Connect with us
Anglostratits

Business

All-New Citroën C3 Aircross: The Most Affordable and Comfortable Multi-Energies Compact SUV, Available With 7 Seats

Published

on

Citroën

It is the first B-SUV on the European market to be offered at a price of less than €30,000 in its 100% electric version, and less than €20,000 in its PureTech turbo 100 MT6 internal combustion version

POISSY, France, July 8, 2024/APO Group/ — 

A brand-new model in the compact SUV segment: this stylish, smart, functional and affordable proposition will appeal to families and everyone with an active lifestyle; The C3 Aircross has been completely reinvented: new technical platform, robust and assertive SUV style, plus Citroën’s (www.Citroen.com) new styling language; Enhanced onboard comfort; Citroën Advanced Comfort suspension, C-Zen Lounge architecture with Head-Up Display incorporating latest generation infotainment and connectivity systems, plus everything else you expect from this category; Longer body; at 4.39m, it offers both driving comfort and a generously proportioned passenger space. Already a benchmark for space in row 2 in its 5-seat version, C3 Aircross now offers up to 7 seats – a first in this segment!; A vehicle to suit every need: the all-new C3 Aircross offers a practical hybrid 136 version for the first time, alongside a virtuous all-electric version (on the 5-seater versions) and an accessible petrol version; Available in France from 19 400€ in Petrol, 25 500€ in Hybrid and 27 400€ in Electric, orders of All-new C3 Aircross are opening progressively on different European markets.

In a radical shift to the way it approaches the compact SUV market, Citroën has completely reinvented the C3 Aircross. In its European variant, this brand-new model shares the Smart Car platform with the recent C3, enabling it to be positioned at a very attractive price; other common features include the new brand identity and the same formal language, both inside and out. A genuine SUV, it offers protection, robustness, easy access and a feeling of safety, along with assertive, muscular and modern styling. The all-new C3’s stature and dimensions have changed along with its new positioning. At 4.39 metres in length, the 5-seater version offers the best interior space in its segment in row 2. Alongside it, Citroën is also offering a brand new 7- seater, a first for the segment: designed with the same proportions, it offers unrivalled flexibility of use while remaining compact and manoeuvrable.

Spacious and well-equipped, the all-new C3 Aircross offers easy and comfortable daily driving, both in town and on the road. Citroën is always attentive to customer expectations in terms of comfort, roominess and practicality. So the all-new C3 Aircross features the C-Zen-Lounge® concept with Head-Up Display and a reduced-size steering wheel, and new Citroën Advanced Comfort® seats redesigned for optimum support. Ride comfort is enhanced thanks to the adoption of the Citroën Advanced Comfort® suspension with dual progressive hydraulic bump stops – for the first time and on all versions. And for greater peace of mind, the C3 Aircross offers all the driving assistance technologies you would expect in this segment, along with a latest-generation infotainment system incorporating a 10.25-inch touch screen.

Alongside a petrol engine, the all-new C3 Aircross will be electrified in two ways: a 136 bhp Hybrid 48V powertrain, and a full electric version. With a range of more than 300 km (certification pending), the electric version makes everyday life much easier: it can recharge from 20% to 80% in just 26 minutes, and uses the ë-ROUTES application – a journey planner that adapts to changes on the road in real time. A version with a range of over 400km will be available in 2025.

After reinventing the C3, Citroën is back with the all-new C3 Aircross: a family SUV concept that is perfect for active people looking for modularity and robustness. It will be produced in Europe at the Trnava plant. Now available to order, C3 Aircross makes electric mobility affordable from €27 400, and gives access to electrification from €25 500 with the Hybrid 136 version. In traditional petrol, it is available from 19 400€.

1- A FAMILY SUV WITH POWERFUL & ROBUST DESIGN

At 4.39m long, the all-new C3 Aircross combines new proportions with a new attitude. Its exterior design expresses SUV-style strength and power. The new attitude is more assertive, more muscular and more robust – with more upright styling and sharper angles. The all-new C3 Aircross applies Citroën’s new formal language to the SUV.

“From the beginning of the project, we wanted to reinforce the C3 Aircross’s position in the world of SUVs. We opted for a robust and assertive design, with styling that adds muscle and strength. With over 20 cm of ground clearance, a raised driving position and subtle plays of light in its design, the all-new C3 Aircross takes the next step and becomes a real SUV.” Boris Reinmoller, C3 Aircross design project manager.

Reinterpreting Citroën’s new visual identity

With an assertive, graphic design underpinned by wide fascias, the all-new C3 Aircross is all SUV. The front fascias feature vertical colour-clips that customers can change at will. The front-end design incorporates the new logo unveiled on the Oli concept car in 2021, and recently adopted by the ë-C3 and C3 saloons. The headlamp design references the new three-point light signature inaugurated on the Oli. The SUV feel comes through loud and clear on the high, horizontal bonnet and the front’s vertical lines. With a width of 1.79 metres, the design brings muscle and strength to the front wings, which cover the large 690 mm wheels. The wheel arch guards are inspired by the square-round design concept introduced on the ë-C3 and C3 saloons. Subtle edge lines liven up the sides of the car.

Side on, those SUV genes translate into perfect balance. A straight roof and height of 1.66 m provide generous onboard space for all passengers. Over 200 mm of ground clearance offer greater protection and easy access, along with a higher and safer driving position. The long rear window – with no deflector – supplies plenty of light on board, and the rear fascia features a customisable colour-clip, echoing the one on the bumper. The rear wing reproducess the muscular feel of the front, and introduces the signature rear lights. The lights continue the styling theme inaugurated on the Oli concept and the ë-C3 and C3 saloons, while the rear quarter panel reinforces the C3 Aircross’s robust appearance. The biton finish – available as standard on the Max level in white or black – makes customisation easy; the continuity between the third side window and the tailgate reinforces the independence of the roof. Incorporating the same black band and new logo as the front of the car, the wide tailgate features a cutaway design with a low load sill, for easy access to the boot.

“The all-new C3 Aircross is more mature and its proportions are those of a true SUV, with a very horizontal bonnet and a very pronounced vertical front end. The proportions are balanced, with perfect control of the overhangs and a silhouette that demonstrates its strength. We have played with rich sections and – above all – we have avoided designing a soulless, enhanced estate car. The design seems to have been executed with a single stroke, and is very consistent,” said Boris Reinmoller.

2- A SPACIOUS COMPACT SUV THAT CAN SEAT UP TO 7

New dimensions for more space and practicality

Just 4.39 m long, the C3 Aircross handles like a dream. The wheelbase of 2.67 m offers maximum space on board: the 5-seater version delivers record space in row 2 and a 460-litre boot. For customers looking for even greater versatility, the C3 Aircross is also available in a super functional 7-seater version.

The all-new C3 Aircross is available in 5 and 7 seat versions, with identical body shapes and exterior dimensions, allowing customers to choose the version that matches their needs and desires. The 2.67 m wheelbase – the most generous in the category – allows for unprecedented rear door length, providing excellent access to row 2 for the 5-seater version and row 3 for the 7-seater version.

“The new Citroën C3 Aircross was designed to be compatible with seven people on board. And when you design a silhouette that’s spacious enough for seven, you inevitably propel the 5-seater version to the top of the category in terms of row 2 space and boot volume”.

Thierry Blanchard, C3 Aircross Product Project Manager.

The 7-seater version: clever and versatile

Citroën is offering an unprecedented 7-seater version of the all-new C3 Aircross. The design of the rear quarter panel creates a dynamic, vertical stern, providing ample space for the third-row passengers. A large rear door and the easy-tilt seat backs in row 2 (40/60) facilitate access to this third row, which features two comfortable and retractable extra seats. Available whenever necessary, they consist of a seat and two backrests that can be folded 50/50, providing a flat load surface when not deployed.

In its 7-seat version, the C3 Aircross offers the same knee-to-knee length in row 2 as the C3 saloon, elbow width that is 25 mm wider than the category average, and generous headroom. The third-row space is equipped to the same standard as the other seats, with headrests, armrests, cupholders, a USB socket, a footwell and air conditioning. The new 7-seat version of the C3 Aircross perfectly balances a compact exterior with interior space. With 93% of European B-SUV owners driving less than 80 km a day, the 7-seater version’s two rear seats are a perfect solution. With all seats deployed, the boot volume is 40 litres, and 330 litres in the 5-seat configuration.

The 5-seater version: segment-leading interior space

The 5-seater version of the C3 Aircross has a 40/60 bench seat that is 65 mm further back than on the 7-seater version. The result is very generous space in row 2, with the best knee room in the category (+80 mm compared with the segment average). The three occupants of the bench seat also enjoy the best elbow room on the market (+25 mm compared with the segment average). The bench’s 65 mm recline doesn’t detract from the 460 litres of boot space, one of the best in the segment.

Easy to access – with a low, square threshold – the boot also has a two-position floor, providing a completely flat load surface when the backrests of the 40/60 rear seat are folded. In this configuration, it offers an impressive 1600 litres of volume. With no shortage of tricks up its sleeve, the C3 Aircross has the flexibility to make daily life easier for all the family. Practical, versatile and reassuring, it remains compact enough to make city driving stress free.

3- AN AFFORDABLE MULTI-ENERGY RANGE

In line with Citroën’s focus on accessible, people-centric solutions, its new compact SUV offers a range of different energies at an ultra-competitive price. The all-new C3 Aircross is based on the Smart Car platform, designed to accommodate a range of internal combustion, hybrid and electric vehicles. This new vehicle demonstrates Citroën’s commitment to integrating the challenges of the energy transition into all its product developments. Alongside a traditional internal combustion engine, the C3 Aircross offers a hybrid range for the first time: facilitating access to electrification, its versatility is perfectly suited to this body type. And to take things even further, the all-new C3 Aircross will be available for the first time as a 100% electric vehicle.

The hybrid: a petrol engine with access to electrification

The all-new C3 Aircross showcases a new powertrain, with its Hybrid 136 version equipped with an e-DCT automatic gearbox. The 48V hybrid uses the new-generation 1.2 PureTech engine developed specifically for hybrid applications, featuring 40% all-new components. With a displacement of 1,199 cm3, this 3-cylinder engine develops 100 kW/136 bhp. It has a variable geometry turbocharger and a timing chain that contributes to its robustness.

The Miller-cycle engine is combined with an e-CDT electrified dual-clutch automatic transmission, incorporating a 21 kW/28 bhp electric motor powered by a 48 V lithium-ion battery housed under the floor.

The powertrain is easy to use and requires no recharging. Ideal for families, it reduces both fuel consumption and emissions, making it good for the wallet and the planet too. The e-motor (permanent magnet synchronous machine) assists the internal combustion engine to reduce fuel consumption in a transparent way, allowing 100% electric driving for almost 50% of urban use and recharging the battery during deceleration. This new transmission is produced in France and offers the best optimisation in terms of compaction and cost. As a result, the C02 emissions of the hybrid version have been reduced to just 124g CO2/km (waiting for certification). This new driving experience will be available to the widest possible audience in both the 5- and 7-seat versions.

Alongside this electrified powertrain, Citroën is deploying the C3 Aircross with a 75 kW/100 bhp turbo petrol powertrain. This 3-cylinder PureTech Turbo 100 MT6 engine is coupled with a six-speed manual transmission, and complies with Euro7 standards. This version will be available at the most competitive price on the market.

Citroën’s first all-electric compact SUV

For the first time in the family B-SUV segment, Citroën is offering an electric version of its 5-seater C3 Aircross. Perfectly suited to the driving habits of customers in this segment, the electric version is powered by an 83 kW/113 bhp engine combined with a 44 kWh LFP (Lithium Iron Phosphate) battery. This technology offers the perfect compromise between the performance required (range of more than 300km – approval pending) and a highly affordable price. Its engine and fully automatic transmission offer linear acceleration with immediately available torque, and a top speed of 145 km/h. The 100% electric version of the C3 Aircross offers sufficient performance to slot into everyday traffic with ease.

The all-electric C3 Aircross makes life easier for its users, particularly when it comes to recharging. The Mode 3 cable – supplied as standard – enables charging both at home and in public places:

With over 20 cm of ground clearance, a raised driving position and subtle plays of light in its design, the all-new C3 Aircross takes the next step and becomes a real SUV.

  • Standard AC charging from 20% to 80% of the battery takes around 4 hours 10 minutes using 7 kW of power.
  • Standard AC charging from 20% to 80% of the battery takes around 2 hours 50 minutes using 11 kW of power.

Fast charging is also available with DC 100 kW chargers, taking just 26 minutes to go from 20% to 80% charge. A version equipped with a different battery will be offered in 2025, extending the range to over 400km.

The all-electric C3 Aircross fully addresses the concerns of motorists still worried about the switch to all-electricity. The new e-ROUTES application – developed for Citroën electric vehicles – makes it easy to plan your journeys, monitor battery charge levels in real time, and enjoy a complete navigation experience. The app helps to reduce journey times, and pinpoints the best recharging stops. Constantly connected to the vehicle’s data (in particular the charge level of the batteries), the traffic situation and the status of the recharging points along the selected route, it ensures the most efficient route management

4- COMFORT AND PEACE OF MIND

Full of space and light, the C3 Aircross offers all the features of a living room on wheels. Its raised driving position and high ground clearance make it easier to get in and out, while providing a clearer view of the road ahead. The feeling of comfort is paramount, delivered by the exclusive Citroën Advanced Comfort® suspension, the C-Zen Lounge concept – which combines a reassuring dashboard with the new head-up vision system – and Citroën Advanced Comfort® seats.

Citroën Advanced Comfort® suspension and seats

The all-new C3 Aircross has been designed to provide the best compromise between comfort and enjoyment, whether one or 7 people are on board. To achieve that result, Citroën’s exclusive Advanced Comfort® suspension is standard on all versions. This innovative, patented design guarantees a unique feeling of comfort for the vehicle’s occupants, whatever the road conditions.

Citroën Advanced Comfort® suspension rethinks the two basic functions of a suspension system: ensuring optimum contact between the wheels and the road surface, and defining a perfect level of comfort for the passengers. A conventional suspension – now abandoned by Citroën – uses a spring and hydraulic damper to manage these two functions. The spring absorbs bumps in the road, while the shock absorber supports the spring in its relaxation phase after an impact: a stop at the top of the shock absorber absorbs the compression of the spring over its last few centimetres. This stop protects the vehicle’s mechanical components but does not totally dissipate the energy, adversely affecting passenger comfort.

Citroën’s engineers have completely rethought this architecture, creating a patented system of progressive hydraulic bumpers. These act like a second smaller shock absorber, housed at the ends of the main shock absorber. There are two progressive stops per shock absorber, one for compression and the other for rebound. This suspension construction ensures greater suppleness and comfort on minor irregularities, without compromising the damping required to hold the body in place when driving on a rough road. In the latter case, the system gradually slows down the movement at the end of the travel. Unlike a mechanical stop in a conventional shock absorber – which absorbs energy and reduces comfort by releasing some of it in the form of a shock – the progressive hydraulic stop absorbs and dissipates this energy. The “magic carpet” effect so important to Citroën is felt clearly, enhancing the driving experience on board the C3 Aircross.

The all-new C3 Aircross also features new Advanced Comfort® seats. Equipped with a new seat surface that includes an extra 10 to 15 mm of foam, they feature redesigned lateral support to ensure comfort whatever the distance.

C-Zen Lounge: a new architecture for increased peace of mind.

The C3 Aircross inherits the work carried out on the new ë-C3 and C3 saloons. The Citroën C-Zen Lounge’s modern, spacious and well-equipped cabin is here taken to its logical conclusion, with new materials and colours.

The horizontal dashboard – complete with characteristic Citroën vertical air vents – is divided into two levels: technical elements on top and comfort at the bottom. Known as the Sofa Design, this area is covered in a special fabric and embellished at both ends with new zones of warm light, adding to the feeling of well-being. In the upper section, the absence of a handset clears the view, for driving comfort and enhanced safety. Essential driving information is cleverly projected onto a head-up display. The small multifunction steering wheel, adjustable for height and angle, is easy to handle. The information display at the junction between the dashboard and the bottom of the windscreen is a first for a family SUV. This innovative feature eliminates the need for a dual display, giving the driver all the information they need without taking their eyes off the road.

5- A CONNECTED, WELL-EQUIPPED FAMILY SUV

Whatever energy source you choose, the C3 Aircross breaks new ground with its combination of design, space, on-board comfort and equipment – all at an ultra-competitive price.

A connected SUV.

The all-new C3 Aircross offers infotainment system and all the connectivity you expect from this type of vehicle.

The You version of the all-new C3 Aircross features the Smartphone Station, which includes an integrated smartphone holder. The driver can then automatically launch the dedicated application using NFC wireless technology. Thanks to the Smartphone Station, drivers can access shortcuts to services on their smartphone, controlled using voice recognition. They can also access the radio, playlists and navigation. The steering wheel controls on the C3 Aircross enable drivers to keep their hands on the wheel, and the Home button makes it easy to return to the application’s home page.

The Max versions of the C3 Aircross feature a 10.25-inch colour infotainment screen, oriented slightly towards the driver. It uses a widget architecture inspired by smartphones. Virtual shortcuts provide access to the main navigation, telephone, radio, application and media functions. A wireless WiFi function enables smartphone mirroring and compatibility with Apple CarPlay and Android Auto. On-board comfort is also enhanced by the presence of two USB-C sockets at the front and two more in row 2. A 15W charging mat is integrated into a dedicated storage space in the centre console.

Making everyday life easier and safer

The driving aid technology does not only improve the comfort and safety of the driver. Everybody onboard gets the benefits, along with pedestrians too.

Active Safety Brake: This is an emergency braking system that helps reduce injuries to passengers, pedestrians and cyclists. It operates day and night, from a speed of 5 km/h up to the C3 Aircross’s top speed of 135 km/h.

Active Lane Keeping Assist: this lane-keeping assistance system helps the driver to maintain the correct distance from the lane markings. It is active from 60 km/h. When the car starts to drift out of its lane, this mode automatically takes corrective action.

Driver Alert: this system detects oscillations on the C3 Aircross, anticipating drowsiness on the part of the driver. Once detected, it emits a visual and audible warning. If the situation persists, the system emits a longer audible warning and maintains the visual warning for 10 seconds.

Speed sign recognition: this speed limit information system reads the signs and displays the speed in the driver’s field of vision, on the HUD display at the base of the windscreen. The driver is thus informed if a new speed limit is detected, or if he or she is exceeding the speed limit. This intelligent system also uses the speed limit data contained in the navigation system. The audible warnings can be activated or deactivated via the dashboard.

High beam assistance: with Intelligent Headlights, the windscreen camera switches the headlights to low beam when it detects an oncoming vehicle. As soon as the vehicle has passed, the high beam is restored.

Front and rear parking sensors: the front and rear park-assist sensors collect data during manoeuvres and warn the driver of approaching obstacles, using an audible warning and visual indications. The rear parking sensors are active as soon as reverse gear is engaged.

Blind spot detection: it uses an illuminated pictogram in the rear-view mirrors to indicate the presence of a vehicle in the blind spot. The system works on the same principle as parking sensors genuinely adds to safety. It is active from 30 km/h.

Reversing camera: when reverse gear is engaged, the camera on the base of the tailgate supplies a view to the rear of the vehicle on the main screen. This view features grids of different colours to help the driver identify the distance between obstacles and the vehicle, and warn of possible collisions.

All-Electric for under €30,000, petrol for under €20,000

Following the launch of the ë-C3 and C3, Citroën is continuing its mission to make electric mobility accessible to as many people as possible. Thanks to the European version of the new international “Smart Car” platform – designed from the outset to accommodate 100% electric, internal combustion and hybrid engines – and its extreme modularity, the dimensions of the C3 Aircross have been revised upwards for greater habitability and functionality, with no impact on its selling price. It is the first B-SUV on the European market to be offered at a price of less than €30,000 in its 100% electric version, and less than €20,000 in its PureTech turbo 100 MT6 internal combustion version.

Range: tailor-made for everyone

The all-new C3 Aircross range is embodied in two silhouettes that are identical in their design and dimensions: a 5-seater available in petrol, hybrid, and electric, and a 7-seater available in petrol and hybrid. The C3 Aircross benefits from a palette of six strong shades: Black Perla Nera, Mercury Grey, Elixir Red, Monte Carlo Blue, Polar White and Montana Green, paired with the two available roof colours – white and black. It can be personalised using colour clips in three different colours, each coordinated with the body colour. Citroën will offer additional colour clips as accessories, in the form of kits of 4 pieces, for more extensive customisation.

The streamlining of the all-new C3 Aircross range goes hand in hand with rich equipment at the first trim level, You. This comes standard with Citroën Advanced Comfort® suspension, 6 airbags, manual air conditioning, Smartphone station, active safety braking, active lane departure warning system, driver attention alert, cruise control with speed limiter, recognition of speed limit signs, rear parking sensors, automatic lighting, height adjustment for the driver’s seat, electric front windows, 40/60 folding rear seat, LED headlights and daytime running lights, and 16” wheels.

The second level, MAX, additionally offers 17’’ Aragonite Diamond Cut alloy wheels, 3D LED rear lights, a white or black tinted roof depending on the body colour, 3D navigation, wireless smartphone charging, exterior mirrors with blind-spot detection, front parking sensors, electrochrome interior mirror, and access to the 7-seater version with the Mild Hybrid 136 eDCT engine.

Distributed by APO Group on behalf of Citroen.

Business

Nigeria and Senegal Must Follow Ghana and Mozambique Against Exclusionary Practices

Published

on

African Energy Chamber

African private sector leaders call for withdrawal from Frontier Energy events that marginalize local talent, championing inclusion, fair contracting and the Alliance model of partnership

JOHANNESBURG, South Africa, April 10, 2026/APO Group/ –The African private sector is raising the alarm over Frontier Energy Network’s policies that systematically exclude African professionals and service providers from meaningful roles in major energy forums. Such exclusionary practices threaten decades of progress in African energy development, including local capacity building, knowledge transfer and economic participation.

Frontier’s approach, framed as a global platform for Africa, is in practice a system that extracts value from the continent while denying Africans the opportunities to lead, participate and benefit. Marginalizing the very people who build, operate and sustain energy projects is not partnership – it is structural exclusion masquerading as opportunity.

African businesses – particularly in Nigeria and Senegal, which drive regional growth – must reassess their participation in platforms that perpetuate these policies. African capital, sponsorship and attendance cannot continue to legitimize forums where local stakeholders are systematically sidelined. Market access must be earned and mutually respected.

Mozambique and Ghana have already set a precedent. In March 2026, Mozambique’s oil and gas industry withdrew from the Africa Energies Summit in London, citing repeated failures by the organizers to improve diversity, transparency and inclusion of Black professionals in leadership, contracting and deal-making roles. In early April 2026, the Ghana Energy Chamber followed suit, formally pulling out of the same summit over discriminatory hiring practices that sidelined African professionals, executives and service providers. These coordinated actions send a clear message: Africa will no longer support platforms that deny its talent the right to lead, contribute and benefit.

Africa will no longer sit quietly while its talent is excluded from opportunities on its own continent

The gold standard for companies to thrive in Africa is robust collaboration with international partners while building local capacity – exemplified by Senegal-based energy services company Alliance Energy. Alliance has advanced African expertise in the sector, notably supporting the launch of the National Institute for Petroleum and Gas in Senegal to train young professionals for leadership roles, while backing diverse energy initiatives across power, solar, gas and wind that strengthen Senegal’s position as a regional energy hub.

This success demonstrates that African companies flourish when local talent, leadership, contracting and workforce development are central to execution, alongside strategic partnerships with the US, UK and Europe. Any entity attempting to operate in Africa without a commitment to hiring or contracting local professionals threatens not only the ecosystem that nurtured companies like Alliance Energy but also the continent’s broader ambition to grow regional capability, ownership and sustainable energy development.

“The message is simple,” says Dr. Ndjuga Dieng, Managing Director of Alliance Energy. “Africa will no longer sit quietly while its talent is excluded from opportunities on its own continent. Nigeria, Senegal and all African nations must follow the lead of Ghana and Mozambique by standing against platforms that discriminate. Protect your people, your companies and your energy future. Inclusion is not optional – it is the foundation of growth.”

African energy markets have historically thrived on collaboration, both within the continent and with international partners. Events such as the Offshore Technology Conference (OTC) and the Invest in African Energy (IAE) Forum exemplify this model, integrating African executives, policymakers and service providers into core programming, deal-making and knowledge transfer.

African stakeholders must prioritize platforms that respect local content, equitable hiring and fair contracting. Strategic withdrawal from exclusionary events is not isolationism – it is a stand for principle, economic logic, and the future of Africa’s energy sector. The continent defines its own trajectory and will engage only with partners that recognize African talent as integral, not optional, to the industry’s future.

The position advanced by Alliance Energy aligns with broader advocacy across the continent, including that of the African Energy Chamber, which has consistently called for stronger local content policies, fair contracting practices and greater inclusion of African professionals across the energy value chain. This alignment underscores a growing consensus among African private sector leaders that sustainable industry growth depends on meaningful participation by local companies and talent, not their exclusion.

Distributed by APO Group on behalf of African Energy Chamber.

Continue Reading

Business

Sheraton Nouakchott marks the entry of Marriott International in Mauritania

Published

on

Nouakchott

As Mauritania’s cultural and economic heart, Nouakchott offers visitors a glimpse into the serene beauty and rich heritage that define this remarkable Northwest African nation

We are proud to have brought Marriott International to Mauritania with the opening of Sheraton Nouakchott, the first internationally operated and branded hotel in the country

NOUAKCHOTT, Mauritania, April 10, 2026/APO Group/ –Sheraton Hotels & Resorts, part of Marriott Bonvoy’s (www.Marriott.com) portfolio of more than 30 hotel brands, recently celebrated the opening of Sheraton Nouakchott Hotel (https://apo-opa.co/4t3YGO4), marking the entry of Marriott International into a new territory, Mauritania. Since opening its doors, Sheraton Nouakchott has, positioned itself as a new hub for business, events and leisure in the Mauritanian capital.

 

Nouakchott, the capital of Mauritania, is a coastal city where tradition and modernity meet. Nestled between the vast Sahara and the Atlantic Ocean, it serves as a gateway to the country’s breathtaking natural landscapes, from golden dunes and tranquil oases to rugged coastlines and untouched desert plains. As Mauritania’s cultural and economic heart, Nouakchott offers visitors a glimpse into the serene beauty and rich heritage that define this remarkable Northwest African nation.

Ideally located near iconic landmarks such as the Marché Capitale and the National Museum of Mauritania, as well as Nouakchott’s beaches and fishing port — and just a short distance from the desert — Sheraton Nouakchott offers an ideal base from which to discover the destination.

“We are proud to have brought Marriott International to Mauritania with the opening of Sheraton Nouakchott, the first internationally operated and branded hotel in the country. Since welcoming our first guests, the hotel has quickly established itself as a destination for both travellers and the local community. This milestone underscores our commitment to delivering exceptional hospitality experiences in emerging markets, while celebrating the culture and character of each destination,” said Sandra Schulze‑Potgieter, Vice President, Premium, Select & Midscale Brands, Europe, Middle East & Africa, Marriott International.

Local design inspiration

Traditional crafts, from wood carving to metalwork, are woven throughout the hotel’s materials and furnishings, creating spaces that feel both rooted and refined. Every detail tells a story of local artistry, heritage and place, offering guests an immersive experience inspired by Mauritania’s cultural and natural beauty.

Inspired by the legendary landmarks along the Trans‑Saharan trade route, the hotel’s design blends regional heritage with contemporary elegance. The circular ceiling of Feast restaurant draws inspiration from the Richat Structure, also known as the Eye of Africa. Earthy tones and organic materials reference the dramatic landscapes of the Adrar Mountains, while patterns inspired by Chinguetti and Oualata are reinterpreted throughout guest rooms, public spaces and Bene restaurant.

Meeting spaces echo the stone architecture of Tichitt, one of West Africa’s oldest towns and a historic caravan hub.

Guest rooms and suites with local charm

Sheraton Nouakchott features 200 spacious guest rooms and suites, including two Presidential Suites, combining contemporary comfort with subtle local touches. All rooms are equipped with the latest technology and Sheraton signature amenities, including the iconic Sheraton Sleep Experience.

The Sheraton Club offers Marriott Bonvoy Elite members and Club guests an elevated, all‑day experience, with curated food and beverage offerings, premium amenities, enhanced connectivity and a private environment designed for both productivity and relaxation.

Local flavours meet international influence

The hotel features two restaurants, a Lobby Bar and a Pool Bar. Feast, the all‑day dining restaurant, serves locally inspired and international dishes made with seasonal ingredients. Bene offers an immersive Italian dining experience in a warm, inviting setting. The Lobby Bar provides a relaxed meeting point from morning coffee to evening gatherings, while the Pool Bar offers refreshing drinks and light bites by the outdoor pool.

 

Facilities offering a resort feel in the heart of the city

Despite its central urban location, Sheraton Nouakchott delivers a resort‑like atmosphere, centred around an expansive outdoor pool. Guests can maintain their fitness routines in the fully equipped fitness centre — featuring separate floors for women and men, hammam and sauna — or enjoy the outdoor tennis court. The Sheraton Spa features three treatment rooms, offering a peaceful retreat after a day of exploration or meetings.

Meetings & events curated to perfection

Sheraton Nouakchott offers more than 2,600 square metres of flexible Meetings & Events space, including a Grand Ballroom, a Ballroom and four additional meeting rooms. A signature Sheraton Community Table sits at the heart of the hotel, providing a welcoming space for informal meetings, remote work and collaboration. A dedicated events team ensures seamless delivery from concept to execution.

Gatherings by Sheraton

In line with Sheraton’s global community‑centred approach, Sheraton Nouakchott hosts Gatherings by Sheraton, curated weekly experiences designed around enrichment, renewal and local stories. Guests and locals can take part in Mauritanian mixology sessions using local mint tea and fruits, or storytelling evenings inspired by Saharan traditions.

Distributed by APO Group on behalf of Marriott International, Inc..

Continue Reading

Business

African Energy Chamber (AEC) Supports Perenco Partnership to Advance Industry 4.0 Skills in Central Africa

Published

on

African Energy Chamber

The African Energy Chamber welcomes Perenco Cameroon and Perenco Gabon’s partnership with UCAC-ICAM to launch an Industry 4.0 lab, advancing local skills development and strengthening Africa’s industrial future

JOHANNESBURG, South Africa, April 9, 2026/APO Group/ –A new partnership between Perenco Cameroon, Perenco Gabon and the UCAC-ICAM Institute in Douala to establish an Industry 4.0 laboratory marks a significant step toward aligning academic training with the evolving needs of the energy and industrial sectors. The facility will give students access to advanced automation, digital simulation and smart production technologies, helping close the gap between academic learning and the practical, industry-ready skills required across Central Africa’s industrial landscape.

 

As the voice of Africa’s energy sector, the African Energy Chamber (AEC) welcomes the initiative as a scalable model for local content development. By equipping students with Industry 4.0 capabilities, the laboratory directly supports the Chamber’s mandate to ensure greater in-country value creation and workforce participation across Africa’s energy value chain. The initiative also addresses critical skills shortages, enabling operators to increasingly rely on locally trained talent.

 

Developing local skills is fundamental to building a competitive and sustainable energy sector in Africa

The partnership underscores Perenco’s long-term commitment to sustainable development and capacity building in Cameroon and Gabon. Designed as a mini-factory, the UCAC-ICAM laboratory enables students to engage with real-world industrial tools and processes. This hands-on approach will support the development of engineers and technicians capable of contributing to key projects, including operations in the Rio del Rey Basin and infrastructure developments such as the Cap Lopez LNG terminal in Gabon.

 

Students across multiple disciplines will benefit from hands-on exposure to the lab’s advanced technologies. General Engineering students will train using robotic systems and virtual reality simulations, while Computer Science Engineering students will focus on industrial IoT and smart technologies. Process Engineering students will gain experience in automated production systems, and Petroleum program students will develop expertise in energy systems and instrumentation control. Graduates from UCAC-ICAM are being actively recruited by leading companies operating in Douala, reflecting growing demand for locally trained, industry-ready talent.

“Developing local skills is fundamental to building a competitive and sustainable energy sector in Africa,” says NJ Ayuk, Executive Chairman of the AEC. “This partnership demonstrates how industry and academia can work together to create a highly skilled workforce that will drive Africa’s industrialization and energy future. It is exactly the type of initiative needed to ensure Africans play a leading role in developing the continent’s resources.”

The UCAC-ICAM laboratory represents a strategic investment in Africa’s industrial and energy future. By strengthening local capacity, advancing technology adoption and supporting independent operators, the initiative aligns with the AEC’s broader vision of a self-sufficient and globally competitive African energy sector.

Distributed by APO Group on behalf of African Energy Chamber.

Continue Reading

Trending