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APO Group appoints Lindsay Farley as Vice President of Editorial and Content Strategy

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Lindsay Farley

Lindsay will lead APO Group’s content team in devising holistic content strategies, drafting press releases, thought leadership pieces, and other content

JOHANNESBURG, South Africa, September 19, 2022/APO Group/ — 

APO Group (www.APO-opa.com), the leading Pan-African communications consultancy and press release distribution service, is pleased to announce the appointment of Lindsay Farley as Vice President of Editorial and Content Strategy.

Based in Johannesburg, South Africa, Lindsay joins APO Group after a highly successful spell as Head Writer and Content Strategist for Edelman Africa. Her role at APO Group will see her take on strategic project work for some of the company’s multinational clients as they look to develop their operations on the African continent.

Lindsay will lead APO Group’s content team in devising holistic content strategies, drafting press releases, thought leadership pieces, and other content to help clients engage with African media across the continent. She will also join APO Group’s Management Team.

Lindsay has more than 25 years’ experience in Public Relations and Marketing. In a rich and varied career, she has worked in corporate, advertising, and communications agencies, publishing, and as a private consultant – but her core strength lies in understanding a client’s wider business strategies, and crafting content to help them achieve their goals.

Lindsay’s appointment reaffirms our commitment to provide exceptional service to our clients by making sure we hire the best people

While at Edelman Africa, Lindsay developed thought-leadership and opinion editorials for the firm’s technology, banking and finance, and healthcare clients. These included Standard Bank, Deloitte, Lenovo, DP World, Dimension Data, Roche, Liquid Intelligent Technologies, Telkom, Syspro, GE, and Intelsat.

Prior to that, Lindsay worked for 14 years as a private consultant, including a five-year spell as Executive Editor and senior writer for South Africa Deluxe magazine, a quarterly print publication aimed at high-net-worth individuals. She fine-tuned the magazine’s strategic direction and grew the focus areas to include a business section in which she regularly interviewed top local and international business leaders. In this role, Lindsay regularly wrote for luxury brands including Louis Vuitton, Mercedes-Benz, Montblanc, Bentley, Breitling, Chanel, Jaeger LeCoultre, Longines, Omega, Piaget, and RJ-Romaine Jerome, among others.

Lindsay’s appointment comes at a time of significant growth for APO Group. The company reported an increase in revenue of 88% in the first semester of 2022, compared to the first semester of 2021, and it is the only Public Relations Agency that can claim to have truly Pan-African reach, with a media network that stretches across all 54 African nations, and a team of experts operating ‘on-the-ground’ all over the continent.

This success has helped APO Group build lasting relationships with prominent multinational organizations such as Canon, FIFA, or Liquid Intelligent Technologies. Lindsay and her team are committed to helping them tell positive stories that resonate with both African and international audiences.

“I’m thrilled to have joined the APO Group family,” said Lindsay Farley, Vice President of Editorial and Content Strategy at APO Group. “It’s already clear that the values shared by everyone at the company are closely aligned to my own. APO Group is a company that is very client-focused and is also committed to seeing Africa thrive on the international stage. We have a strong, dedicated and exceptionally talented team and it is a pleasure to work alongside people with a shared passion for telling positive stories that are helping to change the narrative about Africa.”

“Lindsay’s appointment reaffirms our commitment to provide exceptional service to our clients by making sure we hire the best people. Lindsay has a proven track record in producing compelling content for some of the biggest brands in the world, so I know she will be instrumental in helping our clients to thrive in Africa,” said Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), Founder and Chairman of APO Group. “I am absolutely delighted that we have attracted someone of Lindsay’s calibre as our Vice President of Editorial and Content Strategy.”

Distributed by APO Group on behalf of APO Group.

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The Coca-Cola System in Africa Unveils Water Stewardship Initiative

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‘The Coca-Cola System’s Africa Water Stewardship Initiative’, with a nearly USD 25 million investment, will support water solutions in local communities in Africa

JOHANNESBURG, South Africa, September 13, 2024/APO Group/ — 

The Coca-Cola Company in Africa (www.Coca-ColaCompany.com) and its bottling partners Coca-Cola Beverages Africa (CCBA), Equatorial Coca-Cola Bottling Company (ECCBC) and Coca-Cola HBC announced a nearly USD 25 million investment to help address critical water-related challenges in local communities in 20 African countries, starting this year through 2030. The work will be led by Global Water Challenge (GWC) and implemented by a consortium of partners, including The Nature Conservancy (TNC), The International Union for Conservation of Nature (IUCN) and the World Wildlife Fund (WWF).

The effort, called ‘The Coca-Cola System’s Africa Water Stewardship Initiative’, was introduced in Cape Town, South Africa, in presence of executives from the Coca-Cola system in Africa and NGO partners. During the event, Karyn Harrington, Vice President of Public Affairs, Communications and Sustainability at The Coca-Cola Company’s Africa Operating Unit indicated “Water is a priority for The Coca-Cola Company and its local bottling partners because it is essential to life, the communities we serve and our beverages. As we face increasing water insecurity worldwide, with demand outstripping supply in many regions such as Africa, Coca-Cola is taking steps to help accelerate efforts to address water stress, protect local water resources, and build community climate resilience. Our 2030 Water Security Strategy focuses on helping enhance water security where we operate, source ingredients, and touch lives.”

“One in three Africans face water insecurity. The Global Water Challenge and ‘The Coca-Cola System’s Africa Water Stewardship Initiative’ partner coalition will seek to improve water security for millions across the African continent, helping advance community health and resilience through abundant, clean water. We applaud Coca-Cola’s continued leadership on African water security” said Monica Ellis, CEO of GWC.

We are proud to partner with The Coca-Cola Company and fellow bottlers on this critical initiative to help tackle water challenges across Africa

‘The Coca-Cola System’s Africa Water Stewardship Initiative’ aims to help protect and enhance the health of important watersheds and to help improve access to water and sanitation services in local communities. We will have projects in Algeria, Botswana, Cabo Verde, Comoros, Egypt, Eritrea, Eswatini, Ethiopia, Kenya, Mayotte, Morocco, Mozambique, Namibia, Nigeria, Somalia, South Africa, Tanzania, Uganda, Zambia and Zimbabwe.  

“CCBA has a responsibility to help those who face water scarcity and to help protect local water resources where we operate, especially in places with the biggest challenges. We are proud to partner with The Coca-Cola Company on this project,” says Layla Jeevanantham, Chief Public Affairs, Communication and Sustainability Officer at CCBA.

“We are proud to partner with The Coca-Cola Company and fellow bottlers on this critical initiative to help tackle water challenges across Africa. By working together, we can leverage the expertise of our partners and the knowledge of local communities to help create sustainable solutions that enhance water access and safeguard vital water resources,” said Sonia Ventosa, Public Affairs, Communications & Sustainability Manager at ECCBC.

“Coca-Cola HBC has been part of African communities for more than 70 years, and sustainability is an important part of how we operate. We’re very happy to see this new water initiative come to life and to support the system’s water stewardship efforts,” said Marcel Martin, Chief Corporate Affairs & Sustainability Officer, Coca-Cola HBC.

Recognizing that partnerships are critical to support this work, the company and its bottlers are collaborating with governments, businesses, and civil society organizations to design and implement strategic interventions. In addition to supporting the company’s water strategy, this effort also aims to contribute to advancing the United Nations’ Sustainable Development Goal 6, which focuses on ensuring availability and sustainable management of water and sanitation. 

This water initiative will build upon The Coca-Cola Foundation (TCCF)’s Replenish Africa Initiative (RAIN), a groundbreaking collaboration with key partners and co-funders which helped improve access to clean water, sanitation and hygiene for 6 million people across African countries between 2009 and 2019. Through 120 projects, the initiative positively impacted homes, schools and healthcare clinics in more than 4,000 communities.

Distributed by APO Group on behalf of Coca-Cola.

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Strengthening Energy Ties: Libya, Italy Collaborate on Major Oil & Gas Ventures

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Taking place in Rome on September 23, the Libya-Italy Roundtable and VIP Networking Evening will discuss Libya’s current upstream project pipeline and Italy’s role in unlocking new assets

ROME, Italy, September 13, 2024/APO Group/ — 

Libya’s economy relies heavily on its upstream oil and gas sector, which holds Africa’s largest proven oil reserves – over 48 billion barrels – and substantial natural gas reserves. To stabilize and increase current and future production levels, the country is rolling out a dynamic project pipeline that presents new opportunities for investment and partnership with industry stakeholders. The Libya-Italy Roundtable and VIP Networking Evening – taking place in Rome on September 23 – will bring together top executives from Libyan and European energy firms for an Oil & Gas Roundtable to discuss the country’s current exploration and development prospects, as well as celebrate the Libyan-Italian connection in the upstream space.

Latest Sector Developments

In partnership with the country’s leading operators, Libya’s National Oil Corporation (NOC) is seeking to enhance production capacity (https://apo-opa.co/3MIAHAh) through the rehabilitation and exploration (https://apo-opa.co/3zhGMR6) of at least 36 wells, carrying out maintenance works at key fields. To drive new exploration activity, Libya is preparing to launch an oil and gas licensing round in early-2025 targeting concessions in the Murzuq, Ghadames and Sirte basins. The NOC has already received interest from more than 30 companies in its marginal assets alone, as well as identified 45 greenfield and brownfield projects that will help meet its production goals.

In parallel, Libya is launching a robust gas monetization drive to diversify crude oil revenues, meet rising gas demand and reduce routine flaring. While often overshadowed by its dominant oil sector, Libya’s natural gas sector is substantial, holding 53 trillion cubic feet of proven reserves and playing a critical role in supplying gas to Europe. In May this year, $1.23 billion (https://apo-opa.co/3zig9eP) was allocated to develop the NC-7 block – operated by a consortium led by Italian multinational energy company Eni – with a view to monetizing 2.7 trillion cubic feet of gas in the Ghadames Basin. Meanwhile, Libya’s Greenstream Pipeline transports gas to Sicily and onto European markets, with plans underway to increase the utilization of pipeline capacity up from 25%. Libya is aiming to further boost energy supplies to Europe via an $8-billion gas production deal signed between Eni (https://apo-opa.co/4e6MaWE) and Libya’s NOC to develop two offshore gas fields – Structures A and E – set to produce 750 million cubic feet of gas per day by 2026.

Italy’s Role in Upstream Sector 

Italy plays a major role in Libya’s oil and gas sector as both a major investor and export market. As one of the largest foreign operators in the country, Eni has a long-standing presence in Libya and is involved in major projects across the oil and gas value chain. Libya’s gas output is largely concentrated in offshore fields including the Bahr Essalam and Bouri fields (https://apo-opa.co/3ZiXhaj), which are operated by Mellitah Oil & Gas – a joint venture between Eni and the NOC – as well as onshore fields in the Sirte Basin. To advance Libya’s gas production and exports, Mellitah Oil & Gas is leading development of the one-billion-dollar, offshore subsea Bouri Gas Utilization Project, which serves to capture associated gas from two offshore platforms at the Bouri field development. The gas will then be transported to the Mellitah Complex – a major hub for gas production, processing and export – and delivered to European markets via the Greenstream pipeline, with production expected to start in 2026. Eni’s continued investment in onshore and offshore fields signals its long-term commitment to Libya’s oil and gas industry, as well as Italy’s strong energy ties with Libya and potential for expanded cooperation going forward.

The Libya-Italy Roundtable and VIP Networking Evening takes place in Rome on September 23, featuring a half-day program that unites Libyan and Italian business leaders and government officials. If your company is interested in participating, please contact sales@energycapitalpower.com

Distributed by APO Group on behalf of Energy Capital & Power.

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Dangote calls on African business leaders to drive continent’s transformation

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Africa is at a crucial inflection point, with the world’s youngest and fastest-growing population, rapidly expanding cities, and a growing embrace of innovation and new technologies

JOHANNESBURG, South Africa, September 12, 2024/APO Group/ — 

The President and Chief Executive of the Pan-African conglomerate, Dangote Group, Aliko Dangote (www.Dangote.com), has called on African business leaders to take the lead in transforming the continent.

Speaking at the just concluded African Renaissance Retreat held in Kigali, Rwanda, Dangote pointed out that despite significant challenges besetting Africa, its youthful population and abundant resources, including about 30% of the world’s mineral reserves and the largest reserves of gold, cobalt, uranium, platinum, and diamonds, offer opportunities for substantial and inclusive growth.

“Additionally, we have 65% of the world’s arable land and 10% of the planet’s internal renewable freshwater sources. Together these present a myriad of opportunities for robust, inclusive growth that harness our abundant human potential and natural resources to increase prosperity, not just in Africa but across the globe,” he said. Dangote added that Africa is at a crucial inflection point, with the world’s youngest and fastest-growing population, rapidly expanding cities, and a growing embrace of innovation and new technologies, including Artificial Intelligence.

Dangote noted that despite dealing with multiple barriers such as visas, inconsistent change in government policies, inadequate technical talent, lack of critical infrastructure, foreign exchange crises, inflation, cost of capital and other conflicts of differing dimensions, the Dangote Group has expanded from Nigeria to 14 countries across the continent, spanning multiple sectors from cement to fertilizers, sugar to oil refineries, petrochemicals, agriculture and more. “The good news is that despite these challenges, we have succeeded in building a pan-African Group that employs over 50,000 people and generates revenues that should exceed $30bn by the end of 2025,” he said.

Dangote who initiated the retreat noted that he had long contemplated bringing together a group of dedicated African business leaders to address the continent’s challenges, identify concrete solutions, and showcase Africa as a viable investment destination despite its obstacles. He emphasized that the objective of the retreat was to offer an opportunity for collective action in tackling various issues, including persistent conflicts, energy and food security, supply chain disruptions, the debt crisis, and access to long-term concessional funding for development.

It is our collective responsibility to play our role in transforming our continent

“This small private and high-level gathering to discuss these issues and align on how we will own and shape our narrative for development is long overdue. With the foremost entrepreneurs on the continent, the leaders of the largest pan-African companies, those at the helm of the most important development institutions in Africa, our brothers and sisters leading global institutions, our leading investors, our pre-eminent civil society activists and a few of our most respected political leaders, this first step will be an opportunity to have a frank and honest dialogue amongst ourselves to consolidate what we see as our common ground” said Dangote. He added “we are coming together not just as leaders in our respective institutions but as visionaries and catalysts for transforming our societies. It is our collective responsibility to play our role in transforming our continent. Nobody will do it for us but us – especially us in this room”.

While expressing his hope that the retreat would produce initiatives capable of significantly shaping Africa’s future and benefiting its people, Dangote acknowledged the contributions of President Paul Kagame of Rwanda, former President Olusegun Obasanjo, former President Ellen Johnson Sirleaf, and former Prime Minister Hailemariam Dessalegn. However, he cautioned that it is crucial for the leaders present to move beyond dialogue to decisive implementation and tangible impact.

The Retreat participants resolved to urge African private sector and political leaders to engage in regular high-level dialogue. Additional proposals included supporting the ratification of the free movement of people protocol, launching the African Renaissance Companies Gender Compact, and convening top global business leaders of African descent. The leaders also aimed to champion an initiative aimed at significantly reducing logistics costs across the continent and one focused on ensuring internet access for a broader segment of Africa’s population.

Participants at the retreat, which took place from September 6 to 8, included Amina J. Mohammed, Deputy Secretary-General of the United Nations; Prof. Benedict Oramah, President and Chairman of the Board of Directors of the African Export-Import Bank; former Liberian President Ellen Johnson Sirleaf; Adebayo Ogunlesi, Chairperson of Global Infrastructure Partners; former Ethiopian Prime Minister Hailemariam Dessalegn, Samaila Zubairu of the African Finance Corporation, Makhtar Diop of IFC, and Jeremy Awori, CEO of Ecobank Transnational Incorporated.

Others were Bernie Mensah of Bank of America; Dr. James Mwangi of Equity Group Holdings; Alain Ebobisse of Africa50; Aigboje Aig-Imoukhuede of Access Holdings; Genevieve Sangudi of Alterra Capital Partners; Jim Ovia of Zenith Bank; Tony Elumelu of Heirs Holdings; Naguib Sawiris of Orascom Telecom Holding; Dr. Vera Songwe; Jonathan Oppenheimer of Oppenheimer partners; Dr. James Manyika of Google;  Clare Akamanzi of NBA Africa; Fred Swaniker of Africa Leadership Group; Professor Hakeem Belo-Osagie of Harvard Business School; Myma Belo-Osagie of Harvard Africa Studies Centre; Patrice Motsepe of African Rainbow Minerals; Mohammed Dewji of METL; Moussa Faki Mahamat of Africa Union; Graca Machel of the Graca Machel Trust; Wamkele Mene of African Continental Free Trade Area Secretariat;  Tope Lawani of Helios Partners; Masai Ujiri of the Toronto Raptors; Mimi Alemayehou of Three Cairns Group; Dr. Donald Kaberuka of Southbridge Group; Precious Moloi-Motsepe of Africa Fashion International; Richelieu Dennis of Sundial Group of Companies; Louise Mushikiwabo, Secretary General of Organisation Internationale de la Francophonie; Hassanein Hiridjee of Axian Group; Kate Fotso of Telcar Cocoa; Nkosana Moyo of Mandela Institute for Development Studies; Nku Nyembezi of Standard Bank Group.

Distributed by APO Group on behalf of Dangote Group.

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