Business
APO Group appoints Lindsay Farley as Vice President of Editorial and Content Strategy
Lindsay will lead APO Group’s content team in devising holistic content strategies, drafting press releases, thought leadership pieces, and other content
JOHANNESBURG, South Africa, September 19, 2022/APO Group/ —
APO Group (www.APO-opa.com), the leading Pan-African communications consultancy and press release distribution service, is pleased to announce the appointment of Lindsay Farley as Vice President of Editorial and Content Strategy.
Based in Johannesburg, South Africa, Lindsay joins APO Group after a highly successful spell as Head Writer and Content Strategist for Edelman Africa. Her role at APO Group will see her take on strategic project work for some of the company’s multinational clients as they look to develop their operations on the African continent.
Lindsay will lead APO Group’s content team in devising holistic content strategies, drafting press releases, thought leadership pieces, and other content to help clients engage with African media across the continent. She will also join APO Group’s Management Team.
Lindsay has more than 25 years’ experience in Public Relations and Marketing. In a rich and varied career, she has worked in corporate, advertising, and communications agencies, publishing, and as a private consultant – but her core strength lies in understanding a client’s wider business strategies, and crafting content to help them achieve their goals.
Lindsay’s appointment reaffirms our commitment to provide exceptional service to our clients by making sure we hire the best people
While at Edelman Africa, Lindsay developed thought-leadership and opinion editorials for the firm’s technology, banking and finance, and healthcare clients. These included Standard Bank, Deloitte, Lenovo, DP World, Dimension Data, Roche, Liquid Intelligent Technologies, Telkom, Syspro, GE, and Intelsat.
Prior to that, Lindsay worked for 14 years as a private consultant, including a five-year spell as Executive Editor and senior writer for South Africa Deluxe magazine, a quarterly print publication aimed at high-net-worth individuals. She fine-tuned the magazine’s strategic direction and grew the focus areas to include a business section in which she regularly interviewed top local and international business leaders. In this role, Lindsay regularly wrote for luxury brands including Louis Vuitton, Mercedes-Benz, Montblanc, Bentley, Breitling, Chanel, Jaeger LeCoultre, Longines, Omega, Piaget, and RJ-Romaine Jerome, among others.
Lindsay’s appointment comes at a time of significant growth for APO Group. The company reported an increase in revenue of 88% in the first semester of 2022, compared to the first semester of 2021, and it is the only Public Relations Agency that can claim to have truly Pan-African reach, with a media network that stretches across all 54 African nations, and a team of experts operating ‘on-the-ground’ all over the continent.
This success has helped APO Group build lasting relationships with prominent multinational organizations such as Canon, FIFA, or Liquid Intelligent Technologies. Lindsay and her team are committed to helping them tell positive stories that resonate with both African and international audiences.
“I’m thrilled to have joined the APO Group family,” said Lindsay Farley, Vice President of Editorial and Content Strategy at APO Group. “It’s already clear that the values shared by everyone at the company are closely aligned to my own. APO Group is a company that is very client-focused and is also committed to seeing Africa thrive on the international stage. We have a strong, dedicated and exceptionally talented team and it is a pleasure to work alongside people with a shared passion for telling positive stories that are helping to change the narrative about Africa.”
“Lindsay’s appointment reaffirms our commitment to provide exceptional service to our clients by making sure we hire the best people. Lindsay has a proven track record in producing compelling content for some of the biggest brands in the world, so I know she will be instrumental in helping our clients to thrive in Africa,” said Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), Founder and Chairman of APO Group. “I am absolutely delighted that we have attracted someone of Lindsay’s calibre as our Vice President of Editorial and Content Strategy.”
Distributed by APO Group on behalf of APO Group.
Events
As global power structures shift, Invest Africa convenes The Africa Debate 2026 to redefine partnership in a changing world
The Africa Debate 2026 will provide a platform for this essential, era-defining discussion, convening leaders to explore how Africa and its partners can build more balanced, resilient and sustainable models of cooperation
Now in its 12th year, The Africa Debate has established itself as London’s premier platform for African investment dialogue since launching in 2014, convening over 800 global decision-makers annually to shape the future of trade, finance, investment, and development across the continent.
Under the theme “Redefining Partnership: Navigating a World in Transition”, this year’s forum will focus on Africa’s response to global economic realignment with greater agency, ambition and economic sovereignty.
The Africa Debate puts Africa’s priorities at the centre of the conversation, moving beyond traditional narratives to focus on ownership, resilience and long-term value creation.
“Volatility is not new to Africa. What is changing is the opportunity to respond with greater agency and ambition,” says Invest Africa CEO Chantelé Carrington.
“This year’s edition of The Africa Debate asks how we strengthen economic sovereignty — from access to capital and investment to financial and industrial policy — so African economies can take greater ownership of their growth. Success will be defined by how effectively we turn disruption into leverage and partnership into shared value.”
The Africa Debate 2026 will provide a platform for this essential, era-defining discussion, convening leaders to explore how Africa and its partners can build more balanced, resilient and sustainable models of cooperation.
Key challenges driving the debate
Core focus areas for this year’s edition of The Africa Debate include:
This year’s edition of The Africa Debate asks how we strengthen economic sovereignty — from access to capital and investment to financial and industrial policy
Global Realignment & New Partnerships
How shifting geopolitical and economic power structures are reshaping Africa’s global partnerships, trade dynamics and investment landscape.
Financing Africa’s Future
The growing need to reform the global financial architecture, new approaches to development finance, as well as the strengthening of market access and financial resilience of African economies in a changing global system.
Strategic Value Chains
Moving beyond primary exports to build local value chains in critical minerals for the green economy. Also addressing Africa’s energy access gap and mobilising investment in renewable and transitional energy systems.
Digital Transformation & Technology
Unlocking growth in fintech, AI and digital infrastructure to drive productivity, inclusion, and the next phase of Africa’s economic transformation.
The Africa Debate 2026 offers a unique platform for high-level dialogue, deal-making, and strategic engagement. Attendees will gain actionable insights from leading policymakers, investors and business leaders shaping Africa’s economic future, while building strategic partnerships that define the continent’s next growth phase.
Registration is now open (http://apo-opa.co/46b19gj).
Distributed by APO Group on behalf of Invest Africa.
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