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APO Group Appoints Libby Allen as Vice President: Brand & Creative

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APO Group

APO Group (https://APO-OPA.com), the leading pan-African communications consultancy and press release distribution service, has appointed Libby Allen as Vice President: Brand & Creative. The newly created role forms part of APO Group’s Senior Leadership Team and reflects a strategic investment in strengthening brand and creative capability as the business enters its next phase of growth.

As APO Group continues to scale its integrated communications offering across Africa and internationally, the appointment signals a deliberate move to bring brand, positioning, and creative leadership closer to executive decision-making – recognising brand as a critical enabler of commercial credibility, differentiation, and long-term performance.

In her role, Allen will lead APO Group’s brand strategy and creative direction across marketing, digital, content, and visual identity. Her mandate includes evolving how the Group presents itself across markets, building greater coherence and consistency at scale, and developing the Brand & Creative function to support APO Group’s expanding services, footprint, and ambition. She will work closely with public relations, commercial, and senior leadership teams to ensure brand decisions reinforce strategic priorities and support effective execution across the business.

As APO Group grows in scale and complexity, brand and creative leadership become increasingly central to how we operate and compete

Commenting on the appointment, Bas Wijne, CEO of APO Group, said: “As APO Group grows in scale and complexity, brand and creative leadership become increasingly central to how we operate and compete. Elevating this function to senior leadership level ensures stronger alignment between strategy, execution, and market perception, and positions the business for its next stage of development.”

Allen joined APO Group during a period of rapid expansion and has been instrumental in laying the foundations for a more structured and deliberate approach to brand and marketing. Her work to date has focused on clarifying positioning, establishing standards and systems, and building a dedicated Brand & Creative team to support a truly pan-African organisation operating across multiple sectors and markets.

She brings experience spanning private-sector brand leadership and high-stakes environments, including commercial, sustainability, social impact, and regulated sectors, as well as work linked to multilateral institutions. Her background reflects a balance of commercial discipline and strategic judgement, with experience operating across African, European, and global contexts.

“Brand is a strategic business asset – not a layer applied at the end,” said Allen. “As APO Group continues to grow, the way we present ourselves to markets must reflect the scale, substance, and performance of our work. This role is about building a brand platform that supports commercial growth, enables clarity, and evolves in step with the business.”

The appointment reinforces APO Group’s position as a trusted communications partner for global and African organisations operating across the continent, combining strategic advisory, disciplined execution, and guaranteed visibility through its proprietary distribution infrastructure.

Distributed by APO Group on behalf of APO Group.

Events

24th Sichuan Guangwu Mountain International Red Leaf Festival to Showcase Asia’s Spectacular Autumn Colors

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Red Leaf Festival

BAZHONG, CHINA – Media OutReach Newswire – 21 September 2026 – The 24th Sichuan Guangwu Mountain International Red Leaf Festival will run from October 1 to November 18 at the Guangwu Mountain Tourism Area in Bazhong, Sichuan Province, China.

Located in southwest China, Guangwu Mountain boasts a forest coverage rate of 97%, earning its reputation as a “natural oxygen bar.” Each autumn, 680 square kilometers of mountain forests burst into a dazzling palette. Over 40 tree species, including Fagus pashanica, maples and lindens, weave the mountains into a stunning autumn landscape.

Known as “Asia’s longest natural red carpet,” the Mountain has become a top autumn destination for backpackers, photographers and travelers seeking immersive cultural and nature experiences, and is widely recognized as one of western China’s signature autumn attractions.

 




 
 

The tourism area caters to international visitors who prefer slower-paced, in-depth, off-the-beaten-path travel. The new Yanziling Loop Boardwalk, launched in May 2026, winds along mountain cliffs, with a sea of clouds rolling beneath visitors’ feet and brilliant foliage unfolding alongside the trail, creating the feeling of “stepping into a painting.”

Guangwu Mountain offers a wealth of outdoor attractions. Highlights include the 1,888-meter Red Leaf Coaster and a glass water slide certified by Guinness World Record, combining thrilling experiences with stunning natural scenery.

The large-scale immersive production “New Dream of Guangwu Mountain” integrates cutting-edge light and visual technology with Bashan folklore and traditions, transforming the forest into an atmospheric nighttime experience. Visitors can also enjoy welcome performances and interactive robot activities, which offer more ways to discover the mountain’s late-autumn charm.

A major highlight of this year’s festival is the newly completed Micang Avenue. Stretching 85 kilometers, the route connects seven core scenic spots, including Guangwu Mountain, Micang Mountain, and Nuoshui River, reducing a four-hour drive to just one hour. Lined with continuous stretches of colorful forest and layered peaks, the avenue brings brand-new travel experiences for autumn foliage enthusiasts.

The festival will also feature cultural, sports and international exchange activities, including the third season of the “Sending You a Red Leaf” campaign, the China Micang Avenue International Road Cycling Race, and the “World Red Leaf Landmark” global collection campaign.

In addition, 31 scenic attractions and 18 museums and cultural venues across Bazhong will provide special ticket offers and visitor benefits during the festival.

Across mountains and seas, Guangwu Mountain invites visitors from around the world to witness one of China’s most vibrant red-and-gold autumn displays.
The issuer is solely responsible for the content of this announcement.
 
 




 

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Business

DHL Invests in Greater Middle East-Africa Connectivity with New Aviation Lane

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DHL Express

The investment also reflects shifting global supply chains, as companies diversify sourcing, manufacturing and customer markets beyond traditional corridors

JOHANNESBURG, South Africa, September 21, 2026/APO Group/ —

  • New weekly B767/F Bahrain-Johannesburg service strengthens Sub-Saharan Africa connectivity and supports growing trade flows between Africa, the Gulf and global markets

DHL Express (www.DHL.com) has marked an important milestone in its regional aviation network with the successful operation of the first direct DHL flight between Bahrain and South Africa.

The inaugural flight arrived at OR Tambo International Airport in Johannesburg, opening a new weekly aviation lane operated by a DHL Express B767/F freighter. The route reinforces DHL’s continued investment in strengthening Sub-Saharan Africa network connectivity, expanding heavier-weight capability, improving flexibility and supporting growing trade flows between the Middle East and Africa.

 




  

As trade between Africa and the Middle East develops, businesses need resilient, well-connected logistics networks. The new service provides greater inbound and outbound capacity for South Africa and neighbouring countries through the DHL Johannesburg Hub, one of the company’s key gateways on the continent.

 

The investment also reflects shifting global supply chains, as companies diversify sourcing, manufacturing and customer markets beyond traditional corridors. Bahrain’s position as a gateway between Africa, the Gulf and Asia make it an important link for businesses seeking faster access to international markets.

 

Every new connection we introduce is designed with our customers in mind

“Every new connection we introduce is designed with our customers in mind. As global trade routes diversify and economic ties between Africa and the Middle East continue to strengthen, we are seeing powerful geographical tailwinds creating new opportunities for businesses. Demand is growing across sectors such as healthcare, technology, manufacturing and cross-border e-commerce, all of which rely on fast, reliable international logistics,” said Anthony Beckley, Vice President of Operations and Aviation for DHL Express Sub-Saharan Africa.

 

“While this first direct DHL flight between Bahrain and South Africa is a significant network milestone, its real value lies in the opportunities it creates for customers.”

 

 

South Africa is one of DHL’s Geographic Tailwinds markets, reflecting its growing role in global trade flows and its potential to drive future trade growth. And Johannesburg remains a critical gateway in DHL’s SSA network, linking South Africa and neighbouring markets to global opportunities through Bahrain and the wider DHL aviation network. Through continued investment in routes, aircraft capacity and hub connectivity, DHL is supporting customers across this dynamic lane.

 

“DHL Express is the only logistics provider operating a dedicated intra-regional air fleet across the Middle East, connecting customers through Bahrain with major global gateways including Hong Kong, Leipzig and Cincinnati,” said Richard Gale, Vice President of Aviation, DHL Express MENA.

 

“Bahrain’s position at the crossroads of Africa and the Middle East makes it an ideal hub for customers seeking faster, more reliable access across these growing trade corridors. We are pleased to add this direct Johannesburg connection as economic ties between Africa and the Gulf deepen.”

 

DHL remains committed to helping customers seize opportunities created by changing trade patterns and expanding economic relationships.

Distributed by APO Group on behalf of DHL Express.

 

 




 

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Business

Afreximbank and Africa Trading and Distribution Company (ATDC) sign US$500 million facility to expand African trade and distribution

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Afreximbank

Under the Facility, Afreximbank will provide ATDC with trade-finance capacity to undertake and scale eligible trading and distribution transactions across the continent

CAIRO, Egypt, September 21, 2026/APO Group/ –African Export-Import Bank (Afreximbank) (www.Afreximbank.com) and the Africa Trading and Distribution Company (ATDC) have signed a US$500 million Global Credit facility agreement to support trade, movement and distribution of commodities and products across African and global markets.

 




  

ATDC is a pan-African platform established to support the expansion of Africa’s trade, accelerate industrialisation through increased local value addition, and strengthen economic integration across the continent. With initial local operations in Egypt, Nigeria, Malawi and Zimbabwe, the platform is closing gaps in trade and market intelligence, improving market access, and supporting implementation of the African Continental Free Trade Area (AfCFTA).

This facility strengthens ATDC’s ability to aggregate supply, mobilise working capital and move goods efficiently across value chains

Under the Facility, Afreximbank will provide ATDC with trade-finance capacity to undertake and scale eligible trading and distribution transactions across the continent. The financing will support purchasing and aggregation of African goods, associated logistics, transportation, warehousing and distribution costs, providing ATDC with the financing required across different stages of the trade and distribution cycle.

ATDC will deploy financing available under the facility towards eligible trade, logistics and distribution transactions with repayments anchored on proceeds generated from the sale of goods financed through the facility.

Commenting on the signing, Mrs. Kanayo Awani, Executive Vice President, Intra-African Trade and Export Development, Afreximbank commented: “The US$500 million Global Credit Facility extended to ATDC underscores Afreximbank’s commitment to strengthening the trade, logistics and distribution architecture required to realise the full potential of the African Continental Free Trade Area (AfCFTA). By facilitating the efficient distribution of ‘Made-in-Africa’ goods across the continent, the facility will deepen regional value chains, expand market access for African producers, and boost manufactured exports, advancing the AfCFTA’s vision of a more integrated and industrialised African economy. It will also enhance the global competitiveness of African products, positioning the continent as a significant exporter of value-added and manufactured goods. These are critical building blocks for expanding Africa’s export footprint and driving the continent’s economic transformation”.

Mr. Stewart Makura, Chief Executive Officer of ATDC, said: “Realising Africa’s full trade potential requires reliable systems that connect producers, processors, manufacturers and markets. This facility strengthens ATDC’s ability to aggregate supply, mobilise working capital and move goods efficiently across value chains. Together with Afreximbank, we will support stronger supply chains, value addition, import substitution and intra-African trade.”

Beyond financing individual transactions, the facility will help ATDC develop repeatable trade corridors and expand access to dependable sourcing and distribution networks across African markets. It will support commercially sustainable trade flows, greater processing of African commodities and increased regional availability of raw materials, inputs and value-added products.

Distributed by APO Group on behalf of Afreximbank.

 




 

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