and Finance in charge of Industry of the Republic of Djibouti, commented: “Today’s signing marks an important milestone in the development of Djibouti’s bunkering services and reflects our strong and valued partnership with ITFC, particularly in the oil and gas sector. This collaboration supports our ambition to position Djibouti as a regional hub for integrated maritime and logistics services. We look forward to deepening this partnership, creating new opportunities, and leveraging collaborative programs to advance key sectors and drive sustainable economic growth.”

This facility forms part of the US$600 million, three-year Framework Agreement signed in May 2023 between ITFC and the Republic of Djibouti, reflecting the strong and growing partnership between both parties.

Since its inception in 2008, ITFC and the Republic of Djibouti have maintained a strong partnership, with a total of US$1.8 billion approved primarily supporting the country’s energy sector and trade development objectives.

Distributed by APO Group on behalf of International Islamic Trade Finance Corporation (ITFC).

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