Business
Africa Hospitality Investment Forum (AHIF) Returns to Morocco
The event creates a dialogue and drives deals between international investors and hospitality owners on the whole African continent
TAGHAZOUT, Morocco, May 19, 2022/ — The Africa Hospitality Investment Forum (AHIF) will return as an in-person event in 2022, taking place on 2 – 4 November, at the luxurious Fairmont Taghazout Bay, a five-star resort with leisure and business facilities, next to Agadir.
AHIF is Africa’s premier meeting place of leaders in the hospitality sector, attracting hotel and real estate investors, owners and developers, global hotel operator CEOs and prominent advisory services from across the African continent and beyond. The event creates a dialogue and drives deals between international investors and hospitality owners on the whole African continent. To date, this year’s top line sponsors include Host Partner, SMIT, and Platinum Sponsors, Radisson and IHG.
Imad Barrakad, Chairman & CEO, SMIT, said: “We are delighted to be hosting AHIF once again and showcasing the opportunities that are available for investors outside of the established cities of Casablanca and Marrakech. As a country, we are investing billions along the southern coast of Morocco and we look forward to welcoming the luminaries of the African hospitality industry to showcase the opportunities, build relationships with them and assure them that Morocco is a place they should prioritise for new initiatives.”
Morocco is an outstanding example of the benefits tourism can bring to a country’s economy and its investment attractiveness. Prior to the pandemic, the World Travel & Tourism Council (WTTC) reported that the Travel & Tourism sector was responsible for 21.2% of the country’s export revenue, $10.0 billion. In 2019, the industry was worth $14.6 billion, 12.1% of Morocco’s GDP, and was sustaining 1.3 million jobs, 12.3% of total employment.
According to the World Bank, tourism is expected to be a major driver of the country’s economy this year. In 2021, Morocco’s GDP growth rebounded to 7.4%, which helped the country regain most of the output and job losses caused by the COVID-19 crisis. However, as real GDP is still 6.4% below the pre- pandemic trend it is encouraging for those looking to invest.
Matthew Weihs, Managing Director, The Bench, which organises AHIF, said: “Hosting AHIF in Taghazout will allow us to increase the networking opportunities within the event. We want to fully utilise the resort and incorporate into our programme lawn or poolside talks and activities such as golf, tennis, or yoga. In addition to the keynote presentations, panel discussions and exhibition showcase, we will provide our attendees with a truly immersive AHIF experience. As we have realised, nothing quite matches an in-person event, when it comes to understanding the issues of the moment, assessing the mood of the market, sharing ideas and meeting potential new business partners.”
A recent meeting of AHIF’s Advisory Board, comprising a select group of senior industry leaders, including: Mossadeck Bally, Founder and CEO, Azalai Hotels Group; Rahul Chaudhary, CEO and MD, CG Corp Global & CG Hospitality Holdings; Olivier Granet, Managing Partner and CEO, Kasada Capital Management; Leila Farah Mokaddem, Director General Southern Africa, African Development Bank; and Graham Wood, COO, Sun International; agreed the main topics of discussion at this November’s conference should include:
- Public-sector tourism investment incentives
- Global economic overview on Africa
- Investors’ view on opportunities
- Contingency planning and crisis management
- Alternative business models – franchise vs management
- Localising a brand
- Growth of alternative lodging
- Sustainability in hospitality
Besides hotel and destination investment, the AHIF 2022 programme will feature a broad overview of hospitality from aviation to culinary experiences, and from contingency planning to foreign investment into Morocco.
In addition to the in-person event, two virtual AHIF Marketspace events will take a deep dive into specific regions in Morocco and showcase the projects that are ripe for immediate investment. The first AHIF Marketspace will take place on 15 June (09:45 – 12:30 GMT + 1) with a focus on Guelmim Oued Noun, a city in southern Morocco, often known as the Gateway to the Desert. Boasting a new airport, Guelmim is one of the most promising beach destinations in Morocco and, with an investment plan of $1.2bn by the government, it is aiming to be one of the top destinations in the Kingdom.
These short 2-hour virtual events ahead of AHIF will be free to attend and provide additional touch points for the AHIF community. The projects presented will be loaded onto a secure platform with further financial and project information for investors to review. There, they can also request private meetings with the project owners at their convenience. Further Marketspace webinars on specific regions around Africa and the Middle East will follow, giving investors, owners, developers an online catalogue of verified, investable projects.
Registration for AHIF is now open at www.AHIF.com
Distributed by APO Group on behalf of Bench Events.
Events
As global power structures shift, Invest Africa convenes The Africa Debate 2026 to redefine partnership in a changing world
The Africa Debate 2026 will provide a platform for this essential, era-defining discussion, convening leaders to explore how Africa and its partners can build more balanced, resilient and sustainable models of cooperation
Now in its 12th year, The Africa Debate has established itself as London’s premier platform for African investment dialogue since launching in 2014, convening over 800 global decision-makers annually to shape the future of trade, finance, investment, and development across the continent.
Under the theme “Redefining Partnership: Navigating a World in Transition”, this year’s forum will focus on Africa’s response to global economic realignment with greater agency, ambition and economic sovereignty.
The Africa Debate puts Africa’s priorities at the centre of the conversation, moving beyond traditional narratives to focus on ownership, resilience and long-term value creation.
“Volatility is not new to Africa. What is changing is the opportunity to respond with greater agency and ambition,” says Invest Africa CEO Chantelé Carrington.
“This year’s edition of The Africa Debate asks how we strengthen economic sovereignty — from access to capital and investment to financial and industrial policy — so African economies can take greater ownership of their growth. Success will be defined by how effectively we turn disruption into leverage and partnership into shared value.”
The Africa Debate 2026 will provide a platform for this essential, era-defining discussion, convening leaders to explore how Africa and its partners can build more balanced, resilient and sustainable models of cooperation.
Key challenges driving the debate
Core focus areas for this year’s edition of The Africa Debate include:
This year’s edition of The Africa Debate asks how we strengthen economic sovereignty — from access to capital and investment to financial and industrial policy
Global Realignment & New Partnerships
How shifting geopolitical and economic power structures are reshaping Africa’s global partnerships, trade dynamics and investment landscape.
Financing Africa’s Future
The growing need to reform the global financial architecture, new approaches to development finance, as well as the strengthening of market access and financial resilience of African economies in a changing global system.
Strategic Value Chains
Moving beyond primary exports to build local value chains in critical minerals for the green economy. Also addressing Africa’s energy access gap and mobilising investment in renewable and transitional energy systems.
Digital Transformation & Technology
Unlocking growth in fintech, AI and digital infrastructure to drive productivity, inclusion, and the next phase of Africa’s economic transformation.
The Africa Debate 2026 offers a unique platform for high-level dialogue, deal-making, and strategic engagement. Attendees will gain actionable insights from leading policymakers, investors and business leaders shaping Africa’s economic future, while building strategic partnerships that define the continent’s next growth phase.
Registration is now open (http://apo-opa.co/46b19gj).
Distributed by APO Group on behalf of Invest Africa.
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