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Marché des Arts et Spectacles Africains (MASA) 2026: ORUN lays the foundations for a sustainable African creative ecosystem

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MASA

The ceremony brought together decision-makers, investors, financial institutions, students, artists and the media with an steadfast belief: culture is not a secondary sector, it is a strategic economic vector for Africa

ABIDJAN, Ivory Coast, April 24, 2026/APO Group/ —

The ORUN Innovation Village (MASA 2026) (https://ORUN.Africa/)

As part of the Innovation Village set up by Orun at the Marché des Arts et Spectacles Africains (MASA), in the Palais de la Culture in Abidjan, Orun officially unveiled its pan-African programme to sustainably structure the creative industries in Africa on Friday 17 April.

The ceremony brought together decision-makers, investors, financial institutions, students, artists and the media with an steadfast belief: culture is not a secondary sector, it is a strategic economic vector for Africa, capable of generating productive and competitive value chains, sustainable jobs and a real tool of influence and international diplomacy for the continent.

In a context where Cultural and Creative Industries (CCIs) represent a catalyst that is still understructured, Orun offers a different mindset: make African creativity an infrastructure of sovereignty rooted in the heritage of its peoples.

INNOVATION VILLAGE HIGHLIGHTS

April 13th – Official opening by the First Lady of Côte d’Ivoire

On Monday 13 April, Ms Dominique Ouattara, First Lady of the Republic of Côte d’Ivoire, presided over the official opening ceremony of the village, together with Ms Françoise Remarck, Minister of Culture and Francophonie, and Mr Djibril Ouattara, Minister of Digital Transition and Technological Innovation of Côte d’Ivoire, sponsor of the MASA Innovation Village, as well as other government officials.

April 17th – Orun Day – Launch Ceremony

On 17 April, the Innovation Village served as a platform for the launch of Orun’s pan-African programme, a centre of creative and entrepreneurial excellence designed as a collaborative space bringing together craftsmen, designers, researchers, innovators and technology to modernise crafts, promote the transformation of African raw materials and enhance competitive and robust local industrial sectors in textiles, crafts and design.

With an ecosystem where designers, craftsmen and technologies can truly meet, Orun is opening a new path of an African creativity rooted in its heritage

This initiative will see light of day in Bouaké, the second largest city in Côte d’Ivoire, as Orun plans to partner with leading institutions, inspired by models such as the one developed by Morocco’s University Mohammed VI Polytechnic (UM6P).

This creative ecosystem will be a first in Côte d’Ivoire, the pilot country of this initiative, with the aim to deploy this model into other African countries.

The launch was attended by Mr Amadou Koné, Minister of Transport and Mayor of Bouaké.  Ms Françoise Remarck, Minister of Culture and Francophonie, His Excellency Othman El Ferdaous, Ambassador of Morocco to Côte d’Ivoire, Olivia Yacé (Miss Côte d’Ivoire 2021 and Miss World Africa 2022) and several ambassadors from the diplomatic service.

Speaking at the launch ceremony, Mr Abdoulaye Diaw, Orun Managing Director, explained: “What we are building here goes beyond a single project: it is a movement that puts people, creativity and commitment at the heart of our development. In Bouaké and beyond, we are laying the foundations for an ecosystem where talent, know-how and innovation come together to create sustainable value. But such a village can never be built alone: it calls for collective mobilization.”

In her speech as Orun’s Ambassador for the programme, Olivia Yacé stated: “We need to support cultural industries with ambition, not as a secondary sector, but as an engine for growth and job creation. With an ecosystem where designers, craftsmen and technologies can truly meet, Orun is opening a new path of an African creativity rooted in its heritage while also projecting itself into the future.”

In his speech, Mr Othman El Ferdaous, Ambassador of the Kingdom of Morocco, recalled his country’s exemplary leadership in valuing cultural heritage: “Today, the challenge for the continent is to strengthen its autonomy in creating and financing the cultural and creative industries, so as to no longer depend on external validation circuits. The border between crafts and industry is blurred, as exemplified by initiatives such as the Orun Innovation Village or the MASA.  This trend is fully in line with the current trajectory of Côte d’Ivoire’s cultural policy.”

The ceremony on 17 April was preceded by a high-level panel, dedicated to the structuring challenges faced by the value chains of the CCIs, which brought together leading institutional and financial figures, including Mr Paul-Harry Aithnard, Managing Director of Ecobank Côte d’Ivoire and Regional Executive Director for the WAEMU, Mr Jean-Arsène Yerima, Regional Director, French-speaking West Africa, Afreximbank, and Mr Omar Diop, UNESCO Representative in Côte d’Ivoire.  In addition, Mr Amine Tajeddine, UM6P representative, also took the floor to share the R&D work that the university is undertaking to modernise various crafts, including tapestry.

The event ended with the unveiling of the United States of Africa football jersey that Orun is launching for the FIFA World Cup 2026, as a symbol of continental unity in support of African teams.

ISO 20121-based and B. Corp-certified sustainable commitment

The Innovation Village is ISO 20121 certified, the same standard as for the Paris 2024 Olympic Games and the 2022 World Cup in Qatar.  This illustrates Orun’s commitment to apply a sustainable and holistic approach, aligned with international standards, and to build a sustainable economic model rooted in culture.

From 13 to 18 April, the Innovation Village offered an experience marked by various interactive and educational activities, combining immersive technology, heritage, arts and culture, embodying a continent where youth, creativity and innovation shape the future.

Distributed by APO Group on behalf of ORUN, part of African Currency Network (ACN).

Business

Afreximbank Backs DOTT Services Limited, Uganda with a US$28 Million Facility for Regional Engineering, Procurement and Construction (EPC) Projects

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The financing will enhance DOTT’s capacity to execute strategic projects across the continent, facilitate intra-African trade in goods and services and strengthen regional value chains

CAIRO, Egypt, November 4, 2026/APO Group/ –African Export-Import Bank (Afreximbank) (www.Afreximbank.com) has activated and approved a US$28 million dual-tranche facility for DOTT Services Limited, the leading Uganda-based engineering, procurement and construction (EPC) contractor, and has begun disbursing funds to support the execution of its EPC projects pipeline, valued at more than US$550 million.

 




 
 

Provided under Afreximbank’s EPC Contract Promotion Initiative, the facility is designed to strengthen the capacity of African EPC champions to secure and execute large-scale infrastructure projects across the continent. Specifically, the financing will support DOTT Services Limited in executing contracts and pursuing near-term opportunities valued at approximately US$550 million across Uganda, Tanzania, Kenya and the Democratic Republic of Congo.

Commenting on the transaction, Mr. Humphrey Nwugo, Director of Regional Operations at Afreximbank’s Eastern Africa office, said:

Through the initiative, the Bank provides support, including financing, twinning and matchmaking

“This facility reflects Afreximbank’s commitment to building strong African EPC champions capable of delivering the infrastructure that underpins Africa’s industrialisation, trade and economic integration. By supporting DOTT Services Ltd, a well-established regional contractor with operations across five African countries, we are addressing a critical financing gap that has historically constrained the ability of African firms to participate meaningfully in large-scale, cross-border infrastructure projects.

The financing will enhance DOTT’s capacity to execute strategic projects across the continent, facilitate intra-African trade in goods and services and strengthen regional value chains. It also advances Afreximbank’s EPC Contract Promotion Initiative, which seeks to increase African participation in the development and delivery of Africa’s infrastructure.

Through partnerships such as this, we are ensuring that greater value, expertise, employment opportunities and economic benefits are retained within Africa while fostering the emergence of globally competitive African contractors.”

Mr. Nwugo further noted that most local commercial banks lacked the capacity to support intra-African and regional projects because they were poorly placed to absorb the associated cross-border risks, while international banks tended to prioritise non-African contractors. As a result, African entities were often left without adequate financial support.

He said: “Afreximbank’s EPC Initiative was therefore designed to address this challenge by supporting African EPC contractors in securing and executing a greater share of infrastructure contracts across the continent. Through the initiative, the Bank provides support, including financing, twinning and matchmaking, as well as issuing letters of support, among others”, he explained.

DOTT Services Limited presence in Africa spans 28-years, with operations in Uganda, Tanzania, South Sudan, Zambia, and the Democratic Republic of Congo (DR Congo). It also has European offices in Italy and the UK, and a workforce of over 6,000 people. The company procures from, and distributes to, African countries goods such as bitumen, asphalt, steel and spare parts, as well as yellow goods equipment and services, making it a significant player in intra-African trade. Its track record of promoting trade-supporting infrastructure across the continent makes it a natural partner for Afreximbank’s EPC Contract Promotion Initiative, which seeks to build African EPC champions capable of delivering the infrastructure that underpins intra-African trade.

Distributed by APO Group on behalf of Afreximbank.

 

 




 

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Coca-Cola Beverages Africa (CCBA) invests in Africa’s leadership potential through EDGE

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Coca-Cola

Developed in partnership with Henley Business School Africa, the programme equips high-potential leaders with the skills, experiences and perspectives needed to drive growth, create value and deliver impact across the business

JOHANNESBURG, South Africa, November 4, 2026/APO Group/ –Thirty-one leaders from across 12 African countries have graduated from Coca-Cola Beverages Africa’s (CCBA) (https://www.CCBAgroup.com) EDGE Senior Leadership Acceleration Programme, marking the completion of the programme’s second generation and the first pan-African EDGE cohort.

 




 
 

Created by CCBA, EDGE is the company’s flagship senior leadership development programme. Building on previous participation from The Coca-Cola Company, the programme was further expanded in 2026 to include leaders from Equatorial Coca-Cola Bottling Company and Coca-Cola Hellenic Bottling Company, creating a broader pan-African learning experience across the Coca-Cola system.

Developed in partnership with Henley Business School Africa, the programme equips high-potential leaders with the skills, experiences and perspectives needed to drive growth, create value and deliver impact across the business.

The 2026 cohort marks an important milestone for EDGE as the programme brought together leaders from across the Coca-Cola system

The graduating cohort represented leaders from multiple countries and business functions. Through classroom learning, business projects, mentoring and coaching, participants gained practical experience in addressing real business opportunities and challenges.

With CCBA serving more than 840,000 customers across Africa, the company requires leaders who can navigate complexity and create value in diverse markets. EDGE helps build these capabilities through practical, business-focused learning.

“People are at the heart of everything we do, and programmes like EDGE demonstrate our commitment to investing in their growth and future success,” said Natasa Prodanovic, Chief People and Culture Officer at CCBA.

“The 2026 cohort marks an important milestone for EDGE as the programme brought together leaders from across the Coca-Cola system. By learning alongside colleagues from The Coca-Cola Company, Equatorial Coca-Cola Bottling Company and Coca-Cola Hellenic Bottling Company, participants were able to build meaningful connections, share diverse perspectives and strengthen collaboration across our markets.”

The curriculum focused on strategy, value creation, transformation, commercial decision-making, leading self and leading teams. Participants also presented business projects aligned to organisational priorities as part of the programme’s graduation requirements.

EDGE forms part of CCBA’s broader commitment to developing future leaders and building the capabilities needed to drive sustainable growth and impact across Africa.

Distributed by APO Group on behalf of Coca-Cola Beverages Africa.

 

 




 

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Africa and Caribbean trade potential could reach $1.65 billion annually by 2030: International Trade Centre (ITC)-Afreximbank report

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Afreximbank

The report finds that around 80% of Africa’s annual goods export potential to the Caribbean remains untapped

ST. JOHN’S, Antigua and Barbuda, November 3, 2026/APO Group/ –Annual trade in goods and services between Africa and the Caribbean could reach up to $1.65 billion by 2030, excluding mineral fuels, according to a new report launched today by the International Trade Centre (ITC) and African Export-Import Bank (Afreximbank) (www.Afreximbank.com) on the sidelines of the Commonwealth Heads of Government Meeting in Antigua and Barbuda.

 




  

The report, Reshaping Africa-Caribbean Trade: Opportunities for Economic Transformation, (https://apo-opa.co/4eiz62u) finds that while Africa and the Caribbean share deep historical and cultural links, trade between the two regions continues to represent only a small share of each region’s overall trade, despite complementarities across sectors ranging from agribusiness and manufacturing to services and the creative economy.

A look at the numbers

The report finds that around 80% of Africa’s annual goods export potential to the Caribbean remains untapped, with are significant opportunities for export growth if trade and investment is actively promoted and facilitated.

Africa and the Caribbean must transform a shared history into shared prosperity

Caribbean export potential lies in the services sector, reaching $481 million. The report identifies business opportunities across several priority sectors, including processed food and animal feed, chemicals, minerals and metals, apparel and textiles, leather and footwear, tourism, transport services and creative industries.

These findings – and more – are based on trade and export potential analysis, detailed sector assessments and a survey of 1,175 businesses and business support organizations across Africa and the Caribbean.

Tapping into priority sectors

ITC Executive Director Pamela Coke-Hamilton (https://apo-opa.co/3WHHZMU), in launching the report, said: ‘At a time of major shifts in global trade, countries need to strengthen regional ties and invest in value addition, to build resilience. We know the major trade opportunities between Africa and the Caribbean – and now we can focus on helping businesses take advantage of those opportunities through better market intelligence, improved logistics and greater access to finance.’

Commenting on the report, Denys Denya, Senior Executive Vice President at Afreximbank, said: ‘Africa and the Caribbean must transform a shared history into shared prosperity. With our CARICOM office in Barbados, about $1 billion in approved transactions and a $5 billion regional financing commitment, Afreximbank is advancing this vision through financing, deposit mobilization under CENDEP, business links through the annual Afri-Caribbean Trade and Investment Forum, local-currency payments through CAPSS and creative-industry collaboration through CANEX. This report offers a practical roadmap to turn untapped potential into bankable opportunities across agribusiness, manufacturing, tourism and the creative economy. Through targeted financing, stronger transport and logistics links and strategic partnerships, we can build a Global Africa connected by heritage, trade, investment and shared opportunity.’

The report finds that businesses continue to face significant challenges, including high transport costs, limited direct shipping links, regulatory barriers, limited access to finance and difficulties in identifying trusted commercial partners. It highlights that future economic cooperation should extend beyond traditional trade in goods, including through joint investment ventures, digital services, creative industries and tourism. It also calls for targeted action to improve market intelligence and business matchmaking; expand access to trade finance and payment solutions; strengthen transport and logistics connectivity; support sector-specific value chain development; improve regulatory cooperation and market access; and foster stronger partnerships among business support organizations.

Read the full report HERE (https://apo-opa.co/4exHBH9)

Distributed by APO Group on behalf of Afreximbank.

 




 

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